Rebirth of the Tech Madman

Just as in the original time and space, the company that Jobs founded was called "NeXT" and specially invited the well-known graphic designer Paul Rand, who was 71 years old this year, to design the company's logo.

You know, Paul Rand's work license in the IT field has already been contracted by IBM early. Fangyuan Computer Company had not been able to invite it as expected before, but Jobs relied on his stalking efforts to make the Blue Giant agree to let it go. Up.

This is also reflected from the side, now that Steve Jobs is solo, no one will look into his eyes with fear.

Paul Rand, an old man with full of personality, was very temperamental with Jobs, and after a long talk, he concluded the business. According to the rules, Jobs paid $100,000.

Don’t think that this fee is not a big deal—first, without Apple’s support, Jobs has to pay for it himself; second, it’s Paul Rand’s rule that he will not provide multiple pre-selections, but is only responsible for one idea. Whether you are satisfied or not, it is worth $100,000.

In other words, the money that Jobs spent was a bit of luck, and in the end there was a high chance that the $100,000 would be lost because of unsatisfactory intentions.

This is where the value of the master lies. Even if you are not satisfied, you will spit a golden nail in one sip, and the value will not be shaken.

Fortunately, Paul Rand designed the trademark "NeXT" for "next", which suits Jobs's appetite. The word is divided into two lines and filled on the side of the cube. Only "e" is lowercase. It stands out from the whole word and is interpreted as "education", "excellence", and "Einstein's mass-energy equation e is equal to m times c to the power of 2".

From the trivial matter of trademarks, it is not difficult to see that Jobs's paranoia is getting worse.

When I heard the other party proudly show off: "Big MAC" or "NeXT" computer, the shape will be a perfect cube, each side is exactly equal to one foot long, and each corner is no more than 90 degree.

Tang Huan grinned to himself, and said to his heart: Isn't this just looking for trouble?

Anyone who knows a little bit of common sense of process design will understand. A perfect cube is relatively difficult to produce. Most parts cast by Gein are not purely right-angled, but slightly more than 90 degrees, so that the parts can be easily separated from the mold.

In addition. The existing circuit board design can naturally fit into the traditional rectangular parallelepiped shape, and nothing out of place has been found; instead of being a square, it becomes a cocoon.

Some conventions gradually formed in the process of industrialized mass production are the result of long-term accumulated practical experience. Although it is not impossible to change, it is necessary to seriously consider whether the various costs are worthwhile.

The computer industry at this stage is in a stage of brutal expansion. It has not yet reached the level of homogeneity to the point where it is necessary to play with personality to show brand differentiation, and the focus of user needs is also "stronger and faster."

To put it simply, the main contradiction in the current IT industry is "function", and "form" and other factors have to be left behind. However, if Jobs insists on "function adapts to form", it is turning the cart before the horse.

Half-step ahead, you call first; one step ahead, you call first; two steps ahead, you call pioneer, three steps ahead. You are called Xian Lie.

Jobs didn't think he was ruthless enough to hit the wall. Tang Huan originally assumed that the other party would become sensible and mature because of the major setbacks of being kicked out of Apple, but it doesn't seem to be the case now.

Tang Huan changed his mind and felt relieved. Jobs, who left Apple, is currently working on his own. In the new company he created, he is the unique boss, and he can release all his instincts. No matter good or bad, free and unconstrained.

It is completely predictable that NeXT will become a dazzling product similar to the first generation of MAC. However, they have to pay for the flashy and continue to suffer severe setbacks from market failures.

In this way, the current Steve Jobs is still embarrassing, and still needs a series of gorgeous failures to temper, anyway, he pays the bill himself, then let him fend for himself.

So Tang Huan made up his mind. With an attitude of listening more and speaking less, he is incomprehensible about Jobs's rhetoric.

Needless to say, for a long time Jobs would not wait to see Tang Huan, who was indifferent to his own personal charm, but he could only endure it. Guin was nagging for a long time in order to get Tang Huan’s help to resist the pressure from Apple.

