Rebirth 1991: Start Canned Food for Airplane

Chapter 81

“To make clothes, we must make clothes seriously!”

“First, we must not settle for the status quo and focus on a niche, personalized market. Then, in the future, we will lack the genes to grow into a giant, whether it is high-end women’s clothing or designer brands of all sizes. Easily disturbed by changes in tides. It looks like a hundred flowers bloom, but in fact there are few that can be hit. So our brand must be close to the masses!”

“Second, we need to improve the texture of fabrics, and at the same time, we must also have our own sense of design. I think that in the future, China’s clothing market is extremely large, although domestic brands do not need to become big names, as long as they follow the trend and copy it. You can live a very moisturizing life if you eat a small piece of the market, but we can’t just copy, we must have our own uniqueness!”

“Third, we have to learn to reduce inventory and analyze market trends from time to time. We have to find ways to reduce the number of turnover days, which requires refined inventory management. Employees will track data on a 7-day basis and adjust marketing strategies in time. , Control inventory. Now, the digitization of the management system will undoubtedly require huge investment!”

Zhang Wei stood in front of Jiang Cheng and talked about each other. In front of Jiang Cheng, there was still a stack of materials.

Looking at the information, Jiang Cheng looked up at Zhang Wei again.

Her face was still a little haggard, but her spirit was very good.

“Is that what you summarized?” Jiang Cheng put down the information in his hand, but couldn’t help laughing.

“Yes it is!”

Zhang Wei nodded quickly: “I summed it up. I have also observed the European and American operating methods during this period. Boss, I think Hongdou Group needs to adjust its development thinking. Strong, let alone anything else, at the very least, our China market, if our own people take it down!”

“This time has been hard!”

Jiang Cheng smiled, and then slowly said, “Don’t say anything else, I’ll add something to you. Simply put, two words, feelings. Hongdou Group acquired many brands last year. You must learn to speak well. A story, such as seven wolves, tough guys, wolf spirit, unity, and battle, you can look at the foreign propaganda methods again!”

“Secondly, you need to locate the market accurately. You have 51% of Li Ning’s shares. This is a sports brand. Then, you have to tell the story of this sports brand, the fighting spirit behind the athletes, and There is the future to cooperate with sports stars, such as women’s volleyball, etc.!”

“Not all of them are domestic, and foreign ones are also okay!”

“As for you said you need to have your own designer and design style, I agree and support it. However, we can make classifications, and some brands can continue to copy, but for some brands, we can also create our own without conflict. But again, tell a good story!”

Jiang Cheng said one paragraph, and Zhang Wei took it seriously.

Although Jiang Cheng is young, in Zhang Wei’s view, his boss is definitely a marketing genius.

This year, let alone other things, the cars sold by Bocheng Auto are almost equal to the cars sold by the four major auto companies.

Not just in the nest, Jiang Cheng also intends to go out and compete with European and American car companies.

This year is also the year when the three squirrels fought against Wahaha.

Relying on the strong capital flow, the three squirrels were killed directly from Shanhaiguan, and went to the south of the Yangtze River to start a frontal fight with Haha.

This is a touch-ceramic marketing.(Read more @ wuxiax.com)

To put it simply, it is to tell Wahaha for plagiarism.

Going directly to the courts has attracted melon-eating people from all over the country.

And Wahaha indeed copied the products of Three Squirrels.

Imitated the AD calcium milk of three squirrels, imitated the pine nuts, almonds, etc. of three squirrels.

Suddenly, the battle between the three squirrels and Wahaha did not know how many domestic consumers were attracted. Both sides held different opinions. Zong Qinghou personally went into battle, and in turn accused the three squirrels of plagiarizing himself.

And Su Zixin was also unambiguous, and immediately began to pronounce the sentence.

Zong Qinghou had the advantage of Jiangsu and Zhejiang, while Su Zixin asked for a lawsuit in northern Liaoning Province.

Jiangsu and Zhejiang sheltered Wahaha, while Liaobei Province sheltered three squirrels.

This lawsuit directly caused a national sensation.

At first, the two sides still questioned each other’s plagiarism. Later, the scolding war escalated.

Su Zixin drew a large number of people from the Nutrition Association and questioned that Wahaha, the dog’s children’s nutrition oral liquid, has no effect. ,

On the other hand, Wahaha is violently spraying platinum to harm the elderly, leading to osteoporosis in the elderly.

From accusing each other of plagiarism, to attacking the product.

Today your product quality is not up to standard, tomorrow your product will use expired saccharin.

The scolding war escalated, and the flames of war burned to 0 across the country ……..

In the end, the country personally came to an end, each playing 50 rebounds.

At the same time, the court ruled that Wahaha had copied three squirrels and compensated the three squirrels with 500,000 yuan.

Then, both parties were ordered to apologize.

There is false information released for the other party’s product.

At this point, the war between the three squirrels and Wahaha has also come to an end, and after this war, the brands of both sides are instantly popular across the country.

Zong Qinghou also developed suddenly, and this battle is also of great benefit to Wahaha.

The brand’s reputation has not been affected, but it has increased its popularity.

For the three squirrels, there was no impact, and even the exit of Shanhaiguan had caused a huge sensation across the country.

This year, no gifts are accepted during the holidays, but only melatonin is accepted. This ad slogan also blasted the country.

Many years later, this game was called a “baby mouse war” by many people.

After this battle, basically the duo dominated.

The food suppliers who watched the schadenfreude suddenly discovered that their own brand was completely unrecognized.

And Su Zixin’s ceramic touch marketing is completely taught by Jiang Cheng. From that perspective, Jiang Cheng is worthy of Zhang Wei’s study and respect.

Putting down the notebook in her hand, Zhang Wei continued: “Boss, do you think our health care products can be sold?”

“The three squirrels should do well in our own domestic market first, even if we are abroad, do you really think that they are all the same as helping domestic citizens? Just when I had some money, I was thinking about nutrition. The developed countries can’t use it, and the poor countries. can not afford!”

Jiang Cheng shrugged and slowly said, “We don’t have much advantage in food stuff. The domestic market is stable. Then we will consider the foreign market. The health care products are purely cheating. Some foods and health products are still being developed in China. We can continue to research and develop, or we can independently engage in medicine, but now, I don’t have this experience for the time being!!”

Zhang Wei curled her lips, but she didn’t know what she should say.

“Okay, I approved your plan. You can try it. We rely on our own supply chain system, and it is not impossible to go to Europe and the United States. According to our rules, we will investigate the market, analyze the market, judge the market, and before we do anything. , Be careful and cautious, and act vigorously and resolutely when I was young!”.

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