Rebirth of the Wild Age

: Forty-three [Buy casket and return beads]

   Song Weiyang stared at the man in surprise for a while, then smiled and asked, "Do you want the agency of the entire Hubei province?"

   "Yes," Liu Juncong said, "Your factory's canned food is very good. It shouldn't be limited to Xikang Province. It is necessary to actively open up markets in other provinces."

   Song Weiyang asked: "If I give you the agency right of Hubei Province, how are you going to open up the market?"

   Liu Juncong smiled and said: "Director Song has already made a model. The garbage time is bombed with advertisements. Consumers are not rushing to buy?"

"It's not the same," Song Weiyang shook his head, "I first contacted the distributors in various places, where the goods are pounced, the advertisements are only hit. And you are different, you want the agency of Hubei Province, you have the ability to shop in the entire Hubei Province Goods?"

   "As long as the advertisement goes out, the distributors will contact me by themselves." Liu Juncong said.

   Song Weiyang laughed and said, “But it’s about to celebrate the Mid-Autumn Festival. It’s just too late to buy an advertisement at a TV station in Hubei province and then shop everywhere.”

Liu Juncong said: “It’s really regrettable to miss the Mid-Autumn Festival. But I think, even if it’s not a festival, there is no shortage of market for canned gifts in your factory. Getting out of relationships, seeing relatives, making friends... these things happen every day. Everyone has to buy gifts, healthy and face-saving canned yellow peaches are the best gifts!"

Song Weiyang said: "I have to explain to you first, once the Mid-Autumn Festival is over, as long as our factory sells canned food well, a lot of follow-up products will inevitably appear. Even those who make liquor, make biscuits, and sell fruits. Yes, it is possible to learn to do gift packaging in this way. By then, our factory’s cans will not be so distinctive."

   "Director Song's business is real, and he has already signed a contract with me if he changed someone." Liu Juncong smiled.

   Song Weiyang said: "I'm talking ugly, lest you cooperate halfway and you suddenly quit."

Liu Juncong said: "Director Song, I have seen a lot of different things from your advertisements and packaging. You are not playing clever, but really powerful. I believe Xifeng Canned Food will soon become famous. , I am not afraid of peer competition at all."

   "How do you want to cooperate?" Song Weiyang asked.

   "Three-year general agency in E Province," Liu Juncong said, "You are responsible for the advertising costs in E Province. I will solve the problem of channel distribution. The ex-factory price must be lower for me."

   Song Weiyang asked: "Is this general agent right the Qiqiao Cup series or all the products of our factory?"

   "All products, including canned water cups!" Liu Juncong said. Before he came to discuss business, he had inquired about the cannery in detail.

   Song Weiyang's original plan was to take the Xikang Province first to fight steadily.

   But now that his mother has solved the problem of insufficient production, Liu Juncong took the initiative to contact the Hubei agent, and Song Weiyang is naturally willing to accelerate the development.

   "Boss Liu, happy cooperation!"

   "Happy cooperation!"

   The two laughed and shook hands, and began to discuss details of cooperation.

  ...

   This year, unless the factory director is a fierce man, the response speed of the state-owned factory is very slow.

   The large-scale follow-up phenomenon of canned water cups has not appeared. Only a few small private factories have produced counterfeit goods, and the serious state-owned factories turned a blind eye. On the contrary, those companies that sell water cups have imitated the creativity of canned bottles one by one, adding bottle handles and anti-scalding nets to their cups.

   Song Weiyang didn't bother to apply for a patent, because it was useless to apply for it.

   Local protectionism is too serious. If a company in a certain place infringes a patent right, Song Weiyang cannot be held accountable at all. When you file a complaint with the local industrial and commercial department, others ignore it; when you file a complaint with the local court, others will not accept it. It really made the local government anxious and refused to let your cans be sold. Anyway, some reasons for prohibition can always be found.

