Rebirth of the Wild Age

Coincidentally, at the same time that Jinshan "The Legend of the Gods and Demons" was launched, "The King of Kings" was also introduced from Wanwan to the sixth.

Many young friends may not have heard of "The King of Kings". The novel "The World of Mercenary", which was said to be a master, was written using the world view of this game. Of course, "The World of Mercenary" is too old. It was an online novel more than ten years ago.

These two games are advertised in major forums and chat rooms at the same time, and there is almost no offline promotion, and there is no cooperation with Internet cafes to sell point cards. Anyway, the operation team is relatively rough, and there is a taste of pecking each other. It is estimated that when the game charges, many players don't know how to top up the card, even if they do, they will be troublesome and retreat.

Xishanju Game Studio.

Zou Tao visited several forums in a row, read related game posts all over, and his face became very bad. Because the evaluation of "King of Kings" by players is much higher than that of Jinshan's "War of Gods and Demons", this is a big blow to game developers.

"Boss, don't think too much, "The King of Kings" just has the advantage of feelings." A team member comforted.

Zou Tao sighed and said: "Our game content is indeed not as rich as "The King of Kings"."

In fact, the two of them didn't put the words through. The reason why the evaluation of "War of Gods and Demons" was not high was because Song Weiyang asked for "simple and rude".

Simple and rude is to attract Xiaobai, and the posts in online games are undoubtedly Old Bai. Most of these old white players are old players of "The King of Kings", and "The King of Kings" and "The King of Kings" are from the same mud. They are naturally kind. The first choice is of course to play "The King of Kings".

One month after Jinshan's "War of Gods and Demons" was launched, there were only a poor number of registered players of more than 80o, and the number of simultaneous online users of "King of Kings" was almost 30oo.

With regard to the number of players, let alone recovering the cost of research, the money for selling cards is not enough to support servers.

what to do?

"Mr. Lei, it's because I didn't do well enough, and I broke the online game project." Zou Tao went directly to Lei Jun and admitted his mistake.

Lei Jun smiled bitterly and said: "Don't blame you. I have learned about the game. You have done a good job, but the players are more familiar with "The King of Kings"."

Throughout the 1990s, the online games that Chinese players came into contact with were all mud.

As early as 1995, Wanwan launched the first mud "Oriental Story 2". At that time, Fang Zhouzi was studying abroad and fell in love with this game, but felt uncomfortable, so he decided to make a pure martial arts online game.

So Fang Zhouzi called on the Internet, everyone worked together to get "Xia Ke Xing" out, quickly swept the global Chinese community. Up to now, "Xia Ke Xing" has more than ten mirror servers in Big 6, and there are also servers in North America, Europe and Southeast Asia, as well as countless private server versions. Registered users worldwide have long broken the 10 million mark.

Speaking of it, Fang Zhouzi, the counterfeit fighter, can be regarded as the originator-level figure of Chinese online games.

However, "Xia Ke Xing" involves Jin Yong's copyright, and there are many internal contradictions. Fang Zhouzi has long announced that it will not be commercialized. Both "King of Kings" and "Knights" are derived from "Oriental Stories 2". The content and gameplay are very similar, except that they have changed from pure text to graphics. Now they have been introduced to Big 6, and naturally they have successfully received " A veteran player of "Xia Ke Xing".

Without a war, Jinshan's "The Chronicles of the Gods and Demons" is inherently deficient.

Zou Tao said: "Or, take advantage of the fact that the fees have not yet started, and withdraw the online game project. Although our number of registered players is increasing, the number of online players is decreasing at the same time. The main reason is that there are too few people, weekends and evenings. It’s easy to say that I don’t even see many ghost shadows during the day."

"Withdraw..." Lei Jun suddenly changed his words, "Let me ask Boss Song first, this is the project he forcibly launched."

Lei Jun immediately called Song Weiyang, explained the situation, and asked for advice: "Boss, the online game project is not good, or withdraw it first. Or temporarily shut down the service and revise it and make improvements based on the content of "The King of Kings". The current games are not very playable."

"I also think the content of the game is too complicated," Song Weiyang laughed. "There is a problem with your marketing positioning. If you don't have "The King of Kings", it would be nice to say that you will lose if you run into it. The target group is those who have not played mud before, or even have no exposure to online games. You have to find a way to promote the game."

Lei Jun said: "Then we have to go offline, the promotion cost is too high."

Song Weiyang said: "Establish a special promotion group, first go to Beijing, Tianjin, Shanghai, Shenzhen and other big cities. One internet cafe runs one internet cafe, and all the computers in the internet cafe install our games, otherwise the download rate of the internet cafe will be too slow. , To cooperate with those Internet cafes, for every point card sold, a 1o% commission is given to the Internet cafe, and a 5% commission is given to the network manager. You know what I mean?"

Lei Jun knew instantly, flattering and saying: "This idea is in seconds. As long as we give them a commission, the Internet cafes and network administrators will become our salesmen, and they will actively promote the game by any means!"

...

July, summer vacation.

Fei Xiaodong, who had just finished the high school entrance examination, was taken to the Internet cafe by his cousin early in the morning.

