Rebirth of the Wild Age

Domestic mobile phones started in 1998, when there were two major brands: Eastcom and Kejian.

　　 Bird joined in 1999. Together with Eastcom and Kejian, these three brands produced 130,000 units that year, accounting for 5% of the national mobile phone market.

　　 In 2000, China’s mobile phone market ushered in a big explosion. Domestic mobile phones directly jumped to 4.4 million, but only accounted for 6.4% of the market share. This shows how fast the sales of mobile phones have soared this year. It is precisely because of this explosion that manufacturers of televisions, pagers, computers, VCDs, mobile devices, refrigerators, washing machines and other products have all flooded into the mobile phone industry.

　　 If the butterfly effect brought by Song Weiyang is not counted, the number of domestically produced mobile phones in 2001 will reach 10.48 million in history, accounting for 12.3% of the national output.

　　 The development of China's mobile phone industry is almost the same as the development of the color TV industry-all are the introduction of technology, OEM production, channel expansion, publicity offensive, and then a price war.

　　 At this time, the upstream suppliers of mobile phones have not yet prospered in China. More than 90% of the spare parts need to be imported, so domestic brands do not have any cost advantages. There is no way to fight a price war. Except for phones that are not serious, such as PHS, all phones that really sell for less than 1,000 yuan belong to foreign brands.

　　 That is to say, domestic mobile phones can't fight if they want to fight a price war, and the cost can't be held down. They can only sell for more than 1,000 yuan if they fight for their lives. If they want to reduce the price to less than 1,000 yuan, they will have to lose money!

　　What is the trick of domestic mobile phones today?

　　 channel!

　　Nokia, Ericsson, Siemens, Motorola and other foreign brands have only left channel dealers 5% of their profit margins. As for domestic mobile phones, 10% of the profit margin is directly set aside for channel vendors, which leads channel vendors to spontaneously sell domestic mobile phones frantically.

　　 When China Technology Corporation launched its mobile phone, it suddenly made internal organizational adjustments and separated two subsidiaries, namely China Electronics Co., Ltd. and PHS Communications Co., Ltd.

　　Shenzhou Electronics is responsible for the production and sales of spare parts. At this time, the main products are mobile phone motherboards, computer motherboards, repeater motherboards, mobile phone radio frequency chips and U disk movements.

　　 As for the PHS company, as the name suggests, it specializes in selling PHS.

　　 This major adjustment is of long-term significance. China Electronics is mainly for docking with domestic manufacturers. The greater the output of related domestic electronic products, the better the performance of China Electronics. Now it mainly sells computer motherboards and repeater motherboards. When the competition in the domestic mobile phone industry becomes more fierce, China Electronics' mobile phone motherboards and radio frequency chips will also be very popular. Song Weiyang wants to slowly start to be an upstream supplier.

　　 The PHS company specializes in collecting money, and it can collect money for several years, and then it will be packaged and sold by Song Weiyang!

　　……

　　 January 17, 2001, the 23rd of the twelfth lunar month.

　　Shenzhou Technology suddenly announced a press conference, and more than 100 media reporters all over the country gathered in Shenghai. It's a pity that the reporters didn't see Song Weiyang, and felt a little bit regretful—Song Weiyang had already accompanied his girlfriend back home for the New Year in advance.

　　 Shen Fuxing sat in the middle seat, next to the brand spokesperson Yuquan Group.

　　 Faced with the pressure of major foreign brands of mobile phones, domestic mobile phones want to increase sales, only the "channel + sales" model.

　　 Mobile phone advertising is flying, and in the next few years, mobile phone advertising will be the main revenue of CCTV's bidding.

　　 Shenzhou mobile phone is no exception, you must ask celebrities to advertise. In this regard, the company has two internal plans, one is to invite local celebrities such as Ge You and Jiang Wen to follow the people-friendly route; the other is to invite Hong Kong and Taiwan stars, such as Ren Xianqi and Xie Biwang.

　　 But Song Weiyang directly denied it, and invited Yuquan to join Yuquan for the inexplicable decision. If it weren't for this group to be all male, some might guess that they had a leg with the chairman, because at this time Yu Quan was only in the young group. Even Yu Quan's fans think they are imitating Daming and Youke Li Lin.

