Mission Flow

Beijing, at night, a restaurant in Haidian.

Liujianfang was established in 2006. In the same year, Ku6wang by Li Shanyou and Han Kun and Youku by Gu Yongqiang were also established.

Liu Yan, the founder of Liujianfang, is good friends with Gu Yongqiang and Li Shanyou from Sohu. During the early days of starting a business, the three of them often had breakfast together.

At that time, the Internet circle was so big. All three started their own businesses in Beijing. This is a very common thing.

In November 2009, Kuliu.com, which was the first to obtain a video license issued by Radio and Television, successfully merged with Huayou Century, a subsidiary of Shanda, and became the first listed video website in China.

Note that LeEco also claims that they are the first listed video company in China.

The difference is that Cool 6 is listed on Nasdaq in the United States through Shanda's shell. LeEco was listed on the GEM through IPO in 2010. So for things like "first", you can add more qualifiers and it's ok!

Co-founder of Cool 6, Han Kun, resigned after listing on the website, and founded “Yiaxia Technology” in Beijing in August 2011. The main business is the short video sharing tool “Miaopai”.

On the contrary, after Youku merged with Tudou in 2012, it focused its energy on long-form video sites.

In March 2011, Li Shanyou resigned from Ku6.com and founded a subversive innovation study club, which gradually disappeared from the Internet.

Such big news in the industry coincided with that on Sunday, Liu Yan and Li Shanyou invited Han Kun to have dinner together. Drinking in big bowls at the wine table, eating meat, and commenting on the new rising stars in the industry.

Liu Yan graduated from the Mathematics Department of Peking University, and then went to Robertson-Stevens, an investment bank in the United States, to participate in the financing and listing of Sina and AsiaInfo.

In 2002, he started a business with Wang Zhidong, the founder and CEO of Sina, who was the first to be swept away by capital. In 2006, he founded Liujianfang. In 2010, Liujianfang has fully turned to the live broadcast business.

Liu Yan drank a little wine and said: "Cao Su, the boss of Dragon Ball Live, pushed his general manager Li Hangyi out to block the gun. This is quite interesting! Who doesn't know who? Hey, Lao Han, the people of your company were killed by Dragon Ball. Have you ever digged live?"

Han Kun said: "Why not? I have a vice president reminded me that Dragon Ball Live is entrusting headhunters to poach people in the industry. By the way, Boss Li must be annoyed now, Li Hangyi is his employee, and he was personally sent by him to competitors. "

"Ha ha!"

All three laughed.

Li Shanyou resigned and left unhappily at Shanda. Compared with his old friends, he has gotten worse and worse over the years. The three founders in the middle of the year, Yongqiang Gu, were the best.

Of course, Gu Yongqiang has served as Sohu's CFO and O, and is fully responsible for the overall operation of Sohu's sales, marketing, and products. The ability is there.

He drank with a glass of wine and said, "Li Xueling is not a good-tempered character. He is so scolded by Dragon Ball Live, and he will definitely respond. I'm really looking forward to how he will respond?"

Liu Yan's small eyes flashed: "So, apart from watching the fun, do we want to get involved?"

Han Kun also came out of Sohu and said, "What are we doing with it?"

Yixia Technology currently owns a product: the short video sharing tool "Miaopai", which is built into Sina Weibo. He just raised a $25 million Series B round. Sina led the investment, followed by Red Dot Ventures and Morningside Ventures.

Here is the difference between the three. Li Shanyou is basically out of the arena of the Internet, purely watching the excitement. Han Kun was enjoying Sina's investment and didn't want to mess with the live broadcast.

In November last year, the six rooms that received the C round of financing, although the profit of the live show is still high, but he is eager to try.

Practitioners in the industry have basically judged that with the fire of lol, game live broadcast is about to become the next traffic entrance in the live broadcast industry.

Liu Yan said: "That's the meaning of the Dragon Ball live broadcast. If the live broadcast can be favored by the capital, then our life will be comfortable."

Li Shanyou and Han Kun laughed.

Hype, touch porcelain! The six rooms also need heat.

The current Dragon Ball live broadcast is spending a lot of money to stir up the popularity. It is said that the marketing cost is 1.4 billion yuan. Huya said that Uncle Li was very angry, but he did not mean to rub it.

And Dragon Ball live broadcast is not used to Li Xueling, and directly ridiculed that yy is now the industry leader, but will eventually be swept out of the live broadcast arena.

Liu Yan said: "Jokes are jokes. In fact, the live broadcast industry is far from the time of the explosion. Capital is not a fool!

The current domestic problem is that the 3G network speed is not fast enough and the network fee is not cheap enough. Therefore, even though mobile phones are getting cheaper and easier to use, there are still various restrictions on using mobile phones to watch live broadcasts, and business imagination is not enough. "

He has lived and died several times in six rooms, but he can still see the problem very clearly.

Han Kun sat firmly on Diaoyutai and took a sip of yellow wine with a small wine glass. Anyway, he was covered by a big Internet company like Weibo.

Liu Yan said with a smile: "Let's make it hot first. It's mainly to seize the opportunity of the game live broadcast track. But it's time to raise money and tell a story."

Li Shanyou interjected: "I heard that the country is likely to issue 4G commercial licenses to the three major operators recently, and it is likely to be issued before the end of the year. Lao Liu, you really need to hurry up to prepare."

