Rebirth of the Wild Age

　　 October 1, National Day.

　　 This year is another trough in China's real estate industry.

　　 The highest housing price in Shenzhen City has dropped from over 10,000 yuan per square meter in 1993 to less than 8,000 yuan in 1997. Generally speaking, real estate can only sell for more than 6,000. In the past few years, people who bought houses have suffered big losses, especially with the collapse of the Hong Kong city property market, the Shenzhen city will continue to fall.

　　 Hu Deming is a college student who graduated last year. Although his monthly salary is as high as RMB 2,600 and the company provides free lunch, he is still far away from buying a house in Shenzhen.

　　 The most painful thing is that the monthly bill is more than 200, because his girlfriend is in Beijing.

　　 Although today is the National Day, Hu Deming still has to go to work, and the seven-day holiday has not yet been born.

　　 came to the station with buns, Hu Deming suddenly found that today's bus is very bright. A bus stopped in front of him, the entire body was sprayed dark red, and the huge Coca-Cola logo was particularly conspicuous.

　　 Another bus came, and the whole body was sprayed in sky blue. The photo of Faye Wong, the queen of Chinese music, occupies a quarter of the body. She is holding a red mobile phone in her hand, and there is a line next to her head: I use PHS to call.

　　 In addition, the body has other content: PHS, the Chinese own mobile phone, the national unified price is 5888 yuan. Telecom monthly rent is 20 yuan, only 2 cents per minute, and there is no charge for answering the phone!

　　 Many passers-by are watching it. It is really rare to see the overall body advertisement.

　　 Body advertisements have appeared as early as 1995, but they are all drawn on wood or fiberglass and fixed on both sides of the bus. The advertisements can be disassembled at any time when they expire.

　　 Why not spray the entire body with advertisements?

　　Because it is too expensive.

　　 When inkjet technology first entered China in the early 1990s, the production cost per square meter was more than 1,000 yuan. Until 1997, each square meter of inkjet charges still cost 200-300 yuan. This is a pure inkjet charge and does not include advertising design and other costs.

　　 In addition, the bus company does not allow spraying on the body. The leader thinks that the thing is fancy, and only allows detachable advertising boards to be fixed on both sides of the bus.

　　 This year, it is finally possible to spray the overall body advertisement, but there are not many bidders. Coca-Cola invested about one-fifth and PHS invested two-fifths, all of which were invested in major bus routes.

　　 Facts have proved that PHS calls in the city are very suitable for car advertising, far more revenue than Coca-Cola.

　　 "More than 5,000 mobile phones? Too cheap too!"

　　 "Fake it."

　　 "Will you buy fake ones? It must be real."

　　 "It is estimated that mobile phones are also engaged in price wars. In the first two years of color TV price wars, the price of TV sets has dropped by almost half."

　　 "Play well, it's better to talk to 1000."

"Dream it! That's a mobile phone, a high-tech product. It is already a loss to sell more than 5,000. Didn't the newspaper say it? Changhong sold it at a discount when it cut the price. How much it sold at a loss, I think this PHS is also at a loss. Sell."

　　 "Then you have to buy one quickly, what if it goes back up?"

　　 "Call charges are cheaper, and 2 cents are still one-way charges."

　　 "……"

　　 Hu Deming listened to the comments of these passers-by, and he was also very excited. He has saved nearly 10,000 yuan and can easily buy a PHS mobile phone.

　　 Three years ago, the price of Big Brother was 20,000 to 30,000. Two years ago, the Motorola 8900 sold for 30,000 or 40,000.

　　 A year ago, the price of mobile phones generally fell below 10,000, but they had to sell for at least 7,000 or 8,000.

　　 This PHS phone is only sold at 5888!

　　 is too cheap, too conscientious!

　　When he came to the company, Hu Deming just sat down, he heard his colleague say: "I am going to buy a PHS, who wants to buy it, go to the telecommunications bureau at noon. Maybe, if you buy more, there will be a discount."

　　 "Go together at noon!" Hu Deming hurriedly said.

