Rebirth of the Wild Age

Brother Xiao Ma finally came, how could Song Weiyang let him go? He was taken directly to the Xijiao Hotel as a tool man.

At the same time, Guo Guangchang, Wu Guodi, Liu Yonghang, Shi Yuzhu and Shen Nanpeng were also pulled in. These five people are currently living in Shenghai.

What are you doing here?

Shooting commercials.

Wenjun Winery has been formally acquired by Xianjiu Group. At first, Xianjiu Group offered 1.5 billion yuan, while Jiannanchun and Lanjian directly asked for 3.5 billion yuan. After more than half a year of "friendly negotiations" between the two parties, the deal was finally finalized at 2.3 billion yuan, far exceeding Song Qizhi's psychological expectations.

The brand of Wenjun Liquor was broken a long time ago, the sales channels are chaotic, and the factory equipment has long been outdated. The real value is the 400-year old wine cellars.

If Song Qizhi is allowed to call the shots, he would certainly not be willing to pay such a high price, but both Song Weiyang and Song Shumin think it is worth it.

At the time when vintage wine is popular, in the present day when the wine culture is flourishing, what Xianjiu Group lacks most is its historical heritage. These 2.1 billion are not for brands, but for culture and history, but for Xianjiu's ability to make stories in the future.

Not only that, one of the first batch of female roasters in New China, one of the first batch of female wine judges, national-level wine tasting master, wine body design master, national-level bartender, national cellar 1573 sculptor Wu Xiaoping Madam, just retired from Luzhou Laojiao this year, I was hired as chief engineer by Xianjiu Group with a high salary.

After Wu Xiaoping took office in Xianjiu Group, her first task was to mix Wenjun wine. In just three and a half months, on the basis of the old Wenjun wine, she tuned out the "Wenjun Tianshu" that many wine tasting experts praised.

Since so much money has been spent in the early stage, there is no need to save publicity and promotion, and even the advertisement is planning to shoot two versions at once.

The first is the ancient costume version, directed by the director Huo Jianqi, Chen Kun is invited to play Sima Xiangru, and Chen Hao is invited to play Zhuo Wenjun. There is also the theme song. The national first-level composer Wang Xiaofeng composes the music, the port city lyricist Saint Lin Xi is responsible for writing the lyrics, and the national first-level actor Tan Jing is responsible for singing.

This version is not so much an advertisement as it is a piece of costume music v, which will be played repeatedly in the spam advertisement time of each station.

The second is a modern version, with Song Weiyang as the leading actor. It is directed by senior commercial director Ji Xiaolan...Uh, Zhang Guoli is used for prime time releases in various stations.

The content of the modern version of the advertisement is very simple, that is, Song Weiyang wore a suit, strolled in a high-end business building, and then clinked glasses with people in a high-end hotel.

The actor who originally drank with Song Weiyang wanted to find a foreign devil over there to demonstrate the high-end and internationalization of Wenjun Wine. But Song Weiyang suddenly had a whim and wanted to find a real wealthy businessman to accompany him in making commercials, so he called his friends who had settled in Shenghai.

Wu Guodi first agreed that he went abroad for inspection this year and did not participate in the Taurus Club gathering, so coming to shoot the advertisement is considered a face to Song Weiyang. As Song Weiyang's neighbor, Shen Nanpeng learned of the situation when he was playing golf with Liu Yonghang and actively asked to come and join in the fun.

Shi Yuzhu is purely tired of doing games. He has been in retreat for more than half a year and has been working on "The Journey". After attending the company's year-end meeting, Shi Yuzhu took the initiative to ask Song Weiyang out for a few drinks, and then Song Weiyang came to shoot the commercial.

As for Guo Guangchang, he is very close to Song Weiyang now, and a phone call is on call.

Zhang Guoli has also met many rich men, but for the first time in private, he saw so many rich men appearing together. After he shook hands with everyone enthusiastically, he began to talk about business: "Boss, this shot is very simple. You stand up and clink glasses. Except for Boss Song, don’t look at the camera specifically. You can do whatever you like to have dinner and drink. Do."

"It's easy, haha!" Guo Guangchang smiled.

