Rebirth of the Wild Age

: Five hundred forty-six [8 people forum]

The APEC series of conferences in 2001 were the largest and highest-level international conferences hosted by my country since the founding of New China-this was qualitative by "People's X", not the author's nonsense.

APEC has a rotating chairmanship every year, and this year it happens to be China's turn. In addition to the Ministry Z-level meetings held in Shenghai, a series of high-level official meetings will also be held in Beijing, Shenzhen and other places. These high-level official meetings have been held successively since the Spring Festival.

In total, APEC will hold 18 meetings and events in China this year.

In February, there was an APEC e-commerce and paperless trade seminar. Wang Juntao and Ma Xiaoyun attended the seminar. The SME Summit proposed by Song Weiyang last year was discussed and approved at a ministerial Z-level meeting in Shenghai at the end of August this year. The APEC SME Summit will be formally held next year.

The APEC Technology Expo was also held in Sioux City in September, and China Technology also brought products to participate. Among them, the "USB wireless network card" performed the most eye-catching. Due to the relatively low price, many domestic and Southeast Asian manufacturers have shown their intention to place orders.

From mid-October, until the end of October, the meeting was held for nearly half a month.

The CEO summit that Song Weiyang attended will last from the 18th to the 20th. The one-on-one "Primary Dialogue" that was previously set was also changed to the "Eight-person Forum". In addition to Song Weiyang and Bill Gates, there are also Lenovo’s Yang, Great Wall’s Wang, TCL’s Li, and Tsinghua Tongfang’s Mr. Lu, Mr. Zheng Tian of Sony (China), Mr. Chen, Vice President of Intel and General Manager of Asia Pacific.

The main reason for this change is that the other bosses are not happy, and the limelight can't let Song Weiyang finish it alone, right?

It's not easy to show up, but it's not easy to be overwhelmed by Song Weiyang.

In fact, these are not about Song Weiyang's ass, the one-to-one dialogue was proposed by Bill Gates. He still remembered the conversation between the two on the Tsinghua campus a few years ago, and was very interested in Song Weiyang, who had become the richest man in just a few years, and actively asked the event party to arrange a face-to-face exchange.

After two consecutive days of CEO summit, Song Weiyang could only speak in group discussions. As for those keynote speeches, either the executive leaders, the CEOs of state-owned enterprises or collective enterprises, or the CEOs of multinational companies or the wealthy overseas Chinese, private entrepreneurs like Song Weiyang have no chance to show their faces.

On the third day of the conference, the "Eight-person Forum" was set as a group topic, and many industry colleagues and media reporters were present.

The makeshift table has eight single sofas placed in a semicircular shape. There is also a coffee table in front of each sofa, with nameplates, tea, and fruits. Among them, Bill Gates and Song Weiyang are in the middle, Yang Yuanqing (Lenovo) and Lu Zhicheng (Tsinghua Tongfang) are next, and Chen Junsheng ( Intel Vice President) and Zhengtian Hong (Sony China) Once again, Wang Zhi (Great Wall) and Li Dongsheng (TCL) have seats on the outermost periphery.

Lenovo’s President Liu did not come, but he was the introducer when Bill Gates gave a keynote speech this morning. His introduction was: "Today, here, I want to talk about two things that Mr. Bill makes me respect. Place. One is that he uses technology to promote the magic of today's society... The second point is that I respect him because he is a philanthropist. He and his wife donated $21.1 billion in funds and made a great contribution to human health!"

There were about 300 people sitting in the audience, most of whom were practitioners in the computer, Internet and related industries, and there were also a few leaders and scholars.

All eight people rushed from other venues, and they didn't meet individually beforehand.

Bill Gates didn't speak to anyone, only waved to the audience, smiled and took the seat directly.

After all eight people sat down, the others finally realized the difference.

Although Bill Gates was wearing trousers and leather shoes, he only had a shirt on his upper body, and the pink tie was taken off at some point. Song Weiyang wears sneakers, jeans and a T-shirt, and puts on a suit (it's not formal if he doesn't wear a suit). After the two sat down, they raised Erlang's legs and leaned on their sides at the same time. This was mainly because of the central seat problem. Sitting frontally would face the stage, and only sitting on the side could face each other face up.

But in the eyes of the participants in the audience, it was Song Weiyang and Bill Gates who acted the most casually. The remaining six people were all sitting in jeopardy, fully armed in suits and shoes, and even their ties were meticulously tied.

"Thank you to eight entrepreneurs from home and abroad, as well as hundreds of leaders, experts and colleagues at the scene. Welcome everyone to participate in today's APEC eight-person forum." An official cadre served as the moderator. "The theme of this group activity is' The current predicament and future prospects of computers and the Internet'. Mr. Song, Mr. Yang, Mr. Lu... the seven of you, each of you can ask Mr. Bill Gates a question, and then Mr. Bill Gates will ask the question again."

Regardless of the order of seats, Yang Yuanqing said directly: "Let me ask first. Mr. Bill Gates, although the prospects of the Chinese market are promising, the world's personal computer industry is at a turning point. Change from product-oriented to application-service-oriented. Would you please give us another advice?"