Although Apple took the initiative to withdraw the "Big MAC" project, it can't tolerate this resource being sucked in vain by Jobs and turned into a NeXT computer.

Jobs tried his best to argue that NeXT computers belong to the category of personal workstation products and will not conflict with Apple's personal computer product line; but the target customer group is the major universities in the United States, which overlaps with Apple.

In addition, these people who are by no means a friendly breakup know each other very well. What kind of urine Jobs is? Markkula, Arthur Locke, John Scully, these important figures of Apple, know all about him, how can you believe him? Verbal assurance.

Tang Huan, who understood Jobs' true intentions, didn't want to spread the muddy water, and was unwilling to develop any supporting software for the other party's platform.

In the current workstation field, there are already participants from Fangyuan Computer, Hewlett-Packard, Silicon Valley Graphics Company, Sun Microsystems on the West Coast Silicon Valley side, as well as competitors who are not under his control, including the East Coast, Jobs and NeXT. Jumping in again to stir up the wind and rain is quite annoying.

In the end, Tang Huan had to suggest with a clear attitude: "You and Apple are fighting so fiercely, it is not the answer after all. After all, breaking the bones and connecting the tendons is your startup company. Outsiders are watching jokes. It’s better to seek an out-of-court settlement. NeXT’s contradictions can be eased by postponing the product launch. Anyway, the project development will take some time. The conditions are not costly, and you can show your sincerity."

Seeing Tang Huan’s thoughtful gesture, Steve Jobs realized that he was just spitting in vain, and he hated it. His own "reality distortion field" could even make the elephant like IBM give in, but it could not really affect it. Tang Huan's mind.

But Jobs could only endure it. No matter how he didn't want to admit it, he recognized in his heart that Tang Huan's achievements were higher than his own. He was not convinced, and he owed Tang Huan a lot of favor. I can only ignore the embarrassment of hot face and cold butt.

After hitting a soft nail in Tang Huan, Jobs turned his lobbying target to Woz, hoping to draw him into NeXT and reunite the combination of Apple founders. Smoke the face of Apple's current board of directors.

It is a pity that Jobs' wishful thinking fell through again. It is true that Woz is a bad guy, but he has suffered too much from Jobs, and he has formed a psychological shadow.

The most recent major conflict was that after Woz left Apple, he founded a company to develop universal remote controls to dispel his interest. And invited the design company Frog Company, which has business dealings with Apple, to design the product promotion plan. As a result, Jobs, who happened to learn about it, was furious and violently blocked, and finally disturbed the unhappiness of this cooperation.

Now it was Steve Jobs' turn to be kicked out by Apple, and he opened a NeXT company to create another world. It was almost exactly the same as Woz's original situation. In contrast, at that time, it was obvious that only the state officials were allowed to set fires and the people were not allowed to light the lights.

With this thorn still in Woz's heart, how could he agree to enter Jobs' NeXT?

Seeing his own "reality distortion field" also failed here at Woz, Jobs finally couldn't sit still, and stood up angrily. Walk away.

"I will never trust Steve anymore." Looking at Jobs's back, Woz said a bit "smitely".

Tang Huan smiled faintly, said nothing, but thought to himself: "The current Jobs is not worthy of my trust."

...

With the end of the San Francisco Music Festival, another hot topic for entertaining the public has also begun to enter the public eye. The fourth edition of the "Forbes US 400 Rich List", which also began in September 1982, was also freshly released.

From the day this list came out, Tang Huan has been firmly entrenched in the first place, and this year continues to win this honor. Sam Walton came in second.

Originally, "Forbes" owner Myercom Forbes planned to invite the richest man in the United States, whom he judged himself, to participate in his luxurious party, but Tang Huan's secret layout during this time is too important, and it is difficult to give up his gentleness. I didn't bother to fly to the east coast of the United States.

Perhaps it can be said that the title of the richest man who has no freshness has made Tang Huan accustomed to it, and his heart is still in the water. But others would definitely not think so. For example, the lively little girls next to him can only express their deep worship and admiration only by offering their incomparable gentleness.

This morning. Tang Huan was lying high, and the phone on the bedside table rang suddenly.

