Rebirth 99 to become a car giant

Lu Bing is very familiar with various media.

After all, he was also an important member of the automotive media circle back then, and even Bitauto.com is actually still under his control now.

Although there is competition among peers, they often have to sell each other's face.

Because there are always times when we need each other to work together.

Today Qiantu Motor and Venus Technology held a joint press conference, and Lu Bing's role has completely changed.

"Daystar Technology is the pride of our Chinese high-tech industry and a leader in the industry."

"Venus 9 is the world's first mass-produced recyclable rocket, which has completely changed the traditional rocket launch method."

"The rocket launch capacity of various countries has always been very tight, and the cost is also very high."

"This greatly limits the ability of many launch missions to proceed."

Before Zhao Siyu could say anything, Lu Bing was there to brag about Daystar Technology.

Obviously, for Qiantu Motor, it is also good for them to raise Venus Technology a little higher.

"As a new force in car manufacturing, we at Qiantu Motor have kept pace with the world since the beginning and strive to create the best SUV model under 500,000 yuan."

"The first Qiantu Q9 car has rolled off the production line and will be officially launched this year."

"Our strong collaboration with Daystar Technology will create a new world record."

"In the next week, Venus Technology will use the world's most advanced recyclable rocket Venus 9 to send our future Q9 into space."

"In the future, when our car owners look up at the stars, there will be the same car accompanying us all the time."

"..."

Lu Bing was quite eloquent, and he took this opportunity to give a strong thumbs up to Venus Technology and Qiantu Motor.

This can be regarded as providing a lot of publicity material for various media.

If you want to be lazy at that time, you don't need to use your brain. Just sort out what Lu Bing said, and it will be an eye-catching article.

Lu Bing, who comes from a media background, obviously knows what his peers focus on and what they care about most.

He also tried not to cause any trouble to his colleagues and made them happy to help promote Qiantu Auto.

"The volume of the car is relatively large, and the weight distribution of the entire vehicle is relatively uneven."

"To launch such a product into space will require a relatively high test of rocket technology."

"Fortunately, we have a world-class technical team with rich experience and can handle these problems perfectly."

"Today we will send the Qiantu Q9 to the sea launch platform and launch it at an appropriate time in the near future."

As the representative of Daystar Technology, Zhao Siyu certainly cannot say a word.

For Daystar Technology, this is indeed a good publicity opportunity.

If we work hard, there may be other car companies that want to learn from Qiantu Motor and ask Venus Technology to help launch cars into space.

In this kind of business, the more the better.

As for whether there will be a lot of space junk in this way, we can’t control that much.

The universe is so big, is it possible that it can’t accommodate just a few cars?

"Mr. Zhang, Qiantu Motor and Venus Technology suddenly got together."

"The first Qiantu Q9 to roll off the assembly line will be launched into space via Venus 9, becoming the first car in space."

"Their current flagship product is SUV, and we are also developing large SUVs for subsequent models."

"At that time, Qiantu Motor is likely to have a negative impact on the development of Yangcheng Aian."

After Zeng Guangda received the news reported by his secretary, he immediately went to find out about the situation.

Before the press conference ended, he appeared in Zhang Jiaqi's office.

Venus Technology is located in Yangcheng. Normally, Yangcheng Automobile Group should have a geographical advantage, making it easier to communicate on many things.

Now that Qiantu Motor has suddenly attacked him, Zeng Guangda still takes it very seriously.

"Mr. Cao actually agreed to such cooperation?"

Zhang Jiaqi's first reaction was that he didn't understand.

The car companies under Nanshan Automobile Group, whether it is Xingchen Auto or Future Auto, mainly focus on SUV models.

If this supports Qiantu Motor, a competitor, it will definitely bring a lot of trouble to itself in the future.

Such a simple truth, there is no reason for the other party to not think of it.

"Since they have officially held a press conference, it means that Mr. Cao should agree."

"If we had known this, we would have considered asking Daystar Technology to help send Yangcheng Aian's car to space."

Zeng Guangda obviously also feels that Qiantu Motor's marketing plan is very successful and very impactful.

Even though it cost a huge amount of 200 million yuan, after this money is spent, Qiantu Motor's valuation will definitely increase by more than 200 million yuan.

Lu Bing definitely calculated this account very clearly.

"How much did Qiantu Motor cost?"

"200 million!"

