Rebirth of the Wild Age

Time Cafe has been renovated, but has not yet opened for business, and has been training employees.

Well, it's mainly because Song Weiyang hasn't decided on his business route. His long-term plan is to build a boutique chain coffee shop, but judging from the current consumption capacity around Wujiaochang, it is obviously impossible to take the high-end route, and Starbucks will definitely lose money when it comes.

So, Song Weiyang thought about it and decided to focus on the low-end market and focus on the mid-end market. The store also sells some staple foods, such as fried rice, noodles, and other things that may smell, which can only be enjoyed in the separated restaurant, and can also be delivered to the guests in the video room and karaoke room on the second floor.

The decoration of the second floor is a lot of money, and sound insulation materials are not easy to buy first. The sound of the karaoke rooms at this time can spread throughout the street, and there is no idea what sound insulation is.

The chef and foreman have already been recruited, and a few beautiful girls have also been recruited. Especially those girls, who practice etiquette every day, Song Weiyang chose the most clever one to teach her freshly ground coffee and freshly squeezed juice. Based on the consumption ability of students, it is estimated that melted coffee and brewed juice will be the main force.

The supplier has also been contacted, and when the new semester starts, it will be officially opened by recruiting a few more aunts.

The girls are practicing downstairs, and Song Weiyang and Lin Zhuoyun hide upstairs to live the two worlds.

Lin Zhuoyun has finished her career as a lecturer, but she has to wait until after the Spring Festival for the postgraduate entrance examination. In the past six months, she can review and learn to be a coffee shop manager.

"I have waited for three years, just want to wait for a chance! I want to fight for a breath, not to prove that I am great, I want to tell people, I must take back what I lost!"

Xiao Ma was swearing on TV, but Lin Zhuoyun didn't watch the video. She rested her head on Song Weiyang's thigh, holding a stack of photos in her hands: "This one is not bad, this one is also good...Wow, this one is much more beautiful than the Queen of Heaven!"

Song Weiyang fiddled with her show and smiled: "Every one of you is more beautiful than her, just like every one of me is more handsome than Dou Wei."

"Be humble," Lin Zhuoyun said with joy, probably because she had failed to learn from Song Weiyang, and added, "Although what you said is the truth."

"Haha, you are too stinky!" Song Weiyang smiled and pinched her face.

At the end of the concert that day, Song Weiyang specially invited Moyan Sanjie to have a meal, and of course Wang Tianhou also participated.

The three masters of Moyan didn't understand the world, so they didn't pay attention to Song Weiyang, the big benefactor. But Tianhou Wang was very eye-catching, and she took the initiative to toast with a toast, and she took Lin Zhuoyun's hand and whispered, as if they were good sisters who had been separated for many years.

Of course, because Song Weiyang "created" "Chasing Dreams", Moyan Sanjie still did not regard him as a mob with only a few bad money.

After Dou Wei drank it, he slapped Song Weiyang on the shoulder and said, "Boss Song, the lyrics are well written, but they don’t suit my appetite. It’s too fake, space, and it sounds like blood boiled over. In fact, he’s escaping from reality. Pour your own ecstasy soup."

Song Weiyang smiled and said: "If there is black, there are white. You are responding to the darkness of reality, so you are not allowed to sing the light and transmit positive energy? If a person suffers a setback and is depressed, he needs external power to cheer. Is it possible to listen to this? Song, he cheered up, and even changed his life?"

Dou Wei was shocked, and suddenly smiled: "That's right, society needs chicken soup for the soul."

"Why do you say so much, drink!" He Yong raised his glass, "Come on, Boss Song, let's go, thank you for sponsoring the concert!"

"Cheers!" Song Weiyang smiled.

Zhang Chu was rather shy, didn't talk much during the whole process, and almost answered every question. He was not born to be a star.

In other words, these three people are not the material to be stars, they position themselves as singers.

As for He Yong's violent temper, it is scary to speak. He was wronged when he recorded "Junkyard," and he couldn't release it immediately after the recording, so he went to the boss of the company with two axes and wanted to take back the master of the album he recorded.

This kind of person is actually very naive, and can dig your heart out when you treat you as a friend.

After a meal, he not only took dozens of group photos, but Lin Zhuoyun also got the contact number and mailing address of Wang Tianhou in Gangcheng. Perhaps it was given by the Queen of Heaven on the initiative.

...

The national tour of Moyan Sanjie is huge, and the entertainment media are rushing to report it. Very Coke is also frequently mentioned.

The power of idols is that their fans start to drink very coke and wear "China?" Sea Soul T-shirts. Although Dou Daxian and the others don't like "Dream Pursuing My Heart", the fans are very much sought after, and quickly climbed onto the charts of major radio stations.

Magic Rock Records is very excited about this and is already planning to send three people to the Spring Festival Gala. In the past, these rock singers sang some realistic content, and the negative energy was overflowing. Now they finally have a positive energy song. Of course, they have to use the opportunity to expand their influence in the mainstream society.

However, there are some problems, because the Spring Festival Gala will have to rehearse several times, and every rehearsal may encounter difficulties. It can be tolerated once, and if twice, it is estimated that Dou Wei and He Yong will be able to throw the guitar and scold their mother on the spot.