   As the Mid-Autumn Festival is getting closer and closer, the sales of canned Qiqiao cup gifts are getting more and more gratifying.

   The entire advertising industry and the people in Xikang Province were shocked, and they were able to advertise so shamelessly!

   Wake up in the morning and turn on the TV. The Road to Health is selling canned food. Turn on the TV after a nap, and Road to Health is selling canned food. After twelve o'clock in the evening, the channel should have been closed and there was no show. The Road to Health is still selling canned food.

   An advertisement is 15 minutes, and it is repeated 11 times a day. After reading it, I am full of canned yellow peaches. I am full of expert teachers and beautiful hosts.

   It looked quite interesting at first, but I was annoying to myself a few times, and wanted to drag the expert out of the TV to have a fight.

   But when they walked to relatives to give gifts during the Mid-Autumn Festival, their first reaction was to buy canned qiqiao cups.

   Healthy and face-saving!

   In the months and months when moon cakes were sold before they started to engage in packaging marketing, the power of this ad was amazing.

   Until a few days before the Mid-Autumn Festival, there was a long queue to buy canned gifts in front of the counters of several large shopping malls in the provincial capital. Those small shops that were hesitant also hurriedly contacted dealers to purchase goods. The bottom channel of Qiqiao Cup was quickly rolled out, and dealers all over the country called to request replenishment.

  The products are sold out directly, the warehouse is empty, and there are more and more trucks waiting to deliver the goods at the gate of the cannery.

  ...

   Lu Huizhen is an intern reporter for the "Rongcheng Evening News". She has been intern for a year. She had to continue this internship until there were vacancies in the establishment of the newspaper.

   As soon as I arrived at the newspaper office today, the instructor (old reporter) said: "Xiao Lu, the reader wrote to me that there are people lined up to buy canned food at People's Market for two consecutive days. Go and interview."

   "It's Xifeng's Qiqiao Cup canned food, right? I heard someone talk about it." Lu Huizhen asked.

   "It's the can," the instructor said.

   Lu Huizhen immediately packed up her equipment and took a bus to the People’s Shopping Centre.

   Intern reporters are very sad, they can only run some small news, and I don’t know if the manuscripts they write can be selected. Even if the manuscript is published, the first signature is the instructor, followed by an intern reporter XX (don’t ask me why I know it, it’s all tears).

  Walking into the People's Shopping Mall and coming to the counter selling canned food, Lu Huizhen was shocked. There were dozens of people lined up to buy canned food.

  Is this can made of gold?

   At the end of the line, Lu Huizhen found a customer and asked, "Comrade, hello, I am a reporter from the Rongcheng Evening News. Are you queuing to buy canned food?"

   "Yes," the customer said.

   Lu Huizhen said: "You need to line up to buy canned food here, why not go to other stores to buy it?"

  The customer said: "The stock is out of stock everywhere, only the big shopping malls are still selling."

   Lu Huizhen asked: "What do you buy canned food for?"

  The customer said: "It's Mid-Autumn Festival, I will send it to the future mother-in-law."

   Lu Huizhen asked: "Mooncakes should be given away during the Mid-Autumn Festival. Why would you give away canned food?"

  The customer said: "You can buy as many moon cakes as you like, and Xifeng canned food must be given away, otherwise, why do you appear sincere?"

   Lu Huizhen asked: "Xifeng canned food has a good reputation?"

The customer said: "Of course it’s good. Didn’t you read the advertisement? You must give health as a gift. Xifeng canned food, healthy and face-saving! I plan to buy a luxurious outfit for the future mother-in-law, and buy a set of Supreme Fortune outfit for the unit leader, mother-in-law I must be happy with the leader."

   Lu Huizhen asked: "So, you bought it after reading the advertisement?"

  The customer said: "Not all. Anyway, I don’t know what’s going on. This year, it’s popular to give Xifeng canned food. Friends and colleagues around me are all buying it. I feel so shameless if I don’t send canned food."

