Rebirth: Back To 1991 As the Richest Man

Chapter 1903: 1 type of crisis PR

Chapter 1903 A kind of crisis public relations

Hearing this, Chen Jianghai has come to understand.

The main reason is that the previous review process was too lax.

According to Chen Jianghai's request, it is impossible for these people to be qualified to operate Haidilao.

Those who have obtained the Haidilao brand are simply trying to make money from this brand.

It belongs to the kind that can make a fortune and flash people.

As for what the future of the brand will look like, it's not in their scope at all.

It is precisely because of this that they ignore the brand power of Haidilao, and how much money they make is what they care about the most.

They paid the franchise fee, and now they just want to get it back as soon as possible.

Another point, these people must be related locally.

It is precisely because of this that Shang Yuanming has nothing to do with them.

"Brother-in-law, the legal department I asked you to set up last time can come in handy now."

Chen Jianghai squinted his eyes slightly. Although his voice was flat, it had a taste of gold and iron.

Now I'm afraid I can only cut through the mess quickly and solve it through legal means.

Shang Yuanming frowned slightly, and asked slightly hesitantly, "Jiang Hai, will this make it ugly?"

"None of that matter."

Chen Jianghai shook his head resolutely, "The most important thing now is to keep Haidilao's reputation and brand, and nothing else needs to be considered."

Hearing Chen Jianghai say this, Shang Yuanming nodded in agreement.

"Jiang Hai, what if they delay me?"

Shang Yuanming thought for a moment, and then asked again.

It is not that Shang Yuanming has not thought about the method mentioned by Chen Jianghai.

The main reason is that this method takes too long to implement.

This kind of thing should be resolved in a short time.

The longer you drag on, the less good the result will be.

Chen Jianghai said lightly: "Before doing this, you still have one step to go."

"Which step?"

Shang Yuanming asked quickly.

Chen Jianghai waved his hand and said directly: "First, close all the Haidilao stores in question. You have to remember that there is absolutely nothing to talk about in this matter, and you must be tough enough."

Hearing Chen Jianghai's method, Shang Yuanming couldn't help but be a little stunned.

In his opinion, this approach is a bit too risky.

If these people take risks, wouldn't it be more harmful to Haidilao?

As the saying goes, cutting people's wealth is like killing one's parents.

He is still far from clear if he really wants to do this, these people might reveal all the inside story of Haidilao.

By that time, Haidilao will definitely be greatly affected.

"Jiang Hai, will it be too risky?"

Shang Yuanming frowned and asked worriedly.

Chen Jianghai smiled and said: "We don't need to do this, just let the relevant departments do it."

Shang Yuanming couldn't help but reminded: "Mr. Chen, those people are all related."

To be able to spend so much money to join Haidilao, the background can be imagined.

If you really want to go through legal proceedings, you don't know what the outcome will be.

Chen Jianghai smiled lightly and said lightly: "Don't forget, Qiuhai is also related in various places."

Hearing this, Shang Yuanming also understood.

Chen Jianghai's meaning is very clear, and he must not be soft-hearted.

If something really went wrong and Qiuhai was moved out, of course it was possible.

"Jiang Hai, will this have any impact on Haidilao?"

Shang Yuanming quickly asked another question.

It is completely understandable that he has such concerns.

If all these shops in Haidilao are closed, there will inevitably be some public opinion in the society.

When someone breaks the jar, maybe the impact will be even greater.

Chen Jianghai continued: "It is precisely because of this that we have to take legal measures, and we must not use other means to solve this matter."

"If it is solved in other ways, it will cause other unnecessary troubles."

"If legal means are used, no one can find trouble with Haidilao.

So before they do it, we have to speak up about it and take the lead. "

Hearing Chen Jianghai's words, Shang Yuanming was even more incomprehensible.

"Jiang Hai, I think this matter should be dealt with in a low-key manner."

Shang Yuanming frowned slightly and said his thoughts.

Regardless of the outcome of this matter, Shang Yuanming believes that the early stage cannot be announced to the public.

Chen Jianghai followed up: "Those people think the same way, that's why they are so confident."

Shang Yuanming's worry is a kind of handle in their opinion.

As long as they hold this matter in their hands, then they are not afraid of Shang Yuanming doing something to them.

Chen Jianghai now asks Shang Yuanming to speak out about this matter first, just to eliminate this handle.

Haidilao took the initiative to speak out about the problem, so they would have no means of threatening Shang Yuanming.

In this way, Shang Yuanming can be regarded as taking the initiative, and this matter can be solved naturally.

Coupled with proper publicity, maybe after the storm, Haidilao's reputation will rise.

This is also a kind of crisis public relations.

The content of the notice is very simple, saying that there is a problem with the franchisee of Haidilao.

Originally the problem appeared with these franchisees, and it is not wrong to say so now.

Haidilao occupies a favorable position in this matter, both morally and legally.

In this way, what Haidilao does next will not affect its own brand.

How to deal with those franchisees who have made mistakes depends on the attitude of Haidilao.

Chen Jianghai has only one purpose, and that is to solve it by legal means.

No matter what these people want to do, as long as Haidilao does it in accordance with the law, they are not afraid of messing around.

After listening to Chen Jianghai's words, Shang Yuanming finally had a bottom line.

Regarding this issue, Shang Yuanming has thought of a lot of solutions, but the results are not very good.

As for the legal way, the reason why Shang Yuanming has not considered it is because of state-owned enterprises.

It can only be said that a state-owned enterprise is a state-owned enterprise, and the law still has to be believed.

Shang Yuanming did not realize at this time that Haidilao was already a very famous brand.

The reason why these people joined Haidilao is because of the fame of Haidilao.

With this reputation, they can quickly make money.

They did it for the money, but they signed the contract in black and white after all.

It is of course the best choice to take legal channels to protect your rights and interests now.

Chen Jianghai continued: "Brother-in-law, I think after this incident, all our Haidilao stores should be checked carefully."

"is this necessary?"

Shang Yuanming frowned slightly~www.wuxiamtl.com~ expressing incomprehension.

The reason why he has to deal with this problem is that these shops are too much.

If they are allowed to continue like this, the Haidilao brand is likely to be destroyed.

This is an absolutely unacceptable result for Shang Yuanming.

As for other franchisees, there is not much problem with the overall business situation, so he feels that there is no need to make such a toss.

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