My Strength Does Not Allow Me to Low-key

Looking at the building on the right hand side, the big four characters lit on the roof: Celebrity Chef Group!

Looking at the various neon advertisements on the glass curtain wall outside the building below, Guan Jinghe couldn't help feeling full of emotions at this time.

The change is so fast!

More than two years ago, as a food anchor, he was invited by a celebrity chef to help promote them.

At that time, this restaurant was just a small fast food restaurant confined to the area of ​​Ben Thanh, with only five or six branches.

At that time, their purpose was also very clear. They wanted to be an online celebrity shop, and asked them to come over to help promote it, and then let tourists from all over the country who had the opportunity to travel to Ben Thanh to patronize their home.

But only two short, this fast food restaurant has developed into a large chain enterprise.

Now it has become the next Haidilao in the mouth of many domestic economists, which can benchmark the golden arches and the future Huaguo Chinese fast food chain benchmark for Kaifeng cuisine!

There are only more than 400 branches nationwide! It has already received such high praise, if in the future it is really made into the scale of Kaifeng cuisine, then it is worth it?

Maybe by then, people will not be confined to China, they really have to go out and drive overseas!

By the way, it seems that people now have branches overseas. It is said that there are five branches in France!

I saw a lot of people traveling to France on the Internet, and they seemed to have posted photos of them in the French branch. They seemed to be very popular!

Unlike other Chinese fast-food restaurants that boast about, their home is truly a cross between China and the West. Not only the Chinese like their home, but the foreigners also like their home, and they really love it.

Because in those photos on the Internet, there are many scenes of foreigners lining up in front of his store!

Those photos are not for posing, but for foreigners who are really using their feet to vote!

Hey! If I had known this, I would not have missed the first time joining. When I thought of this, Guan Jinghe felt a pain in his heart, feeling as if he had missed a hundred million.

Looking at the building in front of you, this is the foundation that other famous chefs have built in just two years!

Earn a building in two years. I heard that not only their headquarters is here, but the hotel below is also owned by them.

Looking at the podium next to the hotel, it is now being surrounded and being renovated. I heard that a Yida Plaza will be opened there in the future.

A commercial complex with shopping malls and supermarkets.

And celebrity chefs will create a new flagship store in the headquarters, which will open in the food court in this Yida Plaza!

The building on the left is not so lively anymore. It turned out to be a burns and scald hospital. The building is dark, and I don’t know what kind of business is in it.

Guan Jinghe looked at the two buildings for a while, then walked back sourly, and at the same time secretly annoyed again and again in his heart about the decision he made more than a year ago.

He and Ah Fei from Yangcheng can be said to be the first batch of businessmen in China who have come into contact with celebrity chef manufacturing.

Ah Fei’s family makes stalls in the vegetable market in Yangcheng. There is also a meatball factory in his own home. They usually make some meatballs. Fishballs are supplied to hot pot restaurants and supermarkets in Yangcheng.

At that time, his family was doing a non-brand Western-style fast food chain in Anhui Province. At that time, he and Ah Fei also went to the boss of the famous chef and made a request with him to purchase the beef **** and beef patties produced by their family. With.

The Afei's family relied on the excellent taste of beef **** to make a fortune among many competitors. It is said that they have now monopolized more than half of the meatball business in Eastern Guangdong Province.

And their family relies on the beef patties provided by famous chefs, and they have made a **** way in the miscellaneous Western-style fast food chains in the fiercely competitive third- and fourth-tier cities.

It can be said that both of them have made a lot of money, but the only difference between him and Ah Fei is.

When Ah Fei learned that celebrity chef manufacturing started to attract investment to join last year, he pooled millions of funds to join three fast food restaurants.

However, because his family originally ran a Western-style fast food chain, he did not choose to join him.

At the end of last year, in a daily exchange with A Fei, a piece of news revealed by A Fei made him unable to sit still.

It turned out that the three branches that Ah Fei joined had earned him more than 10 million yuan last year alone. He even directly used the money to buy a shop he is now renting.

I invested more than 7 million yuan, but in a year, I didn't say anything about it, but I doubled my capital and earned a shop!

Guan Jinghe didn't know how to describe how he felt when he heard the news, so he came this time.

Regardless of family dissuasion, he took out his savings for many years and asked for some more with his parents. He collected more than 4 million yuan. This time he will join at least one family.

If this opportunity is missed, then I don't know if there is any chance to join next time.

He felt hungry as he walked, so he detoured to the right of the square, where there was a branch made by a famous chef. When he came last time, he turned around here.

