Rebirth of the Wild Age

The annual Spring Festival promotion activities in the liquor market start at least during the New Year's Day, and some activities even started in November of the previous year.

Wenjun Jiu puts an advertisement on January 12, which is already relatively late, because there is still more than half a month to celebrate the new year.

The first thing that landed on major TV stations was that piece of costume music v. During the period of junk advertising, the audience may change several channels at random, and it is possible to see this commercial, just as **** selling health products. But most of the audience did not feel disgusted, because there are handsome men and beautiful women as the leading actors, the commercials are very beautiful, and the theme song is particularly good.

This music version of the promotional video does not mention any wine, but promotes Wenjun Wine Company as a whole. The promotion is mainly for the brand image rather than the wine to circumvent the policy. Since the mid-1990s, the government has imposed strict regulations on alcohol advertising, and the annual television advertising expenses must not exceed a certain percentage of sales. The sales volume of Wenjun Liquor last year was so poor that it was not allowed to advertise overwhelmingly.

The vintage version of the propaganda film was only a preheat, until the modern version of the advertisement was put on the CCTV prime time, that really aroused the attention of the industry and consumers.

When the colleagues saw the advertisement of Wenjun Wine, they suddenly scolded shamelessly. Please make up for it yourself. If Ma Xiaoyun publicly advertises a certain wine and invites a group of wealthy people to take part in the show, how terrifying is the effect of the promotion?

Especially on the Internet, netizens with supernatural powers have picked up the identities of the rich in the commercials. Three Chinese rich list top 10, one top 15 rich list, and one top 70 rich list (Xiao Ma Ge). That is why Shen Nanpeng is more crotch, ranking out of the 250 richest list, but he founded Sequoia Capital (China) this year, and he is gaining momentum in the capital market.

The most expensive commercial in history, this is the comment of netizens on the Wenjun wine advertisement, and it was quickly cited by the print media.

Those who act first are those who give gifts. They may be asking for others, or they may want to curry favor with the leadership, and they want to take advantage of the opportunity of the Spring Festival to make a move, and they will not appear abrupt and presumptuous during the Chinese New Year. Originally, these people planned to give Wuliangye or Moutai, the former is the most expensive and the latter the most popular, but now they have chosen to give Wenjun liquor instead.

The reason is that too many Wuliangye and Moutai were given, and the recipient may not remember it. Wenjun wine is fresh, and it must be impressive to give it out, and the richest man advertises himself, so that this wine will also have face when it is used as a gift.

These gift-giver ran to the mall counter to take a look, suddenly dumbfounded.

It turns out that Wenjun wine is divided into two types, one is "Wenjun Tianshu Supreme Edition" and the other is "Wenjun Tianshu Special Grade". The Supreme version is 160 yuan more expensive than the most expensive Wuliangye on the market, and the premium version is the same as the most expensive Maotai. This Nima is clearly stealing money!

The high price of Wuliangye has been complained by various public opinions, and it is always questioned why it is more expensive than Moutai.

Now some people are questioning, why is Wenjun wine more expensive than Wuliangye and Moutai?

Then, it's so fragrant!

Due to the limited production of the Supreme Edition Wenjun Liquor, it was sold out in a short time. Only the special edition can be bought casually, which directly gave birth to new business for the scalper party.

To paraphrase the line from "Big Wrist": "What is a successful person? A successful person only buys the expensive ones, not the right ones!"

Before 2006, Moutai had been selling cheaper than Wuliangye. Soon Moutai will be overwhelmed, because it was discovered that the more expensive it sells, the more popular it is in the high-end market. So in 2006, it increased its price three times in a row and instantly surpassed the price of Wuliangye. Wuliangye's price increase followed, so other brands also began to rise, leading to an overall increase in the price of liquor.

I don't know if it is really delicious, or pretending to be forced by the name of the richest man. Anyway, "Wenjun Tianshu" has a particularly good reputation.

There are many flavors of liquor, and the division of different institutions is different. Some said it was "five major fragrances and five small fragrances", and some said it was "liquor twelve fragrances" (Wu Xiaoping later formulated the thirteenth fragrance: rich fragrance), of which the strong fragrance and sauce fragrance are the most famous.

Strictly speaking, Wenjun wine belongs to the strong-flavor type, but it also has the characteristics of Fengxiang type (Fengxiang is the taste of Xifeng wine). The ghost knows that this Sichuan wine has the genes of Qin wine.

The characteristics of phoenix-flavor liquor are that it combines strong and delicate fragrance, and is sweet and refreshing, without drying the throat and topping the head. Xiao Ma probably has never drunk Xifeng wine, so the fragrance is complicated, so I don't know how to describe it. There is still a difference between Wenjun wine and Xifeng wine. Generally speaking, it tastes strong and fragrant. After tasting it carefully, it suddenly feels like a phoenix fragrance.

After the master of wine blending Wu Xiaoping, the overall grade of "Wenjun Tianshu" has risen to the next level. The first is thick, the middle clear, and the later is mixed. The taste is particularly rich. Coupled with more than 400 years of pit puree blending, the richest man Song advertised himself, and the Supreme Edition was indeed worth that price. However, the price of premium products brewed in ordinary pits is really a bit tricky, and it belongs to the existence of paying IQ tax.

