My Strength Does Not Allow Me to Low-key

I opened a new book "Starting from a Superstar", everyone help collect it, and give me some recommendations!

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The next day Xiao Feng got up and started humming a small song to sort out the data. This time he really made a profit. The bill came too fast, like a tornado!

The franchise store on the Frenchman Pierre’s side is directly packaged, and even the software used in the store is packaged. Xiao Feng is not polite with him. A family of 3 million, 2 million franchise fee, 300,000 unified Renovation standards, 200,000 advertising costs, 200,000 employee training costs, and 300,000 financial software and inventory distribution statistics system software.

The asking price is actually very dark. The decoration is done in France. In fact, he can provide drawings so that Pierre can go back and find someone to wear. Not to mention the advertising. Even in China, the advertisements made by celebrity chefs cannot be hit. To go to France, of course, staff training is necessary. After all, even if Pierre opens a Chinese fast food restaurant, it is impossible to hire all Chinese, but also to hire a certain number of French people to greet local customers.

And these people are certainly not so familiar with the production of Chinese fast food, they must be trained, and the other is the software fee. In fact, there are many financial software on the market, generally only 10,000 to 20,000, or tens of thousands of yuan more expensive. But they add 300,000 yuan for the purchase and shipment deployment system, which is indeed a bit black.

But considering that Pierre just wanted to get close to him, and begged for him, so he didn’t be polite with this guy and opened a store in France. Who made the French so "noble", then the initial fee, naturally It should also be "noble", or else how to reflect the French "noble" B style!

And Pierre didn’t even raise any objections. He spent tens of millions to please Xiao Feng, and now he doesn’t care about this small amount of money. The ninety-nine heads in front of the Buddha will be knocked off. If the last one Except for Chachi, if a good thing is broken, he will have to cry to death!

If this small amount of money can buy Xiao Feng happy, and give him the agency rights of the red fruit wine, that would be great. After all, the red fruit wine is the key to him!

As for Yida's side, they can't make such a quotation. Although he has a lot of money, Zhao Sutong is not at the helm of Yida after all, and he still needs to be responsible for it.

Therefore, in the decoration area, they proposed that they could do the decoration by themselves according to the standard. After all, they have their own decoration team, which can save costs. The other is the software fee. They join 200 companies and need to purchase in batches, so Xiao Feng gave a wholesale price , A total of one million was collected. After all, people mix in the country, and the software system is still clear.

Two hundred stores and two hundred sets of software cost one million. Each store is only five thousand yuan. This is acceptable. As for Xuanguang’s 200,000 cost and staff training cost of 200,000, people will lose. Did not raise any objections, after all, the celebrity chef manufacturing side has made big concessions.

So Yida’s franchise fees totaled 481 million!

As for other merchants, they are all retail investors. They have no bargaining power with celebrity chefs. The total franchise fee is 2.7 million yuan each, and the software fee is 50,000 yuan each.

Although many merchants have very disagreements with the software fee of 50,000 yuan, if you think about it, 2.7 million is spent. Does it make sense to care about the 50,000 yuan?

What's more, if they disagree, there are countless merchants who have not grabbed the spot this time, willing to replace them!

So from these two hundred individual customers, celebrity chef manufacturing made another 550 million, plus 481 million from Yida, plus 15 million from Shenglu Group. This time celebrity chef manufacturing made a total of 1.046 billion.

This number is maddening to think about. Of course, the money is definitely not a one-time payment. The first payment must be an initial fee of two million, decoration, and personnel training. The software can only be delivered after the respective work is completed. The same is true for costs.

However, Xiao Feng insisted that the first payment must include Xuanguang’s 200,000 yuan, which means that every merchant must pay them 2.2 million within 48 hours of signing the contract, because with the nationwide franchise The site selection and renovation starts, and this promotion will also start immediately.

So these alone can collect 891 million, but 81 million of this is used for publicity. Now that celebrity chef manufacturing has been positioned as a fast food restaurant at the same level as KFC and Golden Arch, when advertising in China , You can’t just do it on the Internet, and the food from the media everywhere.

If you want to do it, you can make it big, invite celebrities to appear on TV, and advertise on various networks. This way, the 81 million cost may seem to be a lot, but in fact it is not that much.

After all, if you want to hire a flow meter star, this little money is not enough to pay for others' endorsement fees.

Fortunately, they have reached a strategic cooperation agreement with Yida this time. Yida still has a lot of resources in the film and television industry. Xiao Feng has already used Zhao Sutong to help him contact some entertainment industry resources and advertising companies to produce Advertising.

