My Strength Does Not Allow Me to Low-key

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Xiao Feng is still very happy to be able to give feedback so quickly. The main target of this report is Xia Hongtao, and his overseas relatives have really played a very crucial role this time.

It turned out that after Xiao Feng asked him to investigate the Southeast Asian market two days ago, he immediately contacted his relatives.

The feedback given by his relatives can be said to be quite enthusiastic.

Now the reputation of celebrity chefs has spread to Southeast Asia. Everyone knows that there is a Chinese fast food chain in China that is doing very well.

Now this fast food chain is interested in entering Southeast Asia. Everyone is very happy.

Provided a lot of information to Xia Hongtao, because of this, Xia Hongtao was able to complete a rough market survey so quickly.

"...Well, according to the feedback given by my relatives, if our celebrity chef group enters the Southeast Asian market, there is still great hope for success, but because of the hot weather in Southeast Asia. Locally. People may have some preferences for certain flavors, such as hot and sour, satay, curry, etc. If we want to enter the local market, we may have to make some adjustments to our main products according to the tastes of local consumers."

Xia Hongtao reported the situation to Xiao Feng. Xiao Feng nodded as he heard what Xia Hongtao said was very reasonable.

In fact, he had arranged Tian Qing before and asked her to send a lot of people to North America and Europe to do market research, intending to develop some products that suit the tastes of local consumers.

This celebrity chef makes fast food. If you want to be a truly international company, you must have an international feeling.

It's not enough to stick to the idea that Chinese food is No. 1 in the world.

Many Chinese consumers look down on Kaifeng dishes and Golden Arches, but Xiao Feng really wants to tell such people that you'd better jump out of the well and take a look. People can really make a world-class chain. It's really not a boast.

Especially in Golden Arch, this fast food restaurant in China may not be able to do Kaifeng cuisine, but internationally, this company is much stronger than Kaifeng cuisine.

One of the main reasons why he is strong is that this chain store has not been opened in one place, and people will never be complacent and only sell food with flavors that their Americans like.

They will develop food that suits the tastes of local consumers according to the tastes of local consumers. For example, in China, they have developed many burgers that suit the tastes of Chinese consumers.

The reason why they have never done Kaifeng dishes in China is entirely because the initial Chinese people did not accept burgers very much. Like burgers, Chinese consumers are more likely to accept fried chicken.

However, Golden Arch is a company that focuses on burgers, which is the main reason why they are not strong in Kaifeng cuisine in China.

And their competitor Kaifeng Cai, not to mention, even localized products such as old Beijing chicken rolls can be developed. This shows the degree of localization and internationalization of their products.

Therefore, if they really want to become an international fast food chain company, they must follow the lines of these international giants in the localization of catering.

Those European and American consumers have become accustomed to eating hamburgers and pizza. If you let them eat a Chinese meal five times away from the mountain, they may be fresh, but if you want them to eat every day, every meal, it’s definitely impossible.

So how to maximize the gain of local consumers is to introduce food that suits the tastes of local consumers.

For example, Xiao Feng considered that in the European and American markets, to introduce fast foods such as burgers and pizzas that suit the tastes of Europeans and Americans, of course, they must produce flavors that meet the characteristics of their famous chefs.

This is naturally inseparable, they add various sauces of mushroom powder.

For example, the tomato sauce, barbecue sauce, sweet chili sauce, mayonnaise and so on that Europeans and Americans like. Now they have newly hired food research and development personnel in the seasoning factory on the island of Maimen.

In fact, compared to Chinese food, Western-style fast food is easier to make.

Because it is a fast food, there is no need to consider factors such as heat, side dishes, etc. like Chinese food, just a very industrialized combination of various ingredients.

Two slices of hamburger buns, add meatloaf, vegetables, cheese, and then squeeze the sauce. For example, the Chinese food buns need to be made, cooled, packaged, stored, transported, heated again, and served with rice before they can be delivered. To the consumer table, this series of processes can be much simpler.

The taste of Western fast food is completely reflected in the sauce.

So this saves time and effort and has a way to make money. Xiao Feng naturally did not miss it.

Before, he had been wondering how and in what way the western-style fast food made by this famous chef was introduced.

For this, he also specifically asked Tian Qing to hire several European and American R&D personnel, and asked them to sample and investigate various fast food restaurants in Europe and the United States.

