Rebirth of the Wild Age

　　 Thanks to Song Weiyang's essay on the industrial and commercial war of resistance, the defense of Chinese national brands started ahead of schedule.

　　 However, most companies are just talking about it. All kinds of propaganda and patriotism, all kinds of resistance to foreign investment, no one has really taken a substantial step.

　　 Changhong Ni, known as the "price butcher", is already planning a price reduction war, but it is only a small-scale price reduction. It was not until April 1996 that the government announced the reduction of import tariffs on color TVs, which caused a large inventory of domestic TV brands to build up, and then China's TV industry really became irritable.

　　 At that time, the gross profit of each Changhong color TV was about 25%, but the highest price cut reached 30%, and how much it sold was lost. This move made consumers stunned, stunned their peers, and stunned foreign brands directly.

　　 Countless TV manufacturers have been driven to death by the price war. Brands such as Konka, Panda and TCL can only follow up and slash prices together with Changhong TV.

　　 Japanese benzene, South Korea, North America, Europe... the foreign color TVs in these regions were defeated by domestic brands in only half a year, and they died completely puzzled. From then on, domestic brands began to dominate the Chinese TV industry.

　　 In the computer market, domestic brands also choose to fight price wars.

　　 Now, President Liu of Lenovo has ordered Lao Yang to reduce production costs. The price of Lenovo computers should be at least 40%-50% cheaper than that of multinational brands.

　　Lao Yang is still studying, Mr. Liu has already started to promote, and the patriotic cards are playing loudly.

　　 President Liu said: "Whether we like it or not, we have actually acted as the standard bearer of the national computer industry. At least we must fight hard, even if we sacrifice, we must be generous."

　　 The reporter asked: "If China had no national industry at all, what would happen in the end?"

　　 President Liu said: "There is nothing like it, let it be slaughtered!"

　　 So, the China Business Times published an article called "Lenovo and the'Eight-Power Allied Forces' Fighting the Market", which compared Lenovo's confrontation with foreign brands to a life-and-death national defense war.

　　 "The conscience of the emperor of the United States" or something, that is all things in the future.

I have to admit that at the time of 1994, Lenovo was the only company that could carry the banner of national computing. Lenovo’s colleagues have all fallen: Great Wall has become an agent of IBM, Founder has become an agent of DEC, and Stone has become an agent. Compaq’s agents completely abandoned their own brand management. The Giant didn't act as an agent for anyone. Well, they switched to selling health care products.

　　 Said that Lenovo relies on government orders to develop and survive. It is true, but the problem is that there is no other brand besides Lenovo. At that time, there was only one company in China that was still insisting.

　　In the national brand defense war, the most powerful one is Huawei. Compared with other companies, it seems too low to engage in price wars.

　　 At this time, with the promotion of program-controlled technology, China is facing a complete renewal of its telecommunications network. Multinational companies such as Nokia and Ericsson, relying on their absolute competitive advantages, have killed their Chinese counterparts to the blood.

　　 At the beginning, Huawei could only adopt a strategy of encircling the cities from the countryside, because the telecommunications departments in big cities looked down on Huawei at all. Later, Mr. Ren thought of a way to establish a joint venture with the provincial telecommunications bureaus. This meant that the telecommunications bureaus became Huawei’s partners. For every machine that Huawei sold, the telecommunications bureaus could also make a profit. As a result, all provincial telecommunications departments purchase Huawei products, which is equivalent to buying their own company's machines. Major foreign brands are instantly driven out of the Chinese market, achieving 4.1 billion sales in one year.

　　What the hell?

　　 can still do a unique business?

　　 Such behavior is too barbarous. Not only Nokia and Ericsson expressed their incomprehension, but even local Chinese companies have also complained. In the end, the government ordered the provincial telecommunications bureaus not to allow private companies to set up companies, and Huawei was forced to reorganize and recover these joint ventures, but at that time Huawei had already occupied the Chinese market. However, the leaders of the local telecommunication bureaus felt very disappointed. As soon as the joint venture company was withdrawn, most of their small coffers were empty.

