My Strength Does Not Allow Me to Low-key

Chapter 585: Marketing strategy

“Don’t always try to separate cosmetics and health products. They are all products of the Ninth Lab! Don’t limit the functions of the Ninth Lab. This company is positioned as a high-tech company. , You can study cosmetics, naturally you can also study health care products?"

Xiao Feng said, He Xiaojun slapped his thigh abruptly when he heard Xiao Feng's suggestion.

"Yeah, how can I forget this one!"

After all, he is still good at scientific research, and he is really not proficient in the business field.

Even Xia Hongtao did not expect this. They originally wanted to separate this health care product from the cosmetics in the Ninth Laboratory.

After all, a cosmetic and a health care product are too far apart.

And He Xiaojun had always wanted to distinguish the cosmetics and health products in the ninth laboratory, but now he is thinking about it, it is completely unnecessary!

Our Ninth Laboratory is itself a high-tech enterprise, and the products we launch must not necessarily be limited to a certain industry!

What Xiao Feng meant is to launch a variety of cross-border products, and if the models are all high-quality products, it will naturally prove the gold content of the ninth laboratory's signature.

This idea is great!

To put it bluntly, it is to make rational use of the high-tech, high-tech signboard that cosmetics has established for the ninth laboratory.

,

Don't always limit the ninth laboratory to a cosmetics company. In fact, they are a high-tech company!

If you want to understand this, then opening the market will be easy.

Take Michelin, for instance, which made tires in the first place, but because the boss likes food, he went to engage in food appraisal, and finally came up with a Michelin restaurant ranking.

Nowadays, when people talk about Michelin, they can think of not only the tires of this company, but also the food appraisal made by this company.

And now Xiao Feng's meaning is similar, that is, don't limit the future of the Ninth Laboratory to a certain field.

His suggestion made He Xiaojun, who was still entangled in how to promote health care products, seemed to get through the two lines of Ren Du at once.

"I understand, Xia Hongtao and the others just signed an advertising endorsement contract with the actress who you recommended. That actress seems to be quite famous in China, so we might as well let her advertise by the way. A wave."

"That's right. Natural resources like this must be used rationally."

The female celebrity recommended by Wan Gongzi is gaining momentum. Recently, she has frequently appeared on the hot search list. Such resources are not used to the best of their ability, but I’m sorry, they pay this female celebrity millions of endorsement fees every year .

Unlike those international big-name celebrities who often spend tens of millions a year in endorsement fees, the Ninth Lab is very strong in this regard. If you are willing to endorse, you must accept the Ninth Lab's endorsement fee standard.

If you don't want to, then go to the other side of the road, who makes them so strong in the market!

In fact, because of the quality and effect of their cosmetics, there is no need for endorsements at all. Just relying on word of mouth can guarantee the popularity of the cosmetics of the ninth laboratory in the market.

"By the way, how do you plan to name this health product?"

Xiao Feng asked He Xiaojun again. He Xiaojun scratched his head and smiled awkwardly: "Mr. Xiao, you also know that we are good at scientific research, but we are really not good at marketing. Or look at the name Huichun Dan. ?"

'puff'!

Xiao Feng just took a sip of white wine, and when he heard the name, he spit it out. ,

"Rejuvenating pill? I can't think of it as Daliwan!"

These guys He Xiaojun really have a strange brain circuit. They can think of such a copycat name, a name full of fake medicine, and such a good health care product. If it is launched on the market with this name, it will definitely hit the street on the spot.

"Then what do you call it?"

"Well, have you seen the news about which elixir of life Li Chaoren invested recently?"

Recently, a company founded by a team led by Professor Harvard and Li Chaoren and many wealthy Americans has reportedly found an anti-aging coenzyme.

It’s amazing what has been uploaded in various newspapers and media. It is said that the team has now mastered the technology of synthesizing this coenzyme, and the key to this coenzyme is to promote adult humans to secrete growth hormone from a fresh start.

This can restore people’s metabolic rate in adolescence, thereby delaying aging, and using cell renewal iterations and readjusting endocrine to fight many diseases.

Anyway, the theory is perfect, and various media sing praises. In the end, they said that if this medicine is developed, human life can be extended to one hundred and fifty years old. Anyway, it is amazing.

"Of course I heard, we also held a special seminar, and finally came to the conclusion that this kind of coenzyme and the theory of promoting human growth hormone secretion are correct, but whether it can be realized, it is still not possible with the current technology. It is easy to say that even if they can really extract this coenzyme, it will take at least several decades of market testing."

