Rebirth of the Wild Age

　　 Don't look at Rongping City, which is on the low side and poor. There is a university here.

　　In the 1960s, with the move of a central enterprise, an industrial school was set up here inexplicably. At that time, it was only the Southwest Branch of a well-known university of science and technology.

　　 After the reform and opening up, the school changed its name several times and is now called Xikang Institute of Light and Chemical Engineering. In another ten years, it will merge several colleges and technical secondary schools, eventually named "Xikang Institute of Technology" and become a decent two colleges. Song Weiyang traveled through that time, the school was applying to change the "college" to "university", and the application year by year was rejected.

　　 The summer vacation is coming to an end, and some freshmen can’t wait to report to the school.

　　 Song Weiyang carried a bottle of Moutai and came to the school's faculty building, looking for the house number and knocking on the door.

　　 An old lady opened the door and asked in confusion: "Who are you looking for?"

　　 Song Weiyang smiled and said, "Hello, I'm looking for Professor Liang."

　　 "You are Lao Liang's student, please come in soon," the old lady turned around and shouted into the room, "Lao Liang, your students came to see you!"

　　 In the living room, an old man with gray hair is squatting halfway to practice qigong.

　　 He pressed his hands on the dantian, rubbed it ten times, then slowly raised it to his chest, took a deep breath, and then slowly exhaled it. After practicing this pose, he went to the table again, flipped through the books on the table, went back to continue practicing, and said to Song Weiyang, "Sit down, wait for me to say anything about it."

　　 Song Weiyang took a closer look and saw three words written on the cover of the book: Jin Dan Gong!

　　 Qigong is very powerful these days. A master can destroy Patriot missiles and drop American satellites. Even DXAL fires are extinguished with qigong (squinting smile).

　　Professor Liang worked for a week, and finally stopped and asked: "Are you a freshman this year?"

　　 Song Weiyang smiled and said, "Hello Professor Liang, I am a shareholder of the city cannery, Song Weiyang."

　　 "Oh, Song Shumin is your father, sit down!" Professor Liang became more enthusiastic.

　　Xikang Institute of Light and Chemical Engineering has a major called "Industrial Design", and Professor Liang is a senior person. He used to be a sculptor, and somehow became an expert in industrial design. So the Song family had two bottles of liquor, so he was responsible for it.

　　 Song Weiyang put Moutai on the coffee table and took out 5,000 yuan and a few drawings and said: "The cannery is going to design a new package. I already have the general plan, but the details need to be worked out by Professor Liang."

　　 "I'll take a look first." Professor Liang put the money aside and picked up the drawing directly.

　　 Song Weiyang's painting skills are very poor, the bottle is drawn crookedly, and there are no specific parameters, so he can only add a text explanation next to it.

While Professor Liang was looking at the drawing, Song Weiyang explained: "Professor Liang, I plan to make three canned bottles. The first one is called'canned water cup'. After eating the canned food, you can use the bottle as a water cup directly. Rope handle, this bottle should be designed to be easy to grasp by hand, and it should be strong and durable, and it is best to design an anti-scalding net cover. The second one is called the "Qiqiao Cup", which is used for gifts. The seven cups are One set should be small, but not too strong. After eating the canned food, it can be used for MSG, salt, chili noodles, etc. Each cup needs a glass spoon. The third one is called "Thousand Paper Cranes". It can be large or small, but it must be exquisite and fashionable. Young people can use it to save change, put paper cranes, and put paper stars."

　　 Professor Liang suddenly turned his head and glanced at Song Weiyang, then smiled: "You people from the Song family, all of your brains are good. These three cans will surely open up the market as soon as they are launched."

　　 "Professor Liang passed the award." Song Weiyang said modestly.

　　 Then Professor Liang shook his head again and vomited: "It's just that painting is too ugly, just like a kindergarten kid's graffiti."

　　 Song Weiyang said: "That's why I have to ask Professor Liang to do it."

　　 Professor Liang held his glasses and said, "Come back next week, and I will go to the glass bottle factory with you to make samples."

　　 "Then please entrust Professor Liang, I will leave first." Song Weiyang stood up and said.

　　 The Chinese canned food market in 1993, in fact, did not completely die.

　　 In vast rural areas and small counties, there are many consumers who use canned food to give gifts, but they are basically only sold well on major festivals such as the Spring Festival and Mid-Autumn Festival, and they will be robbed of the market by commodities such as malted milk extract.

　　The dilemma of small canneries is that there are too many competitors. Basically every city has such a cannery. With the anti-dumping in Europe and the United States, the large canneries that originally earned enough foreign exchange have focused their attention on the country, making it difficult for small canneries to survive.

　　 In a few years, at least 90% of small canneries in China will close down. By the year 2000, domestic small canneries were almost extinct, and only a few actively innovative ones could survive.

　　 The three cans that Song Weiyang intends to launch are innovative, and they will be launched in batches.

　　 first introduced canned water cups. People these days like to bring water cups with them. Make the canned bottle a little stronger, beautiful view, coupled with a rope handle and anti-scalding net cover, it is definitely more popular than the special water cup. And it can also satisfy consumers' greed for petty and cheapness~www.wuxiamtl.com~ I bought a cup or a canned food. Wouldn't it be more cost-effective than buying a cup directly? This canned food is oriented to the whole market, suitable for all ages, and can eat both urban and rural areas.

　　'S next product is canned paper cranes, and the main target market is young urban consumers. The bottle is beautiful and fashionable. It can be placed on the writing desk as a pen holder, as a small vase, as a piggy bank, and can also be used to hold paper origami cranes and stars.

　　 finally launched the canned qiqiao cup, a large gift package of seven small cans, dedicated to gifts. In fact, as a gift, canned food is often left uneaten, you give it to me, I give it to you, various transfers, and sometimes transfers for two to three years before opening the cans and eating them, which greatly consumes market demand. But this kind of canned qiqiao cup bottle can be used as a container for condiments such as salt and monosodium glutamate. It is also equipped with a glass spoon and fine packaging. This can lead to two results. First, the gift-giver feels face-saving and ignores other gift-giving products; second, the gift-giver feels very useful and may open the can on the same day.

　　 Song Weiyang was full of bad water. He specially asked Professor Liang to design the Qiqiao Cup to be not so strong.

The 　　 water cup series and the Qiqiao cup series do not need much operation, and they can easily become popular. It's a pity that the business is following the trend, and it won't take long for similar products to appear on the market.

　　The Thousand Paper Crane series that Song Weiyang has the most high hopes for, can cultivate young consumer groups and start a fashion brand in the cannery. In the food and beverage industry, brand effect is often more important than taste.

　　 But the paper crane series cans must be hyped, and money must be spent on advertisements to give it labels such as literature and art, love, petty bourgeoisie, and fashion. At that time, people are not buying canned food, but feelings, and it will be possible to sell for 10 or 20 years.