　　……

The salesperson sent by Lenovo was called Liu Chen. He flattered as soon as he met: "Boss Song, you are so right! I watched the interview with you by "Chinese Entrepreneur" and I admired it. Electronic information management, absolutely It is the future development direction of the enterprise. There is a foreign company called Wal-Mart, which even has its own satellite, which can realize logistics dispatch through the network."

　　 "Oh, you still know Wal-Mart, it has a very broad vision." Song Weiyang laughed.

　　 Liu Chen humbly said: "I also heard people say that I can't compare with Boss Song, Boss Song is China's most internationally insightful entrepreneur!"

　　 Song Weiyang said: "Don't flatter me, just talk about business."

Liu Chen said: “If you want to achieve electronic information management, you must buy a computer. Lenovo is the only domestic computer brand that has made great achievements. Our price is lower, but the performance is not inferior to foreign brands. Moreover, as long as the purchase volume is large enough, we Give a free Lenovo Han card, and at the same time be responsible for installing all office software. Buy our company’s computer, you don’t have to consider any problems, and we are solely responsible for the after-sales maintenance!"

　　 "Can you help set up a LAN?" Song Weiyang asked.

　　 "No problem!" Liu Chen said.

Song Weiyang said: "That's OK, first order about 100 units, five units for the company headquarters and each branch, and one for each province's sales branch. But you must ensure that you can help Xifeng headquarters and branch plants to set up a local area network. , And I’m also responsible for basic computer teaching. I will organize computer learning classes on a regular basis, and organize company cadres to study for five days a month. Lenovo arranges this. By the way, we pay for the cost of the class, and each teacher also has lectures. fee."

　　 "Yes, Boss Song really has a long-term vision. I believe your company will be the strongest in the industry!" Liu Chen was overjoyed.

　　 There are enough orders for 100 computers. According to Song Weiyang's attitude, as Xifeng Company grows and grows, more computers will be purchased in the future.

　　 As for the price discount, it is naturally the company's purchasing department that is in charge of the talks. Song Weiyang hasn't touched on such trivial matters a long time ago.

　　Some people will scold, why do you have to buy a "American Emperor Conscience" computer?

As mentioned earlier, at this stage in China, only Lenovo is a domestic brand (although they are all assembled), and Founder, Great Wall and Stone have given up being independent brands ~www.wuxiamtl.com~ completely reduced to agents of multinational corporations-until After many years, Founder and Great Wall picked up their own brands again.

　　 In 1994, if you didn't buy Lenovo, you could only buy IBM and Apple.

　　 As for assembling by yourself, um, it's better not to spend the idle time.

Lenovo computers were soon shipped to Xifeng’s companies. The employees were very excited at the beginning, but soon felt headaches. They were forced to learn computer office work. The “one-finger Zen” and the “two-finger Zen” were divided into two parts. Minutes become Xifeng's general stunt.

　　 But the company's publicity department can brag again. They can proudly say: "Xifeng is the first company in China to realize electronic automation office. We are not afraid of international competition. We must take the lead in the international market!"

　　 At the level that WPS can't be played, it is a shame to say that automated office is really shameful. The company's computer has been reduced to a game console for a long time, and Tetris has moved on!

　　 It was Lenovo’s sales staff, and Song Weiyang found a way to make money: buying Lenovo’s stock on a large scale.

　　 Lenovo was listed in Hong Kong City at the beginning of this year. Probably it can start when Lenovo launches "cheap domestically produced computers". The stock price will quadruple in half a year-because at that time Lenovo will be crowned the supreme national brand throne and become a symbol of the Chinese business community's successful resistance to foreign investment. .

　　……

　　 In the next period of time, Song Weiyang had nothing to do, all day long conceiving an enterprise electronic information management system suitable for the current stage.

　　 Suddenly, there was a big move on the winery side, Zhong Dahua suddenly announced that it would carry out a shareholding transformation, and the food was very ugly. I heard that Mayor Huang was even screaming at the table.

　　 (the last chapter public version)