In fact, Tang Huan was already awake at this point, just squinting his eyes to think about the appreciation of the yen.

He picked up the phone and listened, it turned out that Tang Wenmao was in a hurry and was waiting for him outside.

Tang Huan gently removed Li Saifeng's slender pink legs, put on pajamas, went out of the bedroom, and went downstairs to the living room.

He first ordered the servant to bring a cup of hot milk, and then he asked Tang Wenmao, who was a little cramped, "What's in such a hurry? By the way, has Boeing finished testing the Silicon Valley One?"

"It's over, everything is normal." Tang Wenmao nodded and replied.

Tang Huan nodded slightly, this result was also in his expectation. It has been more than a month since the crash of Japan Airlines Flight 123. Even if some claims have not been revealed from official calibers, the media has analyzed them. The main reason is that the accidental Boeing aircraft was improperly maintained, not Boeing- The design and manufacturing of the 747 had major flaws that were only discovered.

It is naturally impossible for a luxury private jet like the Silicon Valley One to use hidden parts for maintenance and replacement in order to save costs, and a tragedy will occur.

After Tang Wenmao answered, he changed the conversation and reported in a low voice: "It has just been confirmed that the FBI is conducting a new wave of investigations on us. On the surface it seems to be related to your evaluation of the National Technical Medal, but I dare not take it lightly. Strive to achieve the highest degree of confidentiality in investment activities."

Tang Huan slowly drank the hot milk while thinking quietly, while Tang Wenmao sat there waiting eagerly for his instructions.

Needless to say, the United States attaches great importance to science. There are two main government honor awards in this field: NationalMedalofScience—National Science Award and NationalMedalofTechnology—National Technology Award.

Among them, the National Science Award, known as the "Nobel Prize" of the United States, was established in 1959 on the basis of Act 86-209 of the US Congress; and in 1961, the National Science Award Committee was established in the form of an executive order of US President Kennedy. Managed by the National Science Foundation.

The honor was originally intended to reward scientists in the field of "physics, biology, mathematics, science or engineering". In 1979, the American Association for the Advancement of Science recommended that it be expanded to social and behavioral sciences.

Every year, the National Science Awards Committee under the National Science Foundation is responsible for recommending candidates to the president. It is worth noting that this year's finalists are three Chinese scientists, namely physicist Yang Zhenning, chemist Li Yuanzhe, and structural engineer Lin Tongyan.

The National Technology Award, created under the Stevenson Wideler Technology Innovation Act of 1980, aims to reward those who have made outstanding contributions to the country’s economy, environment and social welfare, and the development of national technical talents through technological products, methods and concepts Individuals, teams or companies and their branches.

The award was awarded for the first time in early 1985, and Bell Labs, IBM, Hughes Aircraft Company, Boeing, Apple, etc. were all selected.

Regardless of the latecomers such as Fangyuan Computer and IBM-PC, Apple Computer has contributed to the initial development of the entire personal computer industry. Otherwise, it would not be so successful when it was IPO in 1980. This honor is also true. It deserves its name~www.NovelMTL.com~ It’s just that Woz has left Apple at the time, and the scene is a bit embarrassing. In addition, the monthly sales of MAC are only hovering at a pitiful 10,000 or so, and the entire management is overwhelmed, so Apple is not thinking about it. Make a fuss, let Woz and Jobs personally come forward to accept the award in a low-key manner.

Now, it is Tang Huan's turn to enter the field of vision of the second National Technology Award, and the Chinese identity immediately complements Yang Zhenning, Li Yuanzhe, and Lin Tongyan from the National Science Award, attracting attention.

However, the two honors, the National Technology Award and the National Science Award, are different from the President's Freedom Medal, which does not require nationality. They have strict restrictions and must be "owners."

Take the National Technology Award, whether the nominated company is for-profit or non-profit, the United States must own more than 50% of the shares or property.

The FBI will participate in the investigation of various intelligence, including such information, and give opinions on selection.

But now is the key stage for Tang Huan to prepare for speculation. It is inconvenient to be stared at. (To be continued.)