Rebirth of the God-level Xueba

"The U.S. dollar is too expensive, and few students can afford it. Take a look at the book??w?ww?1?k?an?sh?u?" Yang Rui said unwillingly: "Don't talk about the exquisite atlas. How much is the cost, but there is no need to price it above one hundred dollars."

Linden hurriedly explained: "Your book is a big tome. If you have more, it will be divided into two volumes... Moreover, the drawings were completed by a very famous artist. The copyright fee for each page. It costs hundreds to two thousand dollars. If the price is too low, the publisher will lose money."

"Don't you guarantee the sales volume above the book? If you share it, you won't get the cost back." Yang Rui said with skepticism: "Unless your promise can't be fulfilled."

"Mr. Yang Rui, even if the book is sold, Mayang only has 320,000 U.S. dollars. The bookstore has to draw a commission, the government has to collect taxes, and the cost of publicity and sales. The printing cost has been suppressed very low. If the price is reduced, there will be no There is room for profit." Linden is very tight on book pricing. This is an inherent field of the traditional publishing industry. No matter how famous the author is, it is difficult to shake.

In fact, if Yang Rui hadn't been a Chinese author, Linden didn't think he had to talk to him about this issue.

Yang Rui curled his lips and insisted: “If you lower the price, the bookstore’s sales will be reduced, and the tax payment will be reduced. The cost of publicity and sales should be relatively flexible, and even the printing cost, I think you can find ways to reduce it. One point, the ones that don’t need to be printed are like children’s books, and it’s okay to have fewer boring pictures..."

"Mr. Yang Rui, this is not in line with our sales strategy. You may not be familiar with our American national conditions. Books with fewer color pages, or textbooks that are not beautifully printed, are difficult to sell, whether they are students or professors. Everyone thinks that publishers are not optimistic about this book because of the appearance of less money and save money...At that time, let alone the book, maybe the book will not be sold."

"U.S. national conditions..." Yang Rui said with a smile: "Your sales strategy is not to use second-hand bookstores to recover profits? The printing of textbooks, your original goal is not to make profits. To ~www.NovelMTL.com~ second-hand bookstores The profit comes from the second-hand bookstore, and our publishing department also hopes to gain as much as possible..." Linden continued to argue.

Dean Liu found a time and interjected: "Yang Rui, the price is higher, it's good for you, too."

"How could it happen." Yang Rui shook his head: "The price is so high that students simply can't afford it."

"The Americans are very rich. It's not good if you can get more manuscript fees." Dean Liu thought, this is not more, Wan Mayang's book, if Yang Rui took 15% according to Linden's previous statement. The contribution fee is forty-five thousand U.S. dollars.

With so much money, in the eyes of the current Chinese people, it is almost able to provide for the elderly. Naturally, scholars also need money and pensions.

Yang Rui can only feel helpless: "Americans do not have the money to easily buy books in US dollars."

The natural science monographs produced by American publishing houses are indeed very exquisite. All-coated paper printing is not a big deal. There are many textbooks that can be opened to look at, and each page can be used as a poster on the wall.

But as Yang Rui said, the US dollar is too expensive, and it will be very difficult for ordinary teachers to buy it. In 1984, the median American income was in U.S. dollars, and the average income was no more than U.S. dollars. In other words, ordinary elementary and middle school teachers, as well as children from blue-collar workers’ families, would cost 60% of their annual income to buy a dollar book. One.

This means that if the average American family has only one person working, if the income is only the middle level in the United States, buying a "genomics" textbook will cost one-fifth of the monthly income. ?? One Reading ww?w·1?k?anshu·

Think about what it would be like if the Chinese were to spend one-fifth of their income on a book.

In an American university that requires three books for a course, the dollar book is obviously over the standard.

Unless it is a great book, or an important book that cannot be bypassed in the field, the students' willingness to buy will be infinitely low.

Of course, this is the case with the current American education publishing industry. There are many students who cannot afford books.

