Rebirth: Back To 1991 As the Richest Man

Chapter 2154 A factor that cannot be ignored

Moreover, it is normal for the sales of electric toothbrushes and electric hand-held fans to decline after the market is saturated.

Regardless of the two small appliances, their quality is quite guaranteed.

Although it is used very frequently, the degree of damage in a short period of time is not as high as imagined.

Chen Jianghai has long thought of countermeasures for these problems.

However, he did not interrupt Smith immediately.

He knew that the other party must have other things to say.

After a short pause, Smith continued: "In addition, our sales volume of large electrical appliances is relatively stable. Although we have been making profits, it is much worse than the profit of small electrical appliances."

"These large appliances, after everyone buys them home, basically they won't buy the same products again for three to five years.

Even if the maintenance is relatively good, some people can not buy new products for ten years. "

"It just so happens that our quality is very good, and the after-sales service is also very good, so the purchase cycle will be longer."

"So, every time we sell a big electrical appliance, our profit is basically fixed, and there is no way to get more profit from these customers."

"And the pace of our expansion is relatively large. If this continues, I am afraid that in the near future, we will fall into a crisis."

"If we do it improperly, we may lose all the money we make."

Chen Jianghai still did not rush to tell Smith his solution, but nodded slightly, and then asked back: "This is indeed a big problem! So Smith, have you thought of a solution?"

Smith quickly said: "Of course I have thought about it, Chen. I think the most suitable method is to continuously produce new products to maintain the vitality and popularity of the market."

Having said that, Smith looked at Chen Jianghai eagerly, wanting to see his reaction to this proposal.

Chen Jianghai still did not speak immediately, but nodded to signal him to continue.

Smith picked up the tea and took a sip, and then continued: "Chen, see if you can let Qiuhai Group come out with some new electrical appliances."

"The more small appliances like this, the better. If there are new and large new appliances, it will be even better."

"At that time, I dare to say that we will be able to directly dominate the U.S. market with the advantages of various new products and only need one or two years of precipitation."

Smith said smugly.

But after Chen Jianghai heard Smith's idea, he was not at all excited.

It's not for Smith, but Smith's plan itself has a big problem.

Chen Jianghai shook his head and said with a very serious expression: "Smith, I have to remind you that your idea is not very clever."

"Of course, I'm not criticizing you, I'm just telling you that your thinking is too naive."

"According to your method, it can indeed solve the urgent needs of the moment, but it is not a long-term solution."

Smith blinked, seemingly puzzled.

Chen Jianghai said lightly: "First of all, you must understand that the invention and innovation of any electrical appliance is not achieved overnight, it requires long-term research and development and innovation, and consumes a lot of energy and money."

"Even so, it may not be able to really gain anything and get our ideal product."

"So, in terms of time, it is uncertain and cannot be precisely controlled."

"When you most need a new product, but it is not produced, all your plans will collapse at once, and the consequences are self-evident."

Smith nodded again and again when he heard it, and his forehead unknowingly had cold sweat.

This is indeed a factor that cannot be ignored.

But it happened to be ignored by him.

In other words, the Qiuhai Group led by Chen Jianghai has created too many miracles, and they can always bring surprises from time to time.

So much so that Smith ignores this fact.

No R&D team dares to say that innovation has no bottleneck and can continue.

On the contrary, many technicians have studied for a lifetime, and they are thankful that they can innovate a product that is popular in the market.

There are even a lot of hard tossing and tossing for a lifetime, but the result is nothing, and they end in depression.

Chen Jianghai ignored Smith, who was sweating on his forehead, and continued: "Secondly, even if the R&D and innovation department can keep up and there are always new products coming out, the general public may not always buy it as you think."

"Usually the hot cycle of a new product is about eight months at most."

"Every eight months, a new appliance is produced and sold, and people may find it very novel and fashionable at first."

"But after a long time, do you think everyone will buy it?"

Smith couldn't really answer when he heard Chen Jianghai's question.

Because this question was something he had never thought about.

He just witnessed the popularity caused by the launch of two new small appliances, so he subconsciously believed that as long as new appliances were launched, they would definitely sell well.

But it does not seem to be the case at present, otherwise Chen Jianghai would not have asked this question.

Smith shook his head slightly embarrassedly and replied, "I don't know."

Chen Jianghai was not surprised by his answer, so he further explained to him:

"Ok, let's think about it from a different angle.

If you are a consumer, and new electrical products are constantly being released in the market, after you have bought them a few times, will you keep buying them? "

"At the beginning, you may be looking for fashion, and the appliance is really useful, so you will buy it frantically to avoid being outdated."

"But when you find that these electrical appliances are constantly being updated, and other new products are constantly coming out, will you be aesthetically fatigued?"

"Are you sure you'll buy one of everything and keep up with the times?"

Before Chen Jianghai could say any more, Smith simply shook his head and said, "nonono, no, absolutely not! That's what a fool would do."

Chen Jianghai nodded: "Yes, as long as the previous one can still be used, the function should not be too backward, many people often do not plan to replace it."

"It would be better if there was no overlap in the functional aspects of these appliances.

If it overlaps, it will be even harder to sell. "

"Everyone is not a fool. It is impossible to buy the same type of products all the time, and it is impossible to fill the house with all the electrical appliances."

"And from a psychological point of view~www.wuxiamtl.com~ If there are new products coming out all the time, people will feel less strange, and even have a kind of resistance."

"I haven't figured out the last electrical appliance, and a new product has come out. Think I'm an ATM?

! "

"At the same time, I also feel that there are always new products coming out, so just wait, anyway, in the end, you can buy newer, advanced and even better quality products.

It's easy to lose out if you start early. "

"So, what will the final result be?

Of course, they will keep watching, and are not willing to pay for any product at all. "