My Animation Era

  Chapter 849 Winter Holiday Nostalgia Wave (for subscription)

  The twelfth lunar month of this year is colder than in previous years, and the temperature hits new lows continuously. For Wanbao Animation, this is definitely good news.

why?

  Because the weather is getting colder, everyone doesn't like to go out. What does it mean that they don't like to go out? It means staying at home watching TV, playing games, watching videos online...

   It's not yet the Spring Festival period. On the Wanbao Video website, the playback volume of various animation works has ushered in the largest increase since New Year's Day.

   New shows such as "The Adventures of Lolo" and "Yu-Gi-Oh GX" that have just ended, have soared in view volume, and they can't hold back.

   And this is just the web platform.

  As the TV that children watch most often, taking advantage of this wave of cooling during the Spring Festival and winter vacation, the average ratings of children's cartoon channels in major provinces and cities have ushered in varying degrees of growth.

   Among them, Kuka Kids gained the most.

  The reason is also very simple, because they are very thieves, and they have a special program of "Winter Vacation Animation World" during this winter vacation.

This special program does nothing, and broadcasts "Digimon", "Sheep and Goat Games", "Detective Conan", "Yu-Gi-Oh", "Pigman", "Super Beast Armed Forces" and "Cats" on a regular basis every day. and Mice" and other Wanbao classic cartoons.

   Good guy!

   This is fun for kids to watch.

  Other children’s channels broadcast at this time, most of which are new animations released in the second half of last year. Although they are fresh, they are not good-looking!

  Kuka Kids doesn’t broadcast new animations, so it makes room for the winter vacation and broadcasts old animations every day. Such an unconventional approach unexpectedly catered to the children's preferences.

   All I can say is, it’s too badass.

  Other TV stations are not fools either, watching their own viewers lose and doing nothing.

   Realizing that children may not like watching new cartoons, but rather nostalgic. After watching old cartoons that were popular and popular a few years ago, they also started to take the "retro nostalgic" route.

   One time.

  Led by the Beijing Kuka Children’s Channel, almost all TV stations started playing the “nostalgic” card during this winter vacation, broadcasting any old animation.

  What about "Happy Baby", "Lei Sudeng Lightning Crossing the Line", "Qin Shi Mingyue", as long as it has been popular in the past few years and the children are interested in animations, all of them will be replayed.

   This is not particularly outrageous.

  Nostalgic route! It's okay to come here once in a while, just like the 86 edition of "Journey to the West" is replayed frequently.

   Do you think the audience is tired of watching it?

  No!

   I used to watch it every day, and I was really tired of watching it. But I haven’t watched it for a while, and when I suddenly hear the land lord shouting “Great Sage! Great Sage” on TV, I still feel kind and sit down and watch an episode patiently.

  The reason why these old animations can arouse children's nostalgic enthusiasm this winter vacation is also for this reason.

  Replayed too many times before, I am really tired of watching it.

   But I didn’t see it after two or three years, and suddenly I heard the singing of “Come on, Flash! Come on, Flash” on TV, and the children’s dead memories suddenly revived, and I became interested immediately.

   Of course, just for a while.

   After all, it is an old animation many years ago, and it has been replayed so many times, the plot is already familiar to the point that it cannot be more familiar.

  So these old animations will take advantage of this wave of "nostalgia" during the winter vacation to become popular for a period of time, at most a month, and the children will feel tired again.

   But then again.

   Now that he can come back for the second time, it proves that he can do it in the future.

  In short, Gu Miao died laughing.

  The nostalgia of a batch of classic old animations became popular, and Wanbao picked up a large amount of extra income before the Chinese New Year.

   This is no different from pie in the sky!

  Although these old animations are generally not sold at a high price because they have been rebroadcast countless times, there are too many TV stations that can't stand it.

  Small profits but high sales, and Wanbao has accumulated enough classic and old animations, so it can still make a lot of money.

  …

  During the winter vacation, TV stations around the world relied on rebroadcasting old animations, which not only attracted a large number of nostalgic children, but also attracted the attention of a group of adults.

  So, a very hot topic appeared on the Internet—[Rational analysis, was the previous few years the golden age of domestic animation? Is this golden age over? 】

  Someone agrees.

  The reason for agreeing is that a large number of domestic high-quality animations emerged a few years ago. Domestic animation companies led by Wanbao not only have high production per capita, but also generally have high-quality works.

  In contrast to now, answer everywhere!

  Some people also objected, thinking that although a large number of domestic high-quality animations appeared in the past few years, they are not bad now.

  The reason why everyone feels that there were countless excellent works in the past few years, but now they are defending everywhere is mainly because domestic animation has changed its strategy.

  Go to sea!

  A few years ago, in order to compete for the domestic market and to seize the ratings share, high-quality animations naturally emerged in endlessly.

  In the past two years, especially since Wanbao launched the movie "The Lion King" last year, more and more domestic animation companies have begun to shift their attention overseas.

  Go abroad and reach the top of the world!

  Wanbao’s slogan was echoed by all colleagues. As a result, a large number of high-quality domestic animations began to flock to overseas markets, competing with works launched by other foreign animation giants.

   "The Lion King", "Tom and Jerry", "The Adventures of Uncle Dragon", "Angry Birds", "Fox Fairy Matchmaker", "Dragon Ball"...

  In fact, in terms of quality, the animations produced by domestic animation companies in the past two years, whether it is movies or TV, are generally of good quality, not inferior to previous years.

   But the problem is.

  In the past two years, most of the domestic high-quality animations have been pushed to overseas markets to cater to overseas audiences.

  Because of this, many old audiences and old fans will feel emotional, mistakenly thinking that "domestic animation" is no longer good, and there are fewer and fewer good works every year, and they are happier in the past few years.

   "This statement is true."

  Gu Miao approved of this netizen's analysis, and gave reasons: "Domestic animation does not have a so-called golden age. If there is, it is not over yet."

  Huaguo's animation industry has never reached the top of the world from the beginning to the end. Where did the golden age come from?

  In the past few years, it can only be said that everyone was ignorant, and they were more impulsive and liked to mess around.

  The current domestic animation is back to normal. A group of companies led by Wanbao Animation have finally stepped out of the country, and have the qualifications to be valued in the world animation circle.

   "If it is not counted now, when will we enter the golden age of domestic animation?" Huang Kun asked curiously.

"perhaps…"

  Gu Miao hesitated for a moment, and finally gave a very ambiguous answer: "Let's talk about it when Wanbao is no longer the only one family, but a hundred flowers bloom together."

  (end of this chapter)