My Strength Does Not Allow Me to Low-key

"Want to represent the products of the Ninth Lab?"

Xiao Feng looked at Zhu Ziqi with a faint smile, and Zhu Ziqi Jiao reached out and hit him: "Could it?"

Xiao Feng smiled secretly. It must have been this little girl who went back to brag with relatives, or she was framed up and couldn't get off the stage, so she came back and begged herself at this time.

He is absolutely confident about the quality and efficacy of the cosmetics in the ninth laboratory, but he has been a bit blinded about how to open the domestic market.

Firstly, he has never entered the cosmetics market, and he doesn't know how to play in this industry. Secondly, as a new brand, but also a domestic brand, he wants to find a place in the cosmetics market that has almost been divided up in China. It will be quite difficult.

During this time, Xiao Feng has been thinking about how to enter this industry.

In addition to a business report, the invited research team also recommended some mature business models to them, all of which were old routines.

Look for big celebrities to endorse, and then advertise overwhelmingly. Generally, new makeup brands are played like this, and in terms of effect, they are all pretty good.

The only disadvantage of this is that the initial investment will be relatively large, and this is the method Xiao Feng least wants to use.

Because most of the players who have played these routines before are foreign brands, these foreign brands themselves have a considerable amount of capital accumulation, so hundreds of millions or even billions of advertising expenses in a year are not a big deal to them. child.

And he is not bad as a newly created domestic brand. If he also plays like this, his capital chain will bear a lot of pressure.

Moreover, when looking for a big celebrity, people may cherish feathers and are unwilling to accept his advertisements, even if they are willing to accept them, they may open their mouths and demand high prices, which is not what he wants.

In addition, according to the business model of the business plan, they have to contact major domestic supermarkets, rent counters, and sell cosmetics on site, so the cost of sales will be very high.

Just renting a sales counter in major supermarkets requires a lot of investment. With the rise of e-commerce, in fact, most of the sales counters of major supermarkets are losing money, but why do those brands still Persevering?

It is because they are a big brand, they have strong financial resources, they are not afraid of burning money, and this kind of counter is another way of advertising.

The most important thing is that once the supermarket organizes activities, people can complete one month's sales in one day!

But for the big brands at this time, if the newly created domestic brands like the Ninth Lab follow the same pattern, it will be death!

Besides, Chinese consumers are often not very confident about their national brands, and they always feel that the quality of our domestic brands is not as good as foreign ones.

Especially for this kind of things that are wiped on the face, the largest audience is women, and these women are often the most recognized foreign brands.

Therefore, Xiao Feng does not agree with the mature business model recommended in the business plan. If a big foreign brand does that, the success rate may be 70%. If he does that, he thinks that the success rate is not Will be higher than 50%.

So he did not intend to use ordinary methods to promote his products. Helen came before and he gave Helen a set of cosmetics, which was just a test.

If you want to develop a new business model in China, especially if you want to make the product high-end and make it acceptable to consumers, you have to take a special route.

Over the years, the country has been extremely weak, coupled with the continuous introduction and penetration of foreign brands over the past 30 years after the reopening, so that Chinese people are full of unconfidence in their domestic brands.

In addition, more than ten years ago, the Chinese themselves were not up to the point. Many industries were full of shoddy fabrications, counterfeiting, and the phenomenon of pitting their own people. This made the Chinese consumers' impression of their domestic brands even worse.

Although in recent years, as more and more domestic companies have begun to pay attention to word-of-mouth, consumer experience, and the cultivation of consumer groups, domestically produced products have been the impression of low-cost and inferior quality, which has gradually been eliminated from consumers’ hearts. , But this always requires a process, and it cannot be done overnight.

Moreover, there are not many domestic high-end products that are really accepted by domestic consumers, and the only successful example is the Warwick mobile phone!

And how does the Warwick mobile phone do it? It is because they have taken the line of the powerful faction, steadfastly engaged in research and development, truly mastered their own core technology, and then first took the product abroad to conquer those foreigners.

Let the foreigners think, wow, this Huaguo product is really good, and then they are passing on the foreigners' knowledge of their products to the country. Domestic consumers will look at it, wow, look at the phone number of Warwick, even foreigners say Well, it ranks so high in foreign rankings, even foreigners are rushing to buy it, then it must be good.