While talking, the atmosphere at the wine table became more and more harmonious.

Eat melons and watch the fun, after all, who cares about the live broadcast of Dragon Ball?

Newcomers in the Internet arena come and go, and the water is deep here! The Dragon Ball live broadcast rushed in, and spent so much money on marketing and stunts at the beginning, what could be the end of this?

…

…

The war of words between Dragon Ball Live and yy changed on Monday. After the Dragon Ball live broadcast mocked yy, the veteran live broadcast company Liujianke joined the battle.

Liu Yan, the CEO of Liujianke, said in an interview with the relevant media: "I noticed the war of words between yy and the live broadcast of Dragon Ball.

Some of the words used in the promotion of Dragon Ball live broadcast really made those of us who have struggled in the live broadcast industry for many years and have been working as blowers feel unhappy.

However, it is a good thing that there are new entrants in the live broadcast industry. If President Cao of Dragon Ball is willing, I can make an appointment for a dinner and let him chat with Dong Li of yy in person to resolve the misunderstanding. "

On Thursday, yy soon announced that it would rename its gaming channel "Huya". And announced to seek financing.

Lao Zheng of Sina Guangdong Reporter Station is a senior financial reporter. He was invited to participate in the press conference of the establishment of Huya with many media.

The main media in Yangcheng have all come. Yangcheng Daily, Nanfang Daily, Yangcheng Evening News, Information Times, Southern Metropolis Daily, New Express, Yangcheng TV, and Guangdong TV are all here.

Plus online news media: Yangcheng.com, Nanfang.com, Tencent, Sina.

This media lineup is luxurious. This shows the difference in the status of yy and Dragon Ball in the industry.

A listed company is a listed company! The body is there! The first live broadcast in China! Possessing various auras.

A female reporter from the Southern Metropolis Daily asked Dong Rongjie, the CEO of Huya Live, a slightly sharp question that seemed to be well-coordinated: "Please, Mr. Dong, your company has changed its name to Huya. What does it mean?"

Dong Rongjie pushed up his glasses and said, "Our game channel, we must be the company's fangs, be tough, develop new businesses, and kill provocateurs."

Lao Zheng listened to the smell of gunpowder in these words, and his heart was lying. After attending the press conference, he drove straight to Shencheng to find Li Hangyi, the general manager of Dragon Ball Live.

Two days ago, Liu Yan from Liujianfang made a voice on the Internet, puncturing the Dragon Ball live broadcast "the draft and the design of the elites in the live broadcast industry to resign and start a business", and pointed out the boss behind Cao Su. But Boss Cao did not accept media interviews, and now the media can only find Li Hangyi.

Lao Zheng met Li Hangyi, the general manager of Dragon Ball Live, in the renovated office on the 31st floor of Chunsun Building.

After a few words of greetings, Lao Zheng took a few sips of the tea poured by Secretary Li Hangyi, opened the chat box, and joked: "Mr. Li, are you afraid now? YY doesn't bother to fight you, and directly dispatches his capable officers. Also named Hu Ya."

Li Hangyi must know the details of the establishment of Huya. He believes that the intelligence ability of Dragon Ball live broadcast is still there.

Li Hangyi smiled and said, "Is this the official start of the interview?"

Lao Zheng: "Haha, it doesn't count. Let's chat for a while." This is his interview style. The two sides get to know each other first, and then they can talk more deeply.

Li Hangyi smiled relievedly and said, "It would be a lie to say that you are not nervous. But I have confidence in our President Cao~www.wuxiamtl.com~Dragon Ball Live will definitely wait until the beautiful era of large-scale capital investment."

Lao Zheng has been a financial reporter for many years, and he has never seen any routines. He asked: "Mr. Li, in fact, the live broadcast of Huya is completely touching you."

Li Hangyi said: "I know!"

This is the conclusion he has come to after thinking hard for the past few days. He has a "handle" in the hands of President Li of the Joyous Jubilee Times: a non-compete agreement.

But Mr. Li didn't immediately use his trump card when he offended him. Instead, it launched Huya live broadcast.

The two sides have a certain tacit understanding. Through quarrels, the public opinion is raised together, and each gets what he needs.

"You know?" Lao Zheng laughed, somewhat understanding. He took out his notebook and pen from his handbag, sat upright, and said: "

Mr. Li, I believe you have also seen yy's response to your Dragon Ball live broadcast. They renamed the game channel Huya to be the South China Tiger's Teeth and kill the provocateurs. What's your response to this? "

Li Hangyi responded forcefully: "Let's wait and see! The core gameplay of yy has an obvious guild system. And game live broadcast is a brand new field, and I don't think they can continue to operate well."

When he accepted Lao Zheng's interview invitation, he made a report to Mr. Cao upstairs. Mr. Cao is very clear to him: continue to promote the fermentation of public opinion. The live broadcast of Dragon Ball needs such exposure and topicality.

Lao Zheng knew it in his heart. Let's have a war of words!

The current "war" is still at this level. Take what you need. As for the six rooms that took the initiative to jump out to touch the porcelain, they were directly ignored by the two companies.

The two of us are doing game live broadcasts. What are you doing livestreaming a show?