Rebirth of the God-level Xueba

The operation of Coca-Cola in the 1980s was very difficult. However, as a multinational company, Coca-Cola was very courageous and its operating capabilities were too strong.

After withdrawing from mainland China in 1949, Coca-Cola's return began in 1976. After three years of preparations and negotiations, it officially entered China in 1979.

It should be said that Coca-Cola is the first foreign company to eat crabs after China's reform and opening up.

For a long time, Coca-Cola was also a barometer of China's reform and opening up.

Once the central government issues any new policies and regulations, the first thing foreign companies will observe is Coca-Cola.

For example, in 1982, Coca-Cola was subject to heavy scrutiny and restrictions. At the same time, it was the so-called cold spring of reform. Many companies with insufficient luck and insufficient IQ collapsed one after another.

Coca-Cola passed through the COFCO Group, through various domestic and foreign relations, and waded through the water.

In Yang Rui's view, Coca-Cola is very much like a large multinational pharmaceutical company. They are the purest capital company. They have no morals or bottom line, but they have great capabilities. In order to make money, they can tirelessly and defy difficulties and obstacles. Many obstacles will eventually change the world.

As for whether the changed world is good or bad, they don't care. What they care about is whether the changed world is more profitable. Such a company is not so much a company as an East India Company.

However, in China in 1984, the existence of Coca-Cola was obviously beneficial to the Chinese.

They may not have sold a few bottles of Coke, but their influence on the Chinese government is far greater than that of Coke itself.

Only such a company can exert a lot of influence on the closed Chinese government.

Time magazine in 1984 had a cover of "Time Magazine"

The Coca-Cola factory is located in Beijing Wulidian. It was originally the workshop of the roast duck factory of the Beijing branch of COFCO. After the exterior renovation, it can be seen.

As the first foreign factory to enter China, I couldn't ask for more. Both sides are feeling each other carefully.

Like ordinary Chinese factories, Coca-Cola's factory area is also full of slogans and posters. The slight difference is that there are more English and foreigners' faces.

Yang Rui saw a propaganda poster with the "" logo for the first time.

"Time Magazine?" Yang Rui asked the staff of his colleagues.

Xiao Guo, a foreign propaganda member who was with Yang Rui, said immediately: "Husband Yang has a good look. This is the cover of an issue published by Time Magazine in the United States not long ago. We let people draw it here. The white one is the title of the article. The new face of China praises China’s reform and opening up."

The cover of Time Magazine is a Chinese man holding Coca-Cola, wearing a green fur coat and a peaked cap. The background is the Great Wall of China, with all the iconic elements.

Yang Rui looked at it and smiled, but in his mind yy himself appeared on the "Time" magazine.

Xiao Guo thought Yang Rui liked it, and smiled: "We bought a lot of this issue of Time Magazine, and we can give it to everyone when we leave."

At this moment, the cadres around Yang Rui were also happy, and the relationship between the cadres and the group was unprecedented.

Coca-Cola's internal factory is lacklustre. The original production line shipped from the United States naturally reflects the advanced nature, but from the perspective of the visiting group, which domestic factory's production line is not originally imported from a foreign country.

Everyone comes to visit your Coca-Cola, but you are not here to do this.

Fortunately, Coca-Cola also understood in my heart, casually led everyone to take a look, and then sat in the conference room, and gave everyone a bottle of Coke first.

"This is the Coke produced by our factory. Please try it. In addition, although we sell this variety domestically, our factory exports a larger volume, but it can earn foreign exchange for the country every year." Xiao is responsible for foreign affairs. The manager said so, not aimlessly. The argument that the introduction of Coca-Cola is a waste of national foreign exchange has never disappeared. Coca-Cola invited academics to visit this time, also based on their experience in the United States, for the purpose of lobbying.

Everyone in the room didn't know if they listened, the conference room was full of bottle-opening bangs.

Yang Rui now runs every day, and has to bench press several sets from time to time. He is not sensitive to carbonated drinks, so he drank a sip and then put it down.

"Husband Yang doesn't like it?" Xiao Guo asked with a smile.

"No, I just feel unhealthy." Yang Rui replied with a smile.

He said casually, but Xiao Guo's expression changed drastically. The concept of unhealthy carbonated drinks is universal after 30 years. In the eyes of many fitness professionals, carbonated drinks are probably more terrifying than drugs.

But in 1984, let alone China, there were few foreign reports in this regard.

Xiao Guo walked to his manager in three steps in two steps and whispered a few words.

Manager Xiao's face also became gloomy.

