Rebirth of the God-level Xueba

"Professor Leo, here we are." Colwyn knocked softly on the door and saw the petite man sitting on the globe spinning, but he was as anxious as an elephant saw a poacher.

"You are standing there, I have a few questions to ask." Leo is riding on the globe, as funny as an elephant squatting on a Ferris wheel, his eyes are still drooping, he won't look at anything. A person is like looking for a mysterious place on the globe under the crotch.

But Colwyn and Colbert dared not laugh.

"If you have any questions, we will try our best to answer them." Colwyn and Colbert stood obediently at the door, like stern pupils.

Colwyn kept praying in his heart: I hope it’s good news, I hope it’s good news...

Leo called them in a hurry, naturally for a reason, this kind of thing had happened before, and Colwyn only hoped it was a good one.

There was abnormal silence in the room, only the sound of the globe turning gently.

After a long time, Leo opened his mouth and said: "I ask you, do you know who my favorite painter is?"

"What?" Colwyn's head swelled as he gathered all his strength and was ready to answer the question seriously.

"My favorite painter is Giotto. In his painting era, his colleagues copied the composition methods and designs of previous painters, which is the so-called Byzantine and Gothic art. In that era, art came from religion. Yes, but Giotto... Giotto is different. Giotto introduced secular life into religious themes." Leo looked down at the globe, turning around in the room, and said, "What is this concept, do you understand? ?"

Colwyn and Colwyn looked at the small eyes with big eyes, and muttered in their hearts: Did we open the door in the wrong way?

"Do you know why I like Giotto?" Leo continued to talk about the topic that others don't like, Kwon Pao's sick and cute wife.

Colwyn and Colbert were circling around their heads, commonly known as hooded circles.

"You don't know." Professor Leo lowered his head, but if you look at his expression from below, it is a look of fanaticism mixed with loneliness: "You don't understand the meaning of Giotto's changes, you don't understand Giotto's. The difficulty of art."

"Yes, we don't understand, Professor Leo, we are not talking about Yang Rui?" Cobert thought: Our publishing house does not engage in art publishing.

"I'm talking about Yang Rui!" Leo's voice suddenly became sharp. His feet rubbed against the ground, the globe stopped abruptly, Professor Leo raised his head, but turned his back to the door, and said, "Change, do you understand? This is the art of change. The purpose of scientific research, isn't it? To change?"

"Right..." Colwyn and Colbert really didn't have the power to refute this question.

"The changes that Giotto made have had a profound impact on European art, but Giotto is not a revolutionary. You may not know that when Giotto was alive, he became the most famous and popular artist in Italy. His frescoes It was well-known at the time. Among the customers were the Pope, the King of Naples, the monks of the Franciscans, and the wealthy merchants and bankers... It is revolution to give up the present and change the future, but compared to this, maintain the present and change the future. Isn't it harder? It's really hard to improve now and change the future!" Professor Leo's voice fluctuated up and down, and Colwyn and Colbert were uncomfortable listening.

"Do you mean that Yang Rui's monograph will improve himself and change the future?" Colbert finally understood part of Professor Leo's meaning.

Leo nodded with his back turned: "Not too dumb."

"So, Yang Rui's Genomics is perfect?" Cobert's heart was beating.

The publishing industry also follows the celebrity economics. In short, it is the winner-takes-all principle. In an era when communication channels are not smooth, people may need a large number of celebrities to meet their entertainment needs. For example, people who like to listen to storytelling usually only I went to a teahouse near my home to listen, but after the broadcast became more convenient, a single Tianfang could meet the needs of most people, and people did not need other storytellers. The same is true for star chasing and publishing. In the era of convenient communication channels, people only need to chase first-line stars. Those faces are not the most upright, the chest is not the largest, the legs are not the longest, the speech is not the most humorous, and the acting skills are not the most. Well, the star is not the most scandalous star, its existence value is greatly reduced, and the income gap between the first-tier stars and the second-tier stars has been continuously widened.

