Rebirth of the Wild Age

The autumn is high and the sun is shining brightly.

Chen Tao found a roadside bench and sat down, and took out the envelope from her bag and said: "This is sent by Mr. Yang, and he is afraid that it will be lost in the school."

"What is it?" Song Weiyang smiled.

"He wants to invest 15 million yuan to introduce a new canned food production line and build a 5,000 square meter export processing workshop," Chen Tao explained. "Auntie (Guo Xiaolan) had a dispute with Mr. Yang and contacted me and Lao Zheng. Several of our shareholders disagreed, and we were not sure about the situation, so Mr. Yang made a plan by himself."

Song Weiyang said in surprise: "Has he found a way out?"

"Well," Chen Tao said, "Last month, the All-China Federation of Industry and Commerce held a Sino-foreign entrepreneurs exchange meeting, hosted by Guangdong Yinhai Group. The Federation of Industry and Commerce also invited you to participate, but you said that there is no major event, don't bother you. , So Mr. Yang went by himself. He met canners from Russia, Sweden, and Denmark. He didn't know what method he used, and he actually negotiated a cooperation intention."

"Let me see first." Song Weiyang opened the plan.

Yang Xin’s plan begins with an introduction to the export situation of China’s canned food——

In the past two years, those canneries in China have grown bigger and bigger, not only squeezing a large number of large factories in the country, but also quickly grabbing export shares. Finally, just last winter, there was a problem with the canned food of those private enterprises.

In order to reduce costs and fight price wars and improve their own product competitiveness, many private canneries have begun to engage in crooked ways.

They used saccharin instead of white sugar, and the raw material cost of 1 yuan was directly reduced to 5 cents, and they were mixed in normal cans and exported to Europe and the United States, and they somehow escaped the quality inspection.

Although consumers cannot tell the difference between white sugar and saccharin, the glass bottle may break if the canned food is added with saccharin in an environment of minus 18 degrees. Last winter, a large number of canned foods in Northern Europe and Russia had a large number of bottle cracks, and all of them were imported from China.

What a mess!

Many Chinese canned food brands, including decades-old brands, have directly crumbled in Europe.

But Westerners are particularly fond of canned food, and every household buys it regularly. While European and American canned food is expensive, it is far not as good as Chinese canned food. European and American dealers urgently need Chinese canned food to make money.

As a result, canned food distributors from Northern Europe and Russia came to China collectively, wanting to re-select trusted brands. These foreigners bought a lot of canned food for inspection, and have selected seven or eight brands. Xifeng canned food was among them, and they happened to meet Yang Xin at the exchange meeting between Chinese and foreign entrepreneurs.

The two sides hit it off.

Russian distributors are rather rough, as long as the bottles are not cracked by freezing, everything else is acceptable. Distributors in Northern Europe are much more demanding. They believe that some data of Xifeng canned food is not up to standard and need to improve the factory quality inspection standards.

Therefore, Yang Xin intends to build an export production workshop in Shandong Province and introduce production lines and quality inspection equipment to open up the European market in one fell swoop.

Guo Xiaolan and Song Qizhi disagreed with this plan, believing that it would spend too much money and that the export market has always been unstable. They might be over when they encounter the anti-dumping bill.

Chen Tao also disagrees. She thinks she should try her best to expand the beverage market and not put too much energy on cans.

However, Zheng Xuehong, who manages the branch factory in Shandong Province, stood by Yang Xin this time and suggested the development and production of new canned varieties.

Zheng Xuehong said that he found a kind of white pear in Shandong Province, with thin skin and thick flesh, juicy and no residue. The so-called "gong pear" from various provinces was beaten. Some people even called this kind of white pear "fairy fruit." This white pear is very cheap, only in the Yimeng area, not to mention selling to other provinces, even the local market in Shandong Province is relatively rare. The reason is that the skin is thin and fragile, making it difficult to transport over long distances, so it is more suitable to build a local factory to make canned fruits.

However, countless canneries in Shandong Province have ignored Baili. Because white pears will turn black and yellow in a short time after peeling, they will look ugly, just like they are made from spoiled fruit.

Zheng Xuehong suggested improving the production process and speeding up the time from peeling to blanching. Once canned white pears are successfully developed, the world's canned pears will inevitably be hit, and it will be possible to dominate the global canned pear market.

After reading Yang Xin's plan carefully, Song Weiyang smiled and said, "Lao Yang and Lao Zheng are very good, and they have made a lot of progress."

"You agree?" Chen Tao asked.

"Of course I agree." Song Weiyang said.

Chen Tao said, "Didn't you say that canned food belongs to the sunset industry, so there is no need to invest too much energy?"

"That's because there is no opportunity to enter the Western market," Song Weiyang said. "Foreigners in European and American countries love canned food very much, and the sweeter the more sweet it is. Not only canned fruits, but also canned vegetables and meat are also very popular. When they eat steak at home, they often open one or two bottles of canned beans as a side dish. If there is no canned food in the refrigerator of an American family, it means that the housewife is not qualified. This is a huge consumer market~www.wuxiamtl.com ~As long as you can gain a firm foothold, the annual profit will be tens of millions with ease."

"Really?" Chen Tao was quite surprised.

Song Weiyang signed the plan and stated his opinion: agreed to use 15 million yuan to build an export workshop, and another 500,000 yuan for the research and development of canned white pears. You can get in touch with French star Sophie Marceau and ask her to be a global endorsement for Xifeng Canned Food. In the 3rd year, the fee must be lower than 20 million yuan. If the price exceeds this price, another star will be invited.

Sophie Marceau is ushering in the second spring of her career in recent years. She is very influential in Europe, America and even Asia. If 20 million yuan can be used to endorse her, it will be very cost-effective.

This is the gap. Jiang Wen and Ge You are already considered top domestic stars. Song Weiyang feels that the 200,000 endorsement fee is expensive. Sophie Marceau’s 20 million endorsement fee is like picking up cheap.

Song Weiyang is very grateful to those domestic colleagues who engage in crooked ways, and actually think of replacing white sugar with saccharin. The cost of 1 yuan was compressed to 5 cents, which seemed to make a lot of money, but in fact, I was looking for death by myself and found a good export opportunity for Xifeng canned food for nothing.

Not only in the foreign markets, but also in the domestic Northeast, Inner Mongolia, and Xinjiang-Tibet markets, Xifeng canned food is expected to be revitalized in winter.

Those small canneries will not change if they have suffered a loss, because the cost can be suppressed too much, and the temperate and tropical markets will be enough for them to eat, so why bother to make great efforts to stabilize the cold regions?

Of course, what Song Weiyang is even more funny is the performance of Yang Xin and Zheng Xuehong. One has turned his attention to the world, and the other can find new business opportunities in normal times. Even if they were put out to stand on their own feet, it is estimated that they would be able to make a career, especially Zheng Xuehong, who made super fast progress.

At the same time, Song Weiyang is also reviewing himself. His thinking is still in the 21st century. He didn't expect that a so-called "Chinese-foreign entrepreneurs exchange meeting" could directly penetrate overseas markets-it was **** magical.