My Iron Suit

However, this is a complete new car after all. Even the company’s name has never been heard before. Even if there are three videos on Chen’s Twitter, the car will be red on the Internet, but people’s Understanding is also limited to video.

So in order to let the people who want to buy the "Knight" experience the powerful performance of Chen Knight, Chen Mo did not use the original sales method, spread to the 4s shop, but still the original Taylor Motor Company, located in the suburbs of Los Angeles. A car sales center was slightly adjusted to become the test drive experience center for the "Knight" off-road vehicle.

Their meeting was held in the exhibition hall of this experience center.

However, with the popularity of the video, the "Knight" is exploding on the Internet, and the number of people who want to test drive this level is inevitable.

Today will be the first day when the "Knight" Experience Center officially began to receive customers. The thousands of people who came to the conference will definitely want to experience it. This is only the main people in the area around Los Angeles.

Due to the rush of time, there are not many people from other cities. In the days to come, as the reputation of the "Knight" grows bigger, there will only be more people coming to experience the test drive. It is impossible for everyone to personally Test drive experience.

Moreover, this "Knight" off-road vehicle, Chen Moke did not intend to sell, although the actual cost is only tens of thousands of dollars more than the original ordinary model, even if the cost of purchasing new production equipment increases, the total cost is not Up to 50,000 US dollars.

But the real formula of h-2 alloy is only known to Chen Mo. He has let the company purchase a large amount of precious rare metals. Although most of them are now in the space of Chen Mo, the cost of these powerful special alloys is extremely high. The cost of the whole vehicle has been pulled up several times, reaching more than one million, and the price of the "Knight" is Chen Ming's black heart is directly set at five million dollars.

Do you think this is over? Then you have stunned Chen Mo’s malice against the rich class of the rice empire.

These five million can only buy the regular version of the "Knight", and want to buy more thick armor, more elastic, and the highest safety factor of the "heavy knight" needs a full 10 million US dollars!

However, Chen Mo believes that the people who really need it will not blame this extra 5 million, because the defensive ability of the "heavy knight" is really impeccable! Comparable to tanks!

In fact, even if Chen Mo set the price higher, it is more expensive than those limited-priced sports cars that are tens of millions of dollars. There will still be people to buy. The strong defense is enough to make these fortunate rich people willingly pay for it. .

However, Chen Mo's positioning of this car is a production model used to open the market and build brand awareness. If you take a limited price route, although this car is worth the price, there is no doubt that people can afford it. There will be very few sales, and the sales volume will inevitably be as few as those of the tens of millions of limited-edition vehicles. It may only sell hundreds or even dozens of vehicles a year, which is contrary to Chen Mo’s original intention.

It is not feasible to take the low-end route. If you don't say the value of the "Knight" itself, it will be worth the price. Chen Mo can't sell the cheap nuts.

Moreover, with the strong performance of "Knight", if the price is set too low, the market demand will inevitably soar. With the current production capacity of Aegis Auto, it is impossible to supply too much market demand in the short term, which is of little significance.

Since the cheaper the price, the more sales, the higher the price, the less the sales, and the price multiplied by the sales volume is the total sales. Then there is an optimal balance between the two, which can maximize the benefits. Combined with the current production of ten cars per day, Chen Mo has set the current price.

Chen Mo is not selling, nor is it too far off the sky, still positioning the high-end market, but also allowing more people to afford, whether it is from the overall income, brand positioning, market development and company exhibitions, etc. In terms of all aspects, the benefits have been maximized.

Since the high-end market is positioned, their target population has shrunk a lot. Although it is not a high price, it is already very high. It has high requirements for the purchaser's financial resources. If there is no test drive restriction, it will be time to try. Most people who drive will definitely not meet the conditions and will not buy the "Knight". They just want to satisfy their curiosity.

If you really let everybody come to test drive once, there will be no more people in a day, and there are very few that can be purchased.

Therefore, Chen Mo simply made certain restrictions on applying for a test drive. He had to make a purchase and pay 5 million or 10 million US dollars for the car purchase. After the reservation, he had the right to test drive.

If you feel unsatisfied after the test drive and don't want to buy it, you can directly refund it in full. If you want to buy it, you can't drive it away. Instead, you should wait in line according to the order of purchase.

After all, Aegis Motors can only produce ten cars a day, even if the price of five million is still in short supply, and everyone feels that this price is not expensive at all, it is simply too conscience.

Those luxury cars of the same price are simply incomparable with the powerful "Knight"!

Even those who can't afford it just feel envious and incomparable eyelids, and don't think that the price is expensive. The perfect and strongest car, bulletproof, off-road, and all the top, this price is not expensive.

Five million will be able to have a top armored car and top off-road vehicles, the combination of top sports cars, value, true value! It’s just too much!

If you have money, many people don't even buy a house. Buy a "knight" first! Stay in the car at night, safer than anywhere!

The price and sales route of the "Knight" was announced. ~www.NovelMTL.com~ The audience below immediately boiled up. To be honest, whether it can afford or can't afford it, the price is lower than they expected.

In the past few days, the company's production line produced a total of 3o "Knights", and Chen Mo was sent to the test drive experience center. Ten of them were sold as test drives and not sold outside, while the other 20 cars were directly available. Drive away.

This is also the only time for the "Knight" to sell the car. All of them will need to wait in line. After all, the Aegis car company has only ten cars a day. It is possible to wait for a few days to book them. If it is slow, wait for it. A year and a half is also possible.

Michael said very clearly that the top 20 applicants for the subscription can take the lead in the test drive after the conference, and if the test drive is satisfactory, they can drive the car directly!

This is the only direct opportunity to pick up the car now in front of them!

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