Rebirth of the Tech Madman

The qualifications of joining the army also gave Jack Trammel the opportunity to obtain a US dollar guarantee through the Veterans Rights Act. In 1953, he changed from a taxi driver to a boss in an office equipment repair business. ●■■

He named this small shop in the Bronx, New York City-Compotec Portable Typewriter, and the Compotec brand was born.

That means Commodore, Geinjak Trammel likes the name of this militarized style, but unfortunately-admiral, general1-general and other titles in front have been used, so he can't Do not retreat

By 1955, Jack Trammel and a Czechoslovak company signed an agreement to assemble and sell each other's typewriters in North America.

Since Czechoslovakia is a member of the Warsaw Organization and its products cannot be directly imported into the United States, Jack Trammel took a tortuous route and founded essmaes-Comoda Business Machines Company in Toronto, Canada, to work around such restrictions. It was listed in 1962.

However, Jack Trammel’s business soon suffered setbacks-Japanese typewriters flooded into the American market, making Czechoslovak typewriters unprofitable.

In order to solve the cash problem, Jack Trammell sold 17% of the company’s shares to Canadian businessman Owen Gould, and used the 10,000 dollars raised to convert the product from a typewriter to a mechanical type. Calculator-adder.

As a result, it didn't take long for Jack Trammel to be tragic again. This new business was also hit by similar products in Japan and couldn't continue.

Seeing that the two failures were caused by the same reason, Owen Gould altogether suggested that Jack Trammel go to Japan to study-see why they can dominate the North American market. .ww.◆

It was this experience in Japan that made Jack Trammell realize that machinist calculators are about to enter history and be replaced by electronic calculators.

that's all. Kang Maoda soon deployed an electronic calculator and successfully entered the market. Unfortunately, the good times did not last long, and it suffered a backstab.

Texas Instruments that provides integrated circuits. Now that there are unlimited business opportunities in the electronic calculator market, I am not reconciled to the role of only a parts supplier. I decided to kick off the middle link of Kang Mao Da and others. I rolled my sleeves and made money in person and launched a lower-cost competitive product.

This blow is disastrous. Fortunately, Owen Gould made another move and took out ten thousand dollars to acquire a company from Comoda's suppliers, and created a vertical system of product manufacturing similar to Texas Instruments. It is no longer necessary to be constrained by others.

With the frenzied competition, the electronic calculator market was quickly broken, and the situation can be described as sorrowful.

One of the losers was Edward Roberts, the researcher of the first commercially successful personal computer, and his company fell into a debt crisis. Only then was it launched in December 1974 to save itself.

Kang Maoda's life is also difficult, but it has acquired and developed 8-bit microprocessors that have brought new opportunities.

Chuck Pedel, the chief designer of this cpu, told Jack Trammel that electronic calculators have entered a dead end, and personal computers are the future.

Jack Trammel's reply is very simple, first give me a result first.

In September 1976, Chuck Pedel came to Jobs' garage, visited it, and quickly liked the machine, so he arranged a demonstration for Comoda Corporation. ■

As a result, Jobs said, "You may be interested in spending hundreds of thousands of dollars to buy our company." Let Kang Maoda retreat.

You know, at that time, Apple was just a simple partnership company composed of Jobs, Woz, and Ron Wayne, and Ron Wayne withdrew because of fear of the company’s debt dragging him into the abyss of bankruptcy. The commercial value of has not been verified. It's just an empty shell.

In the end, Kang Maoda's answer was to turn on his personal computer.

In this way, the two companies, Apple and Kang Maoda, intersect for a short time, and then parted ways. Apple got an investment from Markkula and became a joint stock company. The operation is on the right track; Kang Mao Da company launched its own personal computer in 1977.

In 1977, two other important personal computers appeared-the Apple and Dondy trs- which were launched in June and August respectively.

And the CPU is a series of Motorola, a series of trs-.

The total sales of these three types of personal computers have reached the level of tens of thousands, bringing the exhibition of personal computers into the second stage. Various manufacturers such as Atari have launched their own 8-bit personal computers, forming The lively situation of contention of a hundred schools of thought.

The first generation of Fangyuan Computer, which was successfully developed in the second half of 1979, is also one of them.

In the first stage, the most representative model, developed by Edward Roberts, has Microsoft’s help, but its hardware architecture is more like a computer that assembles all parts of the computer on a printed circuit board. Single board computers, output devices are often just some signal lights. ▲▼▲.ww.▲

And, trs-, the circuit board is encapsulated in the main box, with a more intuitive crt display as the output equipment.

Shaped like an "all-in-one machine", it integrates the keyboard, main box, and display. It is very small and exquisite. Once launched, it was very popular and achieved success in the US and European markets.

But it is undeniable that it is almost the weakest among similar products.

So Kang Maoda stepped up research and upgrade models. And in 1982 and 1982 respectively launched a brand-new platform of 8-bit personal computers-and.

These two types of products support the use of TVs as display terminals. The price is as low as US$299.9 and US$595.

In particular, he put out a slogan-"When you can buy a computer to prepare your children for college, why would you think of buying a game console that will make your children play with things?"

