Rebirth: Back To 1991 As the Richest Man

Chapter 658 This money is definitely worth the money

"Mr. Chen, are we also cutting prices?"

Yue Hongsheng asked.

You must know that Zhong Mingtian's price reduction this time is not small, a machine has been reduced by one hundred yuan.

If Qiu Hai follows to cut the price, then the other party's wishful thinking will not work.

Who knew that when Chen Jianghai heard it, he smiled slightly and said, "Why do we lower the price?"

Yue Hongsheng was taken aback for a while: "Mr. Chen, do you mean we won't cut prices?"

"We definitely won't lower the price. Our Qiuhai products are worth this price. Why should we lower it?"

Chen Jianghai asked back.

Yue Hongsheng frowned and was a little worried: "But if you don't cut prices, Chunlan is likely to take the market back."

After all, 100 yuan is enough for many people to influence their shopping decisions.

Chen Jianghai said calmly, "Of course, we can't sit idly by, at least we can do one thing."

"What's up?"

"Put an ad."

Chen Jianghai's idea is to take advantage of this time to put enough advertisements about Geli in Xijiang.

And the content of the advertisement is also very simple, that is, to show consumers Geli's technology and workmanship in all aspects.

The purpose of this is to tell consumers that Geli's products are worthy of its price.

Yue Hongsheng is a smart person, and he quickly understood what Chen Jianghai meant.

"Okay, Mr. Chen, I'll do it now!"

...

On May 1, Bai Xiaoyue appeared in Chen Jianghai's office.

"Mr. Chen, you've lived a very cool day!"

Bai Xiaoyue looked at the young boss and said.

Before the Chinese New Year, Bai Xiaoyue returned to Xiangjiang with this Bai Mingcheng, and did not return to the mainland until today.

Bai Xiaoyue, who has been in Xiangjiang for so long, is now like a bird out of the cage, and the word "freedom" is almost written on her face.

Seeing Bai Xiaoyue, Chen Jianghai had a headache, why did this girl come back.

"Why don't you go back to Linghai?

Where's your dad? "

Chen Jianghai asked.

Bai Xiaoyue pouted and said, "Don't think I don't know what you're thinking, I'll tell you that my dad will stay in Pingshan next, and I'm still Qiuhai's manager!"

Hearing this, Chen Jianghai could not help frowning, this eldest lady really doesn't want to leave.

"By the way, what about my office?"

Bai Xiaoyue asked.

"If you want an office, go to Hongsheng!"

Chen Jianghai waved his hand.

Now Chen Jianghai just wanted to send Bai Xiaoyue away as soon as possible, and seeing her gave her a headache.

Bai Xiaoyue snorted, "Who is next to you?

My office is right next to you. "

"You can find Yue Hongsheng and let him arrange this."

Chen Jianghai replied directly.

Even though Bai Xiaoyue is in her early twenties, she still acts like a child.

If you can't give an explanation, you will keep chatting.

Sure enough, hearing Chen Jianghai say this, Bai Xiaoyue immediately went to Yue Hongsheng.

At this moment, the phone on Chen Jianghai's desk rang.

"Jiang Hai, the first batch of Tianfu Cola has arrived in our warehouse."

Chen Shuyao's voice came over the phone.

When Chen Shuyao was in Sichuan Province last time, according to Chen Jianghai's method, he successfully reached a cooperation with Tianfu Cola.

And now, the cooperation between Jiamei and Tianfu Cola has just begun.

"Are all the ads out?"

Chen Jianghai then asked.

Chen Shuyao nodded and said, "Well, it's all released, but Keke and Pepsi have already entered the domestic market, so I'm a little worried."

The acquisition of Tianfu Cola failed, but other soda factories, these foreign-funded enterprises did not give up.

Many soda factories have already agreed to foreign cooperation, and what awaits them will be the malicious annexation of foreign companies.

The only thing Chen Jianghai can do now is to let Tianfu Cola develop and grow as soon as possible and prevent these foreign-funded enterprises from making money in China.

As for Chen Shuyao's concerns, in addition to concerns about foreign-funded companies, there is also the cost of advertising recently.

You must know that the cost of this advertisement has basically emptied all the money that Jiamei has made recently.

Without Qiuhai's support, Chen Shuyao would not have dared to do so.

The focus of this advertisement is the cooperation package between Tianfu and Jiamei.

Immediately, Jiamei and Tianfu will each launch a package.

Tianfu's package is a bottle of cola and a bucket of instant noodles, and the price is set at three yuan and five.

You must know that the normal price of a bucket of instant noodles is 3 yuan, while the price of a bottle of Tianfu Cola is 15 yuan.

In this way, it is equivalent to a dollar cheaper, and there is food and drink, which is a very affordable and delicious combination.

As for Jiamei, there are many combination packages.

Canned instant noodles and packaged noodles can be paired with Tianfu Cola.

At the same time, Jiamei also launched a special package, a box of instant noodles plus a box of Tianfu Cola, the price is only 50 yuan!

The number of specifications in a box is twelve, that is, a full ten yuan is saved!

In this advertisement, in addition to newspapers and TV channels, Chen Jianghai also asked people to go to the countryside to brush slogans.

At present, the domestic township market is still blank.

Jiamei can take this opportunity to occupy this market.

Of course, Chen Jianghai knew that the more important market still had to be placed in the city.

If you only focus on the rural market, it will be a bit difficult to encircle the city from the countryside in the future.

At the same time, this will also give urban consumers a concept that Jiamei's grade is low.

Once consumers have formed this concept, it is very difficult to change.

Chen Jianghai specially told Chen Shuyao that the rural market cannot be ignored, but the urban market is their main battlefield.

"Okay, Jiang Hai, I know, what else is there?"

After thinking about it, Chen Jianghai said, "You need to set a brand culture for Jiamei as soon as possible."

"Brand Culture?

what is it? "

Chen Shuyao asked with some doubts.

You must know that the current instant noodle market, even if it is unified, has not formed its own brand culture.

If a brand wants to do it for a long time, the brand culture is a very important factor.

For the answer to this question, Chen Jianghai has already thought about it, and said directly: "Your positioning is health!"

"No matter what, as long as it is concerned with health, consumers must be very concerned about it.

What Jiamei has to do is to associate the word health with Jiamei. "

"By that time, when consumers think of buying instant noodles, the first thing that comes to their mind is Jiamei."

"Okay, I got it!"

Chen Shuyao nodded in response.

According to Chen Jianghai's opinion, this time Jiamei's advertisements are not separated from the word health.

At the same time, Chen Jianghai also asked Jiamei to organize a scratch-off event.

In each bucket of instant noodles, there is a scratch-off winning ticket.

The first prize, a Qiuhai DVD; the second prize, a Qiuhai refrigerator...

The smallest prize is another bucket. This kind of promotion can drive the market very well.

And these prizes are all produced by Qiuhai himself~www.wuxiamtl.com~ is equivalent to helping Qiuhai play an advertisement in disguise.

Spending a penny and playing two kinds of advertisements is definitely worth the money.

In this battle, Chen Jianghai's purpose is very clear, that is, to completely overthrow the unity!

At the same time, this can also increase the sales of Tianfu Cola and achieve the purpose of competing with foreign companies.

This method of killing two birds with one stone made Chen Shuyao very admire.

After chatting for a while, the two hung up the phone directly.

Now everything is ready, just waiting for the product to hit the market.