Rebirth of the Wild Age

? Xikang University, at the school gate.

Song Weiyang was already in the taxi, and Lin Zhuoyun's family waved goodbye to him.

Xiaodoudou hugged the poodle, reluctantly said: "Uncle, will you come to see me next year?"

"Of course, Doudou is so good." Song Weiyang smiled.

"Then I will fold a thousand paper cranes for you, one a day." Xiaodoudou said seriously.

Song Weiyang was sweating, this Nima Thousand Paper Crane was made by him, and it was spread from middle school to elementary school.

As for Xiaodoudou, it is estimated that she has lacked the love of her father since she was a child. Her father often did not have a family. Last year, he even went to the south to venture around, lacking the participation of his father from childhood to adolescence. No wonder she likes older men. When she had **** in her previous life, she always cried and begged for mercy to her father at critical moments.

Hey mom, so dirty, so evil.

When Song Weiyang returned to Rongping, it was almost New Year.

Xifeng's iced tea and coke are working overtime to rush to work. According to Song Weiyang's instructions, this year's Spring Festival has launched a 1.25-liter bottle. The weight is more than twice that of a small bottle, but the price is only twice. The packaging is bright and beaming, with a big "囍" printed on it. The marketing slogan is: "If you increase the volume without increasing the price, the Spring Festival is coming."

This is a revolutionary beverage packaging strategy!

During the Spring Festival, there are always parties and banquets. Men drink, women should drink drinks, and such cheerful and affordable large bottles have become the first choice.

Once it was launched, it immediately detonated the market, and the sales volume exceeded everyone's expectations.

Let's put it this way, Xifeng Iced Tea and Very Coke directly monopolized the family beverage market during the Spring Festival this year. Whenever you buy a drink at the dinner table, you must choose a large bottle of iced tea or Coke. Affordability is only one aspect, and more importantly, it is time-saving and cheap-other beverage bottles are too small to pour a few cups, while large bottles can be poured over the entire table.

During the month of the Spring Festival, Very Cola’s market share soared to 68%!

Coca-Cola and Pepsi are stupid, they belong to the decent sect, and they are completely stunned by Xifeng's sword.

Xifeng Company, the sales department phone rang continuously.

"Jiangcheng is out of stock again? Okay, arrange transportation immediately."

"The capital can't hold it anymore? Next week, the goods will arrive on time next week!"

"Wait a minute, the headquarters is already thinking of a way, and I have a headache here."

"Wait, send it as soon as it is available."

"..."

The urging call even reached the general manager's office, Yang Xin promised to be perfunctory, and smiled from ear to ear.

"Snapped!"

The other party hung up the phone, but Yang Xin's microphone was leaning back on his desk, keeping the line busy. He couldn't stand the phone bombing. He stretched out and walked outside the aisle. He happened to ran into Chen Tao and said hello with a smile, "Happy new year!"

"President Yang is paying respects to his early years." Chen Tao said.

"Happy, it’s the New Year every day," Yang Xin admired and exclaimed. "The chairman is absolutely amazing, so he changed the packaging and directly dominated the Spring Festival market. Genius, absolute marketing genius!"

Chen Tao smiled and said, "He has a lot of tricks."

Yang Xin corrected: "This is not a ghost idea, it is business wisdom, and all aspects are considered. The first is the packaging, which is happy and new; the second is the content. The large bottle does not increase the price, and consumers feel that it is affordable. Finally, it is used. , The big bottle is so convenient for family banquets! Really, it’s me, I can’t even think of doing this for the rest of my life."

Although Song Weiyang has been a shopkeeper for a long time, he has convinced Yang to take it, and there is a sign that he has become a stubborn fan.

During the Spring Festival in previous years, ordinary people basically chose glass bottles or cans for their drinks, one bottle per person (in the hall), and it was very troublesome to move them up and down. And this year, Xifeng’s iced tea and cola have eliminated all competitors, including fruit juice, coconut milk, soda and other types of products, just because they came out in large bottles!

The glass bottles of Coca-Cola and Pepsi failed, and the plastic bottles and cans were even more useless.