It is already past 8 o'clock in the evening, but the shop is still full of people. Although there are not many tourists, the residents nearby are the main consumers of this shop.

He lined up for a long time, and finally found a seat. Looking at the set meal he brought up, he couldn't help sighing that the chef made a big change.

When I came here two years ago, the dishes at their house seemed to be monotonous, with only a few sets back and forth, but now there are dozens of sets of various set meals, which is dazzling.

And when Guan Jinghe took a bite of beef, he suddenly felt a tearful urge to burst into tears. The familiar feeling came back. The taste remained unchanged, and the amount was still sufficient. No wonder their family is so popular!

Guan Jinghe, who has a background in catering, really understands the needs of consumers too much!

The taste is good, the price is not expensive, and people have done both of these points. No wonder they make so much money.

After he was full, Guan Jinghe Yoyo Dada came out of the fast food restaurant and walked over to the hotel. When he entered the lobby, he even saw a dozen foreigners with big blond noses checking in.

Some of these people speak English, Spanish, and German. The lobby manager in the store is sweating profusely. He probably didn't expect so many foreign-speaking guests to come.

He waited at the front desk for a long time, and then waited until the receptionist greeted the foreign guests, and then he asked for a business brochure made by a famous chef.

This investment promotion manual is very beautifully printed. It is a thick, small book that can look like a hundred pages. It must be a customer who lives in this hotel and intends to participate in the investment promotion conference to receive one after registration.

The reason why it is different from other brochures that can't wait to be full of people is because this brochure contains a lot of detailed data, which is quite sensitive.

Guan Jinghe had heard of this a long time ago.

Hearing from Ah Fei, this celebrity chef’s manufacturing is very real. When the first investment invitation conference was held, in order to dispel everyone's doubts, they even spent their own money and invited a special research organization to make a market research report.

It lists the operating conditions of Chinese fast food in many major cities in China, and even gets most of the net profit.

It is precisely that kind of data that dispels many people's doubts and makes everyone happily pay to join.

This is different from other franchise businesses that use PPT to brag and draw pie.

Guan Jinghe himself is a fast food chain. He knows too much about the tricks of attracting investment and franchising. There are even some franchising businesses that are no different from crooks.

He took the manual, took the elevator back upstairs, entered the room, did not rush to wash, but lay on the bed and flipped through the manual.

Most of the front of the manual is about the introduction of the company. Guan Jinghe skipped it directly and turned to the franchise fee at the back.

This time, they made a table directly, enumerating all kinds of expenses in great detail.

However, what Guan Jinghe is most concerned about is the initial fee. He asked Ah Fei to find out about the initial fee. It seems that they are all two million.

But this time, he couldn't help sighing. This was obviously an increase in price!

And the way it goes up is very chicken thief!

The table is full of various expenses. The first line is the store area, and it also specifically divides the four specifications for first-tier ~ www.ltnovel.com ~ second-tier, third-tier, and fourth-tier cities!

For shops in first-tier cities, a minimum of 400 square meters is required, a minimum of 300 square meters for second-tier cities, a minimum of 250 square meters for third-tier cities, and a minimum of 200 square meters for fourth-tier cities.

When you see Guan Jinghe, you know that the production of famous chefs is really upscale now, which is different from the single-selection model of the first investment promotion. Now they have jumped to the stage of two-way selection.

When they first attracted investment and joined, because of their poor reputation, they were not very strict in selecting investors. It can be said that as long as you have a certain strength, you can invest.

And this time, it is not just investors who select them, they are also selecting strong investors.

The area of ​​this store is a rigid indicator for them to select investors. Only if you own or have the strength to rent such a large area of ​​shops, you are qualified to talk about franchising cooperation.

Then there are training expenses, preliminary material expenses, advertising expenses, decoration expenses, opening expenses, staff salaries, working capital, and even rent. I will count them for you.

These are not Guan Jinghe’s concerns. What he is concerned about is the initial operating fee for the following franchise, which is equivalent to the authorization fee for selling the four words you sell to a famous chef!

Regardless of how many tiers of cities you open a store, the cost will be 300,000 yuan, ten years!

This is the same as Bikaifengcai and Golden Arch, both are 300,000 years!

Looking down, the restaurant purchase fee, well, this should be the initial fee!

4 million in first-tier cities, 3 million in second-tier cities, 2.5 million in third-tier cities, and 2 million in fourth-tier cities!

Damn, this is really an all-round price increase!

Although he had already prepared in his heart, Guan Jinghe took a sigh of relief when he saw the franchise fee!

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