Rebirth: Back To 1991 As the Richest Man

Chapter 666: Direct and franchise stores

Chapter 666 Direct Stores and Franchise Stores

After learning about the situation on Huaxia's side, PepsiCo's headquarters immediately held an emergency meeting.

After some discussions, the headquarters finally decided to give up the price war with Tianfu.

After hearing this news, Condela was very disappointed.

According to the practice of the headquarters, Pepsi's market in China will fully enter a shrinking state.

If you want to regain these markets in the future, it will be difficult.

Thinking of this, Condela couldn't help but slapped the table hard, all his plans were disrupted.

Of course, there is still another way, and that is to make peace with Tianfu.

In this way, losses can also be minimized.

Whether to do this or not, Condela's face became gloomy and uncertain.

...

The next day, Chen Shuyao called and told Chen Jianghai that Pepsi made peace.

For this news, Chen Jianghai is not surprised at all.

In this price war, Tianfu can afford to lose money, but these two foreign-funded enterprises cannot afford to lose money.

They need to bear expensive cross-border costs, which is their Achilles heel.

Chen Jianghai also seized this, and dared to take the initiative to launch this price war.

If these two companies have laid out their production lines in Huaxia, the price war will really be unpredictable.

"Jiang Hai, what do you think we are going to do next?"

Now that this matter has come to an end, Chen Shuyao is also greatly relieved.

Chen Jianghai smiled and said, "Since they want to make peace, let's make peace. Jiamei and Tianfu have lost money for so long, so it's time to start making money."

For Chen Jianghai's remarks, Chen Shuyao is still somewhat suspicious.

If the price war is over, the beverage market will be nothing more than a situation where the three companies are fighting again.

Under such circumstances, even if Tianfu could make money, it would be nothing more than making up for the previous losses.

In Chen Shuyao's view, it will take a long time to achieve real profitability.

"I hope so!"

Chen Shuyao said softly.

Chen Jianghai could also hear that the other party lacked confidence.

But Chen Jianghai didn't plan to explain too much, she would understand when the results came out.

Now Tianfu has won a big victory, and the price war on instant noodles continues.

But Jiamei's situation is much better than before, after all, Tianfu no longer needs it to invest money.

In this case, Jiamei's current purpose is very simple, that is, to fight with the unity to the end.

Who can win this price war, then the future pattern of instant noodles will be set.

...

On the same day, Chen Jianghai also received a call from Shang Yuanming.

"Jiang Hai, Haidilao has now opened its tenth branch!"

After all, Haidilao has been established for more than a year.

In just one year, ten branches have been opened, which can be said to be quite fast.

As for how much Haidilao made, Chen Jianghai really didn't care.

After all, the initial purpose of his Haidilao was to let Shang Yuanming and his wife get out of the predicament and have a good future.

"Brother-in-law, it seems that business is going well, congratulations!"

Chen Jianghai said with a smile.

Shang Yuanming laughed, "Jiang Hai, don't forget, you are the major shareholder of Haidilao!"

"Of course I know that."

Chen Jianghai replied, "Brother-in-law, what are you going to do next?"

Hearing this question, Shang Yuanming replied directly: "Now there are Haidilao in Hangcheng and Sucheng, and then I will continue to open the branch south."

The current business of Haidilao is getting better day by day.

Looking at the income on the books, Shang Yuanming would wake up with a smile when he was sleeping.

Of course, while the income is high, work and stress also increase.

As more and more branches opened, he needed to consider more and more things.

In this regard, he can be regarded as pain and happiness.

"Brother-in-law, have you actually thought about opening a branch in a different way?"

Chen Jianghai thought for a while and couldn't help but suggest.

Hearing Chen Jianghai's words, Shang Yuanming was stunned.

Another way to open a branch is not just site selection, decoration, and training, what other methods can there be?

"Jiang Hai, what do you mean by that?"

Shang Yuanming asked in confusion.

Chen Jianghai's proposal is very simple, that is, an open franchise model.

Shang Yuanming can continue to open branches, but the names of these branches will be changed, and they will be directly operated stores in the future.

If the franchise model is adopted, the speed of opening a direct-operated store will drop significantly.

In the end, perhaps the most prosperous area of ​​a city will have a direct-sale store.

As for other places, it is completely possible to adopt the franchise model and let others open Haidilao branches.

To put it simply, the technology and services are fished out of the bottom of the sea, and the people who join the company are provided with venues and money.

Of course, there are pros and cons to direct-operated stores, as do franchise stores.

The biggest advantage of direct sales is that it can allocate resources in a unified way, so that the best use of resources can be achieved.

Of course, there are also disadvantages of direct sales, that is, the autonomy of each store is too small.

The bigger problem is that a lot of human, material and financial resources need to be invested in the early stage.

Joining this model can save the company a lot of money, and at the same time, compared with direct-sale stores, it is more flexible and proactive.

As for the shortcomings, it is inconvenient to manage, and the store management personnel may be mixed.

The advantages and disadvantages of the two, Chen Jianghai also briefly talked about it on the phone.

Shang Yuanming's eyes glowed when he heard it. Compared with the advantages of joining, the disadvantages did not seem unacceptable.

More importantly, this is not entirely impossible to avoid.

"Jiang Hai, let's see if we can set up an inspection team to inspect each franchise store to see if the various standards in their store can meet our Haidilao requirements, so as to delete unqualified franchise stores. Woolen cloth."

Chen Jianghai nodded, Shang Yuanming's idea was not bad.

"However, brother-in-law, another important point is the choice of franchisees."

The first point is that individuals are not allowed to join.

Opening a branch of Haidilao costs a lot of money.

If an individual applies, the assets cannot be verified at all.

And even if the verification is successful, what if the person who signed the contract runs away?

Therefore, the early franchisees must join in the name of the company.

Of course, not all companies can apply for membership, which involves the second point.

The company applying for a home has at least one million in liquidity on the company's books.

This is the lowest operating capital to open a Haidilao.

If you can't even meet this condition~www.wuxiamtl.com~ then there is no need to join.

All of what Chen Jianghai said was only the preliminary work.

Once the franchise is successful, the directly-operated store will send people to the franchised store for training.

The purpose of Haidilao is service first, which needs to be implemented seriously whether it is a direct-operated store or a franchise store.

Before joining, Haidilao can charge a franchise fee. After joining, the franchise store can be required to pay a certain amount of trademark royalties every month.

Haidilao is open to franchisees, and there are two ways to make money.

In response to this idea, Shang Yuanming thought about it and asked a lot of questions, and Chen Jianghai also answered them one by one.

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