After thinking about the New Year, I took a few bottles of the Supreme Edition back. This thing is no longer easy to buy in the market, and the output is too low. Just like the supreme version of the yellow panda produced by Shang Tobacco Factory, it is an absolute gift-giving product. Almost no one buys it and smokes it on their own. It is always sold out as soon as it is placed on the counter.

"Sisi is back," Mother Shen took out a warm water bag from the bedroom and said to her daughter's hand. "Come in and warm your hands, it's quite cold outside."

"Thank you mom!" Thoughtfully smiled.

Mother Shen also smiled and said, "I'm all from my own family, so what else do you say thank you."

Pensive put on slippers and went into the house, and said to the two old people sitting in the living room watching TV: "Hello, grandpa and grandma!"

The two old people had trouble with their legs and feet, and instead of standing up to greet their granddaughter, they beckoned and called to meditation.

"Where are daddy and brother?" asked thoughtfully.

"Your dad has to wait until tomorrow to be off. Your brother is playing games inside," Mother Shen yelled into the bedroom inside while packing up, "Shen Xie, your sister is back, come out soon! They are all already working. People, and playing games all day long, I don’t know how to spend my time on the right path!"

"Come, here, I'm playing a group book, I'll come out when I'm done." An impatient voice came from the back room.

Pensive father is a civil servant, and finally became a section-level cadre by relying on mixed qualifications last year. Pensive mother was a laid-off worker. After being laid off, she had worked as a part-time worker. Later, after Pensive joined work, Shen's mother went home and became a full-time housewife. Fortunately, in the early 1980s, the family planning policy was not strictly enforced, otherwise there would be no brooding brother. After all, my father was a civil servant.

The brooding brother was completely different from Chen Tao's brother.

Chen Tao's younger brother was born in a remote rural area, and he crossed the single-plank bridge to enter the technical secondary school. He has now become a local leader, a representative of the county people's congress, and a farmer entrepreneur with roots.

As for the brooding brother, his grandparents are all retired employees of state-owned enterprises, his father is a civil servant, and his mother is a state-owned enterprise employee. Even when my mother was laid off, the family's financial conditions were pretty good, and my sister became richer after making a lot of money. This kid can be said to have grown up in a honeypot, with no ambitions, and just let it go. The academic performance is average, the university exams are average, and the job search is also average. Whenever I have time, I play games or sing K with my friends.

After about half an hour, Shen Xie finally came to the living room and lay halfway on the sofa, as if sitting upright would waste his energy. Before lying down, he grabbed a handful of melon seeds on the coffee table and put the knocked out shell on the sofa's deputy, shaking his legs to say hello: "Sister, Happy New Year!"

"It looks like you are happier." Shen Si was quite speechless to this younger brother.

Grandpa Shen slammed his crutches down to the floor and yelled: "Sit up straight, what do you look like now! The young and strong guy is like a big smoker all day long."

Shen Xie moved his butt, changed from half-lying to reclining, and said with a hippie smile: "Grandpa, don't teach me either. Just the broken name you gave me, save shoes, save shoes, I don't know how I grew up. There are so many jokes, people think that our family can't afford shoes."

"Bastard thing!" Grandpa Shen was so angry that he picked up the walking stick and was about to hit him, and was held down by Grandma Shen on the spot. The two elders often perform this kind of drama, one shouts and beats, the other protects, and the process has long been familiar.

Mother Shen was busy in the kitchen for a while, came to the living room and asked, "Sisi, why didn't you bring her boyfriend back this year?"

Meditation to deal with errands said: "I am too busy at work, no time to fall in love."

"No matter how busy you are at work, you must solve your personal problems," Mother Shen said while sitting next to her daughter. No one will want it. You tell your boss, let him give you a change of work, you can get a little less salary, first make time to get married and then talk about it."

Shen Xie suddenly interrupted with Guazi, "My sister has changed her job a long time ago, and the vice president of Joyo.com is so awesome."

Grandpa Shen suddenly struck him with a cane, and said angrily: "God, God, you can't say auspicious words for the New Year!"

Shen Xie smiled while avoiding, not forgetting to take time to eat sunflower seeds.

Shen's mother asked: "When you become a vice president, there is always time to talk with friends, right?"

"Mom, the vice president is more busy, and I have already stepped down, so I should transfer back to my previous job." Shen thought impatiently. She was especially afraid to go home and would urge marriage as soon as she came back.

Shen Xie said in surprise: "Sister, you are not the vice president. You run back to be an assistant. Are you stupid?"

Grandpa Shen educated: "What do you kid know? The assistant is also the assistant to the richest man. Can the city secretary compare to the director?"

Mother Shen said: "If you want me to say, don't be an assistant. Just like a female secretary, this female assistant doesn't sound good when she speaks out. I will ask someone to introduce someone to you, and they will dislike you when they hear your job. Your boss , Did not bully you?"

