Material Empire

In 2001, cars had just entered Chinese families. For most people, spending 100,000 yuan to buy an economy car is still a luxury. Reporters are considered high-income classes, and they are more fashionable, so buying a car has become a trend in the circle.

Most of the reporters who came to the reception this time were still in the stage of struggling to save money to buy a car. The news announced by Tian Ruzhi was, for them, just a huge unruly Wuren pie from the sky.

Tian Ruzhi said "test drive", but the test drive period is two years. Regardless of whether the Daqin Group will actually take back these "test drive cars" after two years, at least in these two years, these cars can be used as private cars for everyone. Daqin Group's electric cars come in several different grades. The lowest price is in the early 100,000s and the expensive ones are in the 2300s and 300,000s. Tian Ruzhi announced that everyone will test drive the one with a value of about 150,000 yuan. The appearance alone is much more beautiful than all domestic sedans that are currently sold domestically, not to mention the selling point of new energy. Who can refuse? Such benefits.

Of course, everyone understands that Daqin Group does not provide these cars without conditions. The acceptance of these cars means that journalists must tie themselves to the chariots of the Daqin Group and make every effort to applaud electric cars in the next two years. For this condition, no one feels any pressure. Reporters running commercial outlets receive money for release and it is common practice to be able to take out an electric car as a leg running fee. This is the only company with no semicolon. Everyone has paid for this kind of capital. What kind of good words do they say?

Not to mention the advantages of electric vehicles. In fact, every reporter is very clear. If it weren't for the sentiment of domestic fuel vehicle companies, everyone would have wanted to do a few issues on electric vehicles. Now, Daqin Group has formally requested. It also provides test drive vehicles for everyone to experience. I'm really sorry for my professional ethics without writing enough articles.

"Experience on Test Drive of Daqin New Energy Vehicles";

"New energy vehicles, the proud of the times";

"Electric cars, walking on the landscape of the new century";

"Qin Hai: Creating New Energy Vehicles with Feelings";

...

The various close-ups and communications are like the elves who are called out from under the ground. In the blink of an eye, they are filled with various media layouts, overwhelming and bombarding people's nerves. The advertisements of Daqin Group also appear appropriately in televisions, newspapers, street signs and elevators in residential buildings, so that people can see the image of Daqin cars anytime, anywhere.

During this period. There was also something that made people laugh and cry. A talented entrepreneur came to Tian Ruzhi, claiming that his company had bought the door panels of 5,000 public toilets in Beijing, and could post photos of Daqin cars where everyone would squat down and stare. He claims that his company is called Chang Chang Media, and the word Chang Chang printed on the advertising space is said to have effects that many drugs cannot achieve.

Tian Ruzhi was sickened and nauseated before this brother Chang Chang finished talking. She called the security guard and pushed Brother Chang Chang out of the company with half a push and a half push. However, a few years later, she heard that the company of the Jun has already been listed on Nagdaq, and the biggest selling point is that it has 100,000 tasteful advertising spots. That era was indeed an era in which a **** idea could achieve a business miracle. Tian Ruzhi always had an absurd feeling when he thought about how the brother Chang Chang spit and sold those toilet boards.

Tens of millions of advertising and public relations investment. The effect is extremely obvious. All families who are preparing to buy a car are beginning to think carefully about the option of electric cars, which has never been considered before. High technology, representing the future, energy saving, pollution-free, low noise, easy operation, stepless speed change, 100 kilometers of electricity cost is only a fraction of the fuel cost, stylish appearance, comfortable riding ... countless advantages As soon as it was rendered, it immediately caught the eye of the car buyer.

According to reporters, electric cars will dominate the market in a few years. Driving a petrol car will be an outdated performance. There are also rumored claims that the state is about to levy an exhaust pollution tax, and all vehicles that emit exhaust gas will be subject to heavy taxes, while electric car owners are completely free of such concerns. At that time, 9/11 broke out, and some journalists with an international perspective claimed that the United States would use force against the Middle East, and a comprehensive rise in oil prices was an inevitable end. Buying a gasoline-powered car at this time, every gasoline above 5 yuan in the future will make everyone's car a decoration.

