Rebirth of the Great Entertainment Empire

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New Year's Eve.

Xu Cun returned to Xiangjiang with the regret of not being able to see Wang Fei again, and spent the most important day of the year with his daughters and his children.

The weekly box office of the six films released in this year's Lunar New Year are as follows:

"Tang Bohu Spots Autumn Fragrance" 19.3 million Hong Kong dollars.

"The Color of Heroes 2" is 14.1 million Hong Kong dollars.

"Three Treasures of Wisdom and Bravery" is HK$7.9 million.

"Gong Xi Cai" is HK$7.1 million.

"Kapok cassock" HK$5.6 million.

"Happy Three Cannons" is 3.7 million Hong Kong dollars.

It is not difficult to see from the weekly box office of the six films released in this year's Lunar New Year, "Tang Bohu Dianqiuxiang" won the championship, and the coconut wind could not stop it, and "The True Color of Heroes 2" will also achieve a good box office result. As for being tortured twice by DreamWorks Debao can finally enter the tens of millions box office club with "Three Treasures of Wisdom and Bravery" starring Xu Guanwen.

Is it important to be able to enter the tens of millions of box office clubs?

certainly!

In the past two years, among the films released in Hong Kong, generally only the films that entered the 10 million box office club are eligible to go to Taiwan and Nanyang to make money, and generally only the movies that entered the 20 million box office club are eligible to go to Japan and South Korea to make money. , For example, "The Brave Double Cannons" and "Double Dragons Going to the Sea", which were suppressed by DreamWorks, could only be trapped in Hong Kong because the box office did not even reach 7 million.

but--

There are no absolutes in the world - if it is a movie starring actors such as Cheng Long and Xu Guanwen who have strong box office appeal overseas, even if the box office is poor, some overseas businessmen are willing to do it. Therefore, even if the box office of "Three Treasures of Wisdom and Bravery" is similar to that of "The Brave Double Cannon" and "Double Dragon Goes to the Sea", "Three Treasures of Wisdom and Bravery" with Xu Guanwen's participation can still go overseas to make money (this is also Pan Disheng's high price to invite Xu Guanwen to participate in "Zhi Yong" One of the reasons for the Three Treasures).

As for Xu Cun's "Tang Bohu's Autumn Fragrance" under the director's name, the treatment is even higher - "Tang Bohu's Autumn Fragrance" is directly available in several DreamWorks such as Hong Kong, Mainland China, Nanyang, Japan, South Korea, North America and France. Simultaneous release in European countries.

but--

Simultaneous release will be released simultaneously. In North America, France and other European and American countries, and even Japan, South Korea, and some countries in Southeast Asia, Xu Cun has no hope for the box office of "Tang Bohu Dianqiuxiang".

The reason for Xu Cun's hopelessness is very simple - the Chinese flavor of "Tang Bohu's Autumn Fragrance" is too strong, so strong that it is difficult for foreigners to understand it. Take the pair as an example, this is the most exciting part of "Tang Bohu Dianqiuxiang", but other than Chinese people, which country can understand it?

But what is lost is in the east, and what is harvested is mulberry. Although "Tang Bohu's Autumn Fragrance" is destined to hit the streets overseas, it can make a lot of money in the mainland!

Facts have proved that this is exactly the case - in the seven days from childhood to New Year's Eve, "Tang Bohu's Autumn Fragrance" has grossed more than 28 million yuan at the box office in the Mainland. There is no problem with the box office exceeding 100 million. If the momentum of "Tang Bohu Dianqiuxiang" persists longer, the box office of "Tang Bohu Dianqiuxiang" may even exceed 200 million!

Some people may be surprised that it is difficult to get a box office of more than 10 million yuan in the mainland in about 2,000 years. Why did "Tang Bohu Dianqiuxiang" earn only seven days when the ticket price was only 80 cents in the mid-1980s. More than 28 million yuan at the box office?

In fact, the answer is very simple - 1981 to 1992 was the golden age of domestic films, and the total box office of domestic films reached a peak of 3.2 billion yuan in 1992. After that, it plummeted. By 1998, the box office total of domestic films had dropped to 810 million yuan, only a quarter of that in 1992. Even in 2003, the total box office of domestic films had only recovered to 1.11 billion yuan, less than one-third of that in 1992.

Therefore, from 1994 to 2003, some people called it the "lost decade" of domestic films.

Why did the box office totals of domestic films plummet in 1993? The main reason is that from this year, vcd machines began to appear in the big 6, and vcd machines and piracy within a few years; therefore, piracy can be said to be the culprit of the decline of domestic movies.

In 1994, Wu Mengchen, then the general manager of China Film Group, suggested to the leaders: Why don't we import a few foreign films to stimulate the market?

Leadership quasi.

In that year, the total quota of imported films was ten, all of which were ordinary split-bill films. The international standard of split-bill was referenced: 35% for the producers, 17% for the producers, and 4% for the exhibitors. eighteen.

"Ten blockbusters" was the name given to the ten foreign films introduced at that time. The blockbuster titles were passed down to before Xu Cun's rebirth.

but--

The ten foreign blockbusters introduced by China have not only failed to help Chinese films save the market, but have raised the horizons of Chinese people, and Chinese audiences are even more disdainful of watching domestic films.

Therefore, it is definitely a happy thing to be able to sell movies into the mainland market in 1985, and to master a large theater line consisting of 310 luxury movie theaters in the mainland in 1985-because, Now there are very few entertainment methods in the mainland, and even the number of TV sets is pitiful, and not to mention that there are no pirated vcds, even the video halls that put pirated video tapes have just appeared~www.wuxiamtl.com~ In addition, after passing through With the cultivation of movies such as "Shaolin Temple", Chinese people gradually have the habit of going to the cinema to watch movies. The most important thing is that there is almost no competition, so that "Tang Bohu Dianqiuxiang", a good movie that can make people laugh until their stomach hurts, only used In just seven days, it grossed more than 28 million yuan at the box office.

Of course, the reason why the momentum of "Tang Bohu's Autumn Fragrance" can be so impressive is also related to the fact that it is now an annual Lunar New Year file - if this were changed to other time periods, "Tang Bohu's Autumn Fragrance" might not be so fierce.

As for whether the mainland can allow Xu Cun to make so much money, Xu Cun is not worried at all - in order to help the mainland gain the right to garrison in Xiangjiang, Xu Cun has invested billions in it, how could the mainland not earn it back for Xu Cun Opportunity? Moreover, the mainland only imports five DreamWorks movies every year. Even if the five movies make more money, after deducting all expenses, there will be 300,000 to 400 million yuan. The most important thing is that Xu Cun will not take away the money he earns from the mainland. He will put all the money into DreamWorks Cinemas and Baye Bank's branches, sub-bank construction and other industries.

The question is, Xu Cun has achieved this level, how can the mainland not allow Xu Cun to make this kind of money?

...

(To be continued.)