Rebirth of the Wild Age

: 404【Expanded Xifeng】

(Ps1: Regarding Huang Yunsheng's whereabouts, please don't guess, it's not Zy City, really not. The first two chapters have been fine-tuned by the reviewers, don't talk nonsense. There is more than that in the old revolutionary base.

ps2: Pharaoh confuses "Four-wheel-drive Boy" and "Four-wheel-drive Brothers". It is not a whirlwind charge, but an emperor superstar. Pharaoh also bought a sprint meteor when he was a child. I'm too lazy to modify it here, so let's do it. )

"All the honors of yesterday have become distant memories. I have spent half my life through hard work, and I walked into the wind and rain again tonight. I can't float and sink with the waves, for the sake of my beloved family, no matter how hard it is, I must be strong, just for Those looking forward to the eyes. If the heart is there, the dream is there, and there is true love between heaven and earth. Seeing success or failure, life is heroic, just starting from scratch..."

——Ms. Liu, "Start Over."

Twenty years later, when people who have experienced it talk about being laid off, most of them remember these two literary works: one is the song "Starting from scratch" and the other is the sketch "Cheer Up".

No matter which works, I feel very uncomfortable in my heart when I hear the ears of laid-off workers.

Just start from scratch?

Sing lightly and speak nicely, but it's harder to do it. Many family couples are both laid off. They are in their 40s or 50s, and there are old and young, so try to start over again!

However, even if this song makes people uncomfortable, it is still a good song for people to make progress. Even some laid-off workers who have survived the hard times can not help but sing the lyrics: Seeing success or failure, life is heroic, just starting from scratch!

The skit "Cheer Up" is different. No matter when, where, or where, even if you are laid off to start a business and become a multimillionaire, recalling the phrase "workers must think for the country, whoever is laid off if I am not laid off", I can't help but swear: Fuck you paralyzed!

In the next few days, the national state media did not say anything, but some commercial newspapers and magazines continued to appear critical articles.

According to reports, many families were happily eating and watching the Spring Festival Gala on New Year’s Eve. They temporarily forgot about the worries of being laid off, and took a breath in the embarrassing journey of life. When they suddenly saw the disgusting sketch, they recalled all the bad things.

"Pop!" Put down the dishes and chopsticks.

"Pop!" Turn off the TV.

This is the normal reaction of laid-off workers. This sketch is to sprinkle salt on their wounds.

A New Year's Eve dinner will not let people eat quietly, bastard!

However, Sohu forums showed their faces because of this. Not only the posts of the Tucao sketches were reprinted in full by a newspaper, but also many new users were attracted. That Tucao post has completely turned into a discussion post. Although those who can go online these days are rich people, they still talk about the hardships of being laid off, and write stories about laid-offs that happened in various places on the Internet.

As a result, the post turned into a curse post, and netizens who supported and opposed the layoffs fought each other for several days.

It is at this time that ordinary people are happy for the New Year, but the major product divisions of Xifeng are busy.

The Instant Noodles and Biscuit Division merged three companies in one go, eating up the other's sales channels and hiding the other's existing brands. Not only Xifeng is doing this, but Master Kong is doing the same, madly merging, cleaning, and expanding channels, killing a lot of small and medium-sized instant noodle manufacturers.

The winter of small business is equal to the paradise of big business!

Huafeng, once the overlord of the instant noodle market, is now ranked fourth. The first place is Master Kong, the second place is Xifeng, and the third place is Uni-President.

The real rise of Xifeng instant noodles is thanks to the donation of funds for disaster relief last year. During the disaster and reconstruction after the disaster, the government has to distribute a large amount of disaster relief materials, such as rice, noodles, grains and oil, instant noodles and biscuits are also listed as emergency relief materials. Two disaster-stricken provinces in the Yangtze River Basin have successively designated Xifeng instant noodles and biscuits as official procurement targets, and directly emptied Xifeng’s inventory.

Although the government department’s payment is very slow and has not been fully paid until now, it is tantamount to a huge advertisement. Xifeng Foods is now selling super well in those two provinces.

Let's talk about the instant noodle market. Before 1997, the market competition reached fierce intensity, and the country had more than 3,000 instant noodle production lines. This not only caused the price of instant noodles to fall, but also caused the import price of palm oil to soar to 8,000 yuan per barrel. The profit per pack of instant noodles was terribly low. The production line with a production capacity of 30,000 to 50,000 copies was directly eliminated, and a large number of small factories died.

