My Entertainment Circle

Vol 2 Chapter 415: New cooperation?

The relationship between Zhang Ping An and MBC is indeed in a honeymoon period, but the TV station can't give him more time to make it, right? After all, the TV station itself has a bunch of producers. How incompetent it would be for the TV station to give all their time to a freelance producer?

   Zhang Ping’an bought a set of time by himself, and cooperated with a set of prime time. For the TV station, what he can give him has reached the limit. So even if Zhang Ping'an finds cooperation with their TV station again, they will have to think twice about it here.

Director    responded to Zhang Pingan with a smile: "Your weight in my heart is no less than that of our ace Kim Tae-ho PD. If there is any cooperation in the future, you have to consider our station in advance."

   Zhang Ping’an nodded and said, “Sure, definitely, in the future... Uh, no, I’m thinking about working with you now, can’t I work with you? A special Chinese New Year program...”

When Director    heard the word ‘Spring Festival’, his eyes widened instantly. I don’t know if Zhang Ping’an’s appetite is getting bigger and bigger now. When he opens his mouth, he asks for time for special programs? This makes it very difficult for the Secretary to do it. The special broadcast time of the holiday festival is very precious. This year’s Mid-Autumn Festival, the TV station deliberately stopped "Idol Sports Meeting" and gave time to the "Masked Face" cooperating with Zhang Ping An..

   Although the response after the broadcast of "Masked" is indeed great, and it has repeatedly doubled the advertising price, but for the TV station, the income has to be halved with Zhang Ping'an. The previous time the TV station was willing to reduce the income of the holiday, that is because the program and the TV station can get more word-of-mouth during the holiday.

   If Zhang Ping’an had to go to the prime time during the Spring Festival, it would be a bit difficult for the director to do it. After all, the advertising fee at a certain time must be several times that of normal days.

When Zhang Pingan said'Spring Festival', he looked at the director's face becoming very ugly, so he immediately said, "Director, this cooperation. You only need to give me the special time for the Spring Festival. I don't want copyright or don't want it. Advertising revenue."

   It's rare to hear Zhang Pingan say to give up copyright? So the director immediately changed his face when he heard it. His expression was very wonderful: "Oh? You don't need anything, just a Spring Festival broadcast time? How embarrassing is this? You can talk about your new program idea first? If it is feasible If you do, then I will give you the time for the Spring Festival."

Zhang Pingan doesn’t care how quickly the director changes his face when he hears “making money”, because Zhang Pingan can only achieve his own goals. He said, “You know that I did a live broadcast website in China, right? This time the Spring Festival. Broadcast...I'm thinking of cooperating with my live broadcast platform to make a variety show. Because star idols almost never use live broadcast to directly respond to fans’ questions? So for this special broadcast, I just want them Use live broadcasts to interact with the audience. The biggest highlight of the show is the live broadcast without editing and face-to-face communication."

   The variety show "My Little TV" opened a novel way for celebrities to directly communicate with fans during live broadcasts. What Zhang Ping’an wants is not to bring his live broadcast platform to South Korea, nor did he think about competing with ‘African TV’ for live broadcast source traffic in a big place like South Korea.

   What he wants is to use his own platform to start the live broadcast of celebrities, which is like ‘V.Live’ this APP is the same!

   It’s just that the ‘V.’ APP hasn’t appeared yet, because it’s been 15 years since mobile phones have been live broadcast. So what he has to do is to let Korean idols habitually promote the return of live broadcast on their own platform before the emergence of the'V' APP, and then jointly develop this celebrity live broadcast software with the'N' station. . This is Zhang Pingan's main purpose for the Spring Festival program to do "My Little TV".

   As the director of the TV station, he must have known the new media ‘live platform’, but is it broadcasted in the form of a live broadcast? How do you say this? Because of the Spring Festival program, it must be in the form of recording and broadcasting. However, the live broadcast platform is in the form of instant broadcast, and there is a time difference between the two.

   If the show is recorded two days in advance, it will be very short for later editing. However, it was recorded a week in advance. When the program was broadcast during the Spring Festival, it was the live content that the public had seen a week ago. Therefore, such a program made the director of variety shows a little confused. What exactly did this program do?

The director said: "I know about the live broadcast platform, it is a mode of instant communication, but the program is post-production... So when the program is broadcast after the editing is completed, the contacts of the fans who have watched the live broadcast have already been remembered. Familiar with the live broadcast content. Will they still watch the show?"

Zhang Pingan smiled and nodded and said: "Don't doubt the fan's crazy degree, even if they have seen the star sitting in front of the camera during the live broadcast, but when the TV broadcast, they still cheer for their favorite star to watch again. It’s like. Isn’t there still a CUT of variety shows that idols once participated in on the Internet? And there are many people watching it every day, watching it repeatedly, watching it repeatedly, it’s a bit of a taste that you can't get tired of. ."