All these claims, of course, cannot be expected to be believed by car buyers. But now that we have a different voice, everyone is choosing a model. It will inevitably start to hesitate. Buying a car is a big deal, and most people have to make repeated comparisons before making a decision. In the case of new energy vehicles applauded. Even if each household does not immediately switch to new energy vehicles, it will at least slightly push back the plan to buy fuel-powered vehicles. Anyway, buying a car is not a matter of urgency. Wait a minute and see what the situation is.

The car market pays attention to the "Golden Nine, Silver and Ten", which was originally the peak season for car sales. In September and October of this year, the sales performance of various car companies including Beidian and Anshi plummeted. One is Daqin Automobile.

"How is this going!"

Wang Kaihua looked at the report from the sales department and was furious. He patted the table vigorously, and an unsteady cup grunted and rolled from the table to the ground, smashing and smashed, causing the sales manager of the North Store Group Luo Jinhui standing in front of the table to chill.

"General Manager Wang, it ’s not just our Beidian store, Anshi ’s sales have fallen even more. In order to welcome the sales in September and October *, they sent 80,000 new cars to sales points everywhere, and actually sold them. Yes, not even 10,000. "Luo Jinhui said timidly.

"Why did you know that?" Wang Kaihua asked.

"It's all because of ... Daqin Group," Luo Jinhui replied.

"The Daqin Group?" Wang Kaihua froze. During this time, he was busy with some personnel adjustments within the group and didn't care much about the changes in the newspaper. He only remembered that he had predicted that Daqin Group would return to Rao within a week. Now that the time had passed, he had not seen Qin Hai's figure, nor did he know what the young man had done.

"You said that Daqin Group has affected our car sales?" Wang Kaihua asked.

"Yes, the Daqin Group has put a lot of advertisements in the media, with a total investment of at least more than 10 million yuan. As far as we know, many customers who originally planned to buy our cars have switched to electric cars because they saw the ads. Even if you haven't bought an electric car, you are still holding coins and waiting to buy, "Luo Jinhui said with a sad face.

Wang Kaihua stared and asked, "When did this start?"

Luo Jinhui said: "It started two months ago and it was very fierce. I talked with the people in the sales department of Ansh and they also felt that the Daqin Group's actions were too big. No company in the automotive market has ever acted like them. This smashes advertising and public relations manuscripts at no cost. "

"Why don't you report to me earlier?" Wang Kaihua exasperated.

"I ..." Luo Jinhui's face was like eating bitter gourd, but he didn't dare to say it. In fact, as early as the beginning of large-scale publicity of Daqin Group, he had noticed this anomaly and submitted a report to Wang Kaihua. It now appears that Wang Kaihua did not see the report at all and did not know where the report was jammed. He didn't dare to say such things directly, because it would make Wang Kaihua feel that he was criticizing himself, and the consequences would be very serious.

"We did not estimate that the impact would be so great. We feel that the majority of customers will not be affected by their rhetoric. So ..." Luo Jinhui racked his brains to find a reason, not only to blame Wang Kaihua's bureaucracy, but also to elute himself Responsibility, this is really a bit difficult.

"Well ... you don't need to say anything that is outdated." Wang Kaihua also remembered it at this time. It seems that Luo Jinhui did send a report to himself, but he was busy with other things at the time, he didn't care, the report afterwards I don't know where to throw it. He waved his hand, signaled that Luo Jinhui no longer needed to argue, and then asked, "How long do you expect this effect to last?"

"It depends on when Daqin Group stops this kind of promotion ~ www.novelmtl.com ~ Luo Jinhui said.

"You didn't contact the media to tell them not to promote the Daqin Group?" Wang Kaihua asked again.

Luo Jinhui said: "We have contacted, but it has no effect. The Daqin Group has placed advertisements on various important media. You also know that the current media do not recognize the six relatives and only admit the advertising costs. The advertising costs we invest are less than Daqin A piece of the group, of course, other media will not care about our opinions. "

"Really!" Wang Kaihua couldn't help but wanted to shoot the table again. "A private enterprise is so arrogant, can no one manage them?"

"Mr. Wang, is it possible to follow up and reflect on this and let them interfere? The false propaganda not only caused losses to our Beidian, but also caused heavy losses to other car companies. This is a provocation to the entire industry. Luo Jinhui said.

"I will reflect." Wang Kaihua nodded. "Next week, the State Economic and Trade Commission will convene a meeting. I will raise the matter with the leaders of the Economic and Trade Commission. We must not let this black horse continue to rampant."