"Haha, then don't worry about it. In my opinion, it is just their hype before the new round of financing. But their actions have provided us with an idea. That is, our health care products are definitely not allowed. So LOW. We have to give our health care products a tall name, full of science, so that the common people will feel, wow! This thing sounds very tall, so that it can sell well."

When He Xiaojun heard this, he felt that Xiao Feng's thoughts were really helpless. After all, your name is Niacinamide Mononucleotide, which sounds much taller than your name Huichun Dan.

The people nowadays have gone through nine years of compulsory education at any rate, and have a basic understanding of science, so the set of rejuvenation pills no longer applies.

"I think we might as well use our K-alpha active factor as a hot spot for hype. After all, we only published a small molecule collagen solution before, and this magical active factor has not yet been announced! May as well use this carrier as a carrier. Hot spots, combined with small-molecule collagen to hype, for example, we named our collagen that can be taken orally and absorbed by the human body as Alpha Active Protein. Explain the scientific principle of our product clearly to everyone, and this can also win More consumer confidence."

He Xiaojun agreed with Xiao Feng's statement, and he nodded: "Or, just call it Alpha Protein Capsule?"

"Well, this name sounds a bit bigger and bigger, so it's decided."

After discussing the future marketing routines of the Ninth Laboratory's health products, Xiao Feng and He Xiaojun began to discuss other future scientific research directions of the company.

In the product library of the Ninth Laboratory, cosmetics have become famous all over the world, and Alpha Active Protein Capsules with anti-aging effects will also be on sale soon.

The burn and scald medicine is basically settled. Recently, Yang Xin and Gao Feng have also studied a series of products to deal with various burns and scalds, which has enriched the product line.

In addition, the cosmetic fillers they developed are basically ready. At present, some patients who need cosmetic surgery after burns and scalds have undergone related operations, and the feedback effect is quite good.

The research and development of these products has been completed, and the next is naturally the future research and development topics. Xiao Feng also needs to understand. He has given more than two billion to the Ninth Laboratory. He must know where the money has been spent.

"By the way, what albumin did those two guys say last time? How's the research going?"

"Oh, it has entered a critical stage, and a suitable theory has been found. This time it is the K-alpha active factor that plays a major role. Use a conversion technology to convert collagen into that human albumin, and then increase it. The activity greatly increases the carrying capacity and increases the circulation speed in the human body. At present, it has been able to accelerate the detoxification and transport nutrients. This topic has just entered the middle stage, and it is estimated that it will take a while, and the money burn is quite powerful."

He Xiaojun took a peek at Xiao Feng as he said, Xiao Feng nodded, and it would naturally burn money to engage in scientific research ~www.ltnovel.com~ But if it can be done, it would be good.

Currently, albumin on the market is generally extracted from human blood or cattle blood. The price is very expensive, but for many patients, it is indispensable.

If it can be done, then this is a blue ocean market.

Anyway, he is not bad for money, so let those two go and do a good job.

Seeing that Xiao Feng was not angry, He Xiaojun relaxed. Originally, he was worried that Xiao Feng would be angry because of Yang Xin and Jiang Gao’s burning money for scientific research.

"There is also Mr. He who has recently raised his budget. It is said that he has made new breakthroughs."

"Oh? Is an artificial heart made?"

"Um... No, the last time I spoke with him, he said that it was because a new medicine was recently extracted from a kind of snake venom. It is said to have a very obvious effect on the treatment of blood clots, narrowing of blood vessels and other diseases."

"Oh, that's how it is!"

Xiao Feng listened and slapped haha. His feelings were the snake venom he brought back last time. He Fangzhou should have discovered something from the snake venom.

It seems that when I have time recently, I really need to go there to see what he has been tinkering with recently.

Just when Xiao Feng was about to ask He Xiaojun, what else he knew about He Fangzhou's research, suddenly the phone of the two rang at the same time.

Xiao Feng answered the phone and heard Xia Hongtao's anxious voice: "Hey, the boss is not good, the ninth laboratory has been stolen."

"what?"

He Xiaojun, who was sitting across from him, slammed into the scene. Obviously, he also got the news. Obviously, he was very angry when he learned the news.

"I have already strengthened the security, how can it be stolen? What about the company's security? What about the park's security? Didn't you notice it before?"

He Xiaojun almost yelled and asked loudly.

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