It is through this transmission effect that Chinese consumers have gradually accepted, and Warwick can also make the concept of a real high-end product, and gradually defeated the star and fruit machine in the domestic high-end market.

And this kind of consumer concept marketing is also maximizing the expression of Chinese consumers’ lack of confidence in domestic brands. You have to look at what foreigners think about everything. If foreigners say yes, that’s really good. On the contrary It's because I don't want to, and I don't dare to try.

Of course, this is mainly related to the consumption experience that has been pitted by its own domestic brands for many years. It will take time to reverse this consumption concept.

As for the products of the Ninth Laboratory, if he wants to win the hearts of Chinese consumers, Xiao Feng feels that he can only export and then sell them in the domestic market.

Let this brand become famous abroad and win a good reputation. Once foreign devils accept this product, then domestic consumers will be able to accept it.

The advantage of this is that you can directly enter the domestic high-end market.

Think about the domestic high-end mobile phone market, which has always been dominated by Stars and Fruits. Millet and many other companies wanted to enter this market, but they have not been successful.

Including Warwick also tried many times, and finally ended in failure, until finally Warwick really developed its own chip, and then equipped with its own unique camera, so that its products, in front of those two brands, have technology Advantages, this has a selling point, and this is the way to pry open the door of the high-end market and enter this market.

Prior to this, their series of efforts have been ridiculed for a long time, and many consumers think that they are overpowering.

As for the products of the ninth laboratory, Xiao Feng, after learning from Warwick’s road of success, did not intend to take such a detour. He went directly to the overseas market and made a name overseas, and then he returned to the country and directly entered the high-end market. This is also easier to be accepted.

But now Zhu Ziqi told herself that her cousin wanted to represent her own products, which somewhat disrupted Xiao Feng's marketing plan.

He didn't want to agree, but it was rare that Zhu Ziqi begged herself once, and it was a bit too much if he didn't agree. At this time, Zhu Ziqi also saw Xiao Feng's unwilling look, and quickly took the tablet and opened the e-commerce website.

"Brother Feng, look, this is my cousin’s online store. Look at them. They are among the top ten big-name online stores on a certain cat! They bought more than one billion for a 618? A lot of consumption. Everyone agrees that the quality of their products is stable..."

Zhu Ziqi had said this to herself, and if she didn't agree, it would be too much, Xiao Feng smiled.

"Okay, but let me tell you that at present, how the Ninth Laboratory should be marketed and promoted, we have not yet formulated a detailed plan. I can ask the Ninth Laboratory to produce a batch of samples and give it to your cousin. Over there, if she really wants to act as an agent, she might as well, first go online and use their channels to help us advertise."

Xiao Feng finally let go. Zhu Ziqi almost didn't jump up happily. She did brag in front of her cousin before and patted her chest. Xiao Feng promised her and she was finally able to save face.

Moreover, her cousin has a very good relationship with her, she helped to do this, and her cousin will definitely show something.

"Don't worry, Brother Feng, my cousin is the best at promoting a new cosmetic product. This is the main reason why many foreign big-name cosmetics are willing to cooperate with her and let her act as an agent."

"Oh? How did they publicize and promote new products before? What do you think?"

Hearing what Zhu Ziqi said, Xiao Feng of course expressed curiosity about how e-commerce promotes new cosmetics.

"Hey~www.ltnovel.com~ That's not easy. For example, when a new face cream is launched. They will choose some VIP customers who have been shopping in their online store for a long time. Give me back every day, and give me a free bill if I give it. You know, women like to take advantage. Of course I like to give gifts for free. I write and reply photos in three days, and there are discounts. Of course they are willing, even if they used it before. For other face creams, they will also use this sample for three days first, and take a photo on the picture to get a discount..."

When Zhu Ziqi said this, Xiao Feng basically understood that this merchant was really good enough.

"... If the newly launched cosmetics are really effective, those customers will try this, and they will find, eh, this new product seems to work well? Then the merchants will advertise again, XXX Shopping Festival. XXX’s new products are on sale at a big discount, so the market opens up like this..."

Xiao Feng originally didn't understand how to run a cosmetics business, but now hearing Zhu Ziqi say this, he feels that he has been taught a lesson, but the effect of this lesson, in his opinion, is exceptionally good, making him feel that he is very excited. .

"Well, I suddenly feel that what you said makes sense, so let's set it like this. When our products are sold in China, your cousin can be one of the agents..."