Mission Flow

"Old Li, I'm sure to hold the first live show of Dragon Ball in the Bird's Nest. You send the employees of the Marketing Department to Beijing. I'm in charge of the Bird's Nest."

Li Hangyi listed five steps for the current debut at the company's internal meeting. I didn't expect that President Cao would make his debut in the Bird's Nest.

He originally thought he would make his debut at the Shencheng Stadium. Jumping from a venue with 150,000 people to a venue with 80,000 people is a bit big!

If the bird's nest is really full, 100,000 people can be accommodated. This is the venue for the opening ceremony of the 2008 Olympics.

"Mr. Cao, we have to consider whether the number of people entering the venue is enough." Li Hangyi persuaded politely.

Cao Su said: "Lao Li, don't worry, this requires a little marketing."

"Okay, Mr. Cao, I have no problem! I will do my best with all my colleagues in the company to complete this debut."

…

…

On January 29, 2013, the professional event lpl of the popular game League of Legends was established. The preseason consists of eight teams: ig, og, we, pe, l, royal family, woa, Wings of Dawn and Huayi spider.

The total prize pool of 1.7 million yuan has created a record for prize money in Chinese e-sports competitions.

That's right, ig is the team formed by the famous Principal Wang. But the champion of the first spring split was og. The dark forces have gained fame.

Then, og, who performed well in the spring split, led them by a large margin in points. In the summer split final, they lost to the river-crossing **** pe in five fierce battles.

Then, because the selection rules of the s3 world championship are not perfect. As the champion of the summer split, pe did not qualify for the s3 world championship. Representing China is the og, the royal family.

The World Championship began on September 16, and 14 League of Legends teams from all over the world gathered in Southern California to compete for the championship.

The Royal Family from China lost 0:3 to the South Korean team sktelet1 in the final stage of the Staples Arena in Los Angeles on October 5th.

A total of 32 million people (all attendances) watched the League of Legends Season 3 Global Championship. That's 4 times what it was last year, while surpassing Dota2's record of 8.2 million most viewers in esports history.

After the players' votes, Xiao Cang, joker, and Doll went to the event site to explain the s3 game.

This is the current state of the esports industry.

In China's e-sports industry, which is still in a chaotic and in the ascendant era, Cao Su's Dragon Ball live broadcast successfully found Tencent to win the live broadcast copyright of the LoL game. Of course, this is not an exclusive live broadcast copyright.

The potential of the game League of Legends is seen by all parties involved. Otherwise, Principal Wang, who has returned from overseas, will not directly kill the game with money.

On October 14th, og, who has ended the World Championship and returned to China, has received invitations from Dragon Ball Live to the clubs to which the two Royal Family teams belong.

The employees of the Dragon Ball Live Marketing Department went to the two clubs separately, presented the invitation letters, and offered an appearance fee of 500,000.

The manager of the og club: "No problem, we will definitely arrive. However, you will be responsible for the transportation costs, room and board, and Dragon Ball Live."

Royal Club: "Although we are only runners-up, and there is a lot of scolding on the Internet, the 500,000 appearance fee is a bit low!"

"800 000!"

"make a deal."

…

…

The commentary doll of League of Legends, formerly known as Yan Zijing, was born in 1989, and was originally a professional player of Warcraft 3.

At that time, the emperor sky was famous all over the world, he won two world championships, and he was defeated when he hit the three consecutive championships. And he's still an unknown player. Later, he transformed into a commentator of the League of Legends, but instead became a prosperous one.

In the morning, Beijing.

The ringtone in the rental house kept ringing, and the doll who had just experienced the s3 World Championship answered the phone sleepily, and said dissatisfiedly, "Who is it?"

Inside came the voice of a friend shouting: "Old Yan, wake up from sleeping wool. Something big has happened."

"What's the matter, I was shocked. The World Championships are over. Next year's Spring Split is still early. Could it be that Principal Wang has a big move in the transfer market?"

"No. A big moneymaker has entered the e-sports industry."

The doll said disapprovingly: "How big of a money lord? Can there be Principal Wang as big? Principal Wang's father is the richest man."

The friend said: "Don't believe it. They have invited og and the royal family to broadcast live on their live broadcast platform Dragon Ball Live, and sign their platform in the form of a team.

At present, it has been negotiated to participate in the first show of Dragon Ball live broadcast in the Bird's Nest. 500,000 appearance fee has been opened! 500,000! The news is spreading all over the world now. I think they'll be looking for you right away. Think about it now. "

baby:""

Gaming is very poor. At least that was the case before President Wang entered the esports industry. The salary of professional players is not high. The top professional players can have a monthly salary of 50,000, but they are often in arrears.

The doll was suspicious, but he received a call in the afternoon, "Hello, is this Mr. Yan Zijing, the famous commentator of League of Legends? I'm the manager of the marketing department of Dragon Ball Live xx."

The doll said: "Hello, hello."

"We in Dragon Ball Live are recruiting excellent League of Legends players to broadcast live on our platform. I wonder if you are free tomorrow? Let's meet and discuss in detail."

The doll said repeatedly: "Okay."

At noon the next day, Doll's WeChat posted a circle of friends: "I have signed a contract with Dragon Ball Live. Everyone is welcome to pay attention to Dragon Ball Live."

This circle of friends is less than ten minutes below, and there are over 100 comments. Immediately, his WeChat Moments and mobile phone numbers exploded.

Most are asking the price he signed for. But how could he possibly say that?

Dragon Ball live broadcast is very generous, giving him 500,000 for the signing fee alone. The gift is divided into 50-50 according to the platform standard. The fee paid to him will be adjusted according to the actual situation in the future.

What he wants to guarantee is the monthly live broadcast time and the traffic in the live broadcast room.

…

…

Li Hangyi sits at the Dragon Ball Live headquarters in Shencheng, under unified command, and is too busy to touch the ground~www.wuxiamtl.com~ Technical Director Duan Caiyun has just left.

With the current propaganda momentum, the bandwidth and servers are not enough, so we need to rent from telecommunications. Server, buy.

The director of the public relations and brand department came to report, Liu Tianxian-Fei did not accept the endorsement of the advertisement, and turned to Liu-Dance-Poetry instead. Next this time.

"Mr. Li, the team of the League of Legends, the commentator, basically negotiated, and the total cost is less than 5 million."

"it is good!"

Hanging up the phone, Li Hangyi didn't bother to sit down, he just stood, took out his small notebook and started ticking.

"What about Hupu, what's going on at Hupu?" Li Hangyi picked up the landline and asked his subordinate, the director of the marketing department.

"Mr. Li, the voting for the first stage of the Tiger Fighting Tournament has begun. The schedule they plan is a four-day stage. It is still in the second round of the group stage. In six days, the top 16 will be decided.

If our debut is set for October 28, we can compete for the top 4. "

"The top four are fine. Our expenses will be less." Li Hangyi said: "I will report to President Cao."

Li Hangyi then looked at his small book.

The first item, Hupu Goddess, is progressing smoothly.

The second item, lol team, get it.

The third item is to invite Andy. Mr. Cao said he got it.

The fourth item is to invite women's groups. He has sent people from the marketing department to negotiate with Korean brokerage companies. It can be a little hard to invite Girls' Generation. They are doing a world tour this year.

The fifth item, the venue. Mr. Cao has already contacted the management of Bird's Nest and set a specific time to discuss the cost. Basically get it.

Li Hangyi picked up his mobile phone and called Cao Su.