One Guard

"Toby, go a little further to the left!"

"Are you going to the left!? Are you sure you are not mistaken?"

"I'm sure, Toby. You **** do it, if you still want to go home and sleep."

At four o'clock in the morning, at the entrance of the Dallas American Airlines Center Arena, several workers are arranging brand new posters on the exterior of the arena. This kind of thing is usually done in the early morning when no one knows. When the fans come back the next day, the poster will have a new look.

"The technology is really advanced now. In just a few hours, the poster has been produced." The worker named Toby moved the position of the poster while chatting with his partner.

"This is made by Adidas working overtime, and there may be more detailed versions in the future. Hey, have you watched the game tonight?"

"Did I watch the game tonight? This is really a stupid question, buddy, I was there at the time! Mike Conley didn't have the power to fight back under Yi's pressure. I seemed to be watching an NBA star and an NCAA. Toby’s students play.” Toby said and gestured. When it comes to tonight’s game, this guy who has been a Mavericks fan for 10 years is very excited.

"Okay, stop Toby, I think you can talk like that all night. The position of the poster is fine. Come down and enjoy the fruits of your labor!"

Two workers turned on the night lights on the wall, and on the largest billboard on the right side of the American Airlines Center Arena, a brand new poster produced by Adidas for Yiyang has been set up.

"This guy is great, isn't it?" Toby akimbo, staring at Yiyang's poster with rapt attention.

"His career has just begun, man."

On the poster, Yiyang roared with fingers on the floor. At the bottom of the screen, a few simple words are written in white font.

"Thisismyhouse!"

※※※

Adidas' "This is my site" theme advertisement has become a popular global advertising plan in the playoffs. Even CCTV5 will broadcast TV commercials urgently edited by Adidas at all times. On the Internet, countless people imitated Yiyang's celebratory gesture of shouting on the floor with fingers, which has undoubtedly become a popular element all the time.

Yiyang's classic post-match celebration action in the game against the Grizzlies was used by Adidas' unlimited packaging, which greatly stimulated the sales of its products. Although the "This is my site" celebration action is not Yiyang’s first initiative. Before Yiyang, McGrady and Wade also celebrated the victory in a similar way, but under the promotion of Adidas, Yiyang has undoubtedly become this The "spokesperson" of the action.

Before the start of the playoffs, Adidas did not expect that its brand would benefit greatly from this. If Yiyang has its own signature shoes now, God knows how exaggerated the sales will be.

This year is the last year that Adidas and Yiyang signed a contract. Although Adidas stipulates in the contract, Tamiflu may not contact other sports brands before the contract expires. But Adidas is also very clear that now the three brands of Nike, Anta and Jordan must have opened the conditions, and they are ready to hit Yiyang's face with all their brains. After all, the commercial value of this guy has been fully proven.

Rather than sit back and wait, Adidas decided to take the initiative. So when Adidas North America general manager Mark King pushed his proposed contract to the deputy general manager Ryan Armstrong, Armstrong’s surprised expression seemed to have discovered Columbus in the New World.

"I have to remind you Mark, we signed Derrick Rose with a sky-high price contract last year. If you want to use this price and then get it, it may have an impact on our company's finances!" Armstrong is a conservative An activist, he only likes to do certain things. But Armstrong was uncertain about Yiyang's future.

"Affect the finances? God, have you seen the benefits that have been brought to the company in the past three years? Compared to endorsement fees, it has also brought us greater and better returns! If we don’t sell now, Nike And Jordan will definitely **** him away. I don’t think you want us to fall into a passive situation again. Last year we managed to win Derek. This year, we must take advantage of the victories to pursue and earn him. Come, our endorsement lineup will be able to wrestle with Nike in the next ten years." Mark King's expression is very excited, he seems to have seen the bright future of Adidas and Yiyang.

The two general managers with completely different ideas have completely different attitudes towards the contract renewal with Yiyang, but there is one thing Armstrong cannot deny. If Yiyang falls into the hands of competitors, Adidas' earnings will definitely be affected, and even a strong impact. Even in order to prevent their opponents from owning a gold machine like Yiyang, they must take it down.

"But this contract...isn't it too big?" Armstrong looked through the draft contract again, and there was nothing wrong with the terms, but it was the contract amount that made Armstrong a little worried. Even Ross's contract is not worth mentioning when compared to this number!

