Rebirth of the Wild Age

In the economic downturn, private companies are falling apart, how can state-owned companies be able to sustain it?

Farmers in the 1980s envied workers holding iron rice bowls, and even Maung Mi Cun Hua married disabled workers belonged to the carp Yuenongmen.

What is an iron rice bowl?

There is a school for children’s education, a bathhouse for workers when it’s cold, and a movie theater for entertainment when you are bored. Children can still take over their jobs when they retired. There is a hospital for workers when they are sick. When a person dies, there is a work unit to help with the funeral. High farming, big pot of rice, egalitarianism, personnel and responsibilities, the enterprise has become a small society, and the birth of the old man is carefully arranged.

what's the result?

The non-operating expenses of state-owned enterprises accounted for more than 40% of the overall management expenses2. That is to say, regardless of other aspects, when state-owned enterprises compete with private enterprises, they have to spend more than 40% in management costs.

In the past, state-owned enterprises were directly allocated funds by the government. After the reform, they took money from banks. Banks were almost emptied by a large number of state-owned enterprises!

It's really almost empty!

Historically, China issued 270 billion yuan of special treasury bonds in 1998 to fill up capital for the four major banks, barely making the capital adequacy ratio of the four major banks reach 8. Then, in 1999, the four major asset management companies were established and purchased 15 trillion yuan of bad debts from the four major banks, most of which were the bad debts left by state-owned enterprises, and the bad debts had not yet been filled.

It is not that the state does not want to control the tens of millions of laid-off workers. It has been reforming state-owned enterprises since 1978. It has tried various methods, respected various models, and praised various reform pioneers. However, the overall situation of state-owned enterprises still cannot be changed, and even the loss situation is getting more and more serious.

According to 1995 statistics, the actual debt-to-asset ratio of state-owned enterprises has reached 8515.

The economic situation in 1997 and 1998 finally made the central government make up its mind, and the strong men broke their arms to survive!

It's just a process of advancement, and it has become a profit-making tool for some people. There are two most typical phenomena:

The first is corruption. For example, if the above compensation is 5,000 yuan for each laid-off employee, the leader only pays 2,500 yuan, and all the rest is put in his own pocket. The more laid-offs, the more the factory leaders make more money. I wish they would all be laid off.

The second is the loss of state-owned assets. The workers were laid off, but the factory was sold at a low price and turned into the private assets of the factory leaders.

The central authorities have severely investigated and dealt with these phenomena, but the scope was too wide and there were too many targets. They could not be investigated at all, and only a few typical cases could be dealt with vigorously.

Because the local government wanted to get rid of the burden quickly, it turned a blind eye to this, and many secretly helped.

In a few months, there will be overwhelming reports about laid-off workers. Why pick up rotten vegetables and eat them for months? Why are you afraid of being embarrassed by quietly picking up trash in the middle of the night to sell you money? What about self-defeating and self-defeating and committing suicide.

China Science and Technology has already contacted several Japanese Benzene companies and will inspect the imported equipment after the Spring Festival.

Song Weiyang returned to Rongcheng with Lin Zhuoyun, Lin Wanzi, and Doudou, and spent an early age at Lin's house before returning to Rongping City alone.

Xifeng instant noodles still did not catch up with the Spring Festival travel before the Chinese New Year, and can only wait for the peak of the migrant workers returning to the city after the new year. Competition in the domestic instant noodle market is already fierce. In addition, the market has become cold, and many manufacturers have died. Xifeng instant noodles can only open the market from the railway system.

Of course, the sales channels of Shenghai Yimin Fourth Factory have also taken over part of it, which can radiate to the entire Yangtze River Delta region.

Xifeng originally wanted to buy Yimin No. 1 factory, but they have already established a joint venture, and even the old brand "Bright" has been hidden by Watsons. The boss of Zhengguanghe took the opportunity of the inspection by the central leadership to get back the "Guangming Brand" trademark at the end of 1997. "Big White Rabbit Toffee" has also been continuously reduced by Watsons, and is about to face the fate of being hidden in the snow. Fortunately, he also took this opportunity to be obtained by Guanshengyuan.