"What's the matter?" A middle-aged man sitting in the front row sipped a Coke and asked curiously.

Nowadays, people's hearts are convergent, but on the surface they are very open. Asking about other people's homes at will, naturally, it seems like stopping by.

Manager Xiao smiled and said, "It's okay, there may be some misunderstandings."

"What misunderstanding?" The middle-aged man was even more curious.

Xiao Jing was ideal, and said with a smile: "Yang Rui's husband may have some misunderstandings about carbonated drinks."

"Yang Rui?" The middle-aged man turned his head to recognize the person, then recalled for a while, and said suspiciously: "He still has research on carbonated drinks?"

The meeting room is not big, and everyone has heard the conversation between the two.

Yang Rui's brows suddenly frowned.

The people sitting around were mostly academics, who were invited by the Coca-Cola Company through universities and research institutions. Of course, it is inevitable that some administrative officials have taken up the quota, come over for a meal, and receive some gifts for their children. However, no matter what kind of person they are, they have a certain influence on the academic circle.

Yang Rui is in the prestige accumulation period and is very sensitive to vocabulary such as "research". He doesn't know the reason why Manager Xiao asks like this, but he can't be regarded as a freshman who came to Coke, so he thought about it a little bit and said loudly. Said: "I don't dare to do research, I have some understanding, and I pay more attention to it."

China's humble answer can be advanced or retreated, and it is very useful.

Manager Xiao didn't know if he was humble, but he breathed a sigh of relief. After all, the most difficult things are always the confident guys.

However, Manager Xiao did not speak, but the middle-aged man in the front row turned around and said, "I have read your paper on the cell, which is very good. However, you also studied potassium channels in cells last year. There have been studies on carbonated beverages this year? You take food science too simple, right? Manager Xiao, you just said that there was a misunderstanding. What is the specific misunderstanding?"

This is the so-called literati scorn. Just like Yang Rui didn't want to be misunderstood, the one who studied food science also didn't want to be misunderstood.

Whether it's the glass heart or the bottom line is too high, he would rather offend Yang Rui than shame in front of colleagues in the academic world.

Of course, this means that Yang Rui's prestige is not enough. If he changes to a high-level academic, even if he points to the stool and says it is dry, the food professional can also say "vacuum packaging is more fresh."

Manager Xiao didn't want to repeat it in his heart, but when it came to this, he had to signal to Xiao Guo.

Xiao Guo was a little nervous, lowered his head, and said, "Husband Yang just said that... carbonated drinks are not healthy."

There was a clear inhalation sound at the scene.

For the Chinese in 2014, Coca-Cola may be a kind of beverage, and the discussion of health or unhealthy is limited to business and health.

However, the Chinese in 1984 could not help but think of more things, and most importantly, they will always be political factors.

As a benchmark foreign company entering China, the turmoil experienced by Coca-Cola in the first few years has always been closely related to the Chinese political arena.

In 1978, four days after the signing of the agreement to allow Coca-Cola to enter China, China and the United States formally issued the "China-U.S. Joint Communiqué on the Establishment of Diplomatic Relations", announcing that "China and the U.S. agreed to establish master-level diplomatic relations since January 1, 1979." .

In 1982, Coca-Cola made its first sales promotion in the modern Chinese market in major shopping malls in Beijing. The major newspapers in Beijing had a strong pronunciation, and "Internal Reference" was frequently published, followed by Chen Yun's instructions.

In 1983, the "caffeine turmoil" that just passed was the main cause of anxiety for Xiao Guo, Manager Xiao ~www.NovelMTL.com~ and everyone.

Because a research institute in Northeast China fed the mice with Coca-Cola, the mice became excited. Some local health departments refused to allow Coca-Cola to be sold on the market on the grounds that "Coca-Cola contains caffeine and does not meet the hygiene requirements." This time there was a lot of trouble, and for a time Coca-Cola had the urge to fight an international lawsuit, but in the end, the multinational company resolved the problem through COFCO with Chinese thinking.

In order to solve this problem, Coca-Cola has integrated data from dozens of countries and provided hundreds of supporting documents to prove that caffeine comes from the caffeine contained in a plant itself and is not artificially added. Other countries do not prohibit caffeine. The caffeine contained in Chinese tea is several times that of Coca-Cola...

The whole process, for Coca-Cola, is no easier than a congressional inquiry.

Now that Yang Rui raises the health issue again, one can't help but doubt it. Is this someone instructed? It was still an accident.

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Chapter 504 Carbonated Beverages Are Unhealthy:

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