Zhang Guoli said: "Your clothes must be changed. I have prepared suits, shirts and ties for everyone!"

No way, the winter in Shenghai is too cold, these rich people all have down jackets. Take off the jacket, there are also various sweaters inside, you can't find the feeling of high-end business at all, and you can't tell that these few are big bosses from wearing.

Everyone quickly changed their clothes and came to the luxurious private room with the air conditioner on, where everything was set up.

Shi Yuzhu sat down without a straight butt, curiously unpacking the box of "Wen Jun Tianshu", took out the wine bottle and said, "This wine bottle is a good shape. I thought it was a vintage style like a blue and white porcelain bottle. , I didn’t expect the design to be so modern."

"It's specially made by famous artists." Song Weiyang laughed.

The design concept of this wine bottle is "a gentleman is like a sword", and it looks like an ancient sword from Qin and Han Dynasties as a whole.

The bottle cap is like a sword head, made of transparent glass, and the side looks like a gentleman's crown. The bottleneck is like a sword handle, made of aluminum alloy and copper plated, and can also be regarded as a gentleman's head.

The bottle body is flat, but with edges and corners. The whole body is made of transparent glass. It is divided into three sections: the first section is like a sword, which is slightly wider and resembles the shoulders of a gentleman. The second section is slightly sunken from both sides, resembling a gentleman's waist and upper body. The upper end of the third section is the same width as the lower end of the first section, but slowly shrinks in an inverted trapezoid shape, resembling a gentleman's clothing (lower clothes).

The overall meaning is a gentleman wearing a crown, standing there calmly, like a sword out of its sheath. The sharpness is revealed, but also modest and polite, and generous. Moreover, the entire wine bottle is not slender, but deliberately shortened and widened. The bottle body is simple in design, without detailed carvings, which looks solemn and calm.

"Wenjun Tianshu" is a high-end business wine, which is what we want.

In addition, Xianjiu Group also plans to launch a "Wenjun Luqi" named after Sima Xiangru's guqin. The whole wine bottle is light green, imitating the glazed pattern design of Ge kiln porcelain, which is quite petty bourgeoisie. However, this market positioning is not very clear, so it is temporarily shelved and replaced by the family banquet wine "Wenjun Danglu".

Brother Xiao Ma has been sitting silently, Song Weiyang poured him a glass and said with a smile: "Try it."

Brother Xiao Ma picked it up and took a sip, his tongue turned back to the taste: "Good wine!"

"What a good way?" Shi Yuzhu leaned over and asked.

Brother Xiao Ma took another sip, and he actually said bluntly: "It is not the typical strong aroma of Sichuan wine, nor the general fragrance. This aroma is very complicated, it is difficult to describe in one sentence, and the aftertaste has a sweet and sweet feeling."

Song Weiyang laughed and said: "Haha, it seems that Xiao Ma is a connoisseur. The authentic Wenjun wine has a complex aroma and slightly sweetness. This wine is blended on the original basis to make its aroma more prominent and preserved. The taste is sweet and sweet, and it was made by Master Wu Xiaoping, who is the one from Gotiao Guojiao 1573. This wine was sent to the national treasure-level expert group for evaluation. The evaluation word is'sweet and elegant, with a lot of fragrance inside.' You add a little lemon juice. Try it."

There were lemons and a fruit knife on the table. Brother Ma cut in half and squeezed a little lemon juice into the wine. Taking another sip, Xiao Ma licked his lips and said: "This smell is unspeakable, it seems that the fragrance is thicker and softer."

Song Weiyang directly cut a lemon slice and threw it into the wine: "Drink again."

Xiao Ma’s taste: “This is a bit like a strong-flavor type again. It should be the effect of lemon peel to make the wine more intense. But it is different from ordinary strong-flavor wines. I can’t describe the specifics anyway. "

"Is there such a god?" Guo Guangchang smiled.

"Really, if you don't believe me, drink it yourself." Xiao Ma Ge said with a serious intention.

Guo Guangchang also took a sip and nodded: "It's really special, but I can't tell how special it is, but Xiaoma is more professional."

Xiao Ma asked: "This is expensive, right?"