"It's really not a small amount, buddy. But believe me, you have to give something in return if you want to return it. What you should be thinking about now is how to fix Bill Duffy's old scene. Maybe, people are not satisfied yet. Such an offer." Mark King smiled at Armstrong. It seems that the general manager has made up his mind to renew his contract with Yiyang.

"When are you going to talk to Duffy about this? After the season is over?"

"Our contract with Yi will expire in June, and it will be too late by the end of the season. Therefore, I want to discuss this contract with Duffy right now, and we must not leave anything close to Yi for our competitors. opportunity."

"As you wish, Mark. I will leave for Dallas now and get back to you as soon as possible." Armstrong finished speaking, picked up the draft contract and was ready to go.

"Wait!" Mark King suddenly stopped his deputy general manager.

"Why, changed your mind? I said that the amount of this contract is a bit too big." Armstrong smiled triumphantly. Although Mark is full of enthusiasm for his work, he is sometimes too arrogant.

"No, I didn't change my mind, I just want to go with you in person!" Mark King stood up, and Armstrong discovered that Mark King had long changed into a valuable Armani suit. This guy had already planned. Also, this contract negotiation that is likely to change Adidas' market positioning status, how can he be absent as the general manager of the North American region?

※※※

On the huge indoor basketball court, only Yiyang is still shooting silently. Someone pushed the door open, Nowitzki stuck his head out and waved with Yiyang.

"Go back early and rest. There will be a game tomorrow night."

"Well, I see, Dirk." Yiyang nodded lightly, and then continued to devote himself to his training.

After Dirk closed the door, Yiyang was left on the basketball court again. Yiyang took a big breath, his training suit was completely soaked, but this guy didn't mean to stop at all. After all, this guy's success was not achieved by luck.

After a few more shots on the basketball court, Yiyang's cell phone rang suddenly. The Chinese defender didn't think much, usually Vignali would call to say goodnight to herself at this time. Of course, it is only afternoon in the United States.

But when he picked up the phone, the caller ID number surprised Yiyang. Bill Duffy, this manager who never disturbs himself easily, if it weren't for special circumstances, he would definitely not find himself.

Yiyang connected the phone nervously, thinking that no matter how lively the business contract was, he would all reject it. During the playoffs, you can't be distracted by other things.

"Where are you now, kid!" As soon as the call was connected, Bill Duffy's anxious voice came from the receiver.

"I'm on the training ground, what's the matter?" Yiyang looked dumbfounded, this guy, wouldn't he fly over again?

"I have just landed at Dallas-Varnes International Airport, and I will be at your door in forty minutes!"

"When will you tell me before you come?" Yiyang shook his head. Bill Duffy seemed to make a surprise attack every time.

"It's too late to inform you. Are you still practicing? Put down the basketball at hand and go home quickly. Today, we have a very important contract to sign."

"Important contract?" Yiyang scratched his head. The contract between himself and the Mavericks will not expire until next year. Even if it is an early renewal ~www.novelmtl.com~, it will have to wait until next season. In that case, what other contract is important?

"God, don't you care what brand you have signed?"

"I don't care, because you arranged for me." Yiyang's answer is very honest. As long as there are business activities on weekdays, Tamiflu will help Yiyang to take care of everything smoothly.

"Well... Today, the guy Mark King plans to visit your home in person. We will most likely sign the next cooperation contract at your home's $3,000 mahogany table."

"Mark King?"

"Awesome, I should have expected it..." Duffy shook his head, Yiyang this guy really doesn't care about anything except basketball. "Mark King, general manager of Adidas' North American division. Your contract with Adidas expires in June, so they hope to talk to you about the early renewal in person."

After Duffy made it clear, Yiyang suddenly realized. Time flies, the three-year-old Chinese contract that was signed that year has expired in a blink of an eye. Yiyang looked at the basketball in his hand and smiled. It has been so long since he entered the field of professional basketball.

"You can talk to them about the contract renewal."

"Are you kidding me boy? Do you think this is still a three-year multi-million-dollar snatch? I wouldn't dare to make any decisions without you."

"Could it be that they can still offer me a price of hundreds of millions of dollars?" Yiyang and Duffy joked, so he deliberately used a very exaggerated figure.

"This time you are right, boy. Ten years of 250 million dollars, you decide whether you want to come or not."

Duffy's serious tone caused Yiyang's basketball to fall vertically to the floor.

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