Rebirth of the Wild Age

The 10th anniversary celebration of the China Beverage Industry Association, let's not talk about the specific process, anyway, Song Weiyang came to the stage to give a speech, and then it was over after receiving another trophy.

It is worth mentioning that the award received by Song Weiyang is called the "Special Contribution Award for China's Beverage Industry". The other five people, including Wahaha, Huiyuan, and Coco CEO, all received the "Outstanding Contribution Award for China's Beverage Industry". In comparison, Song Weiyang seems to be the leader.

Song Weiyang received a different award. Of course, it was related to his status as the richest man, but it was also related to his emergence against the two colas.

That year, "two cola flooded the seven troops", China's eight major beverage brands only had a living. As the owner of a high school student, Song Weiyang yelled to resist the aggression of foreign drinks. He really made it. The sales of Very Coke surpassed Pepsi, and it has been on par with Coca-Cola for two consecutive years.

With this record alone, Song Weiyang is eligible to receive the Special Contribution Award, and other bosses have not been able to chew their tongues.

Song Weiyang was less than a week away from Beijing. In late September, Sogou's "Tieba Project Team" was formally established.

Yu Jun is the team leader and leads the project development.

Liu Zheng, who was transferred from Sogou Blog, served as the deputy project leader, mainly responsible for the technical aspects, and also participated in the content planning of Tieba.

Li Mingyuan served as a product manager, but before Tieba was officially launched, he was just an intern, working at school via the Internet. Except for Song Weiyang, even Ding Ming couldn't figure out why this person would be hired as a product manager.

In addition, some code farmers were asked by Yu Jun to help. The entire project team added up to less than 10 people. The product promoters have not yet been convened.

This small team of less than 10 people, under the leadership of workaholic Yu Jun, even eats and lives in the company collectively, working nearly 14 hours a day. In just one month, they found out the prototype of Tieba, and employees from other departments became test tools and used their lunch break to participate in the internal test of Tieba.

Li Mingyuan, the product manager, formally took up his post, took a month’s sick leave at school, and registered the first post bar "Post Bar", responsible for communicating with test users and collecting feedback from test users.

The Sogou employees who participated in the internal beta of Tieba were very happy. Not only did they soak in Tieba during lunch break, they even indulged in it when they came home from get off work. They have established a wide variety of post bars, with very little water, and most of them are discussing topics in a serious way, and most of them are discussing technical issues.

On December 1, after more than a month of internal testing, Sogou Post Bar was officially launched.

Li Mingyuan's first thought was to promote it in major forums. He used to be a "tumbled" BBS station, so he naturally took this BBS station as his starting point. And "a mess" is the BBS of Peking University. As a student of Communication University, Li Mingyuan can work at this station because he has a few old classmates in Peking University, and these students often mix BBS. Now, these old classmates of Peking University have also been recruited by him to serve as volunteer propaganda agents.

However, Li Mingyuan soon discovered that although Tieba spread quickly between Peking University and Qinghua University, its popularity was difficult to gather. Students still liked to soak in the forum for discussion topics.

This road will not work, or it will be very slow to achieve results!

Sogou is also vigorously promoting Tieba, and even the blog has a link to the homepage of Tieba. However, there are a lot of people who have registered for the post bar, but the popularity in each bar is not high, only a few of them are bragging.

Li Mingyuan ran to the company and checked the search log with Yu Jun. After repeated discussions, they finally chose the game as a breakthrough point. The two first established "Legend", then reported to Ding Ming, contacted Excalibur Network and 17173, and jointly created an event called "Speak Your Legend".

This is more convenient than another space-time development post. Excalibur Network is Song Weiyang's company, 17173 has just been acquired by Sohu, and the cooperation is very smooth.

Immediately, the first time "Legend" players went online, they would see the event announcement in the game: "Excalibur Network and Sogou Post it together to hold a large-scale essay event called "Speak Your Legend". You can share your game experience, Share with netizens in Sogou Legend Bar, and netizens vote for the most exciting stories. The top three will receive cash rewards and tickets to the legendary annual festival, and the top 100 will have the opportunity to participate in the game props draw..."

At 17173, the content of the event was also hung up. Of course, Sogou Tieba paid for advertising.

The legendary annual festival takes place every year and is held in the summer. Unfortunately, the second session encountered SARS and was changed to be held every winter vacation. Now the second session has not been held yet. There are free tickets available, which immediately attracted many players, click on the link to jump to "Legend".

At the beginning, everyone was just writing stories, and soon discovered that there were a lot of noobs in the post bar, and asked some ridiculous questions. Such as these:

"Excuse me, GGJJ, I'm a mage, I'm already level 20, how can I learn thunder and lightning?"

"Which handsome pot taught me how to run out of the Viper Valley, I have been lost for two days."

Seeing this kind of naive question, the high players full of justice, immediately clicked in to answer in detail. Then the questioner thanked them very politely, and gave them all kinds of worship, and finally evolved into a group watering chat.