However, since the advertising fee has been collected, it must be put out. The influence of a fast food chain that dares to advertise in the mainstream media is different from the influence of a fast food chain that does not advertise.

Just like KFC or McDonald’s, they often advertise on various mainstream media, such as the advertising screens of various TV stations, subways and buses. It can be said that they are bombarded in turn, and on various network software, let alone. The advertisements can be said to be overwhelming.

However, many Chinese fast foods that are well done in China are rarely advertised on TV stations or subway buses.

The difference between doing and not doing is still very big. Perhaps KFC and McDonald’s will invest a lot in advertising, but their first-line well-known fast food brands have also gained popularity with these ads, and those fast foods that do not advertise, although it seems They also make a lot of money, but their brand influence is far behind that of KFC and Golden Arch.

For celebrity chefs, who are committed to building themselves into an internationally renowned fast food chain, of course, this money cannot be missed. If you want your brand to have an influence in the hearts of consumers, then don't care about this money.

Therefore, Xiao Feng intends to spend all the 81 million advertising fees collected from the franchisees this time to make the celebrity chefs become famous.

This 81 million may seem like a lot, but compared with KFC and the Golden Arch, the annual advertising costs of hundreds of millions of dollars, it can be said that it is not worth mentioning.

KFC is just a small fresh meat endorsement advertisement that invites the current top traffic. I am afraid that the annual cost is not less than 100 million, not to mention that they are more than just a small fresh meat endorsement.

Therefore, Xiao Feng and several key leaders of the company discussed how to spend the money for a long time, and finally Xiaolin came up with an idea.

Anyway, they have reached a strategic partnership with Yida this time. Yida has a lot of resources in the entertainment industry. So Xiao Feng called Zhao Sutong. Unexpectedly, they agreed to it soon and gave him a recommendation. A few people.

It turns out that some time ago, Yida Group invested in a singing variety show. This show became very popular as soon as it was broadcast on Jiangsu and Zhejiang Channel. The last few grassroots singers won the championship, and they created several new stars. Xinxing is more or less connected with Yida.

The popularity of this episode of the show is very high. Although the show has ended, the popularity of these singers is also very high now. These singers are all powerful and have their own fan base. Over time, as long as you make music seriously, in the future No small achievement will definitely be made.

Zhao Sutong’s suggestion is to cooperate with these people. These people are now well-known and popular among the people. However, because they are newcomers, the advertising fee is not high. It is only appropriate to ask them to speak up.

Xiao Feng felt that it was very appropriate, so he took Zhou Jing to fix it. Anyway, they are holding 80 million in their hands. The advertising expenses of these hottest singers are only a few million a year. To sign a few people, it only costs 20 to 30 million yuan~www.ltnovel.com~ The rest is the advertising channel fee.

CCTV can’t afford it, and it’s okay to go to some local stations. And the advertising costs of subways and buses are not too expensive. As long as you win a few key cities, you can use the 81 million advertising costs. You can still use a part of the balance. on the Internet.

This can only be the case in the first year. When the second investment promotion conference in the coming year and more and more stores are joined, the advertising costs will increase, and then there will be more choices.

The advertising is done. Of course, the next part is the employee encouragement. Katja, Zhou Jing, Xiaolin, and Shang Zhenye are the company's veterans. Now that the company has grown up, Xiang Tianxiao will certainly reward the three armies.

At present, the company has no plans to go public, but he has also promised with a few people. When the company goes public, he will definitely take out part of the equity as an incentive, but this time it is not necessary.

But the rewards that should be given are still not small. The company made more than one billion yuan in franchise fees this time. If you don't give you a little reward, it would be too much.

Xiang Tianxiao simply took out 20 million, of which 10 million was allocated to the four main leaders, and the other 10 million was shared by all employees of the company.

Katya, Zhou Jing and they each divided 2.5 million RMB each time. Katya, who has seen the big world, is okay, and did not show too much excitement, but Zhou Jing, Xiaolin, and Shang Zhenye are different. Up.

Although there is no equity incentive, a person is divided into 2.5 million yuan. Before they met Xiao Feng, they also earned a salary to live. At that time, they, at their best, averaged 10,000 yuan a month. Qian, followed Xiang Tianxiao, with a minimum salary of 10,000 yuan a month, not counting bonuses.

This time, he gave 2.5 million yuan directly. Isn't everyone ecstatic? How can everyone calm down when they step directly into the ranks of millionaires?