My Strength Does Not Allow Me to Low-key

Chapter 210: marketing techniques

As the daughter of the owner of a large public relations company, Helen has followed her mother since she was a child. She has even worked in her mother's company since junior high school. She has participated in many large-scale banquets and social banquet planning and preparation work.

She deeply knows the importance of a good wine to the success of a banquet!

Western society, especially the upper-class society, has its own wine culture, which is different from the domestic wine table culture, but in fact it is almost the same.

When domestic companies start business negotiations, many of them are finalized at the wine table. Everyone is used to sitting at the round table, drinking and eating while talking about things, because many old-school businessmen in China believe in the old saying, "Wine meets people." "Pin", so the domestic wine table culture has many unspoken rules.

In foreign countries, because they are accustomed to the cold meal system, many business negotiations and pimping processes are completed at the reception.

A large gathering, a variety of celebrities, holding a wine glass, wandering in different small circles, exchanging various business information, or getting to know friends from different circles through the introduction of various people, it is exactly this kind of communication, unknowingly You can find opportunities and even complete transactions. This is the Western style wine table culture, or the cocktail party culture.

And what is similar to the domestic wine table culture is that those who attend such banquets are often successful people and will ask for good wine.

It's like when domestic companies talk about business at the wine table, most of them drink Moutai and Wuliangye. No matter how bad they are, it is a good wine with a certain reputation. It is the same in foreign countries. A tall party often depends on the occasion. Different, or the owner’s preference, and provide a variety of different levels of alcohol.

The top-quality whisky is generally indispensable. A variety of champagne and red wine are also provided, and even a variety of different types of fruit wines are provided. The biggest expense of each large-scale business reception abroad is those dazzling high-end drinks.

Therefore, Helen valued Xiao Feng’s wines from other worlds very much. She has tried all of these wines. The taste is unique, and the most important thing is the rich taste. The strangest thing about these wines is when they just enter the wine. , Can let you experience the rich taste of different levels, but when the wine finally enters the throat, the rich taste will merge together to form an indescribable and wonderful taste, such a unique wine Helen, who has drunk all kinds of high school and low-end Western wines, can be said to have never experienced it.

Even the cocktails that originated in the United States with a variety of different drinks and beverage flavors, none of these wines have brought Helen this feeling. The feeling of these wines is naturally natural, and it is definitely not the kind of artificial cocktails. The taste of the modulation is comparable.

Therefore, Helen, who has been born in a family of winemaking since childhood, is sure that if these wines are brought to the United States, they will definitely be popular, and they will definitely be sought after by the so-called upper-class people. These wines can definitely be in the American wine industry. A tornado blew up, which was the main reason why she valued Xiao Feng so much.

So much so that she had been thinking with anxiety just now, if Xiao Feng did not agree to her exclusive agency for these wines and the distribution rights in the United States, what price she should pay to convince Xiao Feng.

Americans are very realistic in terms of interests. For example, even though Helen and Xiao Feng have such a dewy marriage, she would not think of relying on these to take advantage of Xiao Feng for nothing.

While Helen was thinking about Xiao Feng, Xiao Feng was also thinking about Helen. He was judging Helen whether he was capable of making these drinks popular in the United States!

This little girl is very ambitious, she actually wants to take her own wine to put up a sign for their public relations company, but does she have any specific ideas or means?

"That's really great, don't worry, Xiao, I will definitely let you these wines..."

"Stop, stop, stop, Helen, I don't doubt your determination, but I would like to hear more, do you have any specific ways to let my wine open the market in the United States."

Xiao Feng is also very straightforward. He doesn't doubt that his wine can become popular in the United States, but Helen has to come up with real materials, otherwise he doesn't mind and find other more powerful agents.

"Well, Xiao, you should know that my family has made wine for several generations. There are some connections in the American wine industry. Several of my cousins ​​and uncles are all famous wine tasters in the United States. We often Publishing some articles on the Internet or in some alcohol magazines is still very influential in the United States. Give me your agent for these wines, and I will talk to them..."

As soon as Helen said this, Xiao Feng understood. It was nothing more than to find some gunmen to hype. This method has been tried all over the world, especially some senior'experts' who are well-known and have status in the industry. The influence of these people can be It's not trivial. Sometimes a sentence is more effective than you smashed millions of ads, especially in the alcohol industry.

"Also, recently, the governor of California is about to start a campaign. My public relations company ~www.ltnovel.com~ has already undertaken a lot of'business receptions', eh? You know... I will post in those soft articles at that time. After that, introduce these wines to these cocktail parties. You also know who can attend these cocktail parties. Based on the quality of your drinks, I believe they will definitely be impressed. Launch it a few more times, and then supply it in limited quantities. Even if you don’t want it, it’s hard for you to drink it."

Helen's words really surprised Xiao Feng. Originally thought she was just a female college student who hadn't been involved in the world, but she didn't expect her thoughts to be so mature, and the commercial methods were not weak at all.

In such a short time, I have come up with so many promotion methods one after another. The future development of this girl is definitely not easy.

For example, she said that the pre-election "business reception" is actually the candidates participating in the campaign canvassing votes for themselves, looking for places to invest, and those who can be invited to participate in this kind of business reception are definitely the upper class in the United States. The society is either rich or expensive, and Helen's idea of ​​directly pushing these wines to them can be said to be extraordinarily bold. You must know that such a business reception can be said to be the choice of food and wine. Very strict.

It must be worthy of the status of the participants, and the taste is not bad, otherwise people will think that you neglect him, and then you will still get a lot of votes and funds?

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