Bill Gates responded with a smile: "It is normal to respond to industry changes and adjustments at any time. The key lies in whether companies can produce products with better functions at the same or lower prices, or create new ones through the integration of different functions. Business opportunity. I think that as long as the product is ultimately beneficial to the user and the product is exciting, the user will definitely buy it. For this, companies need to continue to innovate."

"Okay, thank you." Yang Yuanqing put down the microphone.

Song Weiyang picked up the microphone and said to Lu Zhicheng of Tsinghua Tongfang: "Mr. Lu, you can ask questions."

As soon as this statement was made, many thoughtful old fritters in the audience collectively showed a knowing smile-since the host did not announce the rules, the questions should be conducted according to the order of seats. Yang Yuanqing rushed to ask questions clearly to make Song Weiyang difficult. Do. If Song Weiyang continues to ask questions, he will be refuted in public. If he doesn't ask questions or is unhappy, he will lose his grace in such occasions. As a result, Song Weiyang's complexion was flat, without showing any strangeness, and he asked Lu Zhicheng to ask questions. In this way, Song Weiyang and Bill Gates became the core. He took the initiative to give the opportunity to ask questions to others and put his own questions last.

"Papa Papa!"

Those who have something good clapped suddenly, and quickly brought a round of applause.

While Song Weiyang and Yang Yuanqing, who were fighting in the dark, one of them was calm and breezy, while the other was expressionless.

The grudge between the two is not private grievance, but is derived from commercial competition.

Since this spring, the monthly sales volume of China Computer has jumped to second place. Although it is far inferior to Lenovo, it has enough threatening power. In addition to Song Weiyang’s personal fame and advertising, the most important reason for the explosive growth of China’s computer sales is the main mid-range models.

Now major manufacturers have fully reacted and are moving closer to the mid-range market. However, the ship is difficult to turn around, the ship is small and easy to overturn, and the major brands of computers did not start to focus on mid-range models until this summer.

The current situation of domestic computer brands is that Lenovo ranks first in sales of low-end and mid-range computers; China Computer’s mid-range computers rank second, and low-end computers rank third; Great Wall Computer’s low-end computers rank second. , The mid-range machine ranked third.

The root cause of the threat that Lenovo, which really makes all models the top sales, is that the computer component factories have been continuously shifting to China in the past two years, and it does not need to import everything when producing domestically-made parts. As a result, China Technology, which can produce its own motherboards, relies on its cost advantage to engage in price reductions every three to five. The sales growth rate of mid-range and low-end devices is very scary.

Not long ago, China Science and Technology even released the news of its self-produced hard drives, all of which made Lenovo a big enemy.

These bosses’ questions are quite satisfactory. Only the boss of the Great Wall, Wang Zhi, is the most interesting. This gentleman is also the oldest. He asked: “Compared with Microsoft products, Microsoft’s prices seem to be less attractive, which is also one of the reasons why piracy is rampant. Can you use Microsoft’s software like making a phone call? Pay as you use it?"

The audience burst into laughter, and then applauded.

Bill Gates replied calmly: "In any market, charging for usage is much more expensive than a one-time payment. For computer users, software should be the cheapest, followed by hardware, and communication costs are the most expensive. If you want to lower the price, you should also lower the communication fee. In addition, there are differences in the pricing of Microsoft products, and educational, charity and other organizations have special discounts for purchasing software."

Song Weiyang was the last to ask a question. He picked up the microphone, speaking slowly but with a clear voice: "Mr. Bill, what do you think of monopoly?"

Bill Gates finally changed his face, but returned to normal in less than two seconds. He said boldly: "Monopoly is naturally not allowed. Microsoft's positioning is not a monopolist, but a leader and pioneer."

"Very good, thank you." Song Weiyang smiled and put down the microphone.

Bill Gates breathed a sigh of relief. He was really afraid that Song Weiyang would continue to ask questions, and if he kept asking, he would not be able to step down today.

Just last year, Microsoft was accused of "abusing market dominance" and was split into two companies by a court decision. To put it bluntly, it is anti-monopoly, which is very common in the United States. Take the film industry as an example. In the past, film companies were allowed to operate theater chains. After anti-monopoly, they were no longer allowed to operate theater chains. All major Hollywood companies were split up.

Bill Gates spent money everywhere lobbying, and finally allowed another court to overturn the ruling and allow Microsoft to continue to operate as a complete company. But it is not over yet, the European Union has also begun to accuse Microsoft of monopoly, ordering the Microsoft system to provide users with multiple browser options, and issuing hundreds of millions of dollars in fines to Microsoft.

This series of antitrust cases caused a large number of Microsoft executives to resign, and its stock price plummeted. Moreover, it directly led to Bill Gates resigning as Microsoft's CEO, hiding in the dark as the emperor to avoid the limelight.

At this moment, Bill Gates is no longer the CEO of Microsoft. Although he regards the current CEO as a puppet, he does not dare to jump like before.

And Bill Gates donated a total of 20 billion US dollars to charity funds twice in a row, which happened to be at the critical moment of Microsoft's antitrust case. When others accused him of a monopoly, he ran out to engage in charity. This public relations work is really slippery, and it can always divert the public's attention perfectly.