Zhang Ping’an continued: “Moreover, the celebrities talked to them during the live broadcast. Even if the idol celebrities read out their IDs, it will make fans excited, so they will definitely watch the show again. In terms of ratings, you Don’t worry at all. After all, it’s impossible to arrange the recording time of the program on weekends when everyone is resting. We just need to arrange the recording during the public’s working hours and students’ class time."

   Live broadcasts usually choose the prime time of public rest, but to record programs, in order to reduce the excessive exposure of the program, they choose to record during work and class, so that more fans will be attracted to watch the program when it is broadcast.

   The director thought for a while and said: "Well...I will discuss the program with PD as soon as possible and give you an accurate answer within a week."

   This model is still a bit too bold for the director of variety shows, so he has to ask his PD before deciding whether to shoot. He also understands why Zhang Pingan doesn’t want the copyright of this show, because he intends to let his live broadcast platform enter South Korea? And they also borrowed their MBC to promote a wave of his platform, of course, it is also a mutually beneficial publicity.

  ...

   As soon as he went downstairs from the MBC's Variety Bureau upstairs, Zhang Pingan met Li Shungui.

   Seeing her who was a little listless with a cup of coffee, Zhang Pingan smiled and greeted her: "Why are you here so early for a meeting?"

   Lee Soon Kyu is broadcasting at MBC, which is from 8 to 10 in the evening. She nodded and said, "Well, meeting. How about you? Watching the recording?"

   Zhang Pingan said relaxedly: "I'm here to ask the Variety Bureau for the special show time for the Spring Festival."

Lee Soon-kyu immediately looked at Zhang Ping’an with a surprised expression: “Wow... it’s really the hottest Zhang PD recently. The special broadcast time is even hard for Kim Tae-ho to get up. You are going to have Mid-Autumn Festival this year, and now you’re here again. It’s the Spring Festival? It’s amazing~~"

"Kim Tae-ho is too troublesome. If he can't account for one of the ratings during the special broadcast time, he will definitely be scolded. I am a free man. It doesn't matter if I can give me the best. Bad. By the way, I forgot to ask you yesterday, how was your stay in "Roommate"?"

   Lee Soon Kyu tilted his head and said, "That's it, the show is filmed once a week anyway. I don't live in Seongbuk-dong every day! The ratings of the show are very poor now, maybe the show will be cut off!"

Zhang Ping’an explained: “The model of this show is borrowed from Japan’s "Two-Floor Apartment", but Japan is shooting a variety show of amateur love. And you can’t tell if this show is a talk show? Reality show? Or something else... in short. I watched two episodes and couldn't find the focus. Is it just the daily record of your life in the room? The first season of the show was a bit fresh when it was broadcast, but it would feel boring for a long time like this mode. The decline in ratings is also inevitable, because this show has no special hot spots! If it is a'resident' who exposes love, it will be interesting. But idols, celebrities, how dare to expose love easily, right? "

   Shunkyu responded: "You think too much, the show is the show, this has nothing to do with love, and no one will put personal feelings in the show, not even "I Knot"!"

   "Alright. Okay, let’s stop chatting. I have to go to SBS. I’ll ask if they can cooperate during the Spring Festival special broadcast time?"

   Li Shungui heard Zhang Ping’an’s remarks and said dumbfounded: “No~www.wuxiamtl.com~ Do you want to get all the Spring Festival special broadcasts of the three TV stations?”

   "MBC didn't promise me the first time, I had to go to SBS to check it out. Didn't I talk about it during dinner last night? I want to make a food show. If possible, I would like to cooperate with SBS."

"Hey. Didn't you have a better relationship with MBC? Why do you think of working with SBS? It's not that they didn't give you special time to broadcast. You are upset?" Li Shungui covered his mouth after talking with SBS and lowered himself. The volume, only Zhang Ping'an could hear.

Zhang Pingan imitated the appearance of Shun Kyu covering his mouth and said in a low voice: "If MBC gives me another show, it will only take three days. I will occupy half of the variety show broadcast time in a week. You let the producer of MBC What to do? Do you want them to be laid off?"

   "Hahaha~~ awesome, Zhang PD, next time you make a travel show, remember to ask me to be your MC."

   Zhang Ping’an said: “The job of the main MC is to watch others travel in the shed and give travel explanations. Are you willing?”

   "Forget it, forget the commentary. You still let us go out for a trip."

Zhang Ping’an shook his head and said, “I’m not going to make travel programs for the time being. I now have several programs in my hands and I need to negotiate with the TV station slowly. Let’s go, don’t bother you to go to the meeting, I’m going to SBS. ."

  :. :

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