Rebirth of the Wild Age

　　 In a few years, there will be various training courses and lectures among the people.

　　You never know which cat or dog is standing on the stage and giving lectures. He may graduate from junior high school and accomplish nothing. He has never run a business or sold a product, but he can talk to you about business and teach you to cultivate the so-called entrepreneurial spirit.

　　 The general procedure is like this: first interject and close the relationship, tell stories to create an atmosphere, then pour chicken soup and brainwash, and finally hit the chicken blood to make you feel strong.

　　 After listening to the course, you feel enthusiastic and want to do a big business. When you walked out of the venue, when the cold wind blew, you suddenly became sober and found that what you just said was all bullshit, and the content of the lecture could not be remembered anymore.

　　 Song Weiyang is undoubtedly much more conscientious. What he is talking about is his own years of entrepreneurial experience.

　　 Those who are savvy will benefit a lot from listening to it; those who are not savvy, it’s just like breaking the sky.

　　 talked for more than two hours, some people were fascinated by it, and the small books were densely memorized. There were also people who heard it in the cloud, feeling that this Dr. Ma was nothing but this, and it did not help their career development.

　　 "Okay, that's all for today's class," Song Weiyang smiled, "The last 30 minutes, free to ask questions, each person is limited to one question."

"I!"

　　 "Let me ask!"

　　 "Choose me!"

　　 "……"

　　 In an instant, dozens of people raised their hands. Song Weiyang pointed to one of them and said, "This friend asks first."

"Thank you, Dr. Ma," the person said quickly, "I sell electronic clocks, so I can contact the Gangcheng factory directly. Now the SAR is flooded in this line of business, so I wanted to change something new. I also specialized in it. According to the market questionnaire survey, the questionnaire shows that most consumers are willing to buy high-end electronic clocks that can tell the time. I immediately contacted the Gangcheng factory and specially ordered an electronic clock that can tell the time in Mandarin. It turned out that it was not the case at all, this kind of advanced The sales volume of electronic clocks is far inferior to that of ordinary electronic clocks and electronic watches. Dr. Ma, are all the people who took the questionnaire cheating on me?"

　　 This situation is really strange, and other people don't understand, they pricked their ears, waiting for Song Weiyang's answer.

Song Weiyang didn’t answer directly, but said: “I’ll tell a story first. One year, McDonald’s asked customers to conduct a questionnaire survey in order to find new profit points. Most customers wrote that they wanted to increase healthy dishes. McDonald’s In order to cater to customers, vegetable salads were soon introduced. However, the facts have surprised them. The sales of vegetable salads are extremely low. The good ones are still high-calorie unhealthy burgers and fries. Why is this?"

　　 Yeah, why is this? The bosses were thinking hard.

Song Weiyang pointed to his brain and said, "People have logical thinking and subconsciousness. When customers fill out the questionnaire, their subconsciousness is mainly at work. They only think of eating healthy food and ignore specific consumption situations. But when they leave When I entered McDonald’s for consumption, I thought about filling my stomach and enjoying the deliciousness of burgers and French fries. At this time, the concept of health was thrown aside. After all, vegetable salads are not hungry and unpalatable. If it is for health, they I won’t go to McDonald’s, there are totally other places to choose from.”

I see!

　　 Everyone suddenly realized.

Song Weiyang added: "This friend can think of selling high-end electronic clocks. It is very good. To do business is to have innovative ideas. But you must understand that high-end electronic clocks are more expensive than quartz clocks and have greater errors. It is a competition. However, quartz clocks are more popular with cheap and beautiful electronic watches. When customers fill in the questionnaire, they only think of electronic clocks that can tell the time, which is convenient and foreign. But when they buy goods, they will consider the comprehensive situation such as comparison of prices. So I chose other similar products."

　　 "I understand, thank Dr. Ma for answering." The man bowed.

To everyone, Song Weiyang continued: "Actually, the customer's consciousness and subconsciousness can be reversed. For example, adding a beautiful package to the product, assigning a high-tech attribute to the product, and labeling the product as filial piety to the elders. , You can use these additional attributes to let customers abandon their rationality, let the customer’s sensibility prevail, and let them buy it confusedly and happily."

　　 "Papa, papa!"

　　 There was thunderous applause, and the bosses applauded enthusiastically.

"Speak deeper and more comprehensively," Song Weiyang said, "not only customers, but also your employees, your friends, and your wives. You can't listen to what they say, but know their real motives. It is the key to determining their behavior. Customers are picky about goods, which may be because they don’t have enough money; employees complain about too much tasks, which may be because of their lack of ability; wife complains that you are busy all day, and it may be that you spend too little time with her. As businessmen, bosses, and husbands, what should we do? It’s very simple. Identify the other person’s true motives and invert their perceptual and rational thinking according to the situation. When they talk about feelings, you give them reason. They are reasonable. At that time, you should talk to them about feelings. But remember, when speaking, you must follow the other person, first affirm the other person, eliminate the barriers, and then guide the other person’s perceptual or rational thinking step by step. This is simple to say, but difficult to do. Use The beauty is one-minded."