Then in 1997 and 1998, the market turned cold, all manufacturers had a large inventory backlog, and medium-sized enterprises continued to go bankrupt.

Even so, the output of instant noodles is still rising, with an annual increase of more than 1 billion packs, and the market is more competitive-this simply does not leave small and medium-sized manufacturers alive!

Historically, there were only two overlords in the instant noodle industry in 1999, namely, Master Kong from Wanwan and Uni-President, while Huafeng instant noodles have been completely reduced to a local brand. Now, we must add Xifeng instant noodles to form a three-pronged market.

Regardless of funding or product research and development, the strength of Uni-President is far greater than that of Master Kong.

However, Master Kong's braised beef noodles have been popular all over the country, while Uni-President took it for granted. Because Uni-President's fresh shrimp noodles are so popular in Wanwan, I thought mainland consumers like it too. As a result, they were seriously inconsistent and were far behind by Master Kong. Last year's sales were a hundred million behind Master Kong!

During the Spring Festival this year, Xifeng instant noodles completely opened up the market through railway channels. Braised beef noodles and Laotan pickled cabbage noodles were well received, and their sales instantly surpassed the unity, ranking only behind Master Kong.

At the same time, Xifeng’s instant noodle and biscuit division officially launched potato chips products during the Spring Festival, launching an offensive against Pepsi Group’s Layshi potato chips.

Xifeng's tea and beverage business department was not idle either, and invited 10 roasted tea masters to be endorsements and delegated the advertising and promotion to Acorn International.

Acorn International is engaged in the "Beibeijia" company. Not only do they launch their own products, they can also help others to do media promotion. Under the planning and arrangement of Acorn International, the advertisements for "Xifeng Tiny Tea" are everywhere, and you can see it no matter how you change the channel.

It has spent a lot of advertising expenses and achieved amazing results.

Giving gifts during the Spring Festival is a Chinese tradition. In the past few years, it was popular to give health care products. Now the health care product industry has collapsed, just in time for the empty window of the gift market. The gift of high-end electronic products is too ostentatious, and the gift of cigarettes and wine is particularly tasteless. "Xifeng Tiny Tea" just fills the gap in the gift market.

The tea produced locally in Rongping is actually quite good in taste and appearance, but it could not be sold at all in the past. Loose tea is sold directly to various teahouses at a price of a few cents per catty; the well-packaged tea sells for 10 yuan, while the poor one can only sell for two or three yuan.

It's cool now. Store it in an exquisite tea can, put a gift wrap on the outside, and come with a purple clay pot. Just a few taels of tea ~www.wuxiamtl.com~ The cheapest one is also 188 yuan, and the Qingyun luxury package is sold directly at a sky-high price of 888 yuan!

Just grab money!

But giving gifts is to give face, Xifeng small pot of tea is very face, and more impressive than giving cigarettes and alcohol. Its price positioning is not to sell to ordinary people, but to give it to leaders, especially when there is demand for others.

Since Rongping's tea is not well-known, it is incomparable to Tieguanyin, Dahongpao, and West Lake Longjing, Xifengsheng has created an old tea tree concept. The old tea trees in the deep mountains are equipped with various health-preserving functions and can regulate the body's metabolism. They are definitely a must-have product for the home.

There are so many shops in shopping malls across the country, and I don’t know how many old tea trees are in the deep mountains in Rongping. But the gift-giver and the gift-receiver don't care, just like the factory that produced soft-shelled turtle essence that year, only one soft-shelled turtle was raised after selling the product for several years.

In just one month before and after the Spring Festival, the sales of Xifeng small pot tea reached more than 30 million yuan. And after the Lantern Festival, although sales fell, the reputation continued to grow, and sales remained stable. As a result, in the next few years, the state's drafts for arresting corrupt officials will always write: how much gold and gold and silver jewelry are found in their houses... how many famous cigarettes, famous wines, and small pots of tea.

Several other product divisions of Xifeng are also working hard. The Canned Food Division has set up factories in Malaysia to specialize in the production of canned seafood for export in Europe and the United States. The Water Beverage Division has just built factories in Qiandao Lake and Changbai Mountain, and will soon launch the mountain spring water series. As for the carbonated beverages business unit, not only did Fanta and Qiup's similar sodas, but also Coke that was not flavored with traditional Chinese medicine.

With the money in the stock market, the entire Xifeng company is expanding and developing at a leap-forward speed.

The former big brother Jianlibao has been left behind by Xifeng-Xifeng is growing, but Jianlibao has been shrinking.

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