In any case, a very coke whirlwind is blowing.

What was the reaction of Coca-Cola and Pepsi in the face of the summer offensive that started from very Coca-Cola?

No response!

The reasons are as follows-

First, Coca-Cola and Pepsi belong to Big Macs, just like veterans who have been on the battlefield for many years, there is no need to pick up the unknown teenager's battle book.

Second, they are unable to fight.

The two cola's organizational framework in China is extremely loose at this time. They have joint ventures with different companies in China and set up factories in different places. The annual advertising and promotion expenses need to be shared by these cooperative enterprises. In the short term, they want to coordinate various companies and bottling plants, and organize a unified promotion campaign, which is an impossible task.

As a result, neither of the two cola can invite local Chinese celebrities to shoot Chinese local advertisements, and they all directly use the original American advertisements to be placed in Chinese. Of course, it may also be a special propaganda strategy. American advertisements represent American identity, which is a natural trend and western style for Chinese people. Don’t you see, good domestic brands have to hire foreign devils to advertise.

This situation continued until the U.S. bombed our embassy, ​​and the U.S. identity suddenly didn't work well. Coca-Cola and PepsiCo began to invite Chinese celebrities to shoot Chinese local advertisements in order to survive the crisis and completely change their publicity strategies.

Let's talk about policy again.

Before the 1990s, although China allowed foreign cola to be sold domestically, it had always restricted their growth. In other words, if there is a market, you can't sell more. The annual growth rate of sales is regulated. This is one of the reasons why Tianfu Coke can occupy 75% of the Chinese Coke market.

After the 1992 southern tour, the Chinese market was suddenly liberalized, and foreign brands began to invade aggressively.

However, the Chinese government has not completely lifted the restrictions. Take beverages as an example. Although the two cola joint ventures have eaten China's seven major beverage brands, they cannot abandon the original brands and must retain at least 3o% of domestic brands. For example, Pepsi-Cola and Tianfu-Cola have a joint venture. According to regulations, Tianfu-Cola must account for more than 30% of the beverages produced by the joint venture.

So how did the foreign devils play?

Only in 1995, Coca-Cola built 10 bottling plants in China at one go, and Pepsi was also crazy to build plants. There are many joint venture companies, they specialize in retaining those unknown domestic brands, and deliberately suppress Xue Zang against well-known domestic brands, even at the expense of their legitimate business interests.

Tianfu Coke is still available on the market, but because it is often out of stock and out of stock, it is directly abandoned by dealers in various places and cannot be sold in the mountain range at all. And the blank market left by these dealers was filled by Pepsi, and it evaded the Chinese government's restrictive policies.

This is obviously a violation of government policy and contract terms. Last year, Liang Coke was still trembling for fear of being beaten in the face. Then they didn't have anything to do, and there was no sanctions at all, so this year they got worse, and they couldn't be disciplined!

Xifeng's very Coke, clearly "stole" the Tianfu Coke recipe. In the face of this situation, Pepsi has a guilty conscience, and has not wiped his **** up, so he dare not stand up and sue Xifeng for infringement.

The price of Very Coke is the same as two Coke, both are 3 yuan.

However, the promotion of Very Coke is a bit fierce. A bottle of Coke has one point, 2o points can be exchanged for a "China?" t-shirt, 8o points can be exchanged for a radio, and 38oo points can be exchanged for domestic color TV~www.wuxiamtl.com~ This has led to very popular Coke bottles. Children go to the streets to pick up bottles when they have nothing to do. They can change into T-shirts as long as they collect 40 Coke bottles.

There was a guy who was crazy about money. He paid for customized bottles and caps, and then ran to exchange for special prizes (cars), and was directly sent to the police station-each bottle of Coke has an anti-counterfeiting mark and number.

Almost all-round three-dimensional sales promotion, and then through the old taste of Tianfu Cola, the inherent channels of Xifeng Company, and the patriotic public opinion atmosphere of the whole society, Very Cola directly grabbed 3.5% of the sales in the first month of listing. China's cola market share.

By the second month, this figure climbed to 5.2%, and in the third month it rose directly to 7%.

The media exclaimed: China's Coke market has officially entered the era of "red, white and blue" triad!

Coca-Cola and Pepsi can only look at their competitors cannibalizing the market. As mentioned earlier, they cannot engage in promotion and promotion, and some of their major partners are unwilling to pay for advertising. Moreover, their advertising fees on TV stations have always been charged twice as much as domestic beverages. If they want to engage in nationwide promotional activities, it will take at least half a year to plan and coordinate.

In addition, their cola puree has always been imported from abroad, and transportation and tariff costs account for a large proportion. If Song Weiyang is crazy, he can directly fight a price war. When Yang Coke is not scaled up in China, they can't fight a price war.

This is the local combat advantage. In order to keep it secret, it is impossible for Yang Coke to produce puree in China.

Of course, Song Weiyang also has a disadvantage here, because the joint ventures with Ocean Cola are large units, such as COFCO. This has led to high-end hotels, important occasions, railways and air transportation systems...very cola is temporarily unable to participate, it is the private land of yang cola.

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