"If Yangcheng Aian spends such a large sum of money, it will probably be difficult to explain in future audits, right?"

When Zhang Jiaqi said this, Zeng Guangda immediately realized that he might have oversimplified the problem.

Yangcheng Aian is a purely state-owned enterprise, and some expenses are difficult to explain in audits.

Especially for this kind of single large expenditure, if it is really necessary, there must be various complicated processes.

In the end, there is a high probability that due to some reasons, there is no way to really implement it.

Zeng Guangda is very clear about this.

"That's what you said. This kind of advertisement that brings huge impact to everyone is obviously not suitable for our Yangcheng Aian."

"However, Qiantu Motor has taken such a bad lead. Maybe some other new car-making forces will adopt similar plans to increase their popularity."

"By then the competitive pressure faced by Yangcheng Aian will be much greater."

Zeng Guangda's concern is obviously not unfounded.

The competition in the automobile industry is becoming increasingly fierce, which is inevitable.

Especially the electric vehicle industry has been developing rapidly in the past two years, and the situation every year is very different from the previous year.

"Those who drink the soup first can get a lot of benefits, but those who follow the trend will definitely have a greatly reduced effect."

"If the 200 million yuan in advertising expenses were invested in the promotion of various websites, it would probably have a greater effect."

"So I'm not very worried that many competitors will use this solution. It's even possible that after Qiantu Motor, no other car company will use this method to advertise."

Zhang Jiaqi gave his own judgment with certainty.

In 2013, 200 million in advertising fees was definitely a very large sum.

No matter which company you are in, it is easy to receive special attention.

"That's true. Now that the competition for electric vehicles is becoming more and more fierce, advertising investment really needs to be raised."

After listening to Zhang Jiaqi's words, Zeng Guangda felt much more relaxed.

The situation is not as bad as I thought.

However, their mood is not bad, and some people are a little depressed.

As the current major shareholder of Tesla and the founder of Space Exploration Technology Company, many of Musko’s ideas are also very unique.

Originally, his focus during this period was on the Space Exploration Technology Company, but he did not expect that the news about Venus Technology would be related to Tesla.

Because he once thought about using his own rocket to launch the first Tesla off the assembly line.

"Max, do you think it would be a good publicity if we let SpaceX help launch the Model S into space?"

It's morning on the Chinese side, but it's late evening on the American side.

However, Musko has been arranging people to keep an eye on the activities of Venus Technology in the past two years, so he learned about the cooperation between Qiantu Motor and Venus Technology immediately.

"The effect is definitely effective, but at such a high price, it feels a bit not worth it."

"The most important thing is that the first opportunity has been taken away by Chinese companies. If we follow behind and imitate, it won't make much sense."

Max didn't take this matter too seriously.

In his view, no matter how hard Qiantu Motor works, it is just a Chinese start-up.

Whether it can continue to operate this time next year is a question.

Besides, Nanshan Automobile Group owns electric vehicle companies such as Future Motors. They don’t mind launching rockets for Qiantu Motors. What should Tesla care about?

Of course, these words cannot be said so straightforwardly, otherwise Masco would probably be unhappy after hearing this.

"That's true, but Daystar Technology has begun to accept various commercial orders."

"Even for the sake of commercial orders, we don't even care about the interests of our brother companies that much."

"This is not a good thing for Space Exploration Technology Company."

Whether it's cars or rockets, they are all closely related to Musko.

Otherwise he wouldn't be so entangled.

"The development of the improved Falcon 9 has been completed, and several are now being produced at the same time. The frequency of subsequent launches will become higher and higher."

"In this case, the gap between Space Exploration Technology Company and Daystar Technology should be equalized soon."

"Besides, no matter how well Daystar makes Starlink, we will definitely have a way to make them unable to survive in the American market."

"So regardless of whether they will complete the formation of Starlink earlier than us, the final impact on Space Exploration Technology Company will be very small."

Max's emotional intelligence is not low. If it were low, he would definitely not be able to sit in his current position.

His few simple words made Masco feel a lot better.

Starlink is related to communications, and the United States will definitely not let such an important thing be in the hands of the Chinese.

Similarly, even if the Space Exploration Technology Company's Starlink is developed, China will not use it.

Everyone is on guard against each other.

"Having said that, the opponent's actions are so many, which is not a good thing for us."

"In the future, whether it is Tesla or Space Exploration Technology Company, the efficiency of doing things needs to be higher."

