My science and technology museum

"I really didn't expect that the cooperation between Warwick and Future Technology would actually be to develop domestic chip design software. I'm afraid this will be a failure."

Imperial capital.

Xiaomi headquarters building.

In the chairman's office, Lei Jun finished browsing Warwick's chip launch conference and Future Technology's latest promotional video. He could no longer hold back his joy, and had no scruples about the continuous sighs from Vice President Wang Yang in front of him.

Originally, he speculated that Warwick was in close contact with Future Technology and wanted to apply the other company's artificial intelligence technology to the smart voice of its own mobile phone.

For this reason, he specially ordered people to upgrade to compete with classmate Xiao Ai.

In addition, Huawei will have an advantage in launching 5G mobile phones before them, which will definitely have an impact on Xiaomi's market share.

Because of this matter, it can be said that Lei Jun has had poor sleep quality for many days.

But I never expected that Huawei did not focus on smart voice, but on some domestic chip design software.

He simply forced himself into a dead end.

As a mobile phone manufacturer, Lei Jun is very aware of the investment involved in developing his own chips, and he also understands the difficulty involved. Therefore, all the chips used in Xiaomi mobile phones are purchased and assembled from overseas chip companies.

If Huawei chooses to continue to use the Kirin series that has already gained a reputation before, or redesign a new high-end chip to power the upcoming flagship mobile phone, then there is no doubt that Huawei will easily capture most of the domestic market share, while Xiaomi can only Follow behind to occupy some mid- to low-end mobile phone markets.

However, the risks involved in designing high-end mobile phone chips using a newly developed domestic chip design software are much greater.

Without enough chips to be tested, users cannot rest assured that there is a high probability that a mobile phone equipped with this chip will have various problems.

It will inevitably have an impact on Warwick's reputation.

At that time, Xiaomi can take the opportunity to seize the market and even compete for the high-end market.

At this moment, Wang Yang, who was standing in front of his desk, saw that Lei Jun seemed to be in a good mood, and he quickly asked cooperatively: "Director Lei, are you saying that there is a problem with the chip design software developed by Future Technology?"

"Isn't it obvious?"

Lei Jun listened to Wang Yang's words and saw that the vice president of his company still didn't understand. He raised his eyes and glanced before adding a few more words.

"There are some domestic chip design software companies, but not all of them still use software from overseas companies. In the final analysis, their macro modules are mature enough and can help chip design companies design chips with strong enough performance."

"The smart game engine developed by Future Technology has indeed broken the overseas technology monopoly, but this is two different things."

"For a newly launched chip design software, it is impossible not to have problems."

"Just watch."

"When Warwick's flagship phone equipped with the Tamron chip enters the market, it will inevitably cause dissatisfaction among users. It is a good thing to support domestic chip design software, but unfortunately the price to pay is a bit high."

Lei Jun looked confident, as if he had already seen how this flagship machine equipped with Tamron chips would explode in a few months.

The words just fell.

Wang Yang thought of something again before he could speak, and then ordered: "By the way, inform the people in the marketing department to increase all the configurations and prices of the 5G flagship mobile phones we plan to release. Maybe we can really occupy the high-end mobile phone market this time." A place for one.”

The domestic high-end mobile phone market is basically in the hands of Huawei and Pingguo. Xiaomi and other mobile phone manufacturers have almost all in the mid-to-low-end market.

Now that we are waiting for such a good opportunity, we must find ways to impact the high-end market.

For Wang Yang, no matter what he thought in his heart, he would definitely not question his boss at this time, so when he heard Lei Jun's instructions, he immediately nodded and responded without hesitation: "It's Director Lei, this is I'll do it myself."

After that, he left the office directly.

Until Lei Jun was the only one left in the huge office, he looked at the picture on the computer screen again, looking at the Yinglong EDA promotional video released by Future Technology, and murmured a few words in a dazed voice for a long time.

"The courage to ignore the huge profit temptation of the game engine licensing market and develop domestic chip design software from scratch is really admirable!"

"Maybe only young people and emerging companies can do it."

"It's a pity that others have developed technology for so many years, but it's so easy to catch up."

…

…

As the popularity of Tamron chips and Yinglong EDA continues to ferment, many professionals in the industry have also expressed their opinions on platforms such as Zhihu Weibo Bizhan.

Analyze whether Huawei's bold use of domestic chip design software and support for the development of domestic technology are good or bad.

Due to the previous influence of the Magic Star Engine, ordinary netizens are naturally willing to believe in future technology and believe that Yinglong EDA's performance is even better than that of overseas companies' chip design software as stated in the promotional video.

And they have expressed their support for Tamron chips.

Among them, the Xu family’s little baby, the account managed by Xingtong, is the main force.

However, most people in related industries have reservations and are not optimistic about Tamron's high-end mobile phone chip.

Even if it can be used normally, its benchmark test scores are definitely not comparable to products from overseas chip companies.

Belongs to the end of the chip ladder rankings.

As a result, the two sides disagreed, and finally formed a confrontation on the Internet.

Naturally, neither Warwick nor Future Technology has anything to say about this. They can only wait for Warwick's Tamron chip mobile phone to leak out and let real data speak for itself.

It is also worth mentioning that as the world's first leading overseas electronic equipment company to release 5G chips, Qualcomm saw that its competitors followed closely and used new chip design software to create such a chip. The company should have That's the right reaction.

But this is not the case.

Regarding the Tamron high-end mobile phone chips released by Warwick, they have never responded positively, giving people the feeling that they do not take their opponents seriously at all.

——

Zhou Dehao has had some insomnia in the past two days. As the head of Qualcomm's Yanguo branch, he certainly can't turn a blind eye to Warwick's massive announcement of Tamron's new high-end chip.

Worried that this would affect the company's position in the chip field, the report was made via video link.

However, the above did not pay enough attention to this, and it seemed that Tamron was not regarded as a competitor of its own chips.

But he believes that the company should be warned and formulate countermeasures in advance.

So faced with this situation, he finally established a video call with the CEO of the board of directors, Kolenov.

Thanks to So veteran for the 500 point reward!