However, publishing houses would rather make money from students who can afford books. Poor students are basically in a state of being abandoned. This is determined by the industry situation and cannot be changed by one or two people.

Cecil finally saw the opportunity and stood up and said: "Mr. Yang Rui, the pricing mechanism of New York University Press is relatively flexible, maybe we can talk about it."

Publishing houses are basically conservatives. Cecil said that their pricing mechanism is flexible. In fact, it is because there is no pricing yet, so naturally you can talk more about it.

Linden sneered at this, saying: "University Press’s book prices are notoriously high. We set prices in U.S. dollars, and New York University Press should at least make U.S. dollars..."

"If we find a way to reduce costs, we are sure to lower the price a lot." Cecil did not dare to speak big words.

Linden laughed and said, "You use toilet paper for printing, and the price is also US dollars."

"It would be nice to be able to reduce the price to US dollars." Like other scholars who publish monographs, Yang Rui doesn't have much interest in royalties. Propagating his own theory is the most important thing.

"I'm still confident of lowering the price below the U.S. dollar." Cecil didn't want his trip to China to be unsuccessful, and tried his best to offer good terms. For now, he can only make a price Work hard.

Linden reluctantly participated in the competition, and reluctantly said: "I can talk to the country, and it is still possible to lower the price a little."

"It's fine if you can." Yang Rui smiled and patted Linden on the shoulder, and said, "Try to reduce it a little and increase sales. It's not very good."

"It's also a strategy." Linden smiled bitterly and said to his heart: How simple is the American market.

The two Americans talked about gossip for a while, and went back separately, leaving the people of Peking University, like pantomime actors. You look at me with a strange expression, and I see you with a weird smile.

"Yang Rui, congratulations." Professor Cai came out more and more, shaking Yang Rui's hand.

Yang Rui said shyly: "We haven't signed the contract yet, it won't be considered settled."

"How could it be that it hasn't been settled yet, it's already settled." Professor Cai said as he couldn't help but said, "You guy, you really show up in the academic world."

Professor Cai, who is so stable, uses "this guy" to call Yang Rui, and he is too excited.

Yang Rui smiled honestly, and bowed his hands in salute to the surrounding teachers and classmates. He is also very happy. For scholars, the first work is almost equivalent to the debut of an artist. Later, he will give lectures or something, at least there is a place for signing.

"Yang Rui, what are your plans for your next job? I mean from now to graduation, and after graduation." Professor Cai took Yang Rui out of the cafeteria, and after a distance, he asked cautiously.

Yang Rui thought for a while and said, "To be honest, I'm not sure yet. However, I should continue to do research."

Professor Cai didn't get the answer, and could only say: "The results of the ion channel laboratory are outstanding, and we all support you to continue your research..."

He actually wanted to keep Yang Rui with certainty, but this was not something he could decide alone, and he couldn't say that until there was no collective decision.

"I will continue to proceed with the current research progress." Yang Rui also said that he was very cautious. At the present level, the research degree of the laboratory can no longer be accelerated. Even if Yang Rui recruits more scientific researchers, he can only Parallel to larger research groups, rather than advancing the current depth of experiments, or speed.

In the final analysis, current scientific research is still a very private act~www.NovelMTL.com~ The role of funds and research equipment is greater than the role of people, and the marginal benefits of funds and research equipment will also diminish rapidly. Finally, a The exhibition of the research group often depends on the work of one or two people.

When Professor Cai heard about the progress of the research, he naturally talked with Yang Rui about the research, and most of the professors and students who accompanied him were scattered... Research that is not related to him usually sounds boring.

The next day, Cecil and Linden once again invited Yang Rui to discuss new conditions.

However, as Yang Rui knows, the pricing of books is the part that publishers don't want others to get involved, and the stubbornness of American publishing houses cannot be broken by a foreign scholar.

In the end, Yang Rui got the publication contract of "Genomics" priced in US dollars. With a 15% royalty, he still feels quite promising.

The premise is that they can indeed sell a large number of them, just as Yang Rui had known in his previous life.

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