Those posts were naturally led by the project manager Li Mingyuan.

Yu Jun soon discovered Li Mingyuan's extraordinary. This guy is very good at creating atmosphere, and in half a day he made "Legendary" a family-like warmth. A lot of players who came to participate in the essay activity didn't want to leave after just chatting a few words, because there was a sense of belonging here, and the chats were all like-minded, polite and kind-hearted friends.

Ten days later, the bar friends of "Legend Bar" broke the 30,000 mark, and countless tourists came to visit or post, and the traffic crushed many small and medium-sized BBS stations. Although it has benefited from the drainage of game activities, the product manager Li Mingyuan is responsible for converting traffic into users and successfully retaining so many people.

Li Mingyuan used "Legend Bar" as the radiant point to induce bar friends to register and create other posts.

This is terrifying when it spreads, especially for student players. Out of vanity, they are very active in establishing "xx One Middle School" and "xx University", and then directly promote them offline, drawing in their classmates, and as long as they stick to it, they can apply for their own school. Lord of it.

School-type post bars have become popular quickly, and are even fashionable among students. From test scores to daily gossip, or complaints about certain teachers, these topics can be placed in the post bar for exchanges. One pass to ten, ten pass to a hundred, completely spread by word of mouth by students, and more and more users of Tieba.

According to the six-degree segmentation theory, the next thing will be easy, and Tieba will develop in a viral way.

However, Li Mingyuan didn't take time off. During the interaction with bar owners and bar friends, he summarized and designed a set of bar owners management system, and consciously cultivated **** bar owners, and even later launched excellent bar owners selection activities. Under the painstaking management of Li Mingyuan, Tieba accounted for 1% of Sogou's traffic in the summer of 2004. It also broke out during the Super Girl Voice in 2005. Tieba’s traffic accounted for 10% of Sogou’s traffic, becoming Sogou’s third largest product.

Baidu responded quickly and started to follow up around New Year's Day and launched "Baidu Tieba" after the Spring Festival. It is a pity that one step behind, one step behind, the popularity still cannot gather.

By the end of 2003, Sogou search ranked first in the field of Chinese search engines, occupying more than 75% of the market share. Baidu search ranks second, with a market share of about 20%. The remaining 5% are owned by Yahoo and other search engines, especially Yahoo Search, which is still used by the Party of Feelings.

Ding Ming decided to list Sogou on the IPO mainly because of lack of money and a lot of money was spent on arguing with Baidu.

…

During New Year's Day, Song Weiyang went north to the capital again. In an interview with reporters, he spoke highly of Sogou Tieba, saying that this is another worldwide innovation of Chinese Internet companies in the SNS field.

As for why Song Weiyang came to Beijing again, he was here to present awards to others and was invited to be the guest of honor for the "CCTV Economic Figure of the Year".

There are still many acquaintances of the winners this year. Both Ma Xiaoyun and Yang Yuanqing were selected as economic figures of the year, as well as Guo Guangchang, a member of the Taurus Club. UU Reading www.uukanshu.com of course also has Brother Xiao Ma, but Brother Xiao Ma is not a figure of the year, but has won a "New Talent Award."

Taking advantage of Song Weiyang's opportunity to come to the capital, Ding Ming also expressed his idea of ​​listing.

"So, where should we list? Hong Kong City or Nasdaq?" Ding Ming asked.

Song Weiyang laughed and said, "Nasdaq. Google will be listed next year. Sogou will be behind Google. Thanks to Google's Dongfeng, the stock price will definitely skyrocket. After all, both Google and Sogou are major shareholders, and the two companies source With the same technology, investors will be very confident."

"Then I will let people prepare." Ding Ming's joy is beyond words, as long as Sogou is listed, he will definitely become a billionaire.

Speaking of billionaires, this year's rich list stunned the Chinese.

The Forbes Rich List is back, and the Hurun Rich List is still being updated. This year's China Rich List has two lists, and then Song Weiyang's "real" wealth cannot be hidden.

Due to the soaring share price of NetEase, the second place in the two lists is Ding Sanshi, with a net worth of about 7.5 billion (Hurun)-8.5 billion (Forbes).

And what about Song Weiyang, ranked number one?

The data given by the Hurun Rich List is 33 billion yuan, and the data given by Forbes is 58 billion yuan. The difference between the two lists is nearly doubled, and no one knows who to trust.

But no matter who you believe, Song Weiyang's net worth is a bit scary, directly several times that of second place.

Some financial practitioners even pointed out: "Song Weiyang's personal assets may have exceeded 60 billion yuan, but because many of his companies are not listed, the specific value cannot be estimated, even Forbes can only make simple guesses."

Since then, everyone began to discuss how much Song Weiyang actually has, and Wang Xiaoya would definitely make fun of him when he went to the awards this time.

(I can't hold it anymore, my head is dazed, and I will continue to add more tomorrow.)