Rebirth of the Wild Age

It has been two years since Ding Wei joined Xifeng Company. Once he joined the company, he was the deputy factory manager of the branch factory. He was promoted to the factory manager of the branch factory for three months. He was transferred back to the administrative department of the headquarters the following year and is now the department director.

Other colleagues can only be jealous and slander in secret, but no one dares to question Ding Wei's rapid promotion.

He used to be a director-level cadre of a central enterprise, and the administrative level was agreed to be the county head. Later, he enrolled in the Fudan MBA class and was a student taught by Song Weiyang himself. The qualifications, abilities, academic qualifications and relationship background are very hard. Who will be promoted if he is not promoted? Now he has been appointed as the head of the canning business department.

In the afternoon, Song Weiyang held another high-level meeting.

Ding Wei came to the meeting room and found that all the managers of the product divisions were present. The so-called purified water department and iced tea department are actually meant to sound easy to remember and understand. The real division is the tea beverage department, water beverage department, carbonated beverage department, and so on.

"Old Ding, what do you mean by the chairman? The carbonated drinks department I am in charge of now has a Coke. There is no need to be independent." Li Jianquan is also a Fudan MBA graduate and has a good relationship with Ding Wei.

Peng Tao was an old employee of the former cannery. He was transferred to the Shaanxi branch as the factory manager. After that, he was responsible for the market expansion of bottled purified water. He smiled and said, "Mr. Li, your carbonated beverage department has only one product, and my water beverage department is similar, with only one pure water."

Li Jianquan said: "It's not the same. Pure water is also divided into barrels and bottles, and there are even water plants and water stations in various places."

"Don't guess, let's see what the chairman says." It was Chang Weiguang, the manager of the tea and beverage department. This person was originally the workshop director of the tea factory. Due to his outstanding ability, after the tea factory was acquired by Xifeng, he was promoted to the production manager all the way.

As for the person in charge of the instant noodle and biscuit business department, Zhong Liang, the former deputy director of Shenghai Yimin Fourth Factory. He belongs to the leader of a state-owned enterprise. After Yimin's Fourth Factory was merged, Zhong Liang could choose to transfer to other state-owned enterprises, or even to the government department. However, he chose to stay and joined Xifeng with Yimin No. 4 Factory, and quickly demonstrated his strong ability, unlike him when he worked in a state-owned enterprise before.

The meeting time hasn't arrived yet, and a few people are talking about business and talking nonsense.

Suddenly, a young man in his early 30s came into the conference room with a relatively unfamiliar face. Everyone guessed his identity.

Li Jianquan asked aloud: "My friend, which business department are you in charge of?"

The young man said: "My name is Zhang Jiacheng. I have just served as the CTO of Xifeng. The position is equivalent to the chief engineer."

Zhang Jiacheng used to be a lecturer at Rongping College of Light and Chemical Engineering. He was promoted to associate professor three years ago. He has served as the deputy director and director of the Food Engineering Research and Development Center of the College of Light and Chemical Engineering sponsored by Xifeng Company. After a few more years, he can become a full professor, but Zhang Jiacheng chose to resign and become the chief technology officer of Xifeng Company.

"Chairman, Mr. Yang!"

Song Weiyang and Yang Xin walked into the meeting room together, and the attendees got up to greet them.

"Sit all," Song Weiyang greeted everyone to sit down and greeted a few words. When the conference assistant sent the information down, he went straight to the subject, "I know, everyone here must have doubts about the division of product divisions. Mr. Yang also suggested that I only classify the product department as the food department and the beverage department. But I have taken it into consideration. The reason why I made this decision is based on the current domestic special market environment."

Special market environment?

Everyone didn't know what it meant.

Song Weiyang himself explained: "What is the current situation in the domestic market? The economy is sluggish, the export is weak, domestic demand is insufficient, the inventory backlog is very serious, and a large number of food and beverage companies have closed down! It is also difficult for Xifeng, except for the sales of purified water and canned food. In addition to bucking the market, sales of other products are declining."

So, what does this have to do with the product division? Shouldn't administrative expenses be reduced? Why did you make the stall bigger?

Song Weiyang smiled and said: "For the domestic food and beverage company, Jianlibao is the leader, and we are the second in ten thousand years. However, because of the unclear equity, the relationship between the government and the factory director, the performance of Jianlibao has declined rapidly, and it will be sooner or later that we are overtaken by us. Now Jianlibao’s business is shrinking, wowhaha is also shrinking, but Xifeng can’t shrink. I think the worse the economic environment, the more we should seize market share. There is no need to wait until the listing and the end of the first round of financing. We already have money in our hands, and we are expected to start arbitrarily incorporating peer companies from the end of this year!"

