Rebirth of the Wild Age

The name Xifeng is very popular. When the cannery was founded, it coincided with the bumper harvest of agriculture in Rongping City, so it means "getting a good harvest".

Jiafeng couldn't be far behind, that's what it meant anyway.

Now that the two companies are in the hands of the Song family, they seem to be in trouble with "Feng", which really makes people feel incompetent in naming them.

But the vulgar is vulgar, the sales are opened, and the influence is gained, it will naturally become good.

Was it vulgar?

Is Master Kong vulgar?

It's more vulgar than Xifeng, but people are awesome, and no one picks up on the name.

However, "Jiafeng" must be changed, because the brand of "Focus Interview" stinks, and it is easy for consumers to resist.

Song Qizhi hired an advertising planning company, and after spending half a month, he finally came up with a satisfying name-Xianjiu!

After the restructuring of Jiafeng Liquor Industry, it has also become the "Xianjiu Liquor Industry Co., Ltd.". "Jiafeng Liquor" is still on sale and belongs to a brand of Xianjiu Liquor. The "Xianjiu" series needs to be gradually promoted in the market.

Our country’s liquor advertisements are really powerful. For example, "drink the Confucian banquet wine and write articles about the world", "a song of phoenix seeking phoenix, a thousand years of Wenjun wine", "Tang Dynasty court wine, the prosperous age of Jiannanchun", "the world for three thousand years, five grains into jade liquor"... that Imposing, domineering!

The advertising company that Song Qizhi found, also searched his stomach and came up with two ad slogans: Immortal wine brewed with strong affection, a happy meeting in the world.

So so-so, it's pretty passable.

...

Song Weiyang and Song Qizhi walked side by side, with a few attendants behind them, and went straight to the CCTV building after getting off the car.

Song Weiyang said: "In the future, Xianjiu will focus on high-end and mid-range brands, and the packaging must be made to a high-end. The bottle can imitate the style of the five major kilns of Song porcelain, and it can also be made of cloisonne and blue and white porcelain. High-end atmosphere. Jiafeng wine mainly focuses on the mid-end and low-end markets, and wins at affordable prices, but the packaging also needs to be thoughtful. The positioning of the product must be clearly distinguished, no longer divided by the first song and the special song. Most consumers are Regardless of those, they only demand that they are easy to remember, listen well, and have face."

"You have more ideas than our dad." Song Qizhi smiled.

"My dad manages the company very well, but to be honest, my marketing thinking is not good. I haven't launched a representative product of liquor for more than ten years," Song Weiyang said, "You have a blue and white porcelain bottle package. Simple, fresh, elegant, and solemn, it was named "Blue and White Fairy." When this series is launched on the market, do consumers remember the name as soon as they hear the name, or do they remember the bottle when they see it? Blue and white porcelain fairy wines are sold. Okay, let’s make another sister series, and use big red porcelain vases to make the "Red Flower Fairy". Will it make customers feel fresh again?"

Song Qizhi nodded and said, "This is a good way."

Song Weiyang said: "The bottled capacity can also be changed, and it is specialized to produce a product with only 2 taels of wine. The bottle mouth is tilted to one side, a bit like a traditional iron jug, named'Cocked Mouth Immortal', can it be used again? Let’s remember? This small bottle of "Crooked Mouth Fairy" is definitely good for sale, maybe better than other products."

"Why?" Song Qizhi asked.

"If you go out for a drink, you can't finish a catty. Or a group of people go out for a meal, and only one or two of them can drink. Isn't it possible to drink a large bottle? At this time, the small bottle comes in handy. Still in the mood I’m upset, buy a small bottle, remove the lid and blow on the bottle, so that people can see it and there is no suspicion of drunkards," Song Weiyang explained, "This is not just as simple as changing the capacity, but a completely blank one. market!"

Song Qizhi was still somewhat savvy, and asked: "What you just said, shouldn't it be launched one by one, just like the three Xifeng cans you made?"