　　 "I'll go too." Several colleagues said.

　　The people who work here are all white-collar workers. 5888 is really not a big number. It is enough to save for three to five months.

　　 Yes, it’s not expensive to keep for three to five months.

　　Mobile phones are a big item for people at this time, and they can accept a year's worth of money, just like people buying a car more than ten years later.

　　 After finally getting through to noon, Hu Deming didn’t care about eating, so he ran to the telecommunications bureau with a few colleagues.

　　Well, there is already a queue in that broken place. This is the first day that PHS has been listed!

　　Hu Deming came in eighth. When it was his turn, he quickly passed the counted money inside: "I want the blue one!"

　　 The staff member said: "The purchase price is 5888 yuan, and the monthly rent is 20 yuan. If you pay a full year's monthly rent, you can get a 5% discount. Do you need to pay in advance?"

　　 Hu Deming asked: "If you get a 5% discount, how much monthly rent can I save in a year?"

　　 "You can save 12 yuan." The staff member said.

　　 "I paid for one year in advance!" Hu Deming felt it was a bargain, and then asked, "By the way, you charge a one-way fee, do you only charge 20 cents per minute?"

　　 "Yes," the staff member smiled, "Call it in the first three minutes. It only costs 2 cents. After three minutes, the call will be charged separately."

　　 Hu Deming was pleasantly surprised: "It's a bargain, it's better than a landline phone!"

　　 Hu Deming, who had a big advantage, wanted to kiss his PHS a few times. He took the phone and walked out, and said to his colleagues who were still in line: "I will go out and call my girlfriend first, and eat together in the same place later!"

Walking on the street, Hu Deming took out his cell phone and dialed the phone in the enviable eyes of passersby: "Hey, Lily. It's me, Amin, this is my phone... The phone, of course, is a cell phone. I just bought it after saving money. , I'll give you the number and write it down quickly... By the way, you will try to call me in the future. I don’t need money to answer the phone. The money saved will buy good things for you... Really, one-way charge, PHS , 2 mao per minute...you hurry up and buy one...hey, can you hear me?"

　　Unconsciously, Hu Deming has walked into the underground passage.

　　 "Hey, hey... Fuck, there's no signal!"

Hu Deming quickly came out of the underground passage and dialed again: "Hey, my dear, there was no signal just now... Okay, don't worry, I won't spend money randomly... OK, I will visit you in the capital next month... Hey, hey, Grass, what a broken phone!"

　　 But Hu Deming thought the street was too hot, and walked to the shadow of the corner of a building~www.wuxiamtl.com~ There is a PHS signal antenna on the top of the building. The so-called dark under the lights, here is the place with the weakest signal. When Song Weiyang opened the press conference, the signal antenna was installed on his face, specifically aimed at the press conference venue.

　　 Hu Deming stopped calling, he just stared at the screen of his mobile phone and walked around, and quickly figured out the signal pattern of PHS.

　　 This thing has weak signal and poor penetrability. It is easy to hit open areas, and walls and other obstructions become weaker.

　　Walking back to the telecommunications bureau, Hu Deming found that his colleagues were making calls, and there were at least dozens of people calling relatives and friends who left their numbers. And everyone is very savvy. They only cost 2 cents in the first three minutes, and each one hangs up for more than 2 minutes and 50 seconds. It is as happy as taking a huge advantage from the telecommunications bureau.

　　Only in Shenzhen City, PHS sold more than 300 mobile phones on the first day it went public.

　　 Each unit is priced at 5,888 yuan, and the manufacturing cost is less than 500 yuan... The main reason is that the purchase price of chips and motherboards is quite expensive. If the scale of production continues to be expanded, the cost will continue to fall.

　　 huge profits!

No wonder that historically, UTStarcom has been able to become one of the world’s top ten telecom companies in just a few years by relying solely on the PHS business, and set a myth that broke Wall Street expectations for 17 consecutive quarters. Its market value was in 2002. It surpassed Cisco.

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