Rebirth of the Wild Age

? The Sohu group of four has started work, and Ma Xiaoyun sat next to him and asked, "How many people visit your website every day?"

Zhang Chaoyang said: "At the most, there are more than 1,500 people per day."

"Too little," Song Weiyang asked, "have you gone to major BBS stations to advertise?"

Zhang Chaoyang said: "I have already been there. I have to spend an hour at the BBS station every day for publicity. But we have too little content to keep people."

Song Weiyang asked: "Which is the largest Chinese website in the world?"

"Huayuan.com is very influential in the United States and Wanwan." Zhang Chaoyang said.

Huayuan.com later merged with Lifang Online and became...Sina.

Song Weiyang smiled and said, "Then you will be a hyperlink to Huayuan.com, why do you want to stare at the country?"

Zhang Chaoyang froze for a moment: "Yes, we can share the content of Huayuan.com. Although it is in traditional Chinese characters and the link speed is a bit slow, it should be acceptable to netizens."

Song Weiyang said: "Make an overseas information section, which is full of traditional characters, so that you can understand it better."

Next, Song Weiyang has been chatting with Zhang Chaoyang, and Ma Xiaoyun interjects in from time to time.

Many of the contents that Song Weiyang talked about belong to the EB2.0 era, which is technically difficult to achieve. For example, it will take at least two years for the function of commenting on news webpages. Now it is still a bit different, and the operation of leaving comments by netizens is bound to be extremely cumbersome.

However, Song Weiyang gave the correct development idea, that is, the "interactivity" of the Internet.

At noon, Song Weiyang invited everyone to eat and drink, and several little guys gathered around him to ask questions, and the admiration was beyond words.

After drinking and eating, Zhang Chaoyang took someone to steal the content of Huayuan. It is estimated that Sohu's visits will skyrocket within half a month.

Ma Xiaoyun continued to communicate with Song Weiyang. After a few words, Song Weiyang received a call from Yang Xin.

"Chairman, Pepsi has cut its price by 15%." Yang Xin said.

"Hahahaha," Song Weiyang laughed with joy, "then let's reduce it by 20% to make Coca-Cola a headache."

Yang Xin said, "I think so too."

"You do it, I don't care." Song Weiyang hung up after speaking.

In the mid-1990s, the prices of Coca-Cola and Pepsi were 3 yuan, but the retail prices of many large shopping malls in large cities were 2.7 yuan, 2.6 yuan, and even reached 2.5 yuan. It is estimated that it is being pushed by very Coke. Pepsi is the first to cut prices. Of course, Xifeng is not afraid, but Coca-Cola is roasted on the fire.

Historically, one year after Wahaha launched Ultra-Cola, Pepsi was also forced to cut its price, and the price cut reached 17%-it did not take long for it to rise again, and it may have reached some kind of private agreement with Coca-Cola.

Pepsi doesn't care about any compelling problems. Half a century ago, it relied on low-price strategies to grow. Now it is nothing more than a hard fight with Xifeng with its strong financial resources.

Ma Xiaoyun heard the content of the call and was surprised: "You actually forced Pepsi to take the initiative to lower the price?"

"It's normal," Song Weiyang said. "Now the market share of very Coke has surpassed Pepsi. It is strange that they are not in a hurry. Our production costs and transportation costs are lower, and we are hoping to fight a price war. Pepsi is looking for death. ."

Ma Xiaoyun asked: "I know that Pepsi is looking for death, but Pepsi still chooses to lower the price?"

"Because Pepsi's target is not us, but Coca-Cola." Song Weiyang said.

"Coca-Cola?" Ma Xiaoyun couldn't understand.

Song Weiyang explained: “Coca-Cola will never cut its price. Once a price war is fought, it will be equivalent to the second and third-ranked Coke in the market. Together they will force the first-ranked Coca-Cola to eat up Coca-Cola’s market share.”

"Pepsi is bad enough." Ma Xiaoyun smiled.

"It just so happens that Coke invited Aaron Kwok to endorse, and a new round of publicity is about to start, and the price reduction will definitely be effective." Song Weiyang said.

Ma Xiaoyun said: "I know Sun Yanjun, the editor-in-chief of "China Business Network". I can introduce you to me and help Very Coke fight this price war."

"Thank you very much, I will invite Editor-in-Chief Sun for dinner tonight." Song Weiyang said.

In the next few days, Song Weiyang was interviewing various people for dinner. Ma Xiaoyun has been in Beijing for more than half a year and has met good multimedia friends, and now all of them are introduced to Song Weiyang.

Song Weiyang itself is topical, and this time he is fighting a foreign brand, all major media are very interested. Both sides get what they need, and it hits it off.

"Very Coke is developing rapidly, and Pepsi is forced to cut prices."

"The price war has resumed, and the war has reached the beverage industry."

"Very Cola is holding high the national brand flag, and Yang Cola is no longer able to resist."

"..."

Very Coke’s new advertisement has not yet been launched, and the media has begun to report endlessly, which instantly attracted the attention of countless consumers.

This year, price wars are really going on everywhere, and the prices are reduced one by one.

The beverage industry has long since dried up, and the "coconut tree" first challenged the "coconut wind" and wholesale mango juice at a loss. "Coconut Wind" sued "Coconut Tree" for unfair competition while preparing to sell coconut water at a loss. Both sides fired on each other's fist products. This battle lasted for half a year, and each suffered heavy losses. In the end, the government came forward to coordinate the solution during the two sessions.

Incidentally, this price war has killed a large number of companies that produce coconut juice and mango juice-gods fight and mortals suffer.

By the time Song Weiyang returned to Shenghai, Guo Fucheng's new advertisement had already been aired, and Xifeng Company began frantically promoting sales in more than ten major cities across the country.

The retail price of Pepsi Cola dropped to 2.6 yuan, and in some places it dropped to 2.4 yuan and 2.3 yuan. The retail price of Very Coke dropped to 2.5 yuan, and in some places it dropped to 2.2 yuan, and even started selling directly at 2 yuan.

The sales of Coca-Cola, which is still selling for 3 yuan a bottle, plunged in an instant. I heard that the president of China has already rushed to the US headquarters.

It is estimated that Pepsi-Cola's price cut action ~www.wuxiamtl.com~ has been planned for several months.

If Coca-Cola wants to follow up, it must first obtain approval from its headquarters before coordinating with its Chinese partners. It will take at least two to three months after one pass, which is probably not enough.

By mid-October, the national (Cola) market share of Very Coke had increased by 2.6 points, and PepsiCo had also increased by 2.3 points, instantly taking 4.9% of the market from Coca-Cola.

Yang Xin sat in the office and sang excitedly: "We people, I'm so happy today..."

"Ms. Yang, are you so happy?" Chen Tao smiled and knocked on the door.

"Of course I'm happy," Yang Xin said. "If Coca-Cola doesn't take any measures, we will become the number one in China's Coke industry."

"Then tell you one more happy thing," Chen Tao took out two certificates, "Xifeng's provincial and national well-known trademark certifications have been approved at the same time."

"Hurry up and put the Chi name on the advertisement and packaging!" Yang Xinle was beaming with joy.