　　 Only Song Weiyang knows that this year Yuquan’s "The Most Beautiful" will be on the stage of the Spring Festival Gala, and it will suddenly spread all over the country.

　　 Song Weiyang was very impressed with this song because he was running a business in his previous life. On the night of the Lunar New Year’s 30th, he was watching the Spring Festival Gala in a broken hotel. Yuquan had just finished singing "The Most Beautiful". The hotel’s switch fuse suddenly burned out. Song Weiyang changed the fuse himself-the boss was not there, and the electrician could not be found. .

　　 "Thank you friends from the media for coming to participate in the new product launch conference of China Mobile in your busy schedule..."

With a chip in his hand, Shen Fuxing said with a smile after a few words on the scene: “Many domestic manufacturers are now making mobile phones. Eastcom and Kejian even started producing mobile phones three years ago. China Technology has always had a mobile phone plan. , But we have not launched a product for a long time because we are doing technology research and development. Compared with the OEM assembly of domestic friends, China Mobile has its own core technology. Please take a look at the chip in my hand. The name is'Chang You 1001', and it is China's first commercial mobile phone RF chip!"

　　 "Wow!"

　　 The reporters suddenly became noisy. Most of them couldn't distinguish the difference between RF chip and CPU chip. They thought that China Technology developed the mobile phone CPU.

Shen Fuxing continued: "Why is this chip called'Chang You'? It was named by Chairman Song Weiyang himself. There is a kind of beast called Chang You in "Shan Hai Jing". With just one ear, you can hear the news of the Quartet in Kyushu. The radio frequency chip of the mobile phone is the chip for receiving and sending messages. Our company believes that the name "Changyou" is the most suitable name."

　　 The reporters are quite interested in this because there is content to write about. If you only write some scientific data and technical terms, ordinary readers will not be able to understand it. Everyone likes the beasts in the "Shan Hai Jing".

　　 Shen Fuxing picked up another mobile phone motherboard: "This mobile phone motherboard is developed based on the Changyou chip, and it is also the core technology mastered by China Mobile!"

　　 "click, click!"

　　 The reporters took photos wildly, preparing to write about the autonomous technology of China Mobile.

　　 In fact, there are several mobile phone manufacturers in China that are already developing motherboards. The main reason is that the cost of publicity and channels is too high. We must find ways to reduce costs. We can only start with the design of mobile phone motherboards-probably 4% to 8% of production costs can be reduced.

Shen Fuxing picked up the slider phone with a smile on his face: "This time the China Mobile will launch three models. This one in my hand is called'China HG1000', and it is also the first slider phone in China! We just started selling PHS. At the time, I was already developing slider technology. After two years and nine months, we encountered hundreds of failures and long-term tests, and finally mastered the very reliable slider technology. I dare to speak here and master the slider technology. There are no more than five mobile phone manufacturers worldwide, and our technology ranks in the top three!"

　　 The five ladies of etiquette each held a slider phone and went to the reporters to experience the coolness of the slider.

　　 shock!

The reporters were truly shocked. This shock came from the core technology of China Technology ~ www.wuxiamtl.com ~ When other manufacturers were still OEM assembly, China Technology all at once came up with three core technologies, enough Let them write articles casually touting without blushing.

It should be known that Kejian mobile phone passed the international quality management system certification in 2001. As it is the only brand in China that has passed this certification, it was directly designated as a "mobile phone for the Boao Forum Annual Conference" in the second year. Both must be used, and in the third year it was listed as a "National Mobile Phone Designated Manufacturer" and "National Torch Program Base".

　　 In fact, Kejian’s mobile phones are only assembled by OEM, and the things it independently develops are all corners and corners, and the core technology is all imported from abroad. Even so, Kejian mobile phones were very valuable at the time, because they were indeed doing research and development, and they also spent a lot of money to start the research and development of baseband chips (at least as advertised)-because of this, as a subsidiary of the Chinese Academy of Sciences, Kejian, then In the past few years, he has enjoyed the treatment of “Lenovo of the mobile phone industry” and once held 36% of the domestic mobile phone market.

　　The reporters are not stupid. At a glance, they can see that the autonomous technology of China Mobile is better than Kejian.

　　 I am afraid that as soon as China's mobile phones are released, domestic manufacturers will shout "The wolf is coming"!