Rebirth: Back To 1991 As the Richest Man

Chapter 207 Going the opposite way

Seeing that Yan Fei was so confident, Chen Jianghai said with satisfaction: "Very good, I will let someone pass the information to you later. After you read it, you can set off for the United States."

"Of course, it doesn't mean that you have to decide everything by yourself. If there is something that is particularly difficult to decide, just call me and ask me."

"In short, just one sentence, no matter what, this Andrew must be won."

Yan Fei quickly nodded to show his understanding.

When Chen Shuyao on the side heard this, her face couldn't help showing a look of hilarity.

In her opinion, the fact that Chen Jianghai can say such a confidential thing in front of him is enough to show his trust and attitude towards her.

In fact, Chen Jianghai did not mean to guard against Chen Shuyao.

He actually trusts this woman very much, and believes that she will keep a tight lip on this matter and keep it a secret.

After staying in Chenjia Village for another night, Chen Jianghai returned to Pingshan with his wife and children.

After coming to the company the next morning, Yue Hongsheng hurried over to report on the recent operation of the group.

Generally speaking, it is in a state of steady progress, and there are no problems.

Qiuhai Group re-adjusted the price of electrical appliances according to the strategy set by Chen Jianghai before, officially ending the extremely low price of the domestic price war.

But in the short term, sales have basically dropped by more than half.

After all, during the price war, users who can afford to buy basically have already bought their favorite electrical appliances.

At this time, the decline in sales itself is quite normal, and there is no need to worry at all.

Faced with this situation, Chen Jianghai's solution is to continue to expand sales channels in depth.

Continue to intensify efforts to build directly-operated stores nationwide.

To put it bluntly, it is to continue to increase investment in outlets.

This confused Yue Hongsheng. He couldn't help but ask, "Mr. Chen, I don't quite understand your decision."

"It stands to reason that we are now in a period of cold sales, so we need to control costs and increase promotions.

Why increase investment instead? Isn't it more risky to do so? "

In Yue Hongsheng's view, sales are shrinking on a large scale now, and the duration will not be short.

After all, during the previous price war, many consumers have already purchased a large number of products, and they will definitely not continue to buy in the short term.

In this case, it is undoubtedly a big challenge for electrical appliances companies, and they will be in a state of low profit or even no profit for a long time.

Workshops that produce electrical appliances will also gradually slow down as a result.

At this point, the safest course of action is to be conservative.

To put it bluntly, it is to save clothes and diet to achieve the purpose of overcoming difficulties.

The various consumption of the directly-operated store and the salary of the company's employees are all expenses.

The most important thing is to find a way to survive.

After all, your peers are more miserable.

If anyone can't hold on, there will be a lot of market space in the future.

Therefore, in Yue Hongsheng's view, if the company can ensure the balance of payments during this period, it is already very remarkable.

As a result, Chen Jianghai now wants to increase investment in building directly-operated stores, and his attitude is very firm.

This seems to be the complete opposite, and it's a bit incomprehensible.

If it weren't for the many miracles that Chen Jianghai had brought, according to Yue Hongsheng's character, I'm afraid he would have directly raised objections, instead of just expressing his incomprehension now, hoping that Chen Jianghai would clarify his doubts.

This is precisely where Chen Jianghai admires Yue Hongsheng.

Although his vice president lacks a certain ability in development and creation, he is stable enough, and at the same time he has his own thinking.

Not many people can do this.

Chen Jianghai smiled and said patiently: "Hongsheng, we are indeed in a downturn in the sales of electrical appliances, but if we adopt a conservative strategy because of this, we can only guarantee that our Qiuhai Group will not down."

"However, maybe we will fall out of the world's top 500 because of this, and at the same time lose the opportunity to further expand the market and enhance brand influence and appeal."

"What is the most immediate benefit of us defeating foreign companies?

In fact, it can free up a large market share.

But this market share does not belong to us if it is vacated. "

"We need to capture these shares, and there are many ways to capture them, such as robbing them of their regular customers.

Another example is to distribute the goods to their original cooperative dealers. "

"But the most direct and safest way is to establish our direct-sale store."

Chen Jianghai waved his hand and said: "Because once we have our store, it is equivalent to having a base of power in the local market.

It will become quite difficult to easily drive us out again. "

"It is because of this that I decided to continue to invest in in-depth construction of directly-operated stores."

"Because electrical appliances are consumables after all, with the day and night innovation of technology, there will be more new electrical appliances and new technologies.

In the future, the replacement cycle of electrical appliances will only get faster and faster. "

"The downturn is temporary and I won't let him last too long."

"I have already had several design ideas for small electrical appliances here, and I will hand them over to the R&D department for research and debugging.

It doesn't take long to produce samples. "

"And because it is a small electrical appliance, there are not many complicated processes, and it will not take long to produce a relatively mature finished product on the market.

At that time, the electrical market will be hot again. "

Continuing to build Qiuhai direct-sale store is what Chen Jianghai thought from the beginning.

In addition to the reasons mentioned to Yue Hongsheng, there is another point that he did not directly say, that is, the physical market in the future will be severely impacted by e-commerce.

Therefore, he needs to lay out in advance.

When e-commerce rises, his directly-operated stores can be like Qiangzi's Jingxi, place an order online, and send it to you directly offline.

Of course, this is just one of them, there are many others.

As for the research and development of several small electrical appliances, this is what he thought of when he was in Chenjia Village recently.

Do not underestimate small electrical appliances, which have a great role in occupying the market.

For example, this time Chen Jianghai is going to take out the electric toothbrush in advance.

This can definitely attract people's attention, because no one thinks that brushing teeth can still be electric.

The key is that its structure is very simple, mainly a motor and a small motor. It may be troublesome to recharge the battery now, so it is directly replaced by the AA battery on the market.

Therefore, small appliances mean that the price will not be too expensive~www.wuxiamtl.com~ Many people will buy one out of curiosity and try it out.

Especially with suitable marketing advertisements, it may create a big sales miracle.

Chen Jianghai is very confident in this.

Maybe it can even boost the sales of other electrical appliances.

This also solves the problems currently faced by Qiuhai Group.

There are also electric fans and the like.

Speaking of this thing, Chen Jianghai also remembered one thing.