At the same time, combining their own advantages in the manufacture of celebrity chefs, they are specialized in research and development, and their celebrity chefs create their own Western-style catering system.

Look at other international catering giants such as Jin Gongmen and Kaifeng Cuisine. Their menus have more than 10,000 varieties of various cuisines. The more types, the more they explain their degree of internationalization.

And the celebrity chefs who aspire to develop into an international giant are naturally unwilling to lag behind in this regard.

Now that Xia Hongtao proposes to develop special restaurants suitable for Southeast Asian tastes, Xiao Feng will naturally not refuse.

This is the only way for them to go international. It's not enough to stick to the concept of No. 1 Chinese restaurant in the world.

In the future, these fast-food restaurants abroad will continue to promote their main products. The signature braised sirloin rice made by their celebrity chefs is the same as the Big Mac set meal in Golden Arch.

But at the same time, most of the other products will be local specialties with obvious localization, so as to attract local diners more effectively.

After hearing that Xiao Feng approved this request, Xia Hongtao was even more happy and worked harder to introduce the local situation.

But in the next conversation, he had to say it cautiously.

"Boss, considering safety and other reasons, I suggest that when entering the Southeast Asian market, we can appropriately introduce some local strategic partners and start cooperation, so that we can develop the local market and reduce a lot of trouble. "

Although Xia Hongtao said these words very tactfully, Xiao Feng still quite understood what he meant.

It is nothing more than looking for some local partners. Of course, these partners must be very powerful ones, which can avoid a lot of unnecessary trouble.

In fact, if an international company goes to do business all over the world, it will inevitably encounter such a problem, that is, it will be criticized by various local snakes.

As the saying goes, the king of Hades is so hard to deal with the little ghosts. Some big people in the local area may not even take a fancy to your business. They care more about your political achievements.

But it's difficult for the little ghosts in the various real power departments. These people may have a large family to support behind them, and they happen to have this right in their hands.

Even for the projects approved above, they can have all kinds of excuses to challenge you, especially when they are dressed in the cloak of ‘democracy’.

The United States is the country with the most multinational companies and the best business in the world. Why are their companies not prone to encounter such problems?

That's because people are still the world's leaders. They have hundreds of military bases around the world, and their fleets are wandering on the oceans that are world-renowned.

And they are still entangled with a group of younger brothers. Many countries in the world have various relationships with them.

And the current China does not have the strength of the United States, so if Xiao Feng wants to make his business into the sea, he must consider finding suitable partners in the local area and surrendering part of his interests.

In fact, the reason why his celebrity chef manufacturing can be developed in Europe is mainly because of Pierre's relationship.

Pierre had infiltrated him, and their holy road group actually helped him block a lot of guns.

If it wasn't for Pierre to help him open the way, he would rely on himself to open up the European market, ha ha, stop dreaming.

Not to mention those arrogant Europeans can have all kinds of excuses to get him stuck, just an ideological issue can dilute him.

Even if the store can be opened, once the business is done well, the local people will be jealous, and you will be overwhelmed by some small gangsters visiting your store all day long.

Those European gangs are not good pie, their fortune is a dirty history of robbery.

And to Southeast Asia, and the rest of the world, it's even worse.

Especially in Southeast Asia and South America, these laws are not perfect, and society is not a peaceful place.

If you don't find some local people with real power to cooperate, then his shop is in those places, and he won't even want to open it.

After all, China does not have too many garrison bases in overseas seas~www.ltnovel.com~ and does not have too many ocean-going fleets, swaying all over the world.

Therefore, these businessmen who go to sea must be realistic. If they want to do business locally, they must make friends with some local powerful figures.

Xiao Feng was prepared for this, so when Xia Hongtao put forward this opinion euphemistically, he did not object.

"Well, yes, you and Tian Qing will do this. You go to the Southeast Asian countries to find some strong local businesses and see if they have the willingness to cooperate. Remember to first choose those Chinese businesses, Secondly, we must be patriotic. Those who have strong anti-China consciousness and are closer to the **** of Xiangjiang and Baodao, no matter how good the conditions are, we will not cooperate with them."

Xiao Feng told Xia Hongtao and Tian Qing to say that he also drew a red line.

"Don't worry, boss, we know what to do."

Xia Hongtao and Tian Qing are very happy to be able to get this opportunity to be pioneers in opening up the market.