Rebirth of the God-level Xueba

Chapter 754

Cecil and Linden met face to face.

How likely is it that two Americans, meeting in a canteen in a foreign country, also happen to be competitors in an industry.

Needless to say, both sides know the purpose of the other side.

Cecil was across a table, watching Lyndon sit down, smiled, and provocatively said: "Norton is a bit slow."

"I have been in China for a few days, and, if I remember well, it seems that it was Yang Rui I appointed to meet here." Linden sat down and asked without a smile: "Did the New York University Press receive Yang Rui's contribution? Remember, Yang Rui seems to have submitted it to us."

Selsey shrugged, seemingly disdainful to answer, and said: "New York University Press is more suitable for authors like Yang Rui."

"Because the prices of New York University Press books are higher?" Linden smiled disdainfully.

Selsey did not understand the idiom of fifty steps, laughed a hundred steps, and could only answer the attack directly, saying: "New York University Press is more efficient and covers a wider area. Most importantly, we have the support of New York University and can Promote its books in the shortest time."

"Norton's national network is better." Linden pouted.

"Norton Press has better channels than New York University Press, maybe, but what about the combined channels of Biduo University Press?" Selsey's expression was confident and proud.

Linden's eyelids twitched, and said, "It doesn't make sense for a book with a price of hundreds of dollars to be combined with university presses."

In the United States, the pricing of textbook publication is a very complicated matter. Simply put, this can be seen as the evil root of capitalism. Due to the extreme commercialization of the education publishing industry, the education publishing industry in the United States has formed a kind of conventional rules and made high-priced books rampant.

This kind of high-priced book is not a Chinese-style high-priced book of fifty yuan or one hundred yuan, but a high-priced book with a price of one hundred and two hundred dollars, or even daring to price 1,000 or even two thousand dollars.

Americans don’t have money falling from the sky. If a textbook sells for one thousand dollars, there are really not many students who can afford it. One hundred dollars is too expensive. You can eat a Michelin meal or buy a bottle. Very good red wine too.

In the middle of the cost of higher education in the United States, textbooks have really played a big role. Think about the cost of buying a second-hand car for a semester of books and a brand new SUV for four years of reading, and you can understand the burden. However, it is difficult for ordinary middle-class children to buy all the teaching materials, and children from low-income families needless to say.

In the movie, the images of beautiful women walking on campus with a few exquisite textbooks in their arms can be completely translated into the appearance of beautiful girls wandering around with a thick pile of cash.

The result of high-priced textbooks is that the sales volume of textbooks is greatly reduced. In the era when the best-selling books in the United States often sell millions, textbooks with sales of more than 500 are often considered to be good. It's so hot...

As a result, the act of copying teaching materials is extremely common, and the sales of second-hand teaching materials are several times the number of first-hand materials.

It is very common for students who graduate or enter a higher education to sell their high-priced books at discounted prices. Freshmen are forced to buy second-hand books. The endless cycle of this process has created second-hand bookstores in universities across the country. As for old students’ books directly sold to freshmen There are some things about commercial operation, but it is as unreliable as the docking of agricultural super.

For the authors of textbooks, usually professors, such results are not what they want to see. On the one hand, the purpose of their book is to spread their theories more widely. Expensive textbooks cannot achieve this goal. On the other hand, the way to make money by publishing textbooks is not working.

No matter how high the price of a book is, the professor’s royalties rarely reach 30%. Even if it is calculated at 30%, the commission for a book that sells for $200 is only $60, and one hundred copies are 6000. U.S. dollars, five hundred books and 30,000 dollars are common data. In reality, 20% or even 10% of royalties often appear. It took a few years to write a book and the income was only three months’ salary. Things happen frequently, and only a very small number of professors' books can be republished again and again, earning more income.

However, compared with commercial publishing, which started in the tens of thousands and sold millions of dollars, the direct profit of textbook publishing is very small.

Instead, publishing houses that rely on the publication of teaching materials to make money, and the bookstores associated with the publishing houses, can make huge profits.