　　 "Speaking of so much, isn't it just being able to fool around!" a big brother from the northeast shouted.

　　 "Hahahaha!" Everyone laughed.

　　 Song Weiyang said: "Yes, it's just fooling. As long as the method is clever, even customers who don't want to buy your things will be happy to buy your things. Coordination, guidance, conversion, three steps, you will be profitable."

　　 Zheng Xuehong stood at the door, scratching his head and said: "Taozi, did you say he used this set for us?"

　　 "There should be no, but it seems there is." Chen Tao was a little confused.

The second questioner said: "Dr. Ma, I used to have a partner. We are colleagues who have been working together for 16 years, and our friendship is as good as our brothers. Last year we went to sea for business together, and the company developed rapidly, half a year Time has grown from one desk to four desks. I was planning to rent a separate writing room, but he suddenly wanted to disband, and he also started the same company with others to grab business with me. You said before that you wanted to build a business. The team, but how to avoid partners breaking up, and how to tell who is the white-eyed wolf?"

"This situation is quite normal," Song Weiyang said. "Some people lack funds, some lack resources, some lack time, and some lack professional competence. At this time, if you gather and cooperate, you will be able to develop your strengths and exploit your weaknesses. , Do things successfully. But as time, space and conditions change, the original balance of cooperation will be broken. For example, if your friend finds a partner with more money and resources, then he is likely to abandon you Even if he did not find a good partner, he found that a business that used to require two people to complete, now that one person can do it well, why would he even divide your money?"

　　 "But that's betrayal!" the man said angrily.

"Remember that the business field is full of betrayal, and family and friendship are unreliable in the face of interest," Song Weiyang warned, "So when you first start a business, you must sort out the shares, and your brothers must also settle accounts. You can gather and disperse. The shopping mall is cruel. If you want to avoid being abandoned and betrayed, then you must strengthen yourself and tie your partners to the chariot through profit. Even if it is difficult for you at this stage, as long as you have Enough charm and means to convince a partner that there is a future with you, then he will not leave you easily. It may even help you without paying the salary, because you can give him a brighter future."

　　 "Papa, papa!"

　　 There was another round of applause.

　　 Song Weiyang’s original lecture time was three and a half hours, but the on-site effect was so good that he was enthusiastically retained by the bosses and dragged on, and he actually talked directly about the darkness.

　　 "No way, my throat is dry, that's it for today. Friends, let's see you in the rivers and lakes!" Song Weiyang clasped his fists and left after speaking.

　　 "Dr. Ma, say a few more words."

　　 "Dr. Ma, when will you give the lecture again? Give me an exact time~www.wuxiamtl.com~Dr. Ma, I haven't asked a question yet."

　　 "Dr. Ma..."

　　 The bosses rushed to send Song Weiyang out of the meeting room, reluctant to give up, and bid farewell to the little girl.

　　Zheng Xuehong whispered: "Brother, you see everyone is so enthusiastic, how about a few more games?"

　　The guy with ears heard it immediately and quickly said: "Yes, Dr. Ma, I will play a few more games, I promise to listen every day, 500 yuan is too worthwhile."

　　 "Then, do two more games?" Song Weiyang said with a smile.

　　……

　　 The next morning, the conference room was still there, but the lecture could not start normally.

　　 Too many people not only crowded the meeting room, but there were also a lot of people standing in the aisle outside. With all kinds of friends and friends, some people even crossed half of the SAR and came to listen to Dr. Ma's lecture.

　　 can only temporarily change the venue and move the lecture place to the rooftop.

　　 The property managers of the building all came and took the initiative to help them open the lock, and then stood on the roof and listened with gusto.

　　 On the third day, among the people listening to the lecture, two local reporters from the deep city actually came in. They were shocked when they saw four or five hundred people gathered on the rooftop. After listening to the lecture, they admired them, and went back that night to write two enthusiastic and flattering articles.

　　 On the afternoon of the fourth day, one of the reporter's articles was published in the Evening News.

　　 Song Weiyang is described as an omnipotent entrepreneurial genius, and the lectures he opened are also known as the "Whampoa Military Academy" in the Shenzhen entrepreneurial circle.

　　 On Monday, thousands of people gathered in Shenye Building early in the morning.

　　 Not only small bosses, but also wage earners working in foreign companies, and even some people who are on business trips to the special economic zone, came to see the excitement.

　　 exploded!