Li Jianquan asked: "In other words, in addition to making Coke, the carbonated beverage business department I am in charge will also incorporate a soda plant to make soda in the future?"

Song Weiyang said: "Keya and Pepsi have Sprite, Fanta, Hedy, and Mirinda. Why don't we make similar products? In the future, your carbonated beverage business department will focus on Pepsi! We will develop more types of carbonated beverages! Professor Zhang Jiacheng, who is now the chief engineer of Xifeng, has worked out several carbonated beverage formulas, which have been saved and not used for these years."

Peng Tao suddenly raised his hand: "Chairman, I am in charge of the water and beverage business department. I have a doubt, if Xifeng launches soda, should it be classified as a water beverage or a carbonated beverage?"

"Discuss yourself." Song Weiyang laughed.

"Huh?" Li Jianquan and Peng Tao were dumbfounded.

Song Weiyang said: "The key to the business unit system is centralized decision-making and decentralized operations. The headquarters has a strategic management center, a financial control center, a personnel management center, and an operation coordination center. This operation coordination center is to coordinate various product divisions. Yes. Internal friction is forbidden between product divisions. If you have any differences, you can negotiate by yourself. If the negotiation is uncertain, hand it over to the headquarters to coordinate."

Ding Wei asked: "Does each product division need to set up its own marketing and sales department? How to divide the sales channel and warehousing logistics system of the headquarters? You can't set up a separate set for each, right?"

Song Weiyang said: "Sales channels and warehousing logistics systems are still under the jurisdiction of the headquarters, and are shared by all product divisions. Your product divisions, sales channels, warehousing and logistics belong to a cooperative relationship. Whose products sell well, the sales branch is naturally happy Help sell products. Take the Tea Beverage Division as an example. You have to bear the promotion cost for launching a new tea beverage. The market response is good, and local sales branches will order and sell in large quantities. If the market response is not good, I am sorry , The sales branch also has to eat, they can refuse to distribute your products!"

"Understood." Ding Wei said.

Song Weiyang said: "Let me grow stronger. There is plenty of room for development. Let me give you an example. For the time being, the water and beverage business department only has pure water in bottles and barrels. In the future, it can be made into mineral water, mountain spring water, and mineral water. You can even make drinking water dispensers and pure water dispensers. If you develop well, you can do water purification systems for agencies and enterprises."

Peng Tao was surprised: "Can the Water and Beverage Department make a water purifier? This is no longer a beverage, but a machine product!"

"Why not? As long as it is water-related, you can do it. You can make makeup remover!" Song Weiyang laughed.

Peng Tao asked: "What is makeup remover?"

Song Weiyang said: "Of course it is the water used to remove makeup."

"Is this a skin care product?" Peng Tao said.

Song Weiyang said: "All product divisions are responsible for their own losses. As long as you have money ~www.wuxiamtl.com~, you can cooperate with the company's R&D center to specialize in water production and improve water-related technologies. The more thoroughly you eat, what does it mean to produce a bottle of makeup remover? If you are capable, you can cooperate with other manufacturers to produce moisturizing facial masks."

Everyone is speechless, is this still a beverage and food company?

Song Weiyang said: "There is also a tea and beverage department. Iced black tea and iced green tea are available, so let's have lemon tea, fruit tea, and milk tea. I have an idea to produce cups of milk tea. Consumers just need to pour into it. With boiling water, you can drink milk tea with the same taste as in the coffee shop. There is definitely a market! Moreover, it does not have to be a drink. As long as you have the ability to open up the market, you can directly produce branded tea. Please ask some top tea experts As an endorsement, it is packed in small tin cans, supplemented by luxurious packaging, and sold as high-end gifts. Crazy advertising is similar to selling health products. I have thought about the advertising words, called "small pot of tea, made by masters" !"

Song Weiyang pointed to Ding Wei again: "Your canning business department is the most special, because it is mainly for the European and American markets. I suggest you buy a canned factory in Southeast Asia that specializes in canned seafood. The factory over there is now a waste of money. Very low."

To put it bluntly, Song Weiyang wanted to open several sub-bases, and use the special market environment in the late 1990s to rapidly develop these sub-bases into several major main bases.

Today, Master Kong and Uni-President, the two cornering companies, their brands are not particularly well-known in the mainland. The leader, Jianlibao, is going downhill again, and the third, wahhaha, is also struggling to develop. Huiyuan Juice is only accumulating strength in the Beijing-Tianjin-Lu area.

Looking at the whole country, there is no one that can hit, and a large number of dying companies are waiting to be acquired. If you don't make a move at this time, when will you wait?

The prerequisite is to raise funds to go public, otherwise there is no money!

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