Faced with such a weird sales situation, all beverage manufacturers are unable to resist, and simply can't respond. Even if they want to learn, they don’t have enough time. From redesigning the packaging to production and delivery, at least after the Lantern Festival, they can only sit and watch Xifeng’s beverages dominate the Spring Festival market.

After investigating the market, a reporter from the "Business Times" wrote an article and exclaimed: "There is only one star in the Spring Festival beverage market this year, and that is Xifeng! Xifeng iced black tea, Xifeng ice green tea and Xifeng very cola, due to the launch of the festival. Big bottled and quickly became popular, contributing to all markets in large, medium and small cities with a destructive momentum! Our newspaper interviewed Mr. Yang Xin, the general manager of Xifeng Company, Mr. Yang said: Xifeng is not fighting this time, but making trouble. The revolution has set off a successful packaging and marketing revolution in the Chinese beverage market! It is understood that the launch of large-bottled beverages originated from Mr. Song Weiyang’s creativity, and the purpose is to serve and facilitate consumers... At present, Coca-Cola and Pepsi The big giants have already retreated across the Chinese New Year market, and Chinese local beverages have fought a beautiful turnaround..."

...

Song family.

"Brother, you are really good this time." Song Qizhi said, pouring wine.

"Not bad." Song Weiyang smiled.

Song Qizhi said: "This year's CCTV bidding king is very risky. I originally wanted to quote 60 million. Fortunately, you asked me to quote 88.88 million, which was almost snatched by Qin Chi."

Song Weiyang said: "Let you watch the news more and learn more about the policies. Once the "Administrative Measures on Alcohol Advertising" is released, it is strange that the advertising costs are not overwhelming!"

"I also know that advertising costs will definitely rise, but I didn't expect CCTV bidding king to rise so much." Song Qizhi shook his head and sighed.

Since 1994, the country has been restricting liquor. The first is to directly set the consumption tax on liquor from 0 to 25%. Now the content and quantity of liquor advertisements are restricted, making the marketing cost of liquor soaring.

Because of this, at the CCTV bidding meeting at the end of last year, several major liquor manufacturers directly doubled their bid prices last year. Qin Chi even bid a sky-high price of 66.66 million yuan, which was then suppressed by Xianjiu's 88.88 million yuan.

Song Qizhi asked: "Can you still get the standard king next year?"

Song Weiyang shook his head and said, "Don't take it?"

"Why?" Song Qizhi has tasted the addiction of Biaowang.

Song Weiyang explained: "The country is cracking down on the liquor industry. I estimate that the next few years will be a cold winter for China's liquor industry. What Xianjiu has to do is to stabilize its expansion channels. If this is done well, it will succeed. Has already made enough fame."

Song Qizhi concluded: "I know, it's just selling wine with peace of mind."

In history, the decline of brands such as Qinchi, Confucius House Wine, Confucius Banquet, etc., apart from the messy reasons, there is only one thing in the final analysis: the state suppressed the liquor industry!

Why suppress it?

Because China’s food is not enough~www.wuxiamtl.com~, agricultural output is declining every year, while the grain consumed by liquor is increasing year by year.

This is related to the country's security strategy. After all, in the 1990s, it was still being discussed whether China could feed one billion people on its own.

Beginning in 1996, the central government not only restricted the advertisement of liquor, but also restricted the production of liquor. At the same time, consumers are encouraged to drink beer, red wine, sugar cane wine, sweet potato wine, etc. The tax rate on these alcohols that consume little food is extremely low!

China’s annual liquor production has dropped from a peak of 8 million tons in 1996 to 5 million tons in 2000, and plans have been reduced to 3.5 million tons. In the past few years, wineries across the country have gone bankrupt and are struggling. Until 2004, the country stopped worrying about the food issue, and finally lowered the consumption tax on liquor by 5 percentage points and lifted production restrictions. The Chinese liquor industry quickly recovered.

Wuliangye and Moutai also achieved leapfrog development after 2004.

As long as Xianjiu can be played steadily, it will not be able to become another Wuliangye until 2004.