Song Weiyang actually asked Microsoft's most sensitive question in public, and stepped on the brakes at a critical time. This made Bill Gates angry and angry, but he would inevitably express his gratitude to Song Weiyang for staying. The old man felt complicated and said: "It's my turn to ask questions. This question is specifically for Mr. Song. You are the most successful businessman in China. What is the most important thing about selling software products in China?"

"Price." Song Weiyang said.

Bill Gates asked: "Do you think Microsoft's products are too expensive?"

Song Weiyang laughed and said, "Even if the Microsoft system is only sold for $1, most users in China will still think it is too high, but they don't think it is expensive for a computer for 10,000 yuan. Because the hardware is visible, the software is intangible. I can only Having said so much, it becomes a trade secret if it goes deeper."

Bill Gates thoughtfully, suddenly smiled and said: "Thank you, I understand, this is the biggest harvest of my trip."

Except for a small number of people at the scene, the other audience felt baffled. Song Weiyang didn't say any advanced theories, so why did Bill Gates understand? And it was the biggest gain of this trip.

Bill Gates asked again: "How about Chinese consumers' acceptance of handwriting computers?"

TCL’s Li Dongsheng replied: “According to Chinese habits, handwriting is of course easier to accept than keyboard input.”

Lu Zhicheng of Tsinghua Tongfang said: "However, the current handwriting computer is still not as comfortable as writing on paper. If it can be improved, the handwriting computer should have a good market prospect."

Lenovo’s Yang Yuanqing also said: “At present, most of the consumers in China are middle-aged people. They are not used to keyboard typing. I am very optimistic about the future of handwriting computers.”

Bill Gates asked Song Weiyang again: "What do you think of Mr. Song?"

Song Weiyang said: "Handwriting computers may have a market in China for a few years, but they are destined to be eliminated. Shenzhou Technology will not invest in this."

"Why was it eliminated?" Bill Gates asked.

Song Weiyang said: “I have a calculator, so I won’t use an abacus anymore, even if it’s an abacus that can display calculation results on a battery. Handwriting computers are used by middle-aged and elderly consumers. The fundamental reason is the inconvenience of inputting Chinese characters. . Instead of painstakingly launching a handwriting computer, it is better to make Chinese character input more convenient and faster. Thanks to Mr. Bill’s reminder, I will let Sogou immediately launch the input method project, and strive to double the speed of Chinese character input in two or three years."

Wang Zhi of the Great Wall smiled and said, "In the eyes of Boss Song, there are business opportunities everywhere."

The "Eight-person Forum" is going on with one question and one answer. The netizens who watched the live text of the website were very disappointed because they didn't have any imaginary talks.

Song Weiyang couldn't help it. There were too many people, so he could only use question-and-answer methods, otherwise he would definitely quarrel on the spot.

However, there are discerning netizens who can see through the details. This person first popularized the Microsoft antitrust case, and then joked: "Song Dapao's words are so offensive. The first question is about monopoly. Unfortunately, there is no video screen, only text live broadcast. Otherwise, I must be able to see Bill Gates's face very wonderful. Unfortunately, Song Da Pao stopped the topic ~www.wuxiamtl.com~ and did not prevent Bill Gates from coming to the stage in public."

"It should be an official reason. You have to be merciful in this kind of occasion."

"Lenovo’s President Yang was very jumping and took the initiative to grab Song Weiyang’s questions. Old Song’s response was a magical touch. This guy actually came to the host and made Yang Yuanqing out of temper."

"Is there? Why didn't I see it?"

"Before the text broadcast, there was a description of the seats on the scene. Song Weiyang and Bill Gates belonged to the main seat. When asking questions, Yang Yuanqing in the second seat rushed to speak, and clearly put Song Weiyang into the army. Song Weiyang defaulted to lose face, and he opposed it. Lost demeanor, this is to dig a hole for him to jump. And Yang Yuanqing is too excited at most, can't wait to speak when he sees Bill Gates. Song Weiyang's response method is to go around the pit and take Yang Yuanqing who digs the pit. In the kick pit, those who understand will naturally understand."

"Awesome, awesome, I can't even think of it if you don't say it."

"These bosses are also stingy, doing all the tricks of children."

"Children's trick? Go up and try it for you, and you will definitely fall into the pit without knowing it. Anyway, Song Weiyang admires me very much. I can adapt to situations like that. I can only say that both EQ and IQ are full."

"It seems that Song Weiyang's ability to become the richest man is really not based on luck. People are born to eat this bowl of rice."

"Bill Gates understands, what does he understand? What is Song Weiyang expressing?"

"Song Weiyang's point is, don't talk to Chinese consumers about the authenticity, and talk about it for nothing. As for what Bill Gates thinks, it is estimated that only he himself knows, such a few simple words should affect Microsoft's presence in China. Market development strategy, so Bill Gates said that this is the biggest gain of his trip."

"Is Song Weiyang a teacher for Gates?"

"Haha, Dr. Ma has students all over the world, and Bill Gates still owes Dr. Ma 500 yuan for tuition."

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