   Lu Huizhen interviewed several customers in a row, then went to interview the store manager, identified himself, and asked: "Manager Hu, what products are the best sellers this Mid-Autumn Festival?"

   Manager Hu said: "I have to ask? There is a line over there."

   Lu Huizhen asked: "How much can the People's Market sell in one day?"

   Manager Hu said: "At most, more than 3,000 sets were sold that day. Yesterday it was about 2,000 sets."

   Lu Huizhen said: "It's not a lot."

Manager Hu said: "A shopping mall sells 3,000 sets a day is not much? Do you know what this means? It means that the product has been sold out. Moreover, only 2,000 sets were sold yesterday because the purchase cannot keep up with the cannery. The side is out of stock! The dealers in the provincial capital brought the freight, and several large shopping malls and many small stores directly rushed to grab the goods. There is not much to be distinguished from one family."

   Lu Huizhen was speechless for a moment, how popular this is!

   "Manager Hu, why do you think Xifeng canned food is so popular?" Lu Huizhen continued to interview.

   Manager Hu said: "One is the Mid-Autumn Festival and the other is an advertisement. When the two meet, consumers will go crazy. You must have not watched the advertisement, right?"

  Lu Huizhen said: "I haven't seen the advertisement of Xifeng canned food on TV. Is their advertisement in the newspaper?"

Manager Hu said: "It's the TV station. Every morning, afternoon, and early morning, the advertisements are broadcasted over and over again, and they are smelly and long. He also found a medical expert to confuse the old man and the old lady who was doing nothing at home. Let children and grandchildren buy Xifeng canned food. Old people like it, and young people naturally want to buy it. One passes on one, just like the plague. The more people buy, the trend will rise. Let’s put it this way, I don’t believe in that advertisement at all. , But this year I will also buy Xifeng canned food. Relatives and elders like it, I also have face, don’t you just want to give gifts?"

   Lu Huizhen asked: "So, Xifeng canned food is selling well because their advertisements are liked by the elderly?"

Manager Hu said: "It's not all because of advertising. No matter how good the UU reading www.uukanshu.com advertising is, the product is too bad. Look at the packaging box of Xifeng canned food. It is more festive and high-end! No matter what it is inside. What's in it, anyway, you have face when you carry the box. Not only does the packaging box look good, but there are also things in it. Family and luxurious canned bottles. After eating the canned food, it can be used to store condiments. It is beautiful and affordable. It is beautiful and affordable. Why don't you like it? The Supreme Fortune Pack is even more powerful. The canned bottle is made like a handicraft, and it is engraved with various auspicious words. The boss can directly put it on the writing desk for decoration."

   Lu Huizhen said: "Can I understand that everyone is rushing to buy Xifeng canned food, basically it is not bought for food?"

   Manager Hu smiled and said: "You don't look at how big each bottle of canned food is. The cheapest kind of canned food is the cheapest kind of canned food. I can eat one bottle in one bite. Who can buy it with water in his mind?"

   Lu Huizhen asked: "Buy a cortex and return beads?"

Manager Hu said: "Tunas are more valuable than beads. What is more valuable is the brain, the idea! From the packaging box to the canned bottle, to the smelly and long advertisement, it is normal for someone to knock down a combination of punches and knock consumers out. Now. Those who can come up with these ideas deserve to make money."

   Lu Huizhen interviewed for two hours, but did not want to write a manuscript right away. The news written in this way would have at most one piece of tofu.

  As a journalist, Lu Huizhen has her own instincts, and there is big news behind Xifeng Can. She will go to the cannery to do an interview and write a report about entrepreneurs. If it causes a sensation, she is likely to be a regular in the newspaper.

   Go to his ancestor’s intern reporter, my mother must remove the word internship!

   (There is one more update tonight, the leader adds one first. The addition of the leader yesterday will stay the day after tomorrow, and there will be something to go out tomorrow.)

  

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