This is especially true in the education publishing industry. In a teaching field, often only the best textbook is needed. Only when one textbook can't cover all fields can other textbooks have room for survival.

Why does the newly published textbook sell well with a thousand copies, because it is a thousand copies sold in a **** red sea, and its existence value often lies in the little innovation factor.

However, there are always some areas where there is no living space for blood red, and these research areas are usually squatting by one or more than one big cow.

For the education publishing industry, if this situation falls on itself, it is the happiest one. For example, Norton Press's "English Literature Course" has sold 20 million copies worldwide, which is a business miracle.

Books on the humanities and social sciences are like this, but books on the natural sciences are cool, because the numbers can be changed. For the same "Economics", the publishing house can publish a new edition every year. The difference is that the number of exercises after the chapters has changed. However, in order to facilitate teachers to arrange homework and not to confuse the content of the lectures, students often only Being able to buy new books instead of second-hand books, so the publishing house receives a large amount of real money every year, and there is almost no need to be an interstellar writer.

The publishing industry in the United States is so shameless.

But if you want to sit down and collect money, the crux of the problem is a good textbook that is enough to be selected by various universities every year. Not only should it be written by a good person, but the key point is that the textbook itself is good enough.

Colbert eagerly waited for Professor Leo's answer, jumped anxiously, and did not dare to urge.

Professor Leo sneered: "Perfect? ​​The Mathematical Principles of Natural Philosophy is also imperfect, and Giotto's works inevitably have shortcomings."

"Ok."

"You already know that Giotto's work emphasizes characters. This is the biggest difference from religious paintings. However, Giotto has no knowledge of anatomy and perspective. His characters even look crappy, but you have to see and when Compared with the painters. Compared with modern painters, the figures of Giotto’s frescoes are not worth mentioning, but compared with his contemporary painters, Giotto’s figures have become vibrant, completely different biblical stories. Do you understand?"

"I don't understand." Colwyn and Colbert shook their heads together.

The two of them are so confused, are they really going to discuss the painter for half a day today? Professor Leo, don’t you claim to be busy?

"Don't you think that Yang Rui and Giotto are very similar?" Leo lowered his head, but his voice gradually became louder: "Look at Yang Rui's work, potassium channels, and now "Genomics", I Say, why do you want to show me genomics, don't you know that I am a hopeless old man who likes to curse and always give bad reviews? Are you too confident or not optimistic about this book? "

"We..." Colwyn and Colbert didn't know what to say, saying Leo was too honest? They behaved as if there were three socially disabled people in the room.

Leo shook his head vigorously, restarted the globe, and swayed: "I think you are hopeless idiots. Giotto's fresco is placed in front of you. You have to use it like shit. Compare his modern murals..."

"Professor Leo~www.NovelMTL.com~ can we cite your evaluation?" Colwyn doesn't care about being scolded, he must be scolded to find Leo, he only cares if he can use it for publicity, quoting Professor Leo If it is, it will naturally have no influence on ordinary people, but it will have a greater influence in academic circles.

The core of the publication of teaching materials is actually the professors, because a school chooses which books to use as teaching materials for a course, and the right to choose is in the hands of the professors, not the students. This is also the reason why American textbooks are becoming more and more expensive. Buyers and users are not on the same line, so they are naturally insensitive to prices. Under the premise of not involving gray income, professors must choose their own good textbooks. Will not consider the price factor.

Professor Leo's recommendation must be a huge benefit for biology textbooks.

Colwyn and Colbert stared at Professor Leo expectantly.

Leo rode on the globe so fast, he thought about it and said: "No, everything I said is useful, you can't quote it."

Colwyn, who thought he would definitely get permission, was dumbfounded, and said dumbfounded: "What do you want to use again?"

"I am going to write an introductory article to recommend Yang Rui's genomics. This is the best book on genomics I have ever seen. I will use Giotto's metaphor. If you want to use it, think of one yourself." Professor Ao's appearance of protecting the food, but a little too thin.

"This... great!" Colwyn, who was still trying to argue, quickly turned from disappointment to ecstasy.