"You have asked this question hundreds of times, and I don't want to answer it again." Shen Si felt that he was not coming back for the New Year, but was coming back for interrogation. She was already numb to this, learning her brother to lie on the sofa, and lazily said, "Go straight to the program, how many people have been introduced to me this year. You arrange a time, and I will take a few days to meet with them for dinner."

Mother Shen sighed and said: "The resources of my original unit, the resources of your father's unit, and the resources of neighbors, relatives and friends have all been consumed by you. You don't like one of them. I really don't know what you want to find. What kind of thing."

"In other words, I don't have to go on a blind date this Spring Festival?" Shen Si was overjoyed.

Shen Xie spit out melon seeds again: "Mom, you're called silly reconciliation. What is my sister's status? My grandfather said, the secretary of the big leader, any transfer is to become the vice president of the company. What you introduced is all Some crooked melons and dates. Toads want to eat swan meat. It's weird that she can see them."

"What is a crooked melon cracked date?" Mother Shen said, "Take your Aunt Zhang's nephew, he has already become a sales manager at 28. The guy is handsome and treats people well, so I look pretty reliable. It’s done. It’s fine now. You didn’t like the introduction of blind dates the year before last. My family got married last year and I don’t know which daughter-in-law robbed him of a good son-in-law."

Shen Xie continued to complain: "Well, now everyone can be a manager. A billboard fell and killed ten, nine of them were managers, and one was a deputy manager. I saw Aunt Zhang's nephew, and it's blunt. Just a salesperson, the school I attended was half a catastrophe, and I was embarrassed to show it to people."

"I graduated from Southwest University of Finance and Economics!" Shen mother said.

Shen Xie smiled and said, "There is another college in the back, three colleges, he is not embarrassed to say."

Mother Shen was furious: "Can you stop raising the bar and go back to the bedroom to play your game!"

Watching TV with contemplative suffocation, he suddenly felt that this younger brother was not good at all.

"The team is over, so I should take a break. Recharge first, and the gang will have activities at night." Shen Xie continued to talk badly.

Mother Shen was so angry with her son that she directly threatened: "Don't shut up again, I will take you to a blind date after the Chinese New Year!"

Shen Xie surrendered instantly, stretched his hand to his mouth, and made a gesture of closing the zipper, smiling and beckoning his mother to continue performing.

Sitting on the sofa in contemplation, watching the nose, the nose and the heart, the left ear goes in and the right ear goes out, completely filtering out the mother's next words.

In the evening, Father Shen finally got home from get off work. He saw that his daughter was there, and he immediately smiled and said, "Sisi is back? That's right. I will show you a picture. The young man is very promising. He is a turtle who came back from studying in the UK."

here we go again!

Rolled his eyes in contemplation.

Mother Shen was in the kitchen observing the heat of the soup, and she immediately returned to the living room after hearing the words: "Old Shen, which child is it? Do you know the roots?"

Father Shen smiled: "Our chief's nephew. The young man returned to China last year and worked in a private company in Shenghai. He has also returned to his hometown for the New Year in the past two days. Our chief knows that Sisi has not fallen in love yet, so he took the initiative to ask me for Sisi. The man was very satisfied with Sisi’s conditions and said that he would make an appointment to meet after the Spring Festival. Well, they gave me all the photos."

"Let me see," Mother Shen snatched the photo, and then praised, "The young man is very energetic, and he wears a bachelor's hat. He looks like a cultural person."

Father Shen corrected and said, "That's a master's hat."

Shen mother said: "Master's degree is better, men should be stronger, it matches our Sisi's undergraduate degree very well. Sisi, take a look at the photos."

Before he even moved in the meditation, Shen Xie leaned his head together and said in disappointment, "I don't look good. I also wore glasses, smiled silly, and looked like a nerd, completely unworthy of my sister."

"Fuck away!" Mother Shen was so angry that she wanted to hit someone.

"K, k, it's okay if you are happy." Shen Xie, the Kong Jing hurriedly stepped away.

He took the photo in thought and helplessly ~www.wuxiamtl.com~ and found that the turtle was pretty pleasing to the eye. He is not handsome, but he is not ugly, and his smile is very sincere. He is the kind of honest child who loves to learn. Unlike the nephew of Aunt Zhang that my mother said, he was full of flattery, smiled hypocritically, and braved the cleverness of the market all over.

"All right, go through the program, and make an appointment to meet." Shen Si knew that he could not hide.

As for this type of boy, there is no feeling in meditation. She herself is very strong, so the man must be stronger than her. This kind of honest child made Shen think that when he was the vice president of Joyo.com, there were a lot of them in the technical department.

Father Shen smiled and said: "It's not forcing you, just meet. If you can talk, talk about it, if you can't talk about it, change another one."

Shen's mother said anxiously: "I think this young man can, the turtles studying in the UK, are a good match for our Sisi. Sisi, at your current age, looking for a partner is to get married. Don't pick someone who is too handsome, too. Handsome is not reliable. This young man is not very handsome, but he can handle it well and looks quite honest. If you get married, you will definitely be the master at home..."

"Okay, okay, I've said I'm going, so you don't want to be a lobbyist for others anymore." Shen Si said depressed.