Rebirth of the Entrepreneurship Era

Xu Yiyang brought Li Xuan into the house, and Li Xuan, like Shen Lele, was shocked by the mansion in front of him.

She looked at it, looked at it, and couldn't help but sigh: "Mr. Xu, don't you feel empty when you live alone and buy such a big house?"

Xu Yiyang smiled and said, "I think it's okay, but I usually live in the bedroom and I don't live here."

Li Xuan said: "It's too extravagant to live alone in such a big house ..."

Xu Yiyang said: "Then you can just feel this luxury these few days."

Li Xuan said with a smile: "With your light, let me experience the feeling of living alone in a mansion."

Xu Yiyang said: "You can feel better at night, let's get the layout first."

"Hmm!" Li Xuan hurriedly opened the drawing board and various tools and stood up next to the sofa in the living room. He looked at Xu Yiyang and said, "Mr. Xu, please introduce me to your design ideas first."

Xu Yiyang nodded and said, "My idea is to treat jeans as an electronic product, systematized, modeled, and branded."

Li Xuan couldn't help but ask: "Can you tell me more about it?"

Xu Yiyang said: "Systemization is to form a complete set of product systems. For example, it is like a car, a series of models. Although the general technology and configuration are similar, they will be broken down into several different models, such as Some are longer models, some are two-door models, and some are even convertible models. Each model will have a certain difference. "

"In addition, each model will also provide a lot of colors for consumers to choose. In this way, although it is the same series, there are at least a dozen or even dozens of models and colors that consumers can choose. "

Immediately afterwards, Xu Yiyang gave a slight pause, and then said: "If we take this concept to jeans, we don't need to design too many weird styles, we only need to design a few series carefully, and then based on each series. Go ahead, keep the basic style of the series and develop different styles at the same time. "

"For example, from the waist design, it can be divided into low-waist models and high-waist models. From the trouser-type design, it can be divided into straight models, slim models, and beam models. From the overall style, it can also be divided into ordinary models and Old models, hole models, and then add a variety of colors to each style, such as light blue, indigo, dark blue, black, dark coffee color, so that this series alone can cater to a variety of consumption group."

In fact, in Xu Yiyang's impression, many cross-industry brands in the later generations did so.

For example, Mercedes-Benz, the best-selling E-class sedan, has many styles, such as E-class standard wheelbase, E-class extended wheelbase, E-class coupe, E-class convertible Coupe, E-class AMG.

There is also Levi's, the classic 501 series, with 501 Original, 501Taper, 501Slim and so on.

In addition to this, there is also a typical one, which is the Apple mobile phone. Before Apple 6, Apple had only one model per generation, and then provided different capacities for consumers to choose from. However, since Apple 6, Apple has joined the Plus model, and later It is the Max model and the Pro model, which is the standard operation of the product system.

However, at this stage, this gameplay is indeed somewhat trendy. Li Xuan has never encountered such a routine in the clothing industry.

She knows that most of the domestic clothing brands are one version, so everyone's layout is very messy.

For example, brands such as Benny Road, jeans may have dozens of different models, according to Xu Yiyang said this way, as long as a system of jeans, derived from different styles, may be comparable to all the styles of the brand Benny Road .

However, it seems to be troublesome, but in fact, from the perspective of design and production, it is not troublesome,

For example, design, as long as you design a basic model, and then fine-tune the basic model.

At this point, the best thing is the Volkswagen. Everyone ridicules that the Volkswagen only has one golf. The longer one is Polo, the longer one is Passat, the higher one is Tiguan, the higher one is Touareg, and the shorter one is Shang Cool.

In fact, the design is like this, as long as a classic model comes out, then you can use the design elements of this model to improve the entire product system.

Having figured this out, Li Xuan appeared a little excited. She already had the prototype described by Xu Yiyang in her mind and felt the general form of this systematic clothing.

Xu Yiyang went on to say, "As for modelization, it's very simple. We can't launch a casual one, saying that this is our straight-leg pants, or small-foot pants, and leggings. We have to give it a professional model, such as Levi's. People use digital models, 501, 505, 510, and 511, and colors and styles have corresponding codes. In this way, for example, a 501 jeans model is 501OS010, 501 represents the basic model, O represents the ordinary waist height, S It stands for slim fit, and 010 stands for light blue. Consumers who understand us can know the basic information of this pair of trousers with just a glance. "

This is relatively straightforward for Li Xuan, she immediately nodded and said: "I understand what you mean, Mr. Xu."

Xu Yiyang nodded and said, "As for branding, it is the strategic policy of our entire brand. I have told you this before. We will do the best, the most professional, the most famous and the most popular in China Jeans brand. "

Li Xuan hurriedly said: "Mr. Xu, let's start with style design first."

Xu Yiyang said: "Before making specific styles, I think we must first think about some classic elements, such as what our brand is called, how to design the logo, and then what kind of shape does our jeans back pocket use, what kind of car does it carry Flowers, what kind of cloth label to sew next to them, these must be carefully considered and carefully designed. After these classic elements are designed, they will be used on each of our jeans so that consumers can recognize them at a glance and improve brand recognition. . "

In the last life, many brands have a strong recognition, such as LV's classic pattern, whether it is clothes, bags, shoes, belts and other products, they will use their classic pattern, people can recognize at a glance, this is Their classic elements;

There are also Burberry's classic plaid elements and Supreme's classic red label, which are the most eye-catching and classic presence of clothing brands.