"Yes, you can't take it out all at once," Song Weiyang said, "make blue and white porcelain and crooked mouth series first."

Before the two talked, they were already on the third floor. Get a sign at the entrance of the venue and you can enter the Media Center. There have been bidders from dozens of companies.

The bosses got together in twos and threes, handing out business cards to make friends, not letting go of any opportunities to broaden their contacts.

As for the CCTV standard king and so on, to be honest, everyone doesn't care much about it.

It’s just a five-second advertisement. If you grab a thread, you might as well buy a few more advertisements in other time periods.

Moreover, foreign companies with deep pockets are not interested in CCTV bidding. At this time, there is no representative of foreign companies bidding in the Media Center.

In the early 1990s, China's various dual-track systems, tuition fees were dual-track systems, and advertising was also dual-track systems. The cost of advertising on CCTV for foreign brands such as Coca-Cola is 2.5 times that of local companies and is subject to many additional restrictions.

As soon as Song Weiyang and brothers sat down, there was a business card case next to each other: "Which company do you belong to?"

Song Qizhi smiled and said, "Xianjiu Company."

"Xianjiu? I haven't heard of it." That person instantly lost interest.

Every night between CCTV's "News Broadcast" and "Weather Forecast", there are a total of 13 five-second advertisements.

The so-called standard king is the first five seconds after the end of "News Network". Only these five seconds are worth tens of millions. Even if you don’t get the bidder, you can still compete for the other 12 five-second commercials.

When the tender was about to begin, a woman in her 40s appeared. Her name is Tan Xisong, the director of CCTV's advertising department. She planned the auction of the CCTV bidding king. Before that, the 13 five-second advertising spaces were not available for money, and they had to go through the back door.

Six months ago, Song Weiyang asked his eldest brother to give gifts and run relationships. He had a lot of money and only got the advertising space after the "Weather Forecast". Don't even think about it before.

"Friends from the business community, thank you for participating in the CCTV advertising bidding meeting," Tan Xisong said with a smile, "This time the bidding will be a little different. We have a concept of bidding king ~ www.wuxiamtl.com ~ the highest bidding company, you can take To the first five-second commercial after "News Network"..."

The bidders from dozens of companies came for this, especially the ones that don’t matter. Today, they finally have the opportunity to send money to CCTV.

At the same time, only two advertisements in the same industry were given. This means that they don't have to bid for the highest price, they just need to compete with their peers. Take liquor as an example. As long as the bid can rank second among liquor companies, one can secure a 5-second advertising space.

As for the standard king, whoever wants to take it, that stuff is too expensive.

Tan Xisong originally decided to bid by auction, but temporarily changed it to a hidden bidding method, which added a bit of unknown drama to the bidding scene.

People inquired about each other's temptations. They were afraid that the money would not win the bid, and they were afraid that the money would be too wasteful. The price was changed and changed, and some people went out to call and discuss it again and again.

Song Weiyang is bound to win the bidding king. Even if he can't remember the winning price of this year, he can just fill in 100 million, and if he is more nonsense, he can quote 1 billion. Anyway, let's take a picture of the Biaowang first. No matter how much the auction price is, I will only give 30 million. You can take care of it with CCTV. If you don't want to smash the Biaowang brand, just compromise.

Of course, this kind of practice is too offensive and belongs to a one-shot deal. Don't even think about advertising on CCTV in the future.

Song Qizhi sat calmly, until the end of the time, he put the price that had been negotiated into the standard box.

Tan Xisong personally sang the prices one by one. When she said "the Confucian banquet wine is 30,988,898 yuan", many business owners took a sigh of relief. This shot was too embarrassing!

"Xikang Xianjiu Liquor Industry Co., Ltd., the bid price is 33333333 yuan!"

More than 33 million!

People have inquired about the origin of "Xianjiu", but the boss of Confucius Mansion Banquet changed his face directly.