Song Weiyang said: "Wuliangye is the most expensive liquor now, and the price of Wuliangye is the most expensive. We will add 160 yuan to the price we drink now. The main reason is that the output of this wine is limited. It can only produce less than 60 tons of base wine. The output of ordinary cellars is very high, but the blended wine always lacks something. Therefore, this type of wine is divided into two levels, and the Laojiao premium is very expensive to sell. The second-tier price is slightly lower than that of Moutai."

The annual output of less than 60 tons of four-hundred-year-old cellar puree means that the annual output of this special wine is likely to be only about 40 tons.

Don't think that after the base wine is blended, there will be more finished wines. On the contrary, the puree needs to be stored for at least three years, the evaporation can reach about 8, and there are about 5 unqualified wines, and there are some losses during the blending and packaging process. In addition, some puree will be sealed up to make old wine, which in turn reduces the output of finished wine.

In other words, the extremely expensive super-grade "Wenjun Tianshu" can produce at most 80,000 bottles per year, and the annual sales cost 40 million yuan. After all kinds of costs and taxes are eliminated, the profit is not enough for the year. Advertising costs.

It is not the premium products that make money, but the first-grade products produced in ordinary wine cellars.

Xiao Ma smiled and said, "I plan to take some special grades home and give me an order call."

Song Weiyang said: "Every friend present, including Director Zhang, will give each person 12 bottles for free."

Zhang Guoli was preparing for the shooting, and when he heard this, he smiled and said, "The wine that Boss Song gave, must be cherished."

Soon the shooting began. Song Weiyang took a wine glass and took a few shots in various poses. Finally, everyone stood up and clinked the glasses together. Just to clink the glasses, the two cameras took repeated shots many times. This group of amateur actors was really choking and made various low-level mistakes during shooting.

After shooting this set of commercial shots, everyone sat together to eat and drink, and even the crew members set up two tables. The others are finished, only Song Weiyang will go to the business building tomorrow to shoot the two groups.

"Thank you friends, I have come to help me shoot the commercial this time. That's it!" Song Weiyang said with a toast.

"Do!"

Zhang Guoli held the cup in both hands: "Boss Song is too polite. If you want to make a film in the future, just say it."

You can never guess who is the best drink in the room.

After Xiao Ma came to the Xijiao Hotel, he only said a few words during the tasting, and remained silent at other times, shy like a girl. But after a few glasses of wine, this guy suddenly became like he was in online chat, directly evolving into a super chatter. He talked loudly in his seat first, then quickly stood up with a cup, wandering around to persuade him to drink, and talk to people about his friends everywhere.

In China's Internet industry, the cardinal is recognized as the "wine fairy".

But as long as Xiao Ma is present, the cardinal will be overturned. Not only can he drink, but he is also good at persuading alcohol, and he talks a lot when persuading alcohol. After drinking it, it is possible that Xiao Ma had a drink by himself, and others had to be persuaded to drink two or three cups. Anyway, he was confused and got drunk by Xiao Ma.

Many people on the table, including Zhang Guoli, were taken away, and in the end only Brother Xiao Ma stood there alone begging for defeat.

Brother Xiao Ma raised his glass and sighed: The master is lonely!

Song Weiyang was fainted this time~www.wuxiamtl.com~Meng Si commanded the two bodyguards, and directly helped him to rest in the guest room of Xijiao Hotel.

Throwing this guy on the bed, meditating to let the bodyguards move freely, she personally took off Song Weiyang's boots, and then wiped her face with hot water. After busying for a while, sitting on the sofa with a pensive breath, he took out his laptop and started working.

Nothing strange happened, Song Weiyang woke up almost dark.

Pensively asked: "Are you going back to eat, or should I ask the waiter to deliver the food?"

"Where are they?" Song Weiyang asked.

Shen Si said: "The local bosses in Shenghai have all gone back. Xiao Ma and his assistants went to the airport. Some of the advertising crew members are in the hotel, and some are preparing for the shooting location tomorrow."

"Oh, let the waiter deliver the food." Song Weiyang rubbed his face and said.

This wine is not bad, but I don’t want to drink so much.