As for Yimin Fourth Factory, it was merged by Guanshengyuan, and Xifeng Company bought the scales from Guanshengyuan. Including land, factory buildings, equipment, brands and some channels, a total of 28 million yuan was bid, and several million yuan in debt was assumed. It is not a loss, but it does not take advantage of it. After all, the current economic situation can just pick up enterprises for nothing.

The instant noodles of Yimin Fourth Factory mainly cater to the light-flavored market. Xifeng has also established an instant noodle factory in Xikang, which specializes in the production of pickled pepper, sauerkraut, spicy and other flavors.

Returning to Xifeng Company, Song Weiyang got all kinds of reports for 1997, and he was overwhelmed.

Yang Xin said: "Since October, we have continued to develop small and medium-sized cities and township markets, and the municipality rate has steadily increased. However, in addition to pure water, the annual sales of beverages dropped by 12 year-on-year compared with 1996. In the past, the beverage assembly lines of the various factories were running at full capacity, and they were still unable to supply them. Now they only dare to open the machine's operating rate to 70, and more products will have a backlog."

Song Weiyang said: "I am afraid it will fall next year."

"It must be down," Yang Xin said, "so we have to launch new products, squeeze the line to blossom, and use the idle assembly line to produce fruit juice drinks."

Song Weiyang asked: "How about Wahaha?"

"The food and beverage companies in the country are almost the same," Yang Xin smiled. "Wahaha has been desperately entering the big cities in recent years, but the channel management is very chaotic. According to Shenghai City, the whole city is only divided into two major areas: urban areas and suburbs. The phenomenon of stray goods is endless. The dealer’s net profit is only 3, which is not enough for Pepsi’s channel rebate. The person in charge of Shenghai in Wahaha has been replaced by seven or eight, which is useless at all. I don’t know what the boss of Zong thinks. "

Historically, Wahaha defeated Sheng Han in the Nutrition Express era, much later than that.

This is the hidden danger of the general agent system. When you encounter a relatively powerful regional general agent, you can naturally expand the market quickly. And like Wahaha, when it encounters a bad Sheng, it can only act in a hurry. He can't even sort out the regional distributors and give you random shipments. The distributors always urge you to sell goods, and vicious competition leads to malicious price cuts~www .wuxiamtl.com~In the end, the distributors didn't make any money, and the regional market could not be opened for a long time.

Xifeng's use of the 101 channel plan to consolidate the market will inevitably kill many companies, and even the development of Wahaha may not be so smooth.

Especially in the general environment of the market downturn, there is no other thing to say.

Yang Xin asked: "Is it time to cut advertising expenses next year?"

"No, we must increase advertising investment," Song Weiyang immediately trolled. "The more this is the time, the more we must engage in publicity. Even if we don't make money in the past two years, we must steadily occupy the market!"

Yang Xin said: "What about the naming of the train? I have conducted a market survey. The effect of the naming of the train is not very good, and the naming fee is getting higher and higher."

Song Weiyang said: "You can reduce the naming of some trains in a moderate amount, but you can't say goodbye to the railway system. We will have to use the sales channels of the railway department in the future. Take the instant noodles as an example. This is to open up the market. The way."

"All right, you have the final say," Yang Xin sighed. "The development momentum has improved in the past few years, and I am also ambitiously planning to go public. The withdrawal of this city is really changeable. Last year, sales fell within 5 years. Regional managers, I still have to appraise them as excellent employees. The profits of every skinny are falling, just less than anyone else."

Song Weiyang laughed and said, "You can be content." After reading magazines for a while, he said that for every three domestically produced color TV sets, one could not be sold. In some industries, the shutdown rate has even reached 70, and the entire industry has collapsed. No matter how bad food and beverages are, there will always be people buying them. To be honest, this is a good opportunity for the industry to clean up. At least 40% to 50% of the beverage and food companies will be killed. Let's take the opportunity to eat a few more dollars in the market and stay the industry leader! "

To live to the end is victory-Sima Yi.

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