Companies like New York University Press are absolutely conservative and one of the most popular publishers for high-priced books. There is no price bureau in the United States. No one can control the price of a book at US$200 or US$2,000.

This kind of scheme actually concentrates the profits on publishing houses, and scholars often lack the ability to pay premiums in order to publish books.

As long as you can get out, things like this happen not only in China, but also in the United States.

Of course, the profits of those textbooks that are republished all the year round are still very lucrative. Published once a year, tens of thousands of super bestsellers each time are equivalent to a fixed income of millions of dollars per year for publishers, and most All income can be directly included in the profit, which is very comfortable.

Selsey and Lyndon came at the same time, also rushing to cash cows.

The two of them didn't talk speculatively, and attacked each other a few words, and then stopped talking.

When they did not speak, Dean Liu and others became uneasy.

After hesitating again and again, Dean Liu said: "I'll go and greet you, don't Yang Rui will **** off the foreigner before he comes."

"Let's go together. It's a little bit in a few minutes. Send someone to find Yang Rui again and let him come over quickly."

As soon as Professor Cai finished speaking, he saw Yang Rui coming in through the side door on the other side of the cafeteria.

"Finally here." Lu Yueping couldn't help but said: "Yang Rui is also true, I don't care about my own affairs at all, Professor Cai, Yang Rui listens to you, you have to talk about him."

Professor Cai was speechless, and he felt that Yang Rui had arrived too late.

To meet foreign friends, not to mention arriving an hour earlier, a quarter of an hour earlier is the minimum.

"Yang Rui, do you want to help." Professor Cai still decided to take the initiative to help Yang Rui. He was worried that Yang Rui was so ignorant of the situation that he was deceived by foreigners.

Naturally, Academician Cai also understands the truth that foreign friends sometimes deceive others.

Yang Rui saw Professor Cai, smiled, ready to speak, and then saw more professors rushing from behind.

Yang Rui was a little startled.

Professor Cai lifted his chin and gestured to the foreign friend, and Yang Rui almost understood it.

"Yang Rui."

"."

Two foreign friends stood up at the same time.

"Sorry, we were a little late." Dean Liu apologized to the two Americans on behalf of Yang Rui, and the two people who were attracted quickly said you're welcome.

"Student Yang Rui is relatively young and may not be attentive in doing things, please sit down, please sit down, oh, sorry, I should have invited you to a bigger place, I didn't expect..."

"Dean Liu, it's okay. Just a few words." Yang Rui was very casual.

Wang Yong couldn't help holding Yang Rui, and whispered in Chinese: "Why are you so careless? How big is this? It's too late for others to argue."

Publishing books in foreign publishing houses is indeed a big thing~www.NovelMTL.com~ For the Chinese in 1984, this reputation is extremely commendable, even if a publishing house in the United States publishes hundreds of books a year, But it is very rare to have a Chinese publication.

Compared to honors, the tens of thousands of dollars in remuneration that American professors may look down upon is a lot of money.

How poor Chinese professors were in the 1980s, many families were in a state of frugal food and clothing. The most obvious example is that when the policy of welfare housing allocation was implemented, many professors and a family of four or five people lived in small bungalows. Obviously there is a good house and a big house, but if you only need to pay a few thousand yuan, you will not be able to pay the money, so that you can not get the house.

The professor who sells pancakes and the professor who sells tea eggs are all news of this era.

It is conceivable that if publishing books abroad is an easy task, how could there be professors willing to sell tea eggs, and even think that the income of selling tea eggs is high.

Even a thousand dollars in royalties are remarkable in this era. At least it is no problem to buy a welfare house and equip it with home appliances.

However, in the university in 1984, no matter who you went to visit, there were only a handful of families with a TV, refrigerator, and washing machine.

Wang Yong also used Yang Rui’s relationship to take advantage of Coca-Cola’s quota to travel to the United States with his wife. Therefore, he is also very concerned about Yang Rui’s interests and hopes that he can seize this opportunity for fear of American friends because of Yang Rui’s attitude. different opinions.

Yang Rui just chuckled. "Genomics" is such a great book. It doesn't matter if no one sees it, or others can't see it, but since it has attracted publishers,

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