Rebirth: Back To 1991 As the Richest Man

Chapter 156: Compromise or Perseverance?

At this time, the domestic documentary about Qiuhai color TV has already had a preview.

After CCTV signed a strategic partnership agreement with Qiuhai, they were really dedicated to advertising.

Take this documentary as an example, it was warmed up for a week before CCTV started airing.

For a while, many people were very curious, what kind of program is this, so CCTV pays so much attention to it?

Especially this documentary is related to Qiuhai color TV.

In today's market, the sales of Qiuhai color TVs are quite sluggish.

At this time, Qiuhai released such a documentary, it should be to make up for the dead.

I don't know how much Qiuhai has spent on CCTV this time.

Almost most people think that Qiu Hai's rescue behavior is completely futile.

No price cut, it's all fake.

This is the voice of consumers now.

In the past three months of price reduction frenzy, consumers have really benefited.

The penetration rate of color TV users has also been greatly improved in this short three months.

But what they don't know is that there is a lot of risk hidden in it.

Don't look at the fact that consumers are taking advantage of it now, but this is all in exchange for the company's future development potential.

When the entire industry is caught in infighting, busy cutting prices together, and busy seizing the market, their energy and financial resources will inevitably be affected, and research and development will naturally stagnate.

This is definitely a serious problem for companies.

Once the R&D can not keep up, and there is no new product, it means that the company has no follow-up competitiveness, and it is inevitable to be eliminated by the market.

Companies that only fight price wars are destined to fail to develop into large enterprises.

Large enterprises that can really develop will pay special attention to scientific research, always walk in the front of the industry, and lead the trend.

From the rise and fall of those big companies in the previous life, it can be seen very well.

Of course, this does not include sloppy penguins.

It's a sew monster-like internet company.

Penguins rely on traffic.

Can be described as a fresh, eat all over the sky.

This has always been its magic weapon, its status is unshakable, and it eventually grows into a Big Mac.

However, in this era, it is impossible to create a company like Penguin.

In industry, traffic alone is useless.

Products are the things that have the most say.

Don't look at the domestic color TV industry, it's thriving now, and Chen Jianghai knows that these are all illusions.

As soon as the sun comes out, these illusions melt like ice and snow.

There is a saying that when the market wants to eliminate you, it won't even say hello to you.

Don't look at the local color TV brands are now the top few in the sales list, it seems that the scenery is infinite, but they all need to pay a price.

They are busy fighting the price war, and the research and development has completely stagnated.

Some people even think that as long as the price war is well fought and the market is occupied as much as possible, there is no need to engage in research and development at all.

Putting the cart before the horse, this is an industry tragedy.

If foreign-funded enterprises come back with the latest technology, they have no ability to resist.

It is a pity that at the moment in the domestic color TV industry, many people have been carried away by the victory, and they simply do not care about this.

There is only one thing they think about now, how much can they drop and how much sales can be achieved this month.

As for research and development, no one cares about it except for a few manufacturers such as Qiuhai and Hisense.

Hisense is different from Qiuhai in that it has reduced its price a bit with the market, so its sales are much better than Qiuhai.

Then, it can only be compared with Qiuhai.

As for Changhong, TCLL and other explosive sales data, Hisense, the second-to-last, is only envious.

Zhou Houjian is also waiting for the broadcast of Qiu Hai's documentary.

Zhou Houjian's intuition told him that Qiuhai's documentary would not be too simple.

This is likely to be Chen Jianghai's big move.

The reason why he thinks this way is because Chen Jianghai is really not simple.

No matter what predicament they face, they can be unexpected and launch a Jedi counterattack with a slanted sword.

He felt that this time was probably no exception.

Zhou Houjian could not imagine or guess what the content of the documentary was.

The only thing he knew was that Chen Jianghai and Qiuhai could never be underestimated.

At present, the sales of Qiuhai color TVs have plummeted, and many people think that Chen Jianghai is helpless.

Zhou Houjian was somewhat disapproving.

It was because Qiuhai's achievements were too dazzling that he dared not take it lightly.

Zhou Houjian always felt that Chen Jianghai was playing a big game.

This documentary, which is about to be broadcast now, should be a turning point!

He even had an inexplicable hunch that Chen Jianghai might be about to change the status quo of the entire color TV industry.

"Mr. Zhou, the shareholders are here and waiting for you."

The secretary knocked on the door lightly and came in to remind.

Zhou Houjian nodded: "You go first, I'll be there later."

Hisense is not Qiuhai, and Zhou Houjian is not Chen Jianghai.

Zhou Hou Jianming is the top leader of Hisense on the surface, but he is actually restricted by many.

Not to mention, this shareholders meeting alone makes him exhausted every time.

If you want to develop Hisense well, you have to deal with these shareholders, and Zhou Houjian's life is not easy.

In today's general meeting of shareholders, there is only one thing discussed.

Should Hisense continue to cut prices?

Regarding this, Zhou Houjian's attitude is obviously and very firm, and he will no longer surrender.

Because he is very clear in his heart, once it drops again, it means that Hisense will become a third-rate brand.

This is unacceptable to Zhou Houjian.

He imagined Hisense to become an international high-end color TV brand.

Fully participating in the price war means that Hisense will be further and further away from this goal.

Unfortunately, almost all shareholders hold a very different view from his.

Shareholders all believe that Hisense will cut prices in an all-round way at this time.

A company is gone now, what future is there to talk about?

What Zhou Houjian has to do today is to try to convince these shareholders.

The task is very difficult, but as the helm of Hisense, Zhou Houjian must do it, and must succeed.

To make Hisense bigger and stronger, these are all processes that must be experienced.

Otherwise, it's really over.

It is also because of this that Zhou Hou Jiancai is even more looking forward to Qiu Hai's documentary.

It is hoped that Chen Jianghai will be able to fight back, shed some sunshine on the current color TV market, and make Hisense's shareholders more sober.

Just when Zhou Houjian was busy convincing Hisense shareholders, many consumers began to sing about Qiuhai's color TV business.

Qiuhai color TV has been reluctant to cut prices, sales continued to decline, most consumers blame Qiuhai for being too arrogant.

If you think that ~www.wuxiamtl.com~ has achieved certain achievements in the field of home appliances, don't take all the peers into consideration.

Now, his peers gave him a hard blow, and it was time to knock it awake.

For this reason, more and more people are beginning to pay attention to this program that will be broadcast on CCTV.

They really want to know what Qiu Hai's documentary is about.

Compromise to the market, or insist on yourself?

The answer will be revealed soon.