"Otherwise, we will be unable to keep up with the development pace of our competitors."

Musko is obviously aware of a certain crisis.

There is still a gap in work efficiency between employees in the United States and those in China.

Everyone is not used to that volume.

But if you don't roll up, it will obviously be difficult to compete with Chinese companies.

…

"In the past two days, Venus Technology will officially determine the launch time of Venus 9 carrying Qiantu Q9. At that time, all media are welcome to go to the offshore observation ship to watch the rocket launch and recovery at close range."

No matter how Yangcheng Automobile Group and Tesla discuss the cooperation between Qiantu Motor and Venus Technology, the on-site press conference is still proceeding normally.

Lu Bing hoped to invite the media to watch this special launch. Naturally, Zhao Siyu would not refuse this request, which was not an embarrassing request.

It just so happens that people in the automotive industry can have a good look at the power of Venus Technology, and maybe there will be some special interactions in the future.

After the press conference officially ended, Qiantu Motor and Venus Technology did not keep the media waiting for too long. The next day, they officially announced that this special launch mission would be carried out in three days.

There will also be a live broadcast at that time.

Daystar Technology has even cooperated with Nanshan Film and Television and has a dedicated live broadcast interface on their website.

This interface faces a certain launch platform all day long, with a dedicated anchor responsible for commentary from time to time.

Not to mention, even when there is no launch mission, tens of thousands of people are watching this live broadcast room.

This can be regarded as a strange event in the Chinese live broadcast industry.

And on the day when the special cargo Qiantu Q9 was to be officially launched into space, all Chinese automotive media came to Venus Technology’s maritime observation ship.

Due to the emergence of Venus Technology, the threshold for watching satellite launches on site has been rapidly lowered.

There are even some travel agencies in Yangcheng that want to cooperate with Daystar Technology to reserve some seats for tourists so that they can watch the rocket launch live.

Not to mention, as soon as the news spread, it attracted the attention of many people.

It can be said that Daystar Technology is definitely an Internet celebrity-level existence.

"Mr. Lu, our Qiantu Motors have been trending on Weibo in the past few days, and the popularity of Qiantu Q9 has skyrocketed."

"After the Qiantu Q9 successfully takes off today, it is estimated that its popularity will further increase."

"Our 200 million launch fee is still very valuable."

Qin Lihong will definitely accompany Lu Bing to watch this rocket launch today.

Such a special launch mission is very rare in the history of human rocket launches.

"It is indeed very valuable. When we launch the Qiantu Q8 in the future, we can consider launching it again."

"At that time, a fixed approach will be formed so that our models will continue to hit the skies."

Lu Bing is very satisfied with the publicity effect so far.

Qiantu Motor's appeal in the venture capital circle has increased, and everyone is more confident in its development.

"It's true that you can try it, but the effect the second time may not be as good as the first time."

Qin Lihong knows that no matter what time it is, the first person to eat the crab will enjoy the most benefits.

It is obviously not that easy for the followers who want to gain too many benefits.

"It doesn't matter. I'll give it a try when the time comes. If the effect is not good, then the worst possible outcome is that we won't make any future models."

At this moment, Lu Bing was in high spirits.

All preparations at the launch site are also in order.

Soon, the technical team of Venus Technology started today's rocket launch step by step.

Countdown, engine ignition, first-stage rocket separation, first-stage rocket ignition again...

Venus 9 is already a mature rocket, and the launch team is also considered experienced.

The entire launch process can be said to be as smooth as flowing water, without any accidents.

When the sea observation ship finally started to return, everyone still felt that everything was like a dream, and such an important launch was completed so normally.

Now Qiantu Q9 is left in space, floating there like a special satellite.

Of course, in order for everyone to better feel the existence of this special Qiantu Q9 in the future, Qiantu Motors has also made some special treatments for this car.

For example, its radio function can be kept on for a relatively long time.

On this car, the engine can be started and some functions can be controlled based on signals from the ground.

You can even receive the song "The Brightest Star in the Night Sky" playing on the car's radio if you can follow the designated signal.

This song, which suddenly appeared at Nanshan Group’s annual meeting, was used by Qiantu Motors on this special occasion.

It can be said that they have taken advantage of the Nanshan Group's popularity.

…

Qiantu Q9 is flying in space. This news has really been popular in the Chinese automobile industry for several days.