As a result, the home electronic game console market and the low-end personal computer market have experienced fierce price wars.

last year. That is, in January 1983, Kang Maoda launched a new round of price wars, and took the lead in reducing the price of-to US$139 and the price to US dollars.

Texas Instruments fought back a week later and lowered the price of its own products to $149.

See this scenario. Comoda directly reduced the price of-to U.S. dollars, forcing Texas Instruments to continue to follow up, and the reduced price was directly U.S. dollars. ▼

Kang Maoda is still reluctant, wanting to occupy more market share, and continue to reduce the price to US dollars.

Then...there was no more. Texas Instruments announced the largest loss in history and recognized the export bureau.

As for competitors at the same price in the field of home video game consoles, it is because of the collapse of the entire market that the trees fell apart.

In this shopping fight, Kang Maoda had the last laugh. -The total sales volume exceeded 10,000 units early, and the sales volume was also in the millions. The company's sales exceeded US$100 million last year.

Behind these brilliant achievements is naturally the credit of Jack Trammel's command.

The cheapest 8-bit company research, and it belongs to Kang Mao Da.

In this way, Jack Trammel created a set of vertical unified management system for Comoda, which was able to carry out a series of predatory price competition.

In addition, Kang Mao Da has a wide range of sales channels, including cheap stores, department stores, and even toy stores. Are all within its sphere of influence.

More importantly, Jack Trammel has a very good set of company management, like Japanese companies, in all aspects of cost control. To support him in the price war.

Of course, Jack Trammel has his own problems. For example, he runs the company almost to the point where he has to do everything himself. The budget is the same. Any expenditure in US dollars must be signed by him.

But then again. Without these extraordinary characteristics, Jack Trammel would not have been able to go from a concentration camp survivor to the boss of a large enterprise with sales of hundreds of millions.

What Tang Huan fancyed was Jack Trammel's ability to transform the still-technical personal computer into a more down-to-earth consumer electronic product, and then push it to millions of households.

Tang Huan was ashamed of the old cost-controlling methods he showed in this process.

As for the danger of the other party breaking the rules of the existing system, compared with the "catfish effect" it can bring, it is completely within the acceptable range.

"If President Reagan is a'great communicator' in politics, then Don is a'great communicator' in the business arena. Although we haven't been together for a long time, you feel like an old friend for many years." At the table, Jack Trammel said happily.

"My principle has always been to be kind to others, to make money with harmony. No matter what, as long as everyone is willing to be patient, there will be no unclear communication." Tang Huan smiled slightly, "Of course, in the face of interests, my harmony sometimes fails. Steve Rose has been fighting with me until now."

"You matched me and Steve Rose in the Atari deal, which can be regarded as helping Warner solve the big trouble. How much does he want to talk about love?" Jack Trammel asked curiously.

"It's just an exchange of interests. A mall man like Steve Rose can of course be flexible and stretchable." Tang Huan raised his glass for a moment, and then said seriously: "Actually, the reason why I did this is selfish. The purpose is to further expand the popularity of Fangyuan personal computers."

"Understandable." Jack Trammel nodded disapprovingly, "Just like when I bought Atari, it was also to prove that since I can create a combo, I can also copy this brilliance to the next one. enterprise."

"There is courage!" Tang Huan laughed loudly, "I admire the words you said most, ‘the computers we make should be for the general public, not the upper class’."

After being told by Tang Huan as a few treasures of his own classic quotations, Jack Trammel couldn't help being so cherished, picked up a cigar, and set it on with satisfaction.

"Jobs is also claiming to let everyone have a computer, and we have all seen the conference." Tang Huan smiled playfully, "I think he essentially made elite computers, not popular computers."

Jack Trammel thought about it for a moment, then nodded approvingly.

"I hope to bring the marketing system you formed in Kang Maoda, that is, to make professional computers a popular electronic consumer product, and bring it to the Fangyuan personal computer standard platform." Tang Huan expressed his plan.

"The products of Fangyuan Personal Computer and Kang Maoda are very different. An important impression given to me is that the system architecture is very flexible, but whether it is possible to launch a similar product, I dare not pack a ticket."

Jack Trammel was very cautious, and he groaned and asked, "Tang, what advice should you give me?"

"I do have some thoughts~www.NovelMTL.com~Tang Huan spoke carefully, "How about introducing the direct sales model to the personal computer industry?" After removing the middleman, manufacturers can directly sell products to customers, which enables the company to provide customers with various products at a lower price, and can even achieve on-demand production, that is, order first, and then assemble computers according to customer requirements. This is equivalent to the product being sold before it is produced. "

"Bold and subtle ideas." Jack Trammel's eyes shone with wisdom. "However, this model is a test of the internal management level of the enterprise."

"Isn't it your specialty to tap the internal potential of the enterprise and strive for perfection in all aspects?" Tang Huan smiled and complimented, "Recently, the company is in the computer information of age-customer relationship management or age-supply chain management. The solution has become a product-level result, which may help the implementation of the direct sales model."

"Sure enough, Tang came here prepared." Jack Trammel showed such an expression on his face, "Then I have to ask about the doorway inside..." (to be continued.)

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