My Italian

Chapter 451: Angry Bacona

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It's not news that the Fiat Model B is a big sale, but it's news that it's so big that it sparks a fight.

That's right, there was a dispute over the purchase of a Model B car in the United States, and the news of a fight between two gangs of customers made the newspapers.

This can be regarded as a good addition to the already hot B-type car market. The production of 5,000 Model B cars per month can be fully digested by the United States alone.

With its novel shape, low price, and the blessing of new technologies, the Model B is hard to sell, let alone that there is no decent rival in the market.

Big sale, hot, the seller looked at the customers waiting to pick up the car, and then looked at the empty booth. There were only two things he could do. One was to appease the customers. The B-cars were delivered, and these customers were already waiting impatiently.

That's right, urging telegrams from dealers in various countries have filled Fiat's telegram mailroom.

There is nothing to say next, Fiat's new factory must continue to be built, and the orders are more fierce than the A-type car, so that Fiat has already considered whether to stop the production of the A-type car directly, and retrofit the B-type car.

For Fiat executives to think so, on the one hand, it will take at least half a year for the new plant to be put into production, and the current accumulation of orders for Model B cars has already scheduled the production time to next year. As for the Model A car, the current monthly production capacity is 6,000 units. Although there are still orders, Fiat feels that this car may only have a production life of two or three years based on the number of orders dropped.

In the final analysis, Fiat underestimated the popularity of the B-type car. With such an excellent combination of price, performance, and appearance, the price difference of the B-type car is only a thousand lire, which is not a problem for many customers. .

Well, this B-type car is backward compatible with the A-type car market, which is not considered by Fiat executives. Of course, what they have considered is the profit of the B-type car. Compared with the A-type car, the B-type car costs only 800 lire on the basis that the price has been increased by one thousand lire. Bailila.

This is not a small number. Fiat can sell its own cars so cheaply. In addition to assembly lines and standardized production, reducing the profit of each car is also Fiat's strategy.

After all, Fiat's annual output of tens of thousands of cars has exceeded the annual production capacity of dozens of handicraft workshops in other countries.

Fiat only earns three or four hundred lire per car, and these tens of thousands of cars can make it a profit of hundreds of millions of lire.

Similarly, mass production reduces the production cost of parts and components, so that the cost of Fiat vehicles can also be reduced. This complements each other. This is Fiat's first-mover advantage. Except for other car companies that hurt people to compete at low prices, otherwise this first-mover advantage It is not easy to solve.

Of course, it took two months to renovate the assembly line and workshop after stopping the production of the Model A, which is indeed faster than building a new factory directly.

However, Fiat is a little hesitant about this. After all, it is also a certain risk to directly stop the production of the A model.

Regardless of what Fiat decides, the piled-up orders for the Model B must be resolved. After some deliberation, Giovanni Agnelli finally decided to stop the production of Model A cars and put all resources into the production of Model B cars, striving to increase Fiat's monthly production of Model B cars by 10,000 More than 5,000 vehicles.