As a result, many marketing personnel of automobile companies are under a lot of pressure.

Because the boss saw that other people's marketing plans were so exciting but his own were mediocre, so he was naturally dissatisfied.

Changan Automobile is currently the company with the highest sales of electric vehicles in China. Yin Chuan saw that the latecomer Qiantu Motor seemed to be on the rise, so he naturally began to put further pressure on the subordinates.

"Mr. Yin, in fact, Qiantu Motor's positioning is completely different from ours. They are more imitating Future Auto. The people who should be nervous are Future Auto's people."

Lan Qiaosheng felt that it was necessary to change Yin Chuan's mind.

Otherwise, your life will be difficult in the future.

"No matter who its competitors are, as a new Internet car-making force that has just entered the industry, it can become famous before the new car is launched. This is worth learning from."

"In addition to the Changan MINI electric car, it is also necessary for us to develop several SUV models in the next step, especially large SUVs, which should be very marketable."

"Future cars have proven this."

"Qiantu Motor has chosen the same development model as Future Motors, which shows that they also recognize this."

SUVs have made a huge contribution to Changan Automobile's sales in recent years.

So Yin Chuan also has a preference for SUVs.

In particular, the cost of electric vehicles is relatively high, and it is generally difficult to make money.

SUVs have a premium compared to cars, which can reduce losses and even make money.

This is very important.

"That's true. Lu Bing first founded Bitauto.com and has been in the Internet media industry for so many years. He is very experienced in how to do marketing."

"However, marketing methods are only an auxiliary method after all. The most important thing is to look at product strength."

Lan Qiaosheng tried his best to find some excuses for himself.

Changan Automobile's sales have been increasing in recent years, and he does not think that he has not done a good job.

Fortunately, when Yin Chuan discussed this topic with Lan Qiaosheng, his purpose was not to really criticize him.

He just feels that the marketing methods of other car companies are rich and colorful, and Changan Automobile needs to improve it.

…

"Mr. Cao, in the past few days, people from North Korea and Persia have contacted us about satellite launches."

"They want us to use Venus 9 to help send their satellites into space. They even want us to help produce some of the parts used on the satellites."

"I feel that judging from the current communication situation, these satellites seem to be reconnaissance satellites, key camera systems, and they want our help."

"This matter is a bit sensitive. How do you think we should handle it better?"

Venus Technology has made such a big noise during this period, which naturally attracted a lot of people's attention.

The one-time charge for launching a satellite using Venus 9 is only about 200 million yuan.

This news was naturally noticed by everyone.

For countries such as North Korea and Persia, this matter is definitely very attractive.

Although they currently have the ability to launch some satellites, their level is hard to say.

The most important thing is that if they produce their own rockets to launch, the cost will be much higher than 200 million yuan.

Moreover, they themselves are still unable to handle some key components on reconnaissance satellites, or the level of their own production of these key components is not good enough.

Taking advantage of the opportunity of commissioned launch, if this order is handed over to Venus Technology, they can achieve their goals with two birds with one stone.

Zhao Siyu can naturally see clearly all these things behind them.

After all, when he was in charge of the rocket project in Aerospace Science and Technology, he actually had dealings with North Korea and the Persians.

He also knows something about the Rockets level of these two customers.

"They dare to hand over satellites to us for production and launch, and we have no reason to refuse."

Cao Yang gave his opinion without any hesitation.

Naturally, he also knew what Zhao Siyu was worried about.

But are there still few companies in the Nanshan Group in recent years?

It doesn't matter if there is one more family.

Besides, before the official launch, Persia and North Korea will definitely not publicize this matter with great fanfare.

After all, they are also worried that this cooperation will be disrupted.

As for after launch, there is no need to worry about it.

My satellite is already in space, is it possible that you want to knock it down?

That would be a very bad start.

In space, there are not only satellites from North Korea and Persia, but also satellites from the United States.

"These reconnaissance satellites are basically for military use. They can be said to be spy satellites."

Zhao Siyu was afraid that Cao Yang would agree without understanding the situation, so he reminded him.

"This is easy to handle, just change the name."

"For example, the purpose of the Earth Climate Satellite is to monitor climate change."

"Or change the name and say it's used to monitor the formation of typhoons. Isn't this simple?"

When Cao Yang said this, Zhao Siyu was stunned.

It seems that I am still too naive!