This year’s Internet cafe charges have dropped again. From Monday to Friday morning, it costs only 4 yuan per hour; for more than two hours, it only costs 3 yuan per hour; if it is for one morning, it only costs 2 yuan per hour. In the afternoon, evening and weekends, the charge is much more expensive, at least 5 yuan per hour.

Fei Xiaodong had been to Internet cafes several times before, and he was brought by his cousin to play "Sword" and other stand-alone machines. After graduating from junior high school some time ago, the class leader took out a memorial book for everyone to leave a message, and also asked to leave a QQ number in it. Fei Xiaodong didn't know what QQ was.

"Network management, two machines, one morning package!" The cousin said after bidding for RMB 2o.

The webmaster smiled and said, "Not enough money."

"Is the price increased?" The cousin was a little unhappy.

"Well for summer vacation, the price increase is normal, and the charge is the same as usual on weekends." The network manager explained.

The cousin can only make up the difference of a few dollars, and he does a little business on his own, and he doesn't lack that few dollars.

Fei Xiaodong happily turned on the phone, anyway, it was his cousin's treat, so he could let go. First, you have to register a QQ account. Many students in the class had QQ before. Without QQ, he seemed too outdated.

The webmaster introduced very enthusiastically: "There is a new game called "War of Gods and Demons", a masterpiece of Kingsoft. You can play it when you have time."

"Is there "Red Alert" fun?" my cousin asked.

The webmaster exaggeratedly said: "What is "Red Alert"? "The Legend of the Gods and Demons" is an online game! Know what an online game is not? That is, you can play games with hundreds of thousands of players across the country and chat in the game. , Team up to do missions and equipment together!"

Cousin was extremely surprised: "There is still such a game?"

The webmaster immediately taught his cousin to register for an account, and then took out a game strategy booklet to teach his cousin how to learn tasks and skills.

Fei Xiaodong also set up an account. He seemed to have been opened to the new world, killing monsters, killing monsters and then killing monsters, and had a great time.

"Fuck, I exploded an iron sword, this is a 1o weapon!" Cousin shouted excitedly.

Well, Song Weiyang ordered Xishanju to increase the equipment explosion rate, and also asked them to produce some small top products, that is, the attributes are one or two more than the normal ones.

It was 1:00 in the afternoon, and it was time for Fei Xiaodong and his cousin to surf the Internet.

The network manager came to remind me that my cousin directly sold a hundred yuan bill: "Renew...no, get me an internet card (membership card), and buy me some bread and mineral water!"

Fei Xiaodong suddenly shouted: "Cousin, someone is robbing us!"

"Kill him!" The cousin charged up with the big sword, chopped a few times and said depressed, "Why don't you lose blood?"

The webmaster happily said: "You didn't switch the attack mode, but it doesn't matter, the other party didn't switch either."

The two peaceful mode players slashed like this for a while, and the network manager finally switched the cousin's mode to pk.

Soon, the opposing player lay on the ground, typing and cursing: "netm, you cheated, why don't you lose blood if I cut you?"

An unspeakable sense of superiority arose in my cousin's heart: "Fool, you know what pk mode is? I can't even fight or play games."

In the afternoon, more and more people were surfing the Internet, and more than half of them were fooled by the network administrator to play "The Legend of the Gods and Demons". The entire Internet cafe was filled with fighting sounds one after another. Others were attracted by this kind of battle, and they didn't use the network manager to promote them, so they started asking what game it was and how to play it.

Then it exploded...

"Fuck me, the webmaster is here~www.wuxiamtl.com~What are you breaking the web!"

"It's stuck, it's stuck, I can't even run."

"Oh, I was beaten to death by the Wolf King, and I couldn't release my skills even if I got stuck in the paralysis!"

"Don't play anymore, this is a bad game!"

"..."

It really doesn't care about Kingsoft's Xiaobawang server, but the network card in the Internet cafe.

The 128k network dedicated line is standard, and there are even many Internet cafes that are 64k. If you don't get stuck in playing, it's a **** thing.

Many players were stuck and had to give up the game automatically, but many still insisted. There are a lot of people in the afternoon and evening, and most of them are spectators. One person is playing on the computer, and there are at least five or six people watching.

"Wow, this game is awesome!"

"Are real people fighting in the game?"

"Brother, do you want money for this game?"

"..."

Now the game has extended the free time, and the money will not start until August. Every time a point card is sold, the network manager can get a commission of 5%, and the Internet cafe can also receive a commission of 10%.

When the network manager saw that more than half of the players were stuck in the game, he immediately felt that he had lost hundreds of millions. He quickly called: "Boss, didn't someone come to promote broadband some time ago? I think we can install broadband, really. The broadband network is faster and will have to be upgraded sooner or later. It is better to upgrade as soon as there are discounts now!"

After all, Jinshan has limited manpower. Each person promotes two Internet cafes every day, and it takes half a month for the large cities of Beijing, Shanghai, Guangzhou and Shenzhen.

However, the number of simultaneous online users in "War of the Gods and Demons" has been steadily increasing. At its peak, it has exceeded 10,000, but a large number of users have been lost due to Turtle Network.

Again, in 2000, China's Internet was not enough.

Fortunately, more and more Internet cafes are beginning to install broadband, and "The Legend of Gods and Demons" has also made a contribution to the popularization of broadband in China.