Levi's Logo is also very recognizable. No matter what type of jeans, the bottom of the back pocket is tapered, and there are M-shaped cabling flowers on the back pocket, and no matter what color of Levis jeans, right A small red Levi's red flag will be sewn on the edge of the back pocket, these are all Levi's classic elements.

Therefore, Xu Yiyang also hopes to design these classic elements in advance, and to settle down the classic elements, it is equivalent to giving this brand a unique soul.

When I think of Supreme's succession as a bird, Xu Yiyang will move quickly. While you are not yet a fashion brand, I will draw on your classic red logo to create a new brand that is very similar to you, but not the same thing. .

The new brand is simply called SuperX!

Supreme means supreme in English, and Super means super and top.

Although one is Supre and the other is Super, but the meaning is not bad, but the following X is the soul, this is the initial letter of Xu Yiyang's surname.

Therefore, the brand name SuperX is still very interesting!

The design style of the SuperX brand Logo is basically the same as Supreme, and it is white on a red background.

However, the X behind SpuerX is capitalized.

Moreover, the font will be slightly different from the previous Super font, so that X can be more prominent.

At the same time, based on this X, Xu Yiyang also has other classic elements inspiration.

For example, all the design of the nails and buttons must have the letter X on the front, which makes people know that it is SuperX.

For example, the middle car in the back pocket is also designed to walk out of the X with a double line.

In addition, a red flag will also be added to the left side of the right rear trouser pocket, but the red flag is printed with a vertical arrangement of SuperX.

In addition to these, Xu Yiyang also developed three series for SuperX jeans.

The first series is the 1 series. The whole series uses numbers such as 101, 102, 103, 104, 105 as the series name. The number after 0 is the corresponding style of this series, and this 1 series will be the first of SuperX. The main series of the stage.

The second series is the 3 series, and the series name rules are similar to the 1 series, but the overall positioning should be above the 1 series, which is equivalent to a high-end series that is better than the 1 series fabric, better workmanship, and more expensive, but this series Will not withdraw temporarily, after the 1 series hits the market, then launch the 3 series at the right time;

The third series is the 5 series. This series will be positioned at a higher level than the 3 series, reaching a level of luxury.

For example, in the future, the overall price of 1 series jeans will not exceed 200 yuan, and the highest will only reach 198 or 199, while the 3 series will be a higher level on this basis, and the price will reach about 500 yuan;

As for the 5 series, the price may be more than 800, or even thousands.

Whether Xu Yiyang can go to a higher level on this basis, Xu Yiyang feels not optimistic. No clothing brand can open a large span in the price range, so it is easy to be high or low.

For example, if LV launches a low-end close-to-people series, and a bag only sells for about 1,000 yuan, then it will immediately pull LV's position in the field of luxury goods, the threshold is too low, and it may even lose the attributes of luxury goods;

Similarly, a brand like Zara is taking the civilian route. Most of the clothes are within a thousand yuan. Summer short-sleeves are the most expensive but two or three hundred yuan. The pants are also around the five hundred yuan range. If it suddenly launches a If you sell a thousand T-shirts for a thousand yuan, the probability is that you will be on the street, because users have long been accustomed to and accepted the setting of its people-friendly route. In this case, if the price is high, it will make people feel unworthy. .

In other words, if Jack Jones sells more than a thousand pairs of jeans, boys will never buy them because this brand is not worth the price.

Xu Yiyang wanted to use the 1 series to open the market first, and then use the 3 series to add icing on the cake. As for the 5 series, it is not used to measure the volume, but used to display product power, let consumers know that SuperX can also do It is enough to produce more high-end clothing.

As for the subdivision of styles, Xu Yiyang decided to first design according to the waist high, medium and low, and display them with the letters H \\\\ M \\\\ L, for example, H is the high waist and L is the low waist ~ www.novelmtl. com ~ is the ordinary money in the center;

On the pants, O means Original, which stands for classic straight; SL means Slim, which stands for slim fit; SK means Skinny, which means extremely slim fit; T means Taper, which means tapered; B means Bootcutfit, which means It is a small lara.

As for the oversized bell-bottom pants that violate the modern aesthetic logic and can completely hide girls' shoes in the trousers, Xu Yiyang is not going to kill him. Although this type of pants is quite popular now, it will eventually be eliminated by the times.

Moreover, Xu Yiyang hopes to focus on the slim version and use SuperX to lead the trend of slim pants.

Ning Ruolin wearing a Levi's can cause such strong pursuit and imitation in the female college students group, which proves that the pants type that can highlight the figure is the most suitable type for girls. Under the horrible oversized flared pants.

If SuperX can lead this trend, then its position in the country will be firm.

If it is done well, it will definitely become the most popular jeans brand in China in